Good copywriting is a superpower.

Amazon, the second most valuable brand in the world, puts an emphasis on teaching its employees how to write.

They know good copy equates to more customers.

These are the 8 tips to write like an Amazonian 🧵

Four simple headline formulas you can use on your ads or landing pages:

1. [Introduce The Product] x [Say What It Does]
2. [Value Creation] x [Tackle The Objection Behind It]
3. [Define The Outcome] x [Explain What Creates The Outcome]
4. [Be Specific] x [Add Your Hook]

If this helped you, then I think you'll enjoy my newsletter centered around growth marketing :)

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7 lessons from people that taught me more than any business/marketing class I've ever taken 🧵

1. @naval

To be a good creator, you have to be creative. To be creative, you have to be constantly creating.

Try a ton of stuff.

Geed feedback from the world.

Some will work. Some won't.

Stick with what works.

Innovation comes from pushing through failure.

2. @shl

Find a problem that you and people similar to you face, and build the solution.

Sahil wanted to sell a pencil icon he created in 2011, and it was a pain.

So, in a single weekend, he launched the first version of Gumroad.

Problem -> Solution -> Business Opp

3. @theSamParr

Sam used a technique called “Copy Work” to become a great copywriter.

He took the best 100 sales letters and wrote them all out by hand dissecting them one by one.

Do this with everything.

You’ll learn the patterns to help you mimic the success.

4. @ShaanVP

Shaan has a template for everything he writes.

At the top of the template, it says “what reaction is this meant to get”

Ex:
- WTF
- AWW
- Woah

The content focuses entirely on the emotion he’s trying to get out of someone

This is his recipe for going viral

5 Tactics I Used To Improve My Open Rate By 12%.

And Sometimes Even By 15-20% 🧵

Currently, my open rate ranges between 45-47% with nearly 15k subs.

My last email had a 48% open rate.

With iOS15 putting fear into every email we send, I thought I'd break down how I've been able to increase my open rate by 12% on avg.

Gimme 4 min...

1. Emoji Identity

This is something I stole from Morning Brew.

Morning Brew includes a "☕️" in all of their subject lines for good reason.

Because the repeated use of the "☕️" ingrains their identity in a reader's inbox.

And so I did the same.

Example: Morning Brew

Every email I send, the subject line starts with the "🔍"

And when you signed up for Marketing Examined, I let you know in the welcome email that each email subject line would start with the "🔍" " so that you would know it's me.

Example: Marketing Examined

2. Ask For A Reply In Your Welcome Email

The almighty spam and promotion folder where open rates go to die.

And where newsletters go to be forgotten.

One of the most effective ways I've found to combat this is by asking for a simple reply in your Welcome Email.

Why digital advertising is broken and how we’re fixing it: (thread)

1/ Attention is a scarce asset. Yet, today’s advertising platforms are built on a model of interruption, forcing brands between you and your intention.

2/ Though ads are everywhere, people don’t trust them. Study after study shows, when you pay to reach people in an interruptive way, less than 5% pay attention.

3/ In today’s interruption-based ad model, the more money you spend, the more people you annoy. Advertisers are trying to solve this problem by spending more money and showing more ads but that only makes it worse.

4/ Ads interrupt us everywhere, leading to more people tuning them out. This is not a content problem. This is not a targeting problem. It’s a context problem.

'How To Get More Followers & Engagement Using Hashtags Without Being Spammy' 😱

A lot of you have been asking how I was able to grow so fast over the last month so I thought I'd share with you how to grow using Hashtags!

This is a long one so keep reading...

1/7

So I’ve been getting asked a lot..

“i was wondering if you have any tips on growing a small twitter account”



or

“you got like 100 followers in 2 day. HOW?”

This made me want to start sharing different tips with you so you can grow your own profile at ease!

2/7

To keep things short, here's how to select your 'Top 5' hashtags that you should be including in your posts so you can grow your profile.

Just remember, this is all new to me and I could be completely wrong..

Do not hold me accountable if this doesn't work for you

3/7

Step 1: Search a main keyword on Twitter (i.e. #ROBLOX)

Step 2: Navigate to the 'Top' filter after you search

Step 3: Start scrolling and identifying 15-25 posts that are similar to what you want to build and have high engagement (i.e. likes, comments, etc.)

4/7

Step 4: List all hashtags from the posts you identified and a number next to them that will tell you how many times you see that hashtag (i.e. #RobloxDev 12)

5/7

Writing Emails to Professor; Important tips & Samples for your consideration

Every year, Profs get several emails from students & difficult to accept all. You want to ensure yours is concise & deserve a response. This thread will provide insight & some samples you can use.

1/n

Your opening statement; Here, please briefly introduce yourself & connect your interest with the Prof's own (refer to sample attached). Mention one or two of the Prof's research areas that you've checked and find interesting.

2/n

Following this, let them know what you've done in the past: Demonstrate your experiences & tools you use (this is important for them to gauge your fit). E.g: I have good experience working with neural networks, ensemble forecasting & published a paper in ABC Journal.

3/n

Lastly, quickly summarize what you'd like to research & state again the skills you've got that will be a good addition to their lab. E.g: I'm interested in conducting research on improving model prediction in AI (the Profs interests). I use Python, ArcGIS & R for modeling.

4/n

SOME IMPORTANT POINTS TO CONSIDER

1. Your email should not be verbose. Ideally, I'd keep within 3 paragraphs (something one can read in 2minutes)

2. You can attach CV & Transcript, but not in a drive or folder. Have it there as an attachment, they decide to open it or not

5/n

With digital advertising getting tougher and too many choices for consumers, it's important to have a website that is:

• story-first
• easy-to-navigate
• made to convert

If your grandma can't use it, you've already lost.

Here are 11 tips to build a high-converting site 👇

Have a compelling story and brand narrative on the homepage.

Your homepage should have a good balance of explaining WHO you are, WHY you exist, and WHAT you sell.

If someone doesn't go further, they should walk away with an understanding of all 3.

Focus on driving a customer journey.

Whether you're selling skincare or cookware, point the customer in the right direction with CTAs.

When merchandising, you should have a hierarchy of what you want your customer to buy. This helps reduce a customer's analysis/paralysis.

Incorporate social proof across the website & Google search results.

The latter: makes sure you stand apart in Google searches (search "non-toxic cookware" and you'll see)

The former: gives perspective from different POVs to potential customers.

Don't use full-bleed websites

From the data I've looked at, most people don't scroll when the website is full-bleed and you can't see the next section.

If you must, add a floating arrow or indicate there's another section to scroll into.

Always show there's more!

1/

Bruce Greenwald EPV valuation:

Get a cup of coffee.

Today I will help you understand the Earnings power value framework and how you can implement it in your valuation analysis.

@contrarianEPS @10kdiver
@FI_InvestIndia @Dinesh_Sairam

2/

Before proceeding, let me tell u a thing. We make two assumptions when using this approach. Those are

1. Current profits are sustainable.

2. No growth (More about this later)

Let's get started.

3/

Imagine, you have 50 lakhs of cash. You invested 30 lakhs into bonds, gold, real estate, and crypto. You plan to invest the balance of 20 lakhs into a business.

4/

An owner of a food business in your town planning to sell his biz for 15 lakhs as he was about to retire. You thought to buy that biz.

Looking at the accounts, you have understood that the biz is making 2 lakhs profits yearly.

5/

As an investor, you demand a minimum of 10% yield from the biz.

Why? Simple. The risk-free govt bond yield is trading at 6%. Since you are taking some risks, you demand an additional 4% return.