Email marketing is a high-income skill.

You can work freelance, in-house, or use it to grow your own business.

Learn email marketing & clients will pay you $2-5k+/month... writing 3-5 emails a week.

Here's how to start your career as an email marketer 👇

(5 Steps)

//THREAD//

1 Find a niche

This is the 1st step:

Finding a market to write for.

It's hard to get work as a general 'email marketer'...

...but an eComm email marketer?

Or a health email marketer?

Or - even better - a health email marketer for eComm stores?

Getting work becomes easier.

The more niche you go, the better off you'll be (especially as a beginner).

How do you choose a niche?

Ask yourself:

>What do I have experience in?
>What am I interested in?
>What niches need copywriters badly?
>Which niches can I make the most money in?

Choose wisely!

#2 Learn copywriting

You will need to learn copywriting.

(at least, very basic copy skills)

Here's what you can do:

(this is a very basic outline of how to learn copy)

1) Read copy books
2) Watch YouTube videos about copywriting
3) Listen to copy podcasts
4) Study winning ads
5) Handcopy classic sales letters (Optional)
6) Practice writing your own copy

Immerse yourself in the world of advertising.

An okay email with a great subject line will outperform a great email with an okay subject line,

Every time.

Here’s a list on 7 subject lines that just work

Quick thread:

Before we begin, let’s get one thing straight:

The subject line doesn’t sell the product, it sells the open.

And to sell the open, you need to intrigue your subs.

These are all subject lines engineered for INTRIGUE:

1)

The X you don’t have (yet)

Creates mystery and triggers our desire for instant gratification.

2)

Special delivery for [name]

Personalization goes far when it comes to email.

Everyone likes gifts, especially if it has their name on it.

3)

N things…

N non-negotiables…
The n ways to…

Lists always work because people want to know what the whole list is about.

How to make 30% more revenue without dropping a single penny on paid ads

From an email marketer who has generated over $50 Million dollars in sales for dozens of 6 to 9 figure Ecommerce brands.

Bookmark this 💰💰💰 Thread

//Thread//

The fastest way to grow revenue for your brand WITHOUT paid ads is to set up a welcome flow for non-buyers.

Avg industry open rate: 26.5%
Our client avg: 50%+

I'm going to lay out the exact blueprint we use to consistently help our clients outperform industry averages.

👇👇

Quick PSA:

These threads take time to put together & the info I'm about to give for FREE can potentially make you millions of dollars (as they have for my clients)

All I ask is that you retweet☝the main tweet above to share the knowledge.

Thank you 🙏

Now let's get started..

Before I dive into the specific in and outs of how to set up your welcome series

You need to set up subscription forms on your website so you can capture emails

3 types of forms:
> Pop ups
> Fly outs
> Embedded forms

👇👇

📊Email popups conversion rates:

> Brands average 2% to 4% before working with us
> Most clients are seeing 6% to 8% on avg after working with us
> Some of our best-performing clients are seeing 11% to 13% conversion rates after working with us

5 Email Campaigns You Can Send For Your (Or Your Clients') Ecommerce Store Today

We’ve made millions with these!

(includes examples from real stores)

// THREAD //

The key to email marketing:

Keep things exciting.

This way, subscribers never get bored + always open your emails (to see what's new).

Easiest way to do that?

Send out new campaigns every week... keep things fresh.

Here are 5 sample campaigns you can swipe + use for you (or your clients') Ecom store.

These are proven to work + evergreen.

Enjoy!

these are just 5 of the 96 campaign ideas I share in my Campaign Calendar Guide:

1. Refer A Friend Campaign

Idea: Turn existing customers into affiliates.

How?

Get subscribers to share your store with friends by offering an incentive.

This is FREE traffic + costs no advertising $$ (the beauty of email marketing).

The results can be incredible as well.

Example:

This email is from a brand called 'Parade'.

How it works:

1. Customer buys product.

2. Customer gets given a discount code.

3. Customer can share code with others + get store credit.

Textbook example of a great Refer a Friend campaign.

