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Saved by @EcomShit

5 secret strategies I used to 3X my agency's revenue during COVID.

A thread.

 At it's HEIGHT in 2020, Shut Down Music (my music-for-media agency)

Had 8 employees, 50+ artists, & made $600K+

We went from $200K in 2019 to $600K in JUST a year

Won 2 industry awards (LA Emmy & Mark Award), had our music in 1000s of TV shows, movies, video games, & ads
How did I build Shut Down Music to a powerhouse?

Why were people in the industry calling me a legend at just 21 yrs old?

How did I make over $1M in the MUSIC INDUSTRY?? Which is notorious for being hard to make money in

HERE are the 5 secret strategies I used

Keep reading
STRATEGY 1 - BUILT SYSTEMS

Flashback to April 2019

Shut Down Music was the definition of a SMALL BUSINESS

Me & 1 employee (Anna, from Russia) managed the whole thing

I paid her $600 a month

We had NO systems. it was wild

Didn't even know when she clocked in & out of work
1 (PT 2)

May 2019 comes around

I decide FUCK IT. I've had enough

Decided to invest in SYSTEMS

Hopped on https://t.co/9E3tulpqbj & started building

Next 6 months I worked relentlessly to build systems for

project management, artist management, team/client communication, etc
1 (PT 3)

Every system I created was structured like this:

1) What, when, why: background on what the system is, when it's executed, and how it fits into the big picture

2) Step-by-step: the incredibly detailed process
1 (PT 4)

3) Video run-through: screen-recorded video of me going through the system and explaining my thought process

4) Resources: all external pages you need access to while executing the system

Check out a pic of one of our Systems 👇
STRATEGY 2 - INVESTED IN LABOR

I also let go of Anna in May 2019

Went through tough times & I told her things needed to change

The Last straw? she literally Didn't answer the phone for 2 days

Then told me she "took a train to Moscow & there was no WiFi"

Fired her on the spot
2 (PT 2)

So glad I fired her

Because then I decided to INVEST in labor

Hired 2 Americans with 14 yrs combined industry experience

& a top-notch Admin assistant from https://t.co/q88s6kkXk7

Things finally started to turn around
STRATEGY 3 - FOCUSED ON PRODUCT

What separated Shut Down Music from everyone else?

We created the BEST music in the game

How?

1) Our A&R system found us the best producers/rappers/singers

2) Every song we made I executive produced & went thru DEEP revisions
3 (PT 2)

Easy to get clients when ur product is just THAT much better

IRRESISTIBLE OFFER

Watch video below on HOW I executive produced our songs and why they were so much better
STRATEGY 4 - GREAT CLIENT RELATIONS

I made it a POINT

For my team & I

to be super Nice, warm, high-energy & communicative with our clients

Make it easy fucking peezy to work with us
4 (PT 2)

When a musician compromised our relationship with a client?

(Didn't want to sign a contract, turned music in after deadline etc)

We CUT THEM OFF right away. no questions asked. we're done.

Hold your client relationships CLOSE & DEAR TO YOUR HEART
STRATEGY 5 - BUILT A MOAT

What does building a moat mean?

it means creating 4-5+ competitive advantages in ur biz

That no one else can TOUCH

Creates a huge separation between you & your competition
5 (PT 2)

Some of our Competitive Advantages were:

1) SYSTEMS - music is known as a wild industry. almost no one has exceptional systems like we did

2) PRODUCT - our product was just so much better than everyone else's, no one could touch us
5 (PT 3)

3) TEAM - made it a focus to build a warm, loving, critical-thinking team

4) YOUTH - everyone else in the industry was OLD. we were forward-thinking & had our ears to the streets, everyone at SDM was under 30
I dismantled Shut Down Music in November 2020

Cool thing is

I'll still be receiving $25-35K royalty checks 4 times a year for next 5 yrs before it starts to dip

Solid perk of building up my music agency

Peep the Shut Down Music instagram below

https://t.co/6AcA6qPIQz
So.

