Your homepage should have a good balance of explaining WHO you are, WHY you exist, and WHAT you sell.
If someone doesn't go further, they should walk away with an understanding of all 3.
With digital advertising getting tougher and too many choices for consumers, it's important to have a website that is:
• story-first
• easy-to-navigate
• made to convert
If your grandma can't use it, you've already lost.
Here are 11 tips to build a high-converting site 👇
Your homepage should have a good balance of explaining WHO you are, WHY you exist, and WHAT you sell.
If someone doesn't go further, they should walk away with an understanding of all 3.
Whether you're selling skincare or cookware, point the customer in the right direction with CTAs.
When merchandising, you should have a hierarchy of what you want your customer to buy. This helps reduce a customer's analysis/paralysis.
The latter: makes sure you stand apart in Google searches (search "non-toxic cookware" and you'll see)
The former: gives perspective from different POVs to potential customers.
From the data I've looked at, most people don't scroll when the website is full-bleed and you can't see the next section.
If you must, add a floating arrow or indicate there's another section to scroll into.
Always show there's more!
Don't just always say "Shop Now" or "Choose Color"... switch it up!
For example, instead of "Choose Color", use:
• Pick my color
• Customize my set
• I'm ready, let's go →
You're allowed to be fun. You don't have to be a robot.
If a drunk person, your grandma, or 5th grader can:
• understand your brand story
• know what you sell & why you exist
• add their desired product to the cart
• checkout with ease
Then you've got a winning site. If not, then fix it.
Using icons is so underrated. We love using The Noun Project's library of icons to help describe more complicated benefits on websites.
Pictures are worth 1,000 words, even with eCommerce!
Know what you want your site visitors to see first, second, and third.
Don't make everything the same size, color, shape, and format — you'll lose their eyes.
Tired: Rapid Hydration Packets for Everyday People
Wired: Meet the Fastest Way to Rehydrate
Consumers want benefits & talking points to support their decision to buy. Arm them with the information!
Here are my favorites:
• Gamify free shipping
• Gamify automatically applied discount
• Add up/cross-sells
• Give option to opt-into subscription
• Display recommended items for empty cart
• Display benefits-first quote from earned media for empty cart
My recommended stack:
• ShopPay
• PayPal
• Amazon Pay
• Apple Pay
• Google Pay
• Affirm (Buy now, pay later)
• Coinbase (BTC, ETC)
• Facebook Pay
More options = more ways to convert.
Follow me 👉@mrsharma👈 to see when the next one drops!
I also send a weekly email with insights/tips/tactics like this, in detail 👇 https://t.co/1Csy9kbmLd
With digital advertising getting tougher and too many choices for consumers, it's important to have a website that is:
— Nik Sharma (@mrsharma) February 8, 2022
\u2022 story-first
\u2022 easy-to-navigate
\u2022 made to convert
If your grandma can't use it, you've already lost.
Here are 11 tips to build a high-converting site \U0001f447
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A THREAD ON @SarangSood
Decoded his way of analysis/logics for everyone to easily understand.
Have covered:
1. Analysis of volatility, how to foresee/signs.
2. Workbook
3. When to sell options
4. Diff category of days
5. How movement of option prices tell us what will happen
1. Keeps following volatility super closely.
Makes 7-8 different strategies to give him a sense of what's going on.
Whichever gives highest profit he trades in.
2. Theta falls when market moves.
Falls where market is headed towards not on our original position.
3. If you're an options seller then sell only when volatility is dropping, there is a high probability of you making the right trade and getting profit as a result
He believes in a market operator, if market mover sells volatility Sarang Sir joins him.
4. Theta decay vs Fall in vega
Sell when Vega is falling rather than for theta decay. You won't be trapped and higher probability of making profit.
Decoded his way of analysis/logics for everyone to easily understand.
Have covered:
1. Analysis of volatility, how to foresee/signs.
2. Workbook
3. When to sell options
4. Diff category of days
5. How movement of option prices tell us what will happen
1. Keeps following volatility super closely.
Makes 7-8 different strategies to give him a sense of what's going on.
Whichever gives highest profit he trades in.
I am quite different from your style. I follow the market's volatility very closely. I have mock positions in 7-8 different strategies which allows me to stay connected. Whichever gives best profit is usually the one i trade in.
— Sarang Sood (@SarangSood) August 13, 2019
2. Theta falls when market moves.
Falls where market is headed towards not on our original position.
Anilji most of the time these days Theta only falls when market moves. So the Theta actually falls where market has moved to, not where our position was in the first place. By shifting we can come close to capturing the Theta fall but not always.
— Sarang Sood (@SarangSood) June 24, 2019
3. If you're an options seller then sell only when volatility is dropping, there is a high probability of you making the right trade and getting profit as a result
He believes in a market operator, if market mover sells volatility Sarang Sir joins him.
This week has been great so far. The main aim is to be in the right side of the volatility, rest the market will reward.
— Sarang Sood (@SarangSood) July 3, 2019
4. Theta decay vs Fall in vega
Sell when Vega is falling rather than for theta decay. You won't be trapped and higher probability of making profit.
There is a difference between theta decay & fall in vega. Decay is certain but there is no guaranteed profit as delta moves can increase cost. Fall in vega on the other hand is backed by a powerful force that sells options and gives handsome returns. Our job is to identify them.
— Sarang Sood (@SarangSood) February 12, 2020
