The secret? Market research
Discover how to perform "DNA deep" market research
Or, how to impersonate your niche
[Thread]
The secret? Market research
But you do better by impersonating your ideal customer
How can you do that? Read on
Create a new gmail address
Sync that new email to Google Chrome, YouTube
Create new social profiles with that email addy
If you're not in the US, use a VPN to change your location
Don't use any ad blockers
Visit websites and follow people your ideal customer would
Let browser cookies work their magic so you get targeted by the same ads and content your ideal customer does
Join Facebook groups, LinkedIn groups, etc relevant to your ideal customer
Buy Amazon books and products your ideal customer would
Sign up for relevant email lists
By now you should know the language, the patterns
Ask yourself these questions:
-What annoys my ideal customer?
-What are they ashamed about?
-What are they not saying explicitly, but truly believe?
Use the Facebook ad library to spy in Facebook and IF ads
Sign up for vidtao to spy on YouTube ads
Go inside funnels, buy the front end offers and see what back end offers are like
Read emails they send you as a buyer
Knowing everything you know now, after, say 30 days
You can build 1-3 distinct customer avatar profiles, also known as buyer personas
P.S. Study what your ideal customer buys, even if it's completely different than your own offer
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I wish I had this... — don't excuse yourself. Forget about what you can't and focus on what you can.
Stop comparing yourself to others, come from the point of what you have, know and have: "I can... so I will do..!" #MyMindset
BTW this was an update of one of the previous tweets. And I'm continuing this thread today!
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Do something for the long-term. Everything else is a distraction. 🛑 Nowadays I always check if the thing I'm doing aligns with my long-term plans. If not — that is probably not the best thing to do at the moment. #MyMindset
The only way to get more done is to have less to do. Eliminate your obligations, say "no" to things that are not important, stay minimal in what you do, focus. Being busy is not equal to getting things done. #MyMindset