🚨Revealing🚨

Every Email Template and Campaign You Will Ever Need

From an email marketer who has generated over $50 Million dollars in sales for multiple 6 to 9 figure e-commerce brands.

Bookmark this 💰💰💰 Thread

If you've ever said to yourself "I don't know what to write about" this thread will help you.

Use the ideas in this thread as a "grab a bag" of email ideas.

Bookmark it and come back to it for inspiration if you're ever stuck for campaign or email ideas.

Quick PSA:

These threads take time to put together and the info I'm about to give for FREE can potentially make you millions of dollars (as they have for my clients)

All I ask is that you retweet ☝ tweet above to share the knowledge.

Let's get right into this...

#1 New product launch

Purpose: To promote a new product

Note how simple but effective the creative is for this

#2 Holiday's

Purpose: To relate your product to a current holiday

Pro tip: New Years are always a good time to promote as everyone is feeling positive and in buying mode

The 15 Commandments of Agencies

15 lessons I've learned from building a 7 figure agency from scratch and making over $50 million for our clients.

//THREAD//

1) Good clients are everything.

I've worked with all sorts of clients and always come to the same conclusion:

Make sure you vibe with every single one of them.

Even if they pay well, one bad client spoils the bunch.

Not worth it.

2) Hire well

You're not a freelancer.

Don't do everything on your own.

Instead, focus on hiring the best and letting them work.

Great team members are expensive but worth it.

3) It's the little things.

Write down in your calendar:

-Birthdays
-Date they joined your team
-Special events

And let your team know that you care about them.

-Gift cards
-Food
-A message to the company congratulating them

It's the little things that make them loyal to you.

4) Build systems.

Real talk,

A lot of the work you do right now could be split in half if you had a proper system in place.

Document. Everything. You. Do.

The more you document, the easier it is to delegate, the more time you have.

Simple.

How to write subject lines that get 20% to 30%+ open rates

// THREAD //

The more opens your emails get, the more sales you make.

A great subject line can make the difference between $10,000's (or more).

Here are 7 types of high-performing subject lines (with examples + tips):

Subject Line #1 - List

People love lists.

(want proof? Publications like BuzzFeed made billions solely off lists...)

Examples:

"3 of our biggest best-sellers"

"The 7 most shocking marketing mistakes you might be making"

"6 Actionable Tips To Improve Your Email Marketing"

Subject Line #2 - Urgency

Urgency is a fundamental of direct response advertising

Deadlines & Time Restraints are great ways to get email opens + make sales

Examples:

"Last Chance to Get 20% Off Storewide!"

"Buy One Get One Free Sale! (4 Hours Left)"

Subject Line #3 - Mystery

Curiosity is a very strong desire to play with for great subject lines

Subject lines that NEED to be opened to answer a question in the prospects mind = $$$

Examples:

"We've got something for you..."

"Hey, Chase! We have a special offer for you"

Subject Line #4 - Question

Questions are another great way to pique curiosity + get the click

These subject lines create an open loop in your prospects mind + gain attention

Examples:

"What's next for Facebook Ads in 2021?"

"How safe is your retirement fund?"

The 20 Commandments of Email.

Lessons from making over $50 Million for clients and building a 7-figure email marketing agency from scratch.

//THREAD//

1) Treat your subs with respect

People didn't sub to your list to be spammed.

People subbed to your list because you have something to offer and they're interested in you.

Keep it that way.

2) Test Everything

-Subject lines
-Email length
-Sending times
-Copy
-Angle
-Preview text

"Never stop testing and your advertising will never stop improving."

-David Ogilvy

3) Have Systems

-Welcome flows
-Purchase flows
-Abandonment flows

These will keep earning money forever.

You need sleep.

Systems don't.

4) Leverage List Segmentation

Never blast your whole list.

That's just asking to land in the Spam folder.

Focus on people who actually open your emails and click on your links.

An engaged list > A huge list.

Here are 10 psychology principles that will make you a better marketer.

From a $100MM marketer.

1. Social proof

People are more likely to buy a product or service if they know other people have already bought it.

How to use it:

Gather testimonials, case studies, shout-outs, and reviews.

Then include those in your emails, website, and social accounts.

Example: