How To Make £1000's Setting Up Klaviyo Flows For eCom Stores

(A Thread)

(1/10)

As an email marketer, you can sell this service to clients that you FAIL to close on sales calls.

Sort of like a down-sell. Much less risk for the client.

And it only takes 3 hours of work (max).

(2/10)

Here's what you tell the prospect/client:

"I'm going to optimise and turn your email backend into a 'set & forget' money printer.".

Make that clear.

(3/10)

Depending on the level of traffic to your clients website, your client could profit on your flows in 5 days, or 2 months.

But the main point is that your client WILL profit (unless you're garbage).

It's low risk for them.

(4/10)

So here's what you'll be doing for the client.

- Optimising their current flows (if needed)
- Setting up NEW flows
- Creating new segments

(5/10)

The cold email ice-cream saga (in 5 Acts)

Humour is powerful in email but is a PRO skill

Get it right & even boring offers will get responses

Why?

Because you've made someone FEEL HAPPIER...

-- FULL EMAIL SEQUENCE --

[THREAD]

LET'S GO!

1/7

Email 1: mint chip ice cream

Using humour helps when you don't have a killer offer.

While the offer isn't bad, there are no case studies with proof.

In this case, proof is in the email copy itself.

If it makes you smile then it must work on others too.

2/7

Email 2: rocky road?

Email 2 is normally a short 'bump'

Here, referring back to the last message with humour, is smart.

Good humour often involves unusual contrasts.

e.g. mint chip and toothpaste are not normally connected

So its funny when they're juxtaposed.

3/7

Email 3: Superman ice cream?

Email 3 refers back to 2 (Rocky Road), another nice loop.

The childhood story evokes childhood nostalgia, one of THE most powerful emotions in copy.

The coconut whip cream line is unnecessary however and pushes our suspension of disbelief

4/7

Email 4: root beer float?

The problem here is that the ice cream analogy is getting a little tired and over-extended.

Its saved by returning to reality with benefits like 'real examples of customers closing deals'

When you write copy casually like this, its powerful...

5/7

**THREAD**

The EXACT sales framework I used to close $90,000 in 52 minutes

Want to become a SALES GOD?

Here we fucking go

1/ This is the framework my sales mentor has used for 2+ years closing $30,000 deals in 7-15 minutes over the phone

I've personally witnessed this man close 12 deals in a single day

And he 's used this to close $1,250,000 in 48 hours

2/ 30 second small talk to start off the call

Don't overthink it

Just be a decent human being for this step

"Hey {{first name}}, thank you for taking the time to hop on this call. Hopefully you're having a productive {{day}} so far?"

3/ Take control of the conversation + set the expectation

Relate small talk to the topic of the conversation

Make it clear that the decision to reach a deal is YOURS

You are now a DECISION MAKING expert

It's not up to the prospect to make the final decision

3.5/ "I'm happy to hear that your business is keeping you busy! So we’re going to have a 15 minute conversation, I’m going to ask you some questions, and by the end, I’ll help you make the decision as to whether or not the program makes sense for you, does that sound fair?

How to build a $10K/mo cold outreach agency.

Your blueprint to MASSIVE success.

A thread.

In THIS thread

Yeah, the one you're reading right now

I'll teach you exactly HOW

To do Cold Outreach

and build a $10K+/month company

In just a few hours a week

(**you can easily get to $50K+/month too)

FIRST THINGS FIRST

What is Cold Outreach?

Reaching out, 1 on 1, to a hyper-targeted audience, through LinkedIn & Email

Goal: getting prospects on sales calls

and converting them into clients

You'll be doing this FOR other companies (your clients)

Keep reading ⬇️

STEP 1 - Learn Cold Outreach

Learn how to

- Get your first 5 clients paying you $3K+/month each

- Execute LinkedIn Outreach & cold email

- Write scripts that convert

- Automate 95% of tasks

STEP 1 (PT 2)

how do you learn?

Bookmark the next 2 tweets

Follow me & study my tweets @THETYFRANKEL

Watch EVERY video on @alxberman's YT channel

Follow the Experts
- @THETYFRANKEL
- @Sean0to10k
- @DONVESH
- @blackhatwizardd
- @nickabraham12
- @SaaSCapo
- @linkedin_king

The unique automated system that top creators use to double and triple their sales...

•••THREAD•••

You have a course or service and it’s selling, but it could be selling better.

Sometimes you just feel like you’re not hitting your target audience.

You have a good product, why aren’t more people interested?

How can you find these people and sell with higher conversion rates?

Most creators have a decent sized following on one social media platform.

They think by going and growing on another they’ll get the most sales.

While this does work, it’s very time consuming.

Why wouldn’t you set something up that works on autopilot?

This automated money-making machine is a sales funnel.

In this thread, I’m going to talk about:
• creating a lead magnet
• creating an opt-in page
• setting up an email list
• how to drive traffic
• how you can make money alongside your course

Buckle up, it’s juicy.

1• Creating/Tweaking Your Lead Magnet

A lead magnet is something that you give away for free in exchange for someone to signup to your email list.

