I've sent over 100k cold emails in the past 5 years

Here are 10 audits of emails that landed in my spam folder

A thread 🧵

I've booked thousands of appointments for my clients with brands like Cargill. Bed Bath & Beyond and more so you could say I know a thing or two about cold emails

In this thread you'll learn a little bit about
- copywriting
- email deliverability
- good cold email practices
If you're doing anything that requires financial information, ALWAYS include a full signature because you need to seem trust worthy

No scammer is including their full signature
If you're selling web dev and you said that you noticed "elements" that are wrong on the site

Clearly state the elements in the cold email or its obvious you're just trying to bait me
Cold emails are to set appointments

Not to sell straight off the emails

Nobody is pulling out their credit card to purchase a service off your site from a cold email
Real viruses are sent via attachments so that is exactly why you never send attachments in your cold emails

People will assume that it is a virus and not engage
Never apologize in the cold email for sending a cold email

That literally makes no sense
In your cold emails, always remember ONE OFFER per ONE COLD EMAIL

Don't offer multiple things

It makes it hard to get crystal clear in your copy and makes your prospects have to think more

You want to eliminate the work for them as much as possible
In your cold emails

Only use black text

- no bolds
- no highlights
- no different colors

NONE OF THAT
You want to avoid using links in your cold emails

They get picked up by spam filters unless you use a private engagement network that clicks your links in your email and marks the email as safe to train the algorithm in believing your email is safe
Never assume the prospect is interested in what you're selling
If you're cold emailing a generic industry, don't use industry specific terms

Educate them
If you enjoyed this, please:

1. Retweet the first tweet
2. Follow me @NickAbraham12 for more

Comment below what else you would add 👇

More from All

1. Mini Thread on Conflicts of Interest involving the authors of the Nature Toilet Paper:
https://t.co/VUYbsKGncx
Kristian G. Andersen
Andrew Rambaut
Ian Lipkin
Edward C. Holmes
Robert F. Garry

2. Thanks to @newboxer007 for forwarding the link to the research by an Australian in Taiwan (not on

3. K.Andersen didn't mention "competing interests"
Only Garry listed Zalgen Labs, which we will look at later.
In acknowledgements, Michael Farzan, Wellcome Trust, NIH, ERC & ARC are mentioned.
Author affiliations listed as usual.
Note the 328 Citations!
https://t.co/nmOeohM89Q


4. Kristian Andersen (1)
Andersen worked with USAMRIID & Fort Detrick scientists on research, with Robert Garry, Jens Kuhn & Sina Bavari among


5. Kristian Andersen (2)
Works at Scripps Research Institute, which WAS in serious financial trouble, haemorrhaging 20 million $ a year.
But just when the first virus cases were emerging, they received great news.
They issued a press release dated November 27, 2019:

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The article is, at heart, deeply weird, even essentialist. Here, for example, is the claim that proposing climate engineering is a "man" thing. Also a "man" thing: attempting to get distance from a topic, approaching it in a disinterested fashion.


Also a "man" thing—physical courage. (I guess, not quite: physical courage "co-constitutes" masculinist glaciology along with nationalism and colonialism.)


There's criticism of a New York Times article that talks about glaciology adventures, which makes a similar point.


At the heart of this chunk is the claim that glaciology excludes women because of a narrative of scientific objectivity and physical adventure. This is a strong claim! It's not enough to say, hey, sure, sounds good. Is it true?