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$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx 3 years, 11 months ago 555 views

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Four simple headline formulas you can use on your ads or landing pages:

1. [Introduce The Product] x [Say What It Does]
2. [Value Creation] x [Tackle The Objection Behind It]
3. [Define The Outcome] x [Explain What Creates The Outcome]
4. [Be Specific] x [Add Your Hook]

If this helped you, then I think you'll enjoy my newsletter centered around growth marketing :)

- One case study every Thursday
- 40k+ marketers and founders read it
- Only goal is to make you a better marketer
- 3 min a week

Join us here :)

https://t.co/1AkFGgDsa1

More from Alex Garcia 🔍

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

Compelling copy combined with good storytelling is an unfair advantage.

An unfair advantage that the Wall Street Journal used to drive $2 Billion in revenue over 28 years using the same sales letter.

Here are 7 copywriting tips to help you write sticky stories 🧵

1. Use Familiar Words

Every audience has words familiar to their interests.

Injecting these words into your stories connects the familiarity gap.

And unfamiliar words create seclusion.

Gary Provost with a great example:

2. Inject Real Stories

Your story is your social proof.

The more a consumer can see that you were once in their shoes, the more that consumer will see you as the guide they’ve been looking for.

Customers want to know you’ve walked a mile in their shoes.

3. Your Brand Isn’t The Hero

The customer is always the hero.

And their goal is the destination.

Your brand provides the map.

The visualization from start to destination is how you sell them.

4. Use Emotional Tones

Emotions are your best friend.

They’re what get people to take action.

And the best writers use emotional tones to transfer information through characters, plots, and conclusions.

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

5 Tactics I Used To Improve My Open Rate By 12%.

And Sometimes Even By 15-20% 🧵

Currently, my open rate ranges between 45-47% with nearly 15k subs.

My last email had a 48% open rate.

With iOS15 putting fear into every email we send, I thought I'd break down how I've been able to increase my open rate by 12% on avg.

Gimme 4 min...

1. Emoji Identity

This is something I stole from Morning Brew.

Morning Brew includes a "☕️" in all of their subject lines for good reason.

Because the repeated use of the "☕️" ingrains their identity in a reader's inbox.

And so I did the same.

Example: Morning Brew

Every email I send, the subject line starts with the "🔍"

And when you signed up for Marketing Examined, I let you know in the welcome email that each email subject line would start with the "🔍" " so that you would know it's me.

Example: Marketing Examined

2. Ask For A Reply In Your Welcome Email

The almighty spam and promotion folder where open rates go to die.

And where newsletters go to be forgotten.

One of the most effective ways I've found to combat this is by asking for a simple reply in your Welcome Email.

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$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

A perfect example of knowing your audience.

Amazing.

Follow me @alexgarcia_atx If you like to consume breakdowns of marketing genius like this every day.

Or you can join my newsletter with 8500+ marketers who rather receive the content in their inbox 👇🏽

https://t.co/yci9t3qKKZ

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

Curious about how a company with a $1.6+ trillion market-cap writes persuasive copy?

Use these 7 tips to write like an Amazonian 🧵

1. 30 Words Or Less Per Sentence

Keep your sentences Muggsy Bogues short.

Your sentences should focus on one idea.

This makes the communication smoother.

Short sentences help break down the info into bite-size pieces.

Digestible info = Retained info

2. Replace Adjectives With Data

In 1880, Mark Twain wrote, “When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them—then the rest will be valuable.”

In Amazon's case, don’t kill them -- replace them with data.

For ex:

A ton of Amazon Prime Members - > 98% of Amazon Prime Members

Common adjectives are vague. They don’t help consumers visualize the context.

Data does.

3. Eliminate Weasel Words

Weasel words take away from the story.

They're vague. Boring.

If you’re going to use adjectives -- use descriptive adjectives.

NOT interpretive adjectives.

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

50 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

50. Fastest-growing companies use growth loops

What was the common denominator in the fastest growing companies like Dropbox, Netflix, Yelp, and Instagram?

Growth loops.

Not funnels.

Here are 6 examples of growth loops that will help you acquire and retain users \U0001f9f5 pic.twitter.com/Wu4i8ReQ62
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021

49. 7 Proven growth hacking strategies (pt.1)

I've studied hundreds of growth-hacking strategies.

These 7 are proven to work \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021

48. Steal These 7 growth hacks (pt.2)

How did Facebook, Zapier, and Tinder drive growth early on?

Growth-Hacking.

PayPal growth-hacked its way to 5M users in 3 months.

Tinder used sororities and frats to 3x their user base.

Steal these 7 growth-hacking strategies that led to millions of users\U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021

47. 15 Lessons to write viral Twitter threads

Twitter threads are the new blogs.

Over the last 5 weeks, I've 32x my Twitter following posting a thread a day.

