Your homepage should have a good balance of explaining WHO you are, WHY you exist, and WHAT you sell.
If someone doesn't go further, they should walk away with an understanding of all 3.
With digital advertising getting tougher and too many choices for consumers, it's important to have a website that is:
• story-first
• easy-to-navigate
• made to convert
If your grandma can't use it, you've already lost.
Here are 11 tips to build a high-converting site 👇
Your homepage should have a good balance of explaining WHO you are, WHY you exist, and WHAT you sell.
If someone doesn't go further, they should walk away with an understanding of all 3.
Whether you're selling skincare or cookware, point the customer in the right direction with CTAs.
When merchandising, you should have a hierarchy of what you want your customer to buy. This helps reduce a customer's analysis/paralysis.
The latter: makes sure you stand apart in Google searches (search "non-toxic cookware" and you'll see)
The former: gives perspective from different POVs to potential customers.
From the data I've looked at, most people don't scroll when the website is full-bleed and you can't see the next section.
If you must, add a floating arrow or indicate there's another section to scroll into.
Always show there's more!
Don't just always say "Shop Now" or "Choose Color"... switch it up!
For example, instead of "Choose Color", use:
• Pick my color
• Customize my set
• I'm ready, let's go →
You're allowed to be fun. You don't have to be a robot.
If a drunk person, your grandma, or 5th grader can:
• understand your brand story
• know what you sell & why you exist
• add their desired product to the cart
• checkout with ease
Then you've got a winning site. If not, then fix it.
Using icons is so underrated. We love using The Noun Project's library of icons to help describe more complicated benefits on websites.
Pictures are worth 1,000 words, even with eCommerce!
Know what you want your site visitors to see first, second, and third.
Don't make everything the same size, color, shape, and format — you'll lose their eyes.
Tired: Rapid Hydration Packets for Everyday People
Wired: Meet the Fastest Way to Rehydrate
Consumers want benefits & talking points to support their decision to buy. Arm them with the information!
Here are my favorites:
• Gamify free shipping
• Gamify automatically applied discount
• Add up/cross-sells
• Give option to opt-into subscription
• Display recommended items for empty cart
• Display benefits-first quote from earned media for empty cart
My recommended stack:
• ShopPay
• PayPal
• Amazon Pay
• Apple Pay
• Google Pay
• Affirm (Buy now, pay later)
• Coinbase (BTC, ETC)
• Facebook Pay
More options = more ways to convert.
Follow me 👉@mrsharma👈 to see when the next one drops!
I also send a weekly email with insights/tips/tactics like this, in detail 👇 https://t.co/1Csy9kbmLd
With digital advertising getting tougher and too many choices for consumers, it's important to have a website that is:
— Nik Sharma (@mrsharma) February 8, 2022
\u2022 story-first
\u2022 easy-to-navigate
\u2022 made to convert
If your grandma can't use it, you've already lost.
Here are 11 tips to build a high-converting site \U0001f447
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The entire discussion around Facebook’s disclosures of what happened in 2016 is very frustrating. No exec stopped any investigations, but there were a lot of heated discussions about what to publish and when.
In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.
In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.
This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.
In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
The story doesn\u2019t say you were told not to... it says you did so without approval and they tried to obfuscate what you found. Is that true?
— Sarah Frier (@sarahfrier) November 15, 2018
In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.
In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.
This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.
In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