I used those 5 strategies to make Shut Down Music into

an award-winning, money-printing empire

Now? I tweet about how to do the Same with YOUR business

Follow me @THETYFRANKEL to learn

Hard NOT to go from $0 to $10K/month with JUST my tweet below

https://t.co/7WaF8qCo8C
Sign up to my Email List

You'll get

- free list of 191 niches & 51 services
- tips to grow your biz that are TOO GOOD for Twitter
- promos & discounts on my products
- lots more...

👇

https://t.co/CP4zyKzGLT
BONUS

My favorite follows who teach u how to build a thriving Agency

@NickAbraham12
@Sean0to10k
@DONVESH
@thedankoe
@THETYFRANKEL
@SaaSCapo
@ecomchasedimond
@blackhatwizardd

FOLLOW ALL
Idk why it didn't post this

Watch this video on our workflow & why we were so successful...
Give top tweet a like if this helped you in any way 🤝

More from TY FRANKEL

TY FRANKEL
TY FRANKEL
@THETYFRANKEL
i've hired over 24 employees from The Philippines in the last 24 months

these are the Lessons I've Learned

(Quick off the dome thread)

if you pay market rates and go through Onlinejobs, FB groups, UpWork, etc you'll have to go through 300-500 applications to find ONE great candidate

HUGE annoyance

to counteract this, find a great recruiter

pay $4k per placement

and offer a 15-30% above market hourly rate

have an INCREDIBLY thorough hiring system

i'm talking typing, critical thinking, creative writing, email management, and data entry tests

you want your tests to replicate EXACTLY what they'll be doing on-the-job.

make sense?

when you interview candidates

get THREE references from them

at least 1 superior (boss, manager)

and 1-2 co-workers

if hiring for a management position, 1 person they managed

have in-depth, role-specific questions ready

and CALL THESE PEOPLE

do NOT email them

go in-depth

POSITIVE REINFORCEMENT

filipinos need positivity

so does everyone else

but Filipinos moreso than others

compliment them when they do great work in front of the WHOLE TEAM

keep them happy. make it well known you love the work they're doing (if you truly do)
ALL
TY FRANKEL
TY FRANKEL
@THETYFRANKEL
How to sign Fortune 500 clients on big money retainers.

A thread.

First things first

Stop working with Broke People (your worst nightmare)

Sign big 5-6 figure deals like I did

SO. MUCH. EASIER.

Today I'll teach you exactly how

Keep reading 👇

to quote @lawrencekingyo

$500 Client

"I want you to hold me, love me eternally. be there whenever I call... tell me everything will be ok. answer me at 3am. drop everything you have going on in life for me...love me forever"

$5000 Client

"sounds good, send invoice, thanks"

ABOUT ME

From 2017-2020 I owned a company called Shut Down Music

We worked with the BIGGEST music labels

- Universal Music
- Red Bull
- Warner Bros
- Sony

I signed $50K, $100K, & $200K/yr deals with top 3

now I'll teach YOU

how to work with Fortune 500 companies

Like I did

STEP 1 - COMPANIES

Think "who needs my services?"

do HEAVY market research

decide on 100 Fortune 500 companies

Download my template sheet below

https://t.co/r14NmNXIQS

Add em in ✍️
ALL
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TY FRANKEL
TY FRANKEL
@THETYFRANKEL
SO many industries are DYING for great marketing.

Pick one, dominate, build an Empire.

Here are my 9 favorite industries you can do that in.

A thread.

E-COM

- E-com makes up 18% of all retail sales and is growing QUICK
- Over 2 billion buyers worldwide
- Tons of companies taking advantage
- Lotssss of $$ in this niche

Sell
- SEO
- Branding
- SMS marketing
- Email marketing
- Influencer marketing
- Paid ads (FB, Insta etc)

MARKETING AGENCIES

- Marketing agencies SUCK at getting leads
- High deal sizes
- Easy to close
- Have $$ to spend
- Industry is getting bigger & will never go away

Sell
- Lead gen (cold outreach, FB ads, SEO...)

