BC MARKETING
Saved by @AnmolNarula11

5 Tactics I Used To Improve My Open Rate By 12%.

And Sometimes Even By 15-20% 🧵

 Currently, my open rate ranges between 45-47% with nearly 15k subs.

My last email had a 48% open rate.

With iOS15 putting fear into every email we send, I thought I'd break down how I've been able to increase my open rate by 12% on avg.

Gimme 4 min...
1. Emoji Identity

This is something I stole from Morning Brew.

Morning Brew includes a "☕️" in all of their subject lines for good reason.

Because the repeated use of the "☕️" ingrains their identity in a reader's inbox.

And so I did the same.

Example: Morning Brew
Every email I send, the subject line starts with the "🔍"

And when you signed up for Marketing Examined, I let you know in the welcome email that each email subject line would start with the "🔍" " so that you would know it's me.

Example: Marketing Examined
2. Ask For A Reply In Your Welcome Email

The almighty spam and promotion folder where open rates go to die.

And where newsletters go to be forgotten.

One of the most effective ways I've found to combat this is by asking for a simple reply in your Welcome Email.
Reason is, a reply or conversation is a strong signal to your email server that you trust the sender. With this, you can ensure that your email will land in your reader’s inbox.

Here's how I do it:
3. Change Your Email's Profile Picture

When I first started Marketing, Examined my email's profile picture was my logo.

Then I realized, nearly all of my subscribers came from Twitter and had NEVER seen my logo.

So, why would they recognize it in their inbox?

They wouldn't.
Then, I took it a step further and created an animated GIF using my Twitter profile picture.

That way, the movement from the animation would naturally draw the reader's eyes to my email.
4. A/B/C Test Your Subject Lines

This will make a drastic difference in your open rate.

Before sending your email, create an A/B/C test that runs a few hours prior to your send that determines a winning subject line.

Run this test on your most unengaged subscribers.
Take the winning headline and run with it.

Think about it -- your subject line is sometimes the only thing a subscriber will see.

Test it and optimize it.
5. Segment Your Audience

My audience is segmented into four parts.

The first segment: Subscribers with an open rate of 75%-100%.

The second segment: Subscribers with an open rate of 50%-74%.

The third segment: Subscribers with an open rate of 25%-49%.
The fourth segment: Subscribers with an open rate of 0% -24%.

I avoid sending a mass email that can potentially hurt my sender's reputation by segmenting my audience.

Other ways you can segment your audience:

- Demographics
- Clicks
- Interests
- Customers
- Entry Point
That's a wrap :)

If you enjoyed this then follow @alexgarcia_atx for more growth marketing content on your feed.

Threads to come:

- copywriting
- ad development
- landing page development
- newsletter optimization
BTW I got a newsletter centered around growth marketing :)

If you want to join 15k+ marketers, founders, and creators who get the best growth marketing tactics in their inbox every Thursday...

Then you can join them here 👇🏽

https://t.co/zVVjCzP7OM
If you enjoyed this thread then you'll hopefully enjoy this one too

https://t.co/MRnAuBh2ao

More from Alex Garcia 🔍

Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
I studied hundreds of top copywriting examples with @heyblake.

Use these 30 copywriting tips to convert readers into customers 🧵

Tip from Alex: Repeat Yourself

Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.

Example: Apple’s M1 Chip


Tip from Blake: Start with goals for the copy.

Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.

Example: My content engine at https://t.co/jYMMlbgFCw


Tip from Alex: Use Open Loops

Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice


Tip from Blake: Write short, snappy sentences.

Reason: People have short attention spans. And big blocks of text are super hard to read. Make it

Example: Every blog from @Backlinko
MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Curious about how a company with a $1.6+ trillion market-cap writes persuasive copy?

Use these 7 tips to write like an Amazonian 🧵


1. 30 Words Or Less Per Sentence

Keep your sentences Muggsy Bogues short.

Your sentences should focus on one idea.

This makes the communication smoother.

Short sentences help break down the info into bite-size pieces.

Digestible info = Retained info

2. Replace Adjectives With Data

In 1880, Mark Twain wrote, “When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them—then the rest will be valuable.”

In Amazon's case, don’t kill them -- replace them with data.


For ex:

A ton of Amazon Prime Members - > 98% of Amazon Prime Members

Common adjectives are vague. They don’t help consumers visualize the context.

Data does.

3. Eliminate Weasel Words

Weasel words take away from the story.

They're vague. Boring.

If you’re going to use adjectives -- use descriptive adjectives.

NOT interpretive adjectives.
ALL
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Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
At 38, David Ogilvy was unemployed and hadn't written a word of copy.

Three years later, he was the most famous copywriter in the advertising industry.

And became known as the Father of Advertising.

Here are 7 tips from the legendary copywriter 🧵


1/ Learn Who You're Writing For

“The consumer isn't a moron. She is your wife."

Your copy should touch on:

-Who you’re writing for
-How that person thinks
-What that person needs

Let research shape your copy

Let your voice fuel it.

2/ Know The Product

“Big ideas come from the unconscious...But your unconscious has to be well informed, or your idea will be irrelevant.”

Learn every detail about the product/industry/audience before you write.

Then unleash your unconscious mind and fuel the big ideas.

3/ Nail The Headline

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Deadlines determine if the consumer’s interest is piqued enough to read the copy.

4/ Get Specific

"The more informative your advertising, the more persuasive it will be."

Most people won't make decisions without being informed…

The informed, act.

The specifics will give consumers the confidence that acting is the right choice.
ALL
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
A perfect example of knowing your audience.

Amazing.


