How to build a $10K/mo cold outreach agency.

Your blueprint to MASSIVE success.

A thread.

In THIS thread

Yeah, the one you're reading right now

I'll teach you exactly HOW

To do Cold Outreach

and build a $10K+/month company

In just a few hours a week

(**you can easily get to $50K+/month too)
FIRST THINGS FIRST

What is Cold Outreach?

Reaching out, 1 on 1, to a hyper-targeted audience, through LinkedIn & Email

Goal: getting prospects on sales calls

and converting them into clients

You'll be doing this FOR other companies (your clients)

Keep reading ⬇️
STEP 1 - Learn Cold Outreach

Learn how to

- Get your first 5 clients paying you $3K+/month each

- Execute LinkedIn Outreach & cold email

- Write scripts that convert

- Automate 95% of tasks
STEP 1 (PT 2)

how do you learn?

Bookmark the next 2 tweets

Follow me & study my tweets @THETYFRANKEL

Watch EVERY video on @alxberman's YT channel

Follow the Experts
- @THETYFRANKEL
- @Sean0to10k
- @DONVESH
- @blackhatwizardd
- @nickabraham12
- @SaaSCapo
- @linkedin_king
Read 2 CLASSIC books: From Impossible to Inevitable and Predictable Revenue by Aaron Ross

Buy & study these courses:

God-Level First Lines

https://t.co/9ysw3QVOdh

Agency Cashflow Roadmap

https://t.co/pRImfyRQQN

Cold Email Mastery

https://t.co/0LQzQ3WIVb
STEP 2 - PICK A NICHE

COMPETITIVE
- Real estate agents
- Marketing agencies
- Web dev agencies
- SaaS companies
- Dentists
- E-Com

NOT COMPETITIVE (as of 6/20/21)
- No-code companies
- Email marketing
- CRM consultants
- Mobile app dev

soooooo many more you can pick from
STEP 3 - PICK NAME

Create a name for your agency

Even a name like Good Emails or Client Getters could succeed

Name doesn't matter as much as you think

Keep it simple

just don't name it something dumb
STEP 4 - BUILD LANDING PAGE

Buy domain on Google Workspace

Get Pro Plus plan on https://t.co/fE0sCvBMxh

Port domain to Carrd

Hire LP designer for $100-300 to build CLEAN landing page

Put your Calendly at bottom of page

VOILA ✔️
STEP 5 - GET EMAIL

Create Google Workspace account

[email protected] (or whatever ending you choose)

.co, .net, .so, .io are all good

.biz, .info are spammy
STEP 6 - SOFTWARE

ALL the software you'll need

Learn them INSIDE AND OUT

Get subscriptions to each

- @HiLeadLink (linkedin outreach)
- MailShake (cold email)
- NeverBounce (email cleaner)
- Zapier (automation)
- GoHighLevel (CRM)
- Calendly (schedule calls)
STEP 7 - BUILD LIST

Go to UpWork

Post THIS job description:

https://t.co/oGfEAakox6

Give your list creator THIS excel sheet:

https://t.co/O97IKARfRF

Get 500 prospects in your niche

Expect to pay 10-30 cents per lead
STEP 8 - LAUNCH CAMPAIGNS

Write LinkedIn + Email scripts

Offer to work FOR FREE (yes, free. I tell you why in next tweet)

Setup Auto-Connect + Drip campaigns in LeadLink

Email campaigns in MailShake

Integrate /w Zapier

LAUNCH CAMPAIGNS
PAUSE - WHY WORK FOR FREE?

Because

YOU'RE ACTUALLY GETTING PAID

Not in Money

but in a proof of concept, case study, testimonial, & referrals

Infinitely more valuable than a $2-3K retainer

DON'T HESITATE

to work for "Free" when you start out
STEP 9 - SET APPOINTMENTS

Prospects will respond

Negative replies: IGNORE

Neutral/slightly positive replies: SEND A 60-SEC CUSTOM VIDEO ON HOW YOU'LL HELP THEM

The key is to GET PROSPECTS ON A CALL WITH YOU

You'll set 10-15 apps from 500 prospects
STEP 10 - CLOSE CLIENTS

Get on phone

Remember: ABUNDANCE MENTALITY

Keep high frame (read Pitch Anything by Oren Klaff to study how)

Be honest & confident

high energy & emotion

Close 1/3 of prospects you talk to

3-5 clients total
STEP 11 - GET GREAT RESULTS

Simple

Get KILLER results for your clients

Generate 10-20+ appointments a month

with HYPER-TARGETED prospects

your clients will love you
STEP 12 - TESTIMONIALS

Ask clients to give you 30-60 sec video testimonials

iPhone, webcam, doesn't matter

They'll GLOWINGLY speak about your results

Put testimonial on your website, LinkedIn

Plug into your Pre-Call Drip
PAUSE - what's a Pre-Call Drip?