SAAS

- Over $100bn revenue in 2020 and expected to keep growing FAST
- More SaaS companies than you think suck at marketing
- High margins, so they have lots of $$ to pay for leads

Sell
- Paid ads
- SMS marketing
- Email marketing
- B2B influencer marketing

SUPPLY CHAIN

- $16bn industry, projected to grow to $41.7bn in 5 years
- Horrible B2B marketing all-around... room to make big impact

Sell
- Web dev
- Cold outreach
- Automation consulting
- Content marketing/SEO
ALL
TY FRANKEL
TY FRANKEL
@THETYFRANKEL
PROFIT SHARING

How to Get Your Employees to
>> Stay for Years
>> Be Loyal
>> Work Hard for You

Read on, Playa 👇🏼👇🏼

// THREAD //

OK, SO WHAT IS PROFIT SHARING?

Taking 5-10% of your company's profits

And distributing it to your employees

Every quarter or once a year

You do this to incentivize employees to work harder & stay longer

Sinple enough, right?

Let's get into it 🔥

THE PROS

- give team skin in the game
- instills ownership mentality
- motivates team to work hard
- builds loyalty & trust
- incentivizes team to stay at company longer

THE CONS

- costs $
- cuts profit margin short-term
- you spend time thinking & figuring plan out
- potential to cause drama within the workplace

Pros heavily outweigh cons

Think long-term

You sacrifice a slice of profit on the front-end

Get back loyalty, ownership mentality, & long employee tenures in the long-term

Easy decision
ALL
TY FRANKEL
TY FRANKEL
@THETYFRANKEL
My Million-Dollar Agency Ecosystem

>> Build Idiot-Proof Processes
>> Scale to the Moon 🚀

Steal my Blueprint and Build a $1M+ business

Let's do it.

// A VIDEO THREAD BOMB 💣 //

PART 1


PART 2


PART 3


PART 4
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Vibhu Vashisth \U0001f1ee\U0001f1f3
Vibhu Vashisth 🇮🇳...
@VIBHU_Tweet
Did you know?

Rani Bhabani was the Queen of Natore, Bengal or 'Natorer Rani' as she was famously called. She made great contributions in Tarapith & renovated Benaras.

In Varanasi, Durga Kund Mandir was constructed by Rani Bhabani in the 18th century.


Born in Chhatimgram village, Bogra District,Her father's name was Atmaram Choudhury.Bhabani was married off to Raja Ramkanta Moitra,the then zamindar of Rajshahi.After his death, Bhabani became the zamindar, and started being referred to as Rani.She was known as Ardhabangeshwari.

A woman as a zamindar was extremely rare in those days, but Rani Bhabani managed the vast Rajshahi zamindari most efficiently and effectively for over four decades.
Maharani Bhavani was very pious in her personal life. She passed her life in a strict disciplined way.


She conducted the administrative work skillfully. As a Maharani she was an impartial judge. Rani Bhavani had a very hard time during the fag end of her life. The Zamindari (estate) incurred serious loss due to the change of the revenue policy of the company.

In spite of being the owner of a large Zamindari (estate), she had to depend on the stipend of the government in the later part of her life. The amount of this stipend gradually decreased and became Rs. 1000/- only in the end.
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Meet Shah
Meet Shah
@ms89_meet
Strong Monopolies:

IRCTC 100% Market share in Rail Network.

IEX >90% market share in power trading.

Zydus wellness >90% market share in sugar free product.

Eicher motors >85% market share in 250cc bikes category.

MCX >85% market share in commodity trading.

Coal India >80% market share in coal production in India.

ITC >75% market share in cigarettes.

Honda Siel >75% in portable power generators.

Hindustan Zinc >75% market share in primary zinc industry.

Asahi India Glass >70% market share in automotive glass.

NRB Bearings >70% market share in needle roller bearings.

Pidilite >65% market share in adhesives.

CAMS >65% market share in RTA within mutual fund industry.

Time Technoplast >65% market share in polymer based industrial packaging.

