Using humour helps when you don't have a killer offer.
While the offer isn't bad, there are no case studies with proof.
In this case, proof is in the email copy itself.
If it makes you smile then it must work on others too.
2/7
"I really want to break into comics"
— Ed Brisson (@edbrisson) December 4, 2018
make comics.
"If only someone would tell me how I can get an editor to notice me."
Make Comics.
"I guess it's impossible and I'll never break into the industry."
MAKE COMICS.
Beautifully read: why bookselfies are all over Instagram https://t.co/pBQA3JY0xm
— Guardian Books (@GuardianBooks) October 30, 2018