These 15 learnings will help your threads go viral \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 6, 2021

More from Startup

GREG ISENBERG
@gregisenberg

I interviewed 5 billionaires this week

I asked them to share their lessons learned on startups, life and entrepreneurship:

Here's what they told me:

A startup idea isn't "one" idea

It's a 10000 ideas, 100,000 decisions and 1,000,000 headaches

You will lose some friends. Kiss most of your high school friends goodbye

Certainties of life:

- Death
- Taxes
- Losing friends

A sign of wealth:

No longer needing an alarm clock to wake up

When in doubt, please don't send that angry email response

Wait 24h. Go for a walk

Angriness makes you drunk. Send emails sobers

$Ryan Breslow \U0001f57a$

Ryan Breslow 🕺...
@theryanking

How to run a company (in priority order):

1: Define a crystal clear north star

Great companies know their destination.

Everyone rowing in one direction.

The best north star? A SIMPLE, measurable metric.

Get it right, and watch the magic unfold! 💫

2: Hire uncomfortably good people

Ah, my favorite line!

Hire people you have no right to hire.

Who are so good it makes you nervous.

Who force everyone to step up their game.

Always level up 🦾

3: Create a culture of urgency

Nothing is more powerful than a group of people making every day count 🔥⚡️🚨

4: Make sure no one gets blocked

You’re paying good people good money.

Make sure they don’t get stuck!

Demotivating for them 🤦

Disastrous for the bottom line.

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Justin Kan
@justinkan

I just gave a talk to the W2021 YC batch. It's my favorite startup audience to talk to. Here are some of the highlights:

Finding product market fit is the critical thing to do in a startup.

Everything else: demo day, what investors you get, how much you raise, what press covers you -- it is all window dressing.

Many founders don’t want to talk to their customers because it makes them vulnerable, because it's hard work, because it's scary. Creating a tight feedback loop with customers is the one thing that will help you discover PMF.

If a customer isn't one of your cofounders, try to create a customer panel that allows as tight of a loop as possible. Call them daily. Put them in your Slack.

My Twitch cofounder Emmett Shear has a great analogy on PMF here: it's like rolling a boulder downhill.

1/ What is \u201cproduct/market fit\u201d? I\u2019m not sure I can give you a definition. But maybe I can share what the subjective difference is in how it feels when you have it and when you don\u2019t. Founding a startup is deciding to take on the burden of Sisyphus: pushing a boulder up a hill.
— Emmett Shear (@eshear) July 27, 2019

DAN KOE
@thedankoe

How I went from being a broke college student making $1000/month to making multiple 6 figures online

Buckle in, it gets bumpy

My story - a thread:

Let's start way back

When I was 16 I was super into fitness

After school weights

Would sneak into the community 18+ gym

Had a garage bench press where my buddy and I would blast music and max out every day (lol)

This leads into my first online biz venture

2 years later, freshman year of college my other friend and I started a YouTube channel

We shot vids in the gym, did talking head vids on different topics, and did eating challenges

The most notable was a 10k calorie challenge that I have unlisted on my account

I'll show it to people at parties/get togethers because it is hilarious

Imagine stuffing your face with 10k calories

Super cringe, but hilarious

Safe to say that our YouTube channel venture died out pretty quickly

We didn't see a penny from it in the ~6 months that we did it

In my 2nd year of college I got into photography

I had the camera from when we filmed videos and decided to put it to good use

(I also took a few photo classes in high school so I wasn't diving in cold)

Flo Crivello
@Altimor

1/ I'm insanely excited to announce what I've been working on for the last year:

Teamflow, a virtual office that makes you feel like a team again. Coming out of stealth and announcing our $3.9M seed round today 🎉🎉🎉

2/ @getTeamflow lets you see your video in an office where your team can hang out.

You can move yourself around, and only hear and see people around you.

So when you want to chat with someone, you can just drag yourself over and say hi — no more juggling with Zoom links

3/ You can also open apps in the space, like Figma, Trello or Google Docs.

Everybody can see and use them together — so you can meet around your sprint board in the morning for standup.

4/ You can customize and furnish meeting rooms, which persist — so you can create:
- one room for a project launch, with tasks, metrics dashboard…
- one room for each 1:1 with your meeting notes
- one game room with a bunch of online games
[- one room to bring them all…]

5/ I actually had this idea when my team at Uber had to go remote, and I felt both camaraderie and productivity fall off a cliff.

We had an outage one day. Not my 1st, but remote made this one especially painful — jumping from Zoom to Zoom to coordinate ops, marketing, eng…

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Jaya_Upadhyaya
@Jayalko1

SRI KUMARIAMMAN, KANYAKUMARI (TN)
#bharatmandir #navratri2021

Created by Maharshi Parasurama and also one among the 108 Shakthi Peethas in the world. The name Kanyakumari stands for Kanya(Virgin) and Kumari(girl).
Devi took this form to vanquish the demon Banasura
@GunduHuDuGa

Once, Banasura(grand son of Mahabali) obtained a boon from Shiva that he could be vanquished only by a virgin.
So, Devi took the form of a kumari and started meditating with the desire to marry Shiva at Suchindram.
Pleased Shiva fixed the midnight hour for marriage with Devi.

Devarshi Narada knew that the marriage would end the chance of killing Banasura. So, he assumed the form of a cock and crowed. Shiva returned back to Suchindram thinking that it was dawn.
Angered, Devi cursed that all food and articles meant for wedding turn into sand and shells

When Banasura heard about Devi’s beauty, he tried to take her by force. Devi, then, killed him and granted the wish of Devas to remain there always protecting them.
The murti of Devi stands with a rosary in hand. Her diamond nose-ring is said to be visible even from the sea.