Concor >65% market share in domestic container cargo transport.

Exide >60% market share in lead batteries.

Naukri >60% market share in the Indian job market space.

Praj >60% market share in ethanol plant installing.

Indiamart Intermesh >55% market share in the online B2B Classified space.

Borosil Renewables >55% market share in Lab glass.

Vst Tillers >50% market share in
Power tillers.

Delta corp >50% in online poker games.

Vinati Organics >50% market share in IBB.
GENERICLEARNINGS , GENERAL TWEER , INTRESTING TOPIC
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Jaya_Upadhyaya
@Jayalko1
MEENAKSHI AMMAN, MADURAI (TN)
#bharatmandir #navratri2021

A paadal Petra sthalam where Shiva took the form of Sundareswarar (the handsome one) and married Devi Parvati (Meenakshi).
Devi is also known by the name Angayarkanni (mother with the beautiful fish eyes).
@GunduHuDuGa


Devi Meenakshi emerged from yagna fire as a 3 year old girl when Pandyan King Malayadwaja and Kanchanamalai were praying for a child.
It is said that Devi was born with three breasts and there was a prophesy that her superfluous breast would melt away when she met her husband.


Devi ruled over Madurai and captured Indralok. She went on to capture Kailasha. When she saw Shiva, her 3rd breast disappeared and she realised that Shiva would be her consort.
The divine marriage was attended by all Devas and Sri Vishnu (as her brother) gave her hand to Shiva.


It is said that Indra found a swayambhu lingam at Kadamba Vanam. He placed it in Madurai where the kshetram stands. Here, Shiva is seen on the vehicle of Indra.
The Golden Lotus Tank is said to be the place where a golden lotus blossomed for the puja performed by Indra.


The Meenakshi Thirukalyanam festival is celebrated in the Chithirai month to mark the divine marriage of Meenakshi Amman. The festival includes a procession where Meenakshi and Sundareshwara travel in a chariot and Sri Vishnu gives away his sister in marriage to Shiva.
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Buzz Chronicles
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@SaveToBookmarks Hello! Pleasure is mine. Original tweet by @buzz_chronicles: "@SaveToBookmarks Salut! Pleasure is mine. Original tweet by @AchuthArora: "@FitF...". Thanks! ✌

Hola! Of course! Original tweet by @SaveToBookmarks: "@buzz_chronicles @AchuthArora @FitFounder @rattibha Cool!

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Buzz Chronicles
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Peter McCormack [Jan/3\u279e\u20bf \U0001f511\u220e]
Peter McCormack [Jan/3...
@PeterMcCormack
1/ So here is a thread on how I turned $32,000 into $1.2m and back to pretty much zero (once taxes are paid).

Just note, I am not bitter or salty in any way at all, the last 2 years have been an amazing ride - travelled the world, been wealthy, been poor.

2/ Dec '16, my advertising agency folded, I had a little bit of money left and I put $32k into Bitcoin and Ether. As it started to go up I diversified into everything, Monero, Dash, this that, any crap - even Ripplecoin. Everything just kept going up.

3/ By March I think I had around $300k and $500k by the summer. I used to take 25% out but towards the end of the summer I got greedy and put it all back in and by December it was $1.2m.

4/ Thinking I was an absolute genius I decided to start a bunch of businesses. As silly as it sounds I had this goal of making $5m as I wanted to buy Bedford Town Football Club and get them in the league, and as Crypto was going up forever I needed 6 months.

5/ So:
- Trading (income 1)
- Podcast (income 2)
- Mining (income 3)
- Mining pool (income 4)
- Consulting (income 5)

Yes - all of the above as a one-man army :)
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WORLD OF SANATAN DHARM...
@world_sanatan
UNTOLD STORY OF QUEEN BHAVASHANKARI OF BENGAL - A 🧵u must read

Know the role of Naga Sadhus

PART-1

One of the most underrated empires to ever grace India is the kingdom of Bhurshut from central Bengal.

