How to use a 10-page pdf to close $3000+ deals

With the exact cold email scripts you can use!

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Subject line:

{{name}}, I can help!

Hey {{name}}, [unexpected icebreaker]

{{personalised line}}

I am Donvesh, {{case study}}

We’ve put together a short PDF that explains how I got the results above (in Case study) without x

Just reply to this email with a simple “yes” and I'll send it over!

{{signature}}

Make a lead magnet for your extremely specific niche
And pitch that in your cold emails.

10x more scalable

“I’ve put together a short PDF that explains how I got the results I told you (in Case study section) without xxx”

9-15 page super valuable pdf

And then, ask them if they want it.

The goal here is to make them say YES once and then tag them in another follow-up sequence in your CRM (I use gohighlevel)

I've written marketing copy for 6+ years.

Here are 10 copywriting formulas to increase conversions and clicks on your ads, emails, headlines, and landing pages.

Formula: Problem, Agitate, Solution.

P: identify main problem your audience has.

A: agitate with emotions & stressors.

S: offer your product as the solution.

Use for: landing pages

Example: @buymeacoffee

Formula: Be X Without Y

Be [solution] without [pain-point]

Focus on what your audience wants to become and how they can achieve it with no stress.

Use for: headlines

Example: @HypercontextApp

Formula: Anaphora

Anaphora is the repetition of a word or phrase at the beginning of each sentence, helping to solidify your message.

"Big skies. Big Scenery. Big Possibilities."

Use for: ads

Example: @WestJet

Formula: Attention, Interest, Desire, Action.

Get attention via a bold statement. Tease the solution to spark interest.

Build desire via wants and needs. Then show them how to take action.

Use for: body text

Example: @arvidkahl

How we took a NEW Client spending $200k/m on FB to RECORD sales in 48 Hours. 🚀👀

// THREAD //

So, we took this client onboard on Christmas eve, and began handling their ads in the last couple of days. In between, we worked to ensure a smooth transition.

After 2 days of running their ads, we gave them a record day of sales volume.

Technically, yesterday was our first full day of running their ads.

Here's how we did it:

1. Client On-Boarding
→ Understand KPI's & processes
→ Direction of business and branding feel
→ What success looks like

2. Review and Audit
→ Audited everything from paid, to organic, to email, to customer experience.
→ Researched market and customer reviews/feedback (help with ad copy and creatives)
→ Had 10+ calls with client to understand each part fully.

3. Identifying Bottlenecks
→ Saw where money was spent poorly and how to improve
→ Recognized reliance on FB
→ Found areas for expansion
→ Saw drop-off areas on site

The EXACT script that got a positive response from a $1B+ company - Blue Origin

(Bezos’ Space Travel company 🚀)

In just ONE week of outreach

[THREAD]

Every outreach message needs to get 5 things right:

1. Crisp, relevant to their role, personalized
2. Relevance + calling out a PAIN POINT
3. How other people EXACTLY like them are solving the SAME pain point
4. How THEY will benefit
5. Question CTA to gauge interest

AND

You need to Fit all of this in less than 100 words

This was the email we sent

Let’s break it down

1. Opening
How to write a good opening?

Make it relevant and a genuine compliment. Can go the Personalized lines route that @blackhatwizardd taught in CEM

Or, you can simply find bits of information that would apply to batches of your prospects.

this is what we did

30-Second Cold Email Tips, A Thread.

If you're a startup founder, a business development rep, or in any other sales position you'll know (hopefully) how powerful cold email is.

In this thread I'll help you level-up your cold-emailing game. One tip at a time.

#sales #coldemail

1. Stop being so fancy..

I know you’ve put a lot of effort into that beautifully styled email signature.

Yes, it links to all your social channels, your website, and your favorite Queen live performance. It’s gorgeous. But it’s hurting your deliverability.

Instead..

Consider switching to plain text.

Make your email look effortless and it will feel effortless.

A plain text email without any links will not only help you maneuver around spam filters (!), but will also improve your reply rates and more.

Do yourself a favor and start today.

2. Don't go straight for the kill

Does the final line in your cold emails look something like this?

“Are you available this Friday to jump on a quick 15-minute call to discuss?”

If so, you might want to reconsider..

We know how great you are, but it’s important to remember your prospects don’t know your winning personality and anecdotes. They are busy people.

Use these websites to download free web templates for your next web development projects 🧵

A Thread 👇

1.

2. Nice Page

3. Free CSS

🔗

4. Free Website Templates

FIVE Udemy Courses from which you can learn Python for FREE 😉💯

Thread 🧵👇

1⃣ Python for Absolute Beginners!

This course is designed for beginners and gives you a brief introduction to Python 3, its installation, and everything around it.

2⃣ Python from Beginner to Intermediate in 30 min.

This 30-minutes course is designed to have a small introduction to various topics of python like variables, functions,

3⃣ Learn Python 3.6 for Total Beginners

This 6.5 hours course is enough to learn Python alone.

Its course content contains installation to data structures to file system. Nearly everything for a beginner is covered in

4⃣ Python For Data Science

If you want to learn python for its implementation in Data Science then this course is for you.

It contains many important topics which are used in the implementation of python in Data

How to Write GOD-LEVEL First Lines

>> Personalize your cold emails
>> Get a 15%+ reply rate

Close clients with fucking EASE

**a sneak preview into my new course dropping Tuesday with @blackhatwizardd 🧙🏻‍♂️**

// A THREAD BOMB 💣 //

to kill it with Cold Email or LinkedIn outreach

Your First Lines need to be great

- Bad first lines: 2% reply rate
- Top-notch first lines: 15%+ reply rate

It's simple

Write great first lines, book sales calls EASY

Few calls I booked using God-Level First Lines techniques 👇

HOW DO I WRITE FIRST LINES?