Some examples would be:
• a mini-guide
• template
• checklist

Here are 66 more

Discover how to perform "DNA deep" market research

Or, how to impersonate your niche

[Thread]

Believe it or not, you can create a great business targeting a customer avatar that's completely different that you

The secret? Market research

Everyone tells you to research your niche...

But you do better by impersonating your ideal customer

How can you do that? Read on

Step 1) Create a new user on your compute (a different profile altogether, different login, etc)

Create a new gmail address

Sync that new email to Google Chrome, YouTube

Create new social profiles with that email addy

If you're not in the US, use a VPN to change your location

Step 2)

Don't use any ad blockers

Visit websites and follow people your ideal customer would

Let browser cookies work their magic so you get targeted by the same ads and content your ideal customer does

Free idea to make a lot of money:

1• Start learning about writing short form copy, at least 30 hours

2• Study how to write the best copy for VSL’s through YouTube

3• Reach out to people with landing pages and offer to create their VSL

Lots of clients, but there’s more...

4• For the first few clients work for free or a low fee ($100)

5• Then become “The VSL Person” on twitter

6• Tweet about how much VSL’s can increase conversions

7• Start charging between $200-$500 for these videos

8• Just write the copy and use

9• Setup a landing page that shows past work, statistics on VSL’s, and case studies for how much the videos helped past clients

10• You should be able to get one client a week (sometimes on autopilot through your landing page)

11• Eventually you can hire out the work and have money made just by having some systems in place

12• You could easily scale this into a VSL agency and start taking on multiple clients, charging more, and having more add-ons

Use this information wisely.

I've sent over 100k cold emails in the past 5 years

Here are 10 audits of emails that landed in my spam folder

A thread 🧵

I've booked thousands of appointments for my clients with brands like Cargill. Bed Bath & Beyond and more so you could say I know a thing or two about cold emails

In this thread you'll learn a little bit about
- copywriting
- email deliverability
- good cold email practices

If you're doing anything that requires financial information, ALWAYS include a full signature because you need to seem trust worthy

No scammer is including their full signature

If you're selling web dev and you said that you noticed "elements" that are wrong on the site

Clearly state the elements in the cold email or its obvious you're just trying to bait me

Cold emails are to set appointments

Not to sell straight off the emails

Nobody is pulling out their credit card to purchase a service off your site from a cold email

Email marketing is a high-income skill.

You can work freelance, in-house, or use it to grow your own business.

Learn email marketing & clients will pay you $2-5k+/month... writing 3-5 emails a week.

Here's how to start your career as an email marketer 👇

(5 Steps)

//THREAD//

1 Find a niche

This is the 1st step:

Finding a market to write for.

It's hard to get work as a general 'email marketer'...

...but an eComm email marketer?

Or a health email marketer?

Or - even better - a health email marketer for eComm stores?

Getting work becomes easier.

The more niche you go, the better off you'll be (especially as a beginner).

How do you choose a niche?

Ask yourself:

>What do I have experience in?
>What am I interested in?
>What niches need copywriters badly?
>Which niches can I make the most money in?

Choose wisely!

#2 Learn copywriting

You will need to learn copywriting.

(at least, very basic copy skills)

Here's what you can do:

(this is a very basic outline of how to learn copy)

1) Read copy books
2) Watch YouTube videos about copywriting
3) Listen to copy podcasts
4) Study winning ads
5) Handcopy classic sales letters (Optional)
6) Practice writing your own copy

Immerse yourself in the world of advertising.

How I went from a Telesales LOSER

To a High Ticket Closer

In Less than 6 Months and the changes I made

------ THREAD ------

SO many industries are DYING for great marketing.

Pick one, dominate, build an Empire.

Here are my 9 favorite industries you can do that in.

A thread.

E-COM

- E-com makes up 18% of all retail sales and is growing QUICK
- Over 2 billion buyers worldwide
- Tons of companies taking advantage
- Lotssss of $$ in this niche

Sell
- SEO
- Branding
- SMS marketing
- Email marketing
- Influencer marketing
- Paid ads (FB, Insta etc)

MARKETING AGENCIES

- Marketing agencies SUCK at getting leads
- High deal sizes
- Easy to close
- Have $$ to spend
- Industry is getting bigger & will never go away

Sell
- Lead gen (cold outreach, FB ads, SEO...)

SAAS

- Over $100bn revenue in 2020 and expected to keep growing FAST
- More SaaS companies than you think suck at marketing
- High margins, so they have lots of $$ to pay for leads

Sell
- Paid ads
- SMS marketing
- Email marketing
- B2B influencer marketing

SUPPLY CHAIN

- $16bn industry, projected to grow to $41.7bn in 5 years
- Horrible B2B marketing all-around... room to make big impact

Sell
- Web dev
- Cold outreach
- Automation consulting
- Content marketing/SEO

8 FUCK UPS that will destroy your agency.

(you gotta avoid these)

A thread.