3 emails you send

After prospects book a Sales Call w you

Before the call itself

YOUR PRE-CALL DRIP EMAILS:

1) Email confirmation for the call
2) Case study
3) Campaign stats
4) Testimonial
STEP 13 - START CHARGING

After 2-3 months of A1 results

HERE ON OUT tell clients you charge $250-400 per appointment you set

They won't flinch

Small $$ for what you're making them
STEP 14 - REFERRALS

Ask clients you've KILLED IT for

to give you Referrals

Offer 15% recurring commission

HIGH-LEVEL Growth Hack

Eventually you won't have to do cold outreach to get new clients
CONGRATS

You've built a THRIVING Cold Outreach Agency

you're at $10K/month

Well on your way to $50K+
NEXT STEPS

I took my Agency to $50K+/mo in 12 months

Read my threads on
- high-power networking
- killing it on LinkedIn
- creating scaleable systems
- hiring your first 5 employees

Start your Adventure below ⬇️

https://t.co/7WaF8qCo8C
for EVERYTHING ELSE you need on your journey

Sign up to my Email List

You'll get

- free list of 191 niches & 51 services
- tips to grow your biz that are TOO GOOD for Twitter
- promos & discounts on my products
- lots more...

👇

https://t.co/CP4zyKzGLT

More from TY FRANKEL

U should always be leveraging more & more

Here's your process

1) work for free
2) get 5-10 $1-5K/month retainers
3) get rev share + potential equity deals only

Eventually ur agency should be a cash cow

High margins &/or a turn into a holding company if you're getting equity


It's a process. takes time

Work for free

fail, learn, fail, succeed, now start charging low/mid-tier retainers

Learn more, become great at your craft, build great systems & team

then if possible do rev share deals only. Bring in lots of rev. take equity /w startups if u can

You CANNOT SELL an agency doing $1-5K retainers

U just can't

Unless it's for a .5-1x multiple

Why the Retainer model is just training for the big leagues (rev share on big $$ & equity w startups)

Graduate from retainers & get into rev share/equity ASAP

also to get rev share on big $$ and/or equity

Your offer needs to be more than just "lead gen"

No one is gonna give u Equity for "lead gen"...

Manage a startup's sales process from start to finish & train their sales team to have huge success?

Different story

If i started a new agency today my goal would eventually be to turn into holding company

with:
- an offer SO damn good it DESERVES Equity
- my hand in dozens of promising startups

Equity vested via specific KPIs

Bring 20 clients, get 1% equity, 20 more clients, 1% more & so on

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It is a series of Sanskrit shlokas recited by Jambavant to Hanuman to remind Him of his true potential.

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2. उतसारा स्थिरा घम्भीरा: The one who is leaping higher and higher, who is firm and stable and seriously determined.

3. ुग्रामा असामा शौर्या भावा: He is strong, and without an equal in the ability/mentality to fight

4. रौद्रमा नवा भीतिर्मा: His anger will cause new fears in his foes.

5.विजिटरीपुरु धीरधारा, कलोथरा शिखरा कठोरा: This is a complex expression seen only in Indic language poetry. The poet is stating that Shivudu is experiencing the intensity of climbing a tough peak, and likening

it to the feeling in a hard battle, when you see your enemy defeated, and blood flowing like a rivulet. This is classical Veera rasa.

6.कुलकु थारथिलीथा गम्भीरा, जाया विराट वीरा: His rough body itself is like a sharp weapon (because he is determined to win). Hail this complete

hero of the world.

7.विलयगागनथाला भिकारा, गरज्जद्धरा गारा: The hero is destructive in the air/sky as well (because he can leap at an enemy from a great height). He can defeat the enemy (simply) with his fearsome roar of war.
1/“What would need to be true for you to….X”

Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?

A thread, co-written by @deanmbrody:


2/ First, “X” could be lots of things. Examples: What would need to be true for you to

- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal

3/ Normally, we aren’t that direct. Example from startup/VC land:

Founders leave VC meetings thinking that every VC will invest, but they rarely do.

Worse over, the founders don’t know what they need to do in order to be fundable.

4/ So why should you ask the magic Q?

To get clarity.

You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.

It also holds them (mentally) accountable once the thing they need becomes true.

5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”

Multiple responses to this question are likely to deliver a positive result.