1) Research your prospect THOROUGHLY: LinkedIn, their company site, podcast they were on - find a piece of info

2) State where you found this info

3) Make a GENUINE, DEEP compliment about a piece of info you found

It's that easy

EXAMPLES OF GOD-LEVEL FIRST LINES (1/2)

1) your Searching trailers you helped supe are epic - that movie was ahead of it's time.

2) the new look of Hamill Galleries' site is so eye-catching - big fan of the Wheel of Fortune landing page, it really pops.

MORE EXAMPLES (2/2)

3) your 'You Vs. Usain' ad campaign was so fun & eye-catching - you more than deserved that Campaign of the Year award, congrats!

4) your LinkedIn post about discovering purpose in life hit home for me - finding my purpose made me happy & motivated.

How I Made $1M From Cold Email In 3 Years

**surprise for you at the end**

// THREAD //

I used to own a Music Agency until Nov 2020

We created music for TV, movies, commercials, video games

Our biggest clients? Red Bull, Universal Music, Warner Bros, Sony

How I got clients & sold our music? 100% through COLD EMAIL

LET'S GET INTO HOW I DID IT 👇

SET UP EMAIL DRIPS (1/4)

I scraped emails of 100 key decision-makers in our niche

Created 36 PERSONALIZED emails with variables (company name, first name, where prospects live, etc)

Set up the 36-email-Drip for each prospect on MailShake

EMAIL DRIP BREAKDOWN (2/4)

Our Admin continuously hyperlinked our new music into our emails in real-time

So we were ALWAYS selling our new & unsold music

This made us sales AUTOMATICALLY

Our Drip sent 1 email to each prospect every 3-4 weeks

RESULTS (3/4)

- $1M+ in revenue 2017-2020

- Created a joint venture music label with Universal Music (6 figs+ a year)

- Had our music on Fortnite, Mercedes ads, NBA 2K, The Ellen Show, Teen Titans Go, Red Bull, etc...

- Built a thriving media agency with 8 employees

As an agency owner, it's important to set clear expectations and guidelines from day one of a client relationship

Here's the contract we use to do that

*thread*

Before diving into pages of legal jargon, we open the contract with a professional looking "overview" page to build trust and summarize the following pages.

The next page outlines our Scope of Work so there's mutual understanding of both parties' responsibilities from day one.

This is an important precedent to set, because the client-agency relationship requires input from both sides in order to be successful.

Before jumping into the legalities of the contract, we provide the client with a project timeline so they know what to expect from us in terms of launching & managing their campaigns.

We keep this brief and save the details for our onboarding call.

Now for the important legal terms of our contract...

Of course, we get paid for each call we book for the client and charge a setup fee to take care of the initial expenses needed to get campaigns started.

In the past 11 months

I've sent over 350k cold emails

5 timeless lessons I've learnt:

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1// The best cold emails have 3 main components:

🤜 Well personalized

Research the other person.

It takes just a few minutes but the returns are exponentially higher.

100 personalized emails >> 10000 copy paste spammy cold emails

🤜 A short intro that instils trust & authority.

Tell them who you are, what your experience is & why they should care

Tell them how much money your clients have made because of you

Learn how to write I sentence case studies from @blackhatwizardd

e.g

My name's X & I recently helped {{client-name}} more than double their revenue from $12k/month to $26k/month in just 9 weeks just through email marketing.

Namedrop your clients

Build social proof by namedropping bigger companies that everyone knows.

Creative outreach

Close $100k/month deals

And retain your clients for 6+ months

Absolutely no one is talking about this

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You send cold emails

You send LinkedIn connection requests

You tell your SDRs to cold call

You run Facebook retargeting ads

But none of that is working

Today

I'm going to tell you

exactly how you can stand out

And get better results than absolutely everyone else

First of all

You have 2 simple currencies

1. Time
2. Money

If you have more time than you have money

You need to send custom videos to each lead you have scraped

Write personalised emails to each and every one of them

Do this until you have enough money to spend instead of your time.

Now, that you have more money

You need to focus on creative outreach.

DON'T BE A CHEAPO AND STOP BEING SCARED OF SPENDING MONEY.

How To Come Up With UNIQUE MECHANISMS That Sell

(A Thread)

(1/9)

When you're writing copy, you NEED a unique mechanism.

The unique mechanism is split into 2 parts:

- The unique mechanism behind your PROBLEM
- The unique mechanism behind your SOLUTION

(2/9)

Basic Idea Behind Unique Mechanisms:

Imagine that your prospects has 99% of the answer...

And you're selling them the missing 1%.

You're explaining the "Real Cause" of their problem and offering a solution.

Think MICRO. Not macro.

(3/9)

Let's say we're selling a weight-loss supplement.

During your research you find out that one of the ingredients in your supplement helps activate a protein called 'AMPK'.

(AMPK is a protein that plays a role in metabolism)

(4/9)

Therefore:

CORE problem: Can't lose weight.
UM behind problem: Not enough AMPK in their body

Here's how that would look:

"The reason you can't lose weight ISN'T because of your diet or exercise regimen...

It's actually because your 'Metabolic Switch' isn't active."

(5/9)