Once an ancient mariner mistook it for a lighthouse and sailing towards it, his ship wrecked upon the Kanya Kumari rocks. In order to prevent such a tragedy from happening again, the eastern door of the shrine is opened only on five special occasions throughout the year.

WORLD OF SANATAN DHARM...
@world_sanatan

LESSER KNOWN DETAILS ABOUT THE BATTLE OF PRATAPGAD - THIS YOU ALL SHOULD READ

In the 1659 Adilshah sent Afzalkhan with the army of 75000 soldiers to destroy Chhatrapati Shivaji Maharaj with his empire. He was the main soldier, warrior and minister in Adilshahi Sultanate.

He was the Subhedar of Wai province.

He was very powerful physically. His height was 7.3 ft. due to same he was very popular as a strong man from Adilshahi Sultanate.

Whole India was not daring to fight with Adilshahi due to Afzal Khan.

Badi Begum Sahiba sent him to kill Chhatrapati Shivaji on any cost.

Voluntary he decided to destroy Chhatrapati Shivaji’s empire with him. He started his operation against Chhatrapati Shivaji from "wai". He destroyed many temples like as Tulja Bhavani Temple.

He destroyed so many villages, killed villagers to torture Chhatrapati Shivaji.

DETAILED VIEW- Running commentary

1. Chhatrapati Shivaji chose Pantaji as a lawyer to communicate with Afzal Khan. Pantaji was very sharp minded, who did his job very nicely.

2. He presented Chhatrapati Shivaji is fearing Afzal Khan and he wanted to invite him in his kingdom near Pratapgad.

3. Pantaji succeed in the communication with Afzal Khan and he brought him as per the planning of Chhatrapati Shivaji.

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$Anu Satheesh \U0001f1ee\U0001f1f3$

Anu Satheesh 🇮🇳...
@AnuSatheesh5

Cherthala Karthyayani Kshetram
#Alappuzha, Kerala
#KeralaTemples 🚩

Cherthala Karthyayani Temple Prathishta was done by Vilwamangalam Swamy. Chertala Pooram is very famous. Devi is Mangalya Dayini here removes obstacles relating to marriages. Sthala Puranam says that, once 👇

Vilwamangalam Swamiyar was passing this area after Prathista of Padmananbhaswamy Temple, he felt Devi chaitanyam and recognized as Karthyayani Devi. But Devi seeing Vilwamangalam went inside the pond. Swamy searched for Devi continously for 6 days and on 7th day Vilwamangalam

got hold of Devi's hair. Thus only Devi's head is Prathishta here. Devotees do Kozhi parathal ( offering cock) here as an offering to Karthyayani Devi.

Karthyayaniamme Sharanam
🙏🕉🙏

Sumit Grrg
@sumitgrrg

These 10 threads will teach you more than reading 100 books

Five billionaires share their top lessons on startups, life and entrepreneurship (1/10)

I interviewed 5 billionaires this week

I asked them to share their lessons learned on startups, life and entrepreneurship:

Here's what they told me:
— GREG ISENBERG (@gregisenberg) January 23, 2021

10 competitive advantages that will trump talent (2/10)

To outperform, you need serious competitive advantages.

But contrary to what you have been told, most of them don't require talent.

10 competitive advantages that you can start developing today:
— Sahil Bloom (@SahilBloom) March 20, 2021

Some harsh truths you probably don’t want to hear (3/10)

I\u2019ve gotten a lot of bad advice in my career and I see even more of it here on Twitter.

Time for a stiff drink and some truth you probably dont want to hear.

\U0001f447\U0001f447
— Nick Huber (@sweatystartup) January 3, 2021

10 significant lies you’re told about the world (4/10)

THREAD: 10 significant lies you're told about the world.

On startups, writing, and your career:
— Julian Shapiro (@Julian) January 9, 2021

Daoyu
@Daoyu15

@franciscodeasis https://t.co/OuQaBRFPu7
Unfortunately the "This work includes the identification of viral sequences in bat samples, and has resulted in the isolation of three bat SARS-related coronaviruses that are now used as reagents to test therapeutics and vaccines." were BEFORE the

chimeric infectious clone grants were there.https://t.co/DAArwFkz6v is in 2017, Rs4231.
https://t.co/UgXygDjYbW is in 2016, RsSHC014 and RsWIV16.
https://t.co/krO69CsJ94 is in 2013, RsWIV1. notice that this is before the beginning of the project

starting in 2016. Also remember that they told about only 3 isolates/live viruses. RsSHC014 is a live infectious clone that is just as alive as those other "Isolates".

P.D. somehow is able to use funds that he have yet recieved yet, and send results and sequences from late 2019 back in time into 2015,2013 and 2016!

https://t.co/4wC7k1Lh54 Ref 3: Why ALL your pangolin samples were PCR negative? to avoid deep sequencing and accidentally reveal Paguma Larvata and Oryctolagus Cuniculus?