Follow me @alexgarcia_atx If you like to consume breakdowns of marketing genius like this every day.

Or you can join my newsletter with 8500+ marketers who rather receive the content in their inbox 👇🏽

https://t.co/yci9t3qKKZ
MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Four simple headline formulas you can use on your ads or landing pages:

1. [Introduce The Product] x [Say What It Does]
2. [Value Creation] x [Tackle The Objection Behind It]
3. [Define The Outcome] x [Explain What Creates The Outcome]
4. [Be Specific] x [Add Your Hook]


If this helped you, then I think you'll enjoy my newsletter centered around growth marketing :)

- One case study every Thursday
- 40k+ marketers and founders read it
- Only goal is to make you a better marketer
- 3 min a week

Join us here
STARTUP

More from Marketing

Samantha Benc \U0001f41f
Samantha Benc 🐟...
@Nonvieta
I don’t want to put anyone on blast, but I’ve seen a few people saying, erroneously, that superhero comics sell more by the numbers, that they have the biggest sales overall and (most wrong of all) that they are the best selling comics globally. And, uh...Shounen Jump called. 📞

I’m not saying this to detract the historical and global importance of B2 comics... they were once huge. They are also old, so as far as historically, yeah they have decently big numbers. They are not doing those numbers now, or anytime in the past decade.

The best selling series, ever, by a Big 2 is Spider-man, selling 650 million since 1963. You can tally up all their series together but that’s a bit unfair so let’s stick to individuals. 650 is VERY respectable.

One Piece, Japans top selling collected manga, has sold 470 million....since 1997.

But that’s collected volumes...manga magazines are really a more equitable competitor to floppies, although not exact because, in fairness, they contain several series. That said, shounen jump has sold 7.6 billion. There are several other shounen magazines in that range.
MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Good copywriting is a superpower.

Amazon, the second most valuable brand in the world, puts an emphasis on teaching its employees how to write.

They know good copy equates to more customers.

These are the 8 tips to write like an Amazonian 🧵

1. Keep Your Sentences Under 30 Words.

I'd keep them under 15 words.

They should be Kevin Hart short.

And only focus on one idea.

Short sentences help break down info into bite-size pieces.

This makes the communication smoother.

Digestible info = Retained info


2. Replace Adjectives With Data

In 1880, Mark Twain said, “When you catch an adjective, kill it."

In Amazon's case, don’t kill them -- replace them with data.

Why?

Because numbers are eye candy.

It organizes info into a logical order.


3. Eliminate Weasel Words

Weasel words kill sentences.

They're vague. Boring.

If you’re going to use adjectives -- use descriptive adjectives.

NOT interpretive adjectives.

Ex:

Interpretive - We went on a long boat ride.

Descriptive - We went on a 5-hour boat ride.

4. The “So What” Test

Re-read your writing and ask, “so what?”

Can the reader understand the sentence, paragraph, or page?

Does it make sense?

Does it provide value?

Are they learning?

This helps give you an understanding from the consumer's perspective.
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Harry's Marketing Examples
Harry's Marketing Exam...
@GoodMarketingHQ
What's the simplest marketing you've done that's made the biggest impact?
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Jesse Pujji
Jesse Pujji
@jspujji
“Targeting” doesn't mean what it used to in the marketing world - the days of targeting different ages etc are GONE - algorithms do that now.

“Targeting” means crafting messages that resonate with your customer.
MARKETING
\U0001f1e8\U0001f1e6 \u265e Power|Machiavellianism|NLP
🇨🇦 ♞ Power|Machiavelli...
@ApexMen_
NLP

Subliminal psychology is mental influence that passes beneath the limits of normal human perception. A subject will not notice they are being exposed to a subliminal stimulus.

a great deal of it is used by marketing and the Media

▪Thread

People who you can use subliminal psychology tactics on

-People you need a favor from e.g superiors in work
-Seduction
-Stubborn people in your life
(coworkers, roommates, partners)
-Hypnotize yourself to accomplish something

You can make life easier as you bypass the power struggles and effort it takes to get people to like you and to do what you want.

Down below are subliminal tricks you can use in your relationship

When you establish dominance and submissiveness, you end the need for fighting because one person delegates all decisions to the otherThe subliminal secret to gaining dominance is to make a power move that floods your partner’s subconscious mind with respect and awe.

The way to do this is to use leading and pacing.

Practice mirroring of eachother. Then you can start making some small movements of your own to see if your partner mirrors it back.
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Low-risk, High-return stocks are what we look for relentlessly

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some of them don't grab financial headlines

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💹Chart with upwards trend Since IPO
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Independent and 100% owned by Joe, no networks, no middle men and a 100M+ people audience.

👏

https://t.co/RywAiBxA3s

Joe is the #1 / #2 podcast (depends per week) of all podcasts

120 million plays per month source https://t.co/k7L1LfDdcM


https://t.co/aGcYnVDpMu
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"I need to get better at marketing."

But, it's more likely that you have a product problem:

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I was reminded of this concept again this morning while reading @pjrvs' book (Company of One):

"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."


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Kitze @ \U0001f1e9\U0001f1ea\ufe0f
Kitze @ 🇩🇪️...
@thekitze
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I have spent 1.5 months on this app. You can make more $ in 2 days.

🤷‍♂️


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etc.

These things seemed super scary at first. I always thought it was way too much work and something would break. But I'm glad I persisted. So far the only problem I have is that mailgun is not delivering the license keys to certain domains like https://t.co/6Bqn0FUYXo etc. 👌

omg I just realized that me . com is an Apple domain, of course something wouldn't work with these dicks
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