Keep things exciting.
This way, subscribers never get bored + always open your emails (to see what's new).
Easiest way to do that?
Send out new campaigns every week... keep things fresh.
5 Email Campaigns You Can Send For Your (Or Your Clients') Ecommerce Store Today
We’ve made millions with these!
(includes examples from real stores)
// THREAD //
Keep things exciting.
This way, subscribers never get bored + always open your emails (to see what's new).
Easiest way to do that?
Send out new campaigns every week... keep things fresh.
These are proven to work + evergreen.
Enjoy!
these are just 5 of the 96 campaign ideas I share in my Campaign Calendar Guide:
https://t.co/GQXybOriiK
Idea: Turn existing customers into affiliates.
How?
Get subscribers to share your store with friends by offering an incentive.
This is FREE traffic + costs no advertising $$ (the beauty of email marketing).
The results can be incredible as well.
This email is from a brand called 'Parade'.
How it works:
1. Customer buys product.
2. Customer gets given a discount code.
3. Customer can share code with others + get store credit.
Textbook example of a great Refer a Friend campaign.
Idea: Share your best-selling products with your audience.
Why this works:
Social proof.
People look to other people to make decisions (especially when $$ is involved).
Show all your top-selling products & customers will buy off social proof alone.
This email from Outdoor Voices includes 3 different best-selling products.
It's simple, easy to read, and has excellent short copy for each product.
You can do this with any store, in any niche.
Try it.
Idea: Send an educational content-based email that also sells your product(s).
How?
Debunk a myth in your industry.
(Bonus points if it's a common or interesting one)
Preferably, this busted myth will change your prospect's views + lead them to a sale.
This email from Boll & Branch busts a major industry myth.
The myth: Thread count matters.
These customers are always seeing thread count claims.
Don't you believe thread count matters?
Well, it doesn't... and it makes you more likely to purchase their products.
UGC = User Generated Content
Idea: Share content from your customers.
Why:
- great social proof
- cost-effective (UGC can be 100% Free)
- highlights customers (leads to more UGC)
- authenticity (real people are more powerful than your own advertising)
This email from Mejuri highlights a new product via UGC (social proof).
All in all?
A very solid email that looks great + sells.
Exactly what a UGC email should be doing.
Idea:
Make them an offer they can't refuse.
Offer a free product with their purchase, perfect for:
>>acquiring first-time buyers
>>turning one-time buyers into repeat customers
There are many ways to go about this, so get creative!
This email from Ouai.
They are selling their new treatment masks + making it even more convincing by offering a free comb with purchase.
Sounds like a no-brainer offer to me.
Pro Tip:
Try to make the free gift coincide with the original product.
My Master Campaign Calendar Guide includes 96 of these!
(perfect for freelancers, agency, + Ecom store owners)
This blueprint made us over $50 Million:
https://t.co/GQXybOriiK
More from Chase Dimond | Email Marketing Nerd 📧
FACT:
You are missing out on revenue every time you send an email.
There are common mistakes I see 99% of businesses making with their email marketing,
& today I want to address them.
Here are 7 common email mistakes you can fix TODAY to make more $$$👇
// THREAD //
#1 Poor segmentation
Segmentation is one of the most important aspects of email marketing,
Especially for eCommerce.
Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.
Here's an intro to segmentation
#2 Poor subject lines
Subject lines get your emails opened.
There's a lot to this that I can't fit here,
But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉https://t.co/kBQoyzcFry
Check this out also
#3 Too wordy
In emails,
You never want to be too wordy or longer than necessary.
Keep your copy as brief as it can possibly be.
Your customers are busy - provide all the info you need to sell the click, and nothing more.
And this also leads to the next common email mistake..
#4 Selling the product, not the click
Don't sell the product in your emails - your product or sales pages do that.
The goal of emails?
To sell the click.
This means inspiring curiosity to get prospects to click-thru.
Stop writing entire sales pages in your emails.
You are missing out on revenue every time you send an email.
There are common mistakes I see 99% of businesses making with their email marketing,
& today I want to address them.
Here are 7 common email mistakes you can fix TODAY to make more $$$👇
// THREAD //
#1 Poor segmentation
Segmentation is one of the most important aspects of email marketing,
Especially for eCommerce.
Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.
Here's an intro to segmentation
**Intro To Segmentation 101**
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) June 23, 2021
Segmenting your list is key.
It improves engagement, open rates, and sales\u2026
...but you need to know what segments to set up.
(otherwise it's pointless)
Here are 5 segments that are 100% essential \U0001f447
// THREAD //
#2 Poor subject lines
Subject lines get your emails opened.
There's a lot to this that I can't fit here,
But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉https://t.co/kBQoyzcFry
Check this out also
#3 Too wordy
In emails,
You never want to be too wordy or longer than necessary.
Keep your copy as brief as it can possibly be.
Your customers are busy - provide all the info you need to sell the click, and nothing more.
And this also leads to the next common email mistake..
#4 Selling the product, not the click
Don't sell the product in your emails - your product or sales pages do that.
The goal of emails?
To sell the click.