1/


A medieval powerhouse this kingdom stood firm against the Pathan invasion from Orissa twice, and with each time devastating the enemy forces.

Along with this, we also have to note that this was the time when the empire was under the reign of a widowed queen named Bhavashankari.

She wasn’t even born in a royal family and yet she achieved what most of the kings couldn’t do

This begs the question, why does no one remember this great kingdom?

3/

Bhurshut empire thrived from 15th century till late 18th century as an independent kingdom while acting as tributary state with full autonomy.

4/

What’s even more puzzling is that no one knows about the great queen Bhavanshakari who thrashed the Pathans single handedly without the aid of their allies.

5/
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Lu_lu\U0001f498
Lu_lu💘
@luciame16
Some thoughts on episode 53 of #Hercai

Love,that is not real,has no passion. Its fire turns into embers, it doesn’t not smell. The day, the night, the moon&year burn without sun, light, comfort&sleep.
Ömer Hayyam

#Reyyan #Miran #ReyMir #EbruŞahin #AkınAkınözü
#HercaiThoughts


1
PRAISE
The praise in this episode goes foremost to Ebru because she portrayed Reyyan so realistically like a woman who truly lost her unborn child. I was in awe and pain watching her along the episode, all her breakdowns and tears were so real.
#Hercai

2
Of course also Akın took his part and did his part masterfully, but he rightfully was the one who stood aside in this specific episode that needed to be about Reyyan’s pain and thus concentrated on Ebru.
#Hercai

3
And last but not least, if I say thank you to something that B gave us this year, then it’s to have Ali as our director. Also in this episode we saw the artistic eye behind every shot and I loved it.
#Hercai

4
OVERALL COMMENT
I don’t know who wrote ep. 52 but ep. 53 was going strong once more on symbols: roses, stones, fire and trees were incorporated and especially the ReyMir dialogues were written very well. I truly loved every ReyMir scene.
So let's get into it.
#Hercai
CULTURE
Steve
Steve
@braidedmanga
Ivor Cummins has been wrong (or lying) almost entirely throughout this pandemic and got paid handsomly for it.

He has been wrong (or lying) so often that it will be nearly impossible for me to track every grift, lie, deceit, manipulation he has pulled. I will use...


... other sources who have been trying to shine on light on this grifter (as I have tried to do, time and again:


Example #1: "Still not seeing Sweden signal versus Denmark really"... There it was (Images attached).
19 to 80 is an over 300% difference.

Tweet: https://t.co/36FnYnsRT9


Example #2 - "Yes, I'm comparing the Noridcs / No, you cannot compare the Nordics."

I wonder why...

Tweets: https://t.co/XLfoX4rpck / https://t.co/vjE1ctLU5x


Example #3 - "I'm only looking at what makes the data fit in my favour" a.k.a moving the goalposts.

Tweets: https://t.co/vcDpTu3qyj / https://t.co/CA3N6hC2Lq
FINANCE , ALL
Erik Torenberg
Erik Torenberg
@eriktorenberg
1/ Someone emailed me asking how to break into VC, so I wanted to answer on Twitter where others could see and contribute to the conversation.

2/ “Being a VC” can mean a lot of different things, so it’s worth asking:

What actual activities do you want to do?

- Deep market analysis?
- Be in the flow of information and people?
- Make deals?
- Work closely w/ founders over time (e.g take board seats?)
- Manage capital?

3/ It’s worth specifying what type of VC you might like to become — as there are different archetypes. E.g.

- Benchmark (Lead series A/B - couple investments a year)
- First Round (Lead seed rounds, partner w/ a few companies a year)
- SV Angel (Make lots of seed investments)

4/ Continued:

Expa - Incubate companies

YC / Village Global - Build a platform to help entrepreneurs at scale

Do you want to join a firm or start one? There’s a lot to consider.

Different paths will require different skillsets & sets of experiences.

5/ Since the person who wrote the email is a young person trying to break into VC by joining a firm (and who doesn’t want to start a company), I’ll tailor this tweet storm to that goal. There’s some overlap.
STARTUPS