My last email had a 48% open rate.
With iOS15 putting fear into every email we send, I thought I'd break down how I've been able to increase my open rate by 12% on avg.
Gimme 4 min...
5 Tactics I Used To Improve My Open Rate By 12%.
And Sometimes Even By 15-20% 🧵
My last email had a 48% open rate.
With iOS15 putting fear into every email we send, I thought I'd break down how I've been able to increase my open rate by 12% on avg.
Gimme 4 min...
This is something I stole from Morning Brew.
Morning Brew includes a "☕️" in all of their subject lines for good reason.
Because the repeated use of the "☕️" ingrains their identity in a reader's inbox.
And so I did the same.
Example: Morning Brew
And when you signed up for Marketing Examined, I let you know in the welcome email that each email subject line would start with the "🔍" " so that you would know it's me.
Example: Marketing Examined
The almighty spam and promotion folder where open rates go to die.
And where newsletters go to be forgotten.
One of the most effective ways I've found to combat this is by asking for a simple reply in your Welcome Email.
Here's how I do it:
When I first started Marketing, Examined my email's profile picture was my logo.
Then I realized, nearly all of my subscribers came from Twitter and had NEVER seen my logo.
So, why would they recognize it in their inbox?
They wouldn't.
That way, the movement from the animation would naturally draw the reader's eyes to my email.
This will make a drastic difference in your open rate.
Before sending your email, create an A/B/C test that runs a few hours prior to your send that determines a winning subject line.
Run this test on your most unengaged subscribers.
Think about it -- your subject line is sometimes the only thing a subscriber will see.
Test it and optimize it.
My audience is segmented into four parts.
The first segment: Subscribers with an open rate of 75%-100%.
The second segment: Subscribers with an open rate of 50%-74%.
The third segment: Subscribers with an open rate of 25%-49%.
I avoid sending a mass email that can potentially hurt my sender's reputation by segmenting my audience.
Other ways you can segment your audience:
- Demographics
- Clicks
- Interests
- Customers
- Entry Point
If you enjoyed this then follow @alexgarcia_atx for more growth marketing content on your feed.
Threads to come:
- copywriting
- ad development
- landing page development
- newsletter optimization
If you want to join 15k+ marketers, founders, and creators who get the best growth marketing tactics in their inbox every Thursday...
Then you can join them here 👇🏽
https://t.co/zVVjCzP7OM
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Curious about how a company with a $1.6+ trillion market-cap writes persuasive copy?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 11, 2021
Use these 7 tips to write like an Amazonian \U0001f9f5 pic.twitter.com/tKLAxyUCVb
More from Alex Garcia 🔍
50 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵
50. Fastest-growing companies use growth loops
49. 7 Proven growth hacking strategies (pt.1)
48. Steal These 7 growth hacks (pt.2)
47. 15 Lessons to write viral Twitter threads
50. Fastest-growing companies use growth loops
What was the common denominator in the fastest growing companies like Dropbox, Netflix, Yelp, and Instagram?
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021
Growth loops.
Not funnels.
Here are 6 examples of growth loops that will help you acquire and retain users \U0001f9f5 pic.twitter.com/Wu4i8ReQ62
49. 7 Proven growth hacking strategies (pt.1)
I've studied hundreds of growth-hacking strategies.
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021
These 7 are proven to work \U0001f9f5
48. Steal These 7 growth hacks (pt.2)
How did Facebook, Zapier, and Tinder drive growth early on?
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021
Growth-Hacking.
PayPal growth-hacked its way to 5M users in 3 months.
Tinder used sororities and frats to 3x their user base.
Steal these 7 growth-hacking strategies that led to millions of users\U0001f9f5
47. 15 Lessons to write viral Twitter threads
Twitter threads are the new blogs.
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 6, 2021
Over the last 5 weeks, I've 32x my Twitter following posting a thread a day.
These 15 learnings will help your threads go viral \U0001f9f5
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ARE WE FAMILIAR WITH THE MEANING & POWER OF MANTRAS WE CHANT?
Whenever we chant a Mantra in Sanskrit, it starts with 'Om' and mostly ends with 'Swaha' or 'Namaha'. This specific alignment of words has a specific meaning to it which is explained in Dharma Shastra.