This means inspiring curiosity to get prospects to click-thru.
Stop writing entire sales pages in your emails.
I've seen & written tens of thousands of emails in my life,
And generated $50M+ for my clients through email marketing.
Here are 6 Commandments of Email that should never be broken👇
#1. Get attention in the subject line
Consumers get more emails than ever before.
You're not just competing with other brands...
...you're competing with other brands AND their personal emails.
(not only that, but other online forms of communication like social media)
So if you're not grabbing attention with your subject line?
Your emails are more likely to be lost in the inbox.
Check out this thread for tips on subject
#2. Use intrigue in the preview text
The preview text is almost as important as your subject line.
If your subject line captures your subscribers attention?
The preview text should then sell the click.
Use your preview text to tease the content/value of inside the email body.
#3. Focus on one idea only
Copywriting 101:
Focus on ONE big idea.
Especially with email, you don't have space to say 10 different things...
Your message will turn out weak.
Instead,
Make your email all about one idea only - and nothing else.
And generated $50M+ for my clients through email marketing.
Here are 6 Commandments of Email that should never be broken👇
#1. Get attention in the subject line
Consumers get more emails than ever before.
You're not just competing with other brands...
...you're competing with other brands AND their personal emails.
(not only that, but other online forms of communication like social media)
So if you're not grabbing attention with your subject line?
Your emails are more likely to be lost in the inbox.
Check out this thread for tips on subject
An okay email with a great subject line will outperform a great email with an okay subject line,
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) June 11, 2021
Every time.
Here\u2019s a list on 7 subject lines that just work
Quick thread: pic.twitter.com/Tq3Ycc7K3D
#2. Use intrigue in the preview text
The preview text is almost as important as your subject line.
If your subject line captures your subscribers attention?
The preview text should then sell the click.
Use your preview text to tease the content/value of inside the email body.
#3. Focus on one idea only
Copywriting 101:
Focus on ONE big idea.
Especially with email, you don't have space to say 10 different things...
Your message will turn out weak.
Instead,
Make your email all about one idea only - and nothing else.
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@EricTopol @NBA @StephenKissler @yhgrad B.1.1.7 reveals clearly that SARS-CoV-2 is reverting to its original pre-outbreak condition, i.e. adapted to transgenic hACE2 mice (either Baric's BALB/c ones or others used at WIV labs during chimeric bat coronavirus experiments aimed at developing a pan betacoronavirus vaccine)
@NBA @StephenKissler @yhgrad 1. From Day 1, SARS-COV-2 was very well adapted to humans .....and transgenic hACE2 Mice
@NBA @StephenKissler @yhgrad 2. High Probability of serial passaging in Transgenic Mice expressing hACE2 in genesis of SARS-COV-2
@NBA @StephenKissler @yhgrad B.1.1.7 has an unusually large number of genetic changes, ... found to date in mouse-adapted SARS-CoV2 and is also seen in ferret infections.
https://t.co/9Z4oJmkcKj
@NBA @StephenKissler @yhgrad We adapted a clinical isolate of SARS-CoV-2 by serial passaging in the ... Thus, this mouse-adapted strain and associated challenge model should be ... (B) SARS-CoV-2 genomic RNA loads in mouse lung homogenates at P0 to P6.
https://t.co/I90OOCJg7o
@NBA @StephenKissler @yhgrad 1. From Day 1, SARS-COV-2 was very well adapted to humans .....and transgenic hACE2 Mice
1. From Day 1, SARS-COV-2 was very well adapted to humans .....and transgenic hACE2 Mice
— Billy Bostickson \U0001f3f4\U0001f441&\U0001f441 \U0001f193 (@BillyBostickson) January 30, 2021
"we generated a mouse model expressing hACE2 by using CRISPR/Cas9 knockin technology. In comparison with wild-type C57BL/6 mice, both young & aged hACE2 mice sustained high viral loads... pic.twitter.com/j94XtSkscj
@NBA @StephenKissler @yhgrad 2. High Probability of serial passaging in Transgenic Mice expressing hACE2 in genesis of SARS-COV-2
1. High Probability of serial passaging in Transgenic Mice expressing hACE2 in genesis of SARS-COV-2!
— Billy Bostickson \U0001f3f4\U0001f441&\U0001f441 \U0001f193 (@BillyBostickson) January 2, 2021
2 papers:
Human\u2013viral molecular mimicryhttps://t.co/irfH0Zgrve
Molecular Mimicryhttps://t.co/yLQoUtfS6s https://t.co/lsCv2iMEQz
@NBA @StephenKissler @yhgrad B.1.1.7 has an unusually large number of genetic changes, ... found to date in mouse-adapted SARS-CoV2 and is also seen in ferret infections.
https://t.co/9Z4oJmkcKj
@NBA @StephenKissler @yhgrad We adapted a clinical isolate of SARS-CoV-2 by serial passaging in the ... Thus, this mouse-adapted strain and associated challenge model should be ... (B) SARS-CoV-2 genomic RNA loads in mouse lung homogenates at P0 to P6.
https://t.co/I90OOCJg7o