Bit about me:

Went from 0 to $50K/month music agency in 3 years

8 employees, 60 artist roster

we created the best modern music for TV/movies/video games

Super Bowl, Mercedes ads, Fortnite etc

Our biggest clients: Warner, Sony, and other Fortune 500s

I fucked up SO MUCH along the way

Tons of mini-failures

Eventually turned into Big success

LEARN FROM ME

DON'T MAKE THE SAME MISTAKES I DID

Here are 8 Terrible mistakes I made when building my agency

Keep reading & take notes ⬇️

#1 - BEING A “FULL-SERVICE” SOLUTION

so many agencies

do EVERYTHING

Marketing agency?

"Oh, we do Google Ads, content creation, personal branding, branding, graphics, copywriting, and sales consulting"

NO

#1 PT 2

start with ONE

just one service

get Clients

KILL IT for them

MASTER THE SKILL

only THEN you can add something new

I've generated over $120,000,000.00 in online revenue.

The 2 biggest mistakes I see are:

• Constantly chasing new customers
• Not being smarter with existing ones.

Here's a breakdown of 6 free tactics I used to add $100k+ in revenue. 🧵

Add subtitles to your video ads.

According to @verizonmedia, 92% of mobile users watch videos with sound off. 🔇

Adding 20 minutes to your video editing time will achieve higher:

• click-through rate
• website conversion rate
• return on ad spend (ROAS)

When adding subtitles to videos, you don't need to get too fancy with them.

• make the subtitles easy to read
• don't rely on music for the context
• show, don't tell

They're just an aid to help whoever's watching, understand the video better.

Syndicate your reviews.

There's a good chance you're already collecting reviews. If not, start.

97% of customers look for reviews as a form of product validation.

See here how @CarawayHome shows their reviews. It becomes a lot more enticing to purchase than its competitors.

Plug into the revenue side of publishers.

Sign up for @Skimlinks so when sites like TOWN & COUNTRY, BuzzFeed, Refinery29, etc. write about you, they have the opportunity to generate affiliate revenue.

This incentivizes you over a competitor + gets you exposure.

Curious about how a company with a $1.6+ trillion market-cap writes persuasive copy?

Use these 7 tips to write like an Amazonian 🧵

1. 30 Words Or Less Per Sentence

Keep your sentences Muggsy Bogues short.

Your sentences should focus on one idea.

This makes the communication smoother.

Short sentences help break down the info into bite-size pieces.

Digestible info = Retained info

2. Replace Adjectives With Data

In 1880, Mark Twain wrote, “When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them—then the rest will be valuable.”

In Amazon's case, don’t kill them -- replace them with data.

For ex:

A ton of Amazon Prime Members - > 98% of Amazon Prime Members

Common adjectives are vague. They don’t help consumers visualize the context.

Data does.

3. Eliminate Weasel Words

Weasel words take away from the story.

They're vague. Boring.

If you’re going to use adjectives -- use descriptive adjectives.

NOT interpretive adjectives.

There’s a lot of bad advice out there on how to pitch your startup.

Last year, I invested $1M+ and heard 200 companies pitch.

Every great pitch I've heard nails 5 ingredients.

In this thread, we'll go through each to help maximize your chances when fundraising

Let's dig in👇

1/ Every pitch should have 5 ingredients:

- Problem: Is this an issue
- Solution: Do you have the fix
- Market: Is this a big enough issue
- Business: Can you make money
- Team: Are you the people to do it

The best pitches nail all 5. Good ones hit 4. Subpar hit 3 or less.

2/ PROBLEM

The problem statement is an explanation of why a set of circumstances is painful for a set of users.

There’s one word in that sentence that is most important: painful.

If your problem is not painful enough, it's a vitamin.

The best startups are pain killers.

3/ SOLUTION

The solution statement is an explanation of how you address the pain felt by your users. If you don’t have the right solution, you won’t get customer traction.

Customers don’t buy your thesis on the pain point. They buy the actual thing that solves their pain point.

4/ MARKET

In tech, only businesses that have outsized potential get funded.

To have outsized potential, you have to either be in a:

(a) small, but rapidly growing market or
(b) large existing market that can be resegmented

If not, the business is not venture backable.

5 Email Campaigns You Can Send For Your (Or Your Clients') Ecommerce Store Today

We’ve made millions with these!

(includes examples from real stores)

// THREAD //

The key to email marketing:

Keep things exciting.

This way, subscribers never get bored + always open your emails (to see what's new).

Easiest way to do that?

Send out new campaigns every week... keep things fresh.

Here are 5 sample campaigns you can swipe + use for you (or your clients') Ecom store.

These are proven to work + evergreen.

Enjoy!

these are just 5 of the 96 campaign ideas I share in my Campaign Calendar Guide:

1. Refer A Friend Campaign

Idea: Turn existing customers into affiliates.

How?

Get subscribers to share your store with friends by offering an incentive.

This is FREE traffic + costs no advertising $$ (the beauty of email marketing).

The results can be incredible as well.

Example:

This email is from a brand called 'Parade'.

How it works:

1. Customer buys product.

2. Customer gets given a discount code.

3. Customer can share code with others + get store credit.

Textbook example of a great Refer a Friend campaign.