Mantra is a Sanskrit word meaning sacred syllable or sacred word. But Mantras r not just words put together,they r also vibrations.The whole Universe is a cosmic energy in different states of vibration &this energy in different states of vibration forms the objects of Universe.
According to Scriptures,Om is considered to be ekaakshar Brahman,which means Om is the ruler of 3 properties of creator,preserver&destroyer which make the https://t.co/lyhkWeCdtv is also seen as a symbol of Lord Ganesha, as when starting the prayer,it's him who is worshipped 1st.
'Om' is the sound of the Universe. It's the first original vibration of the nothingness through which manifested the whole Cosmos. It represents the birth, death and rebirth process. Chanting 'Om' brings us into harmonic resonance with the Universe. It is a scientific fact.
Therefore, Mantras are described as vibrational words that are recited, spoken or sung and are invoked towards attaining some very specific results. They make very specific sounds at a frequency that conveys a directive into our subconcious.
Whenever we chant a Mantra in Sanskrit, it starts with 'Om' and mostly ends with 'Swaha' or 'Namaha'. This specific alignment of words has a specific meaning to it which is explained in Dharma Shastra.
Mantra is a Sanskrit word meaning sacred syllable or sacred word. But Mantras r not just words put together,they r also vibrations.The whole Universe is a cosmic energy in different states of vibration &this energy in different states of vibration forms the objects of Universe.
According to Scriptures,Om is considered to be ekaakshar Brahman,which means Om is the ruler of 3 properties of creator,preserver&destroyer which make the https://t.co/lyhkWeCdtv is also seen as a symbol of Lord Ganesha, as when starting the prayer,it's him who is worshipped 1st.
'Om' is the sound of the Universe. It's the first original vibration of the nothingness through which manifested the whole Cosmos. It represents the birth, death and rebirth process. Chanting 'Om' brings us into harmonic resonance with the Universe. It is a scientific fact.
Therefore, Mantras are described as vibrational words that are recited, spoken or sung and are invoked towards attaining some very specific results. They make very specific sounds at a frequency that conveys a directive into our subconcious.
Assalam Alaiki dear Sister in Islam. I hope this meets you well. Hope you are keeping safe in this pandemic. May Allah preserve you and your beloved family. I would like to address the misconception and misinterpretation in your thread. Please peruse the THREAD below.
1. First off, a disclaimer. Should you feel hurt by my words in the course of the thread, then forgive me. It’s from me and not from Islam. And I probably have to improve on my delivery. And I may not quote you verbatim, but the intended meaning would be there. Thank You!
2. Standing on Imam Shafii’s quote: “And I never debated anyone but that I did not mind whether Allah clarified the truth on my tongue or his tongue” or “I never once debated anyone hoping to win the debate; rather I always wished that the truth would come from his side.”
3. Okay, into the meat (my love for meat is showing. Lol) of the thread. Even though you didn’t mention the verse that permitted polygamy, everyone knows the verse you were talking about (Q4:3).
4. Your reasons for the revelation of the verse are strange. The first time I came across such. I had to quickly consult the books on the exegeses or tafsir of the Quran written by renowned specialists!
A lot of things Muslims do now and claim as Islamic rule is actually a culture that Islam curtailed or tried to perfect.
— Sule Nana (@izesule) January 2, 2021
Let's talk polygamy.
Islam didn't come and say, "oh men, marry four wives"
No.
Polygamy was in existence, long before the coming of Islam.
1. First off, a disclaimer. Should you feel hurt by my words in the course of the thread, then forgive me. It’s from me and not from Islam. And I probably have to improve on my delivery. And I may not quote you verbatim, but the intended meaning would be there. Thank You!
2. Standing on Imam Shafii’s quote: “And I never debated anyone but that I did not mind whether Allah clarified the truth on my tongue or his tongue” or “I never once debated anyone hoping to win the debate; rather I always wished that the truth would come from his side.”
3. Okay, into the meat (my love for meat is showing. Lol) of the thread. Even though you didn’t mention the verse that permitted polygamy, everyone knows the verse you were talking about (Q4:3).
4. Your reasons for the revelation of the verse are strange. The first time I came across such. I had to quickly consult the books on the exegeses or tafsir of the Quran written by renowned specialists!
