Copywriting is a key marketing skill.

Here are 10 copywriting tips that will increase clicks and conversions on your website, ads, emails, and more:

Tip: Use timeframes

Real numbers are more compelling than generalizations like "fast" or "quickly."

Be specific and use direct timeframes to convey more value.

Example:

Tip: Remove friction words

Friction words are: sign up, submit, create account, book a call.

Each phrase produces friction by creating more perceived work.

Tell them what they'll get, not what they have to do.

Example:

Tip: One pain-point

"Hike like you mean it" isn't specific to a tangible pain-point

"Hike all day without blisters" highlights one specific pain-point that will be solved.

Example:

Tip: Replace buzzwords

"Supercharging" doesn't tell readers what your product actually helps them accomplish.

"Helps you reach inbox zero" does.

Example:

I've written marketing copy for 6+ years.

Here are 10 copywriting formulas to increase conversions and clicks on your ads, emails, headlines, and landing pages.

Formula: Problem, Agitate, Solution.

P: identify main problem your audience has.

A: agitate with emotions & stressors.

S: offer your product as the solution.

Use for: landing pages

Example: @buymeacoffee

Formula: Be X Without Y

Be [solution] without [pain-point]

Focus on what your audience wants to become and how they can achieve it with no stress.

Use for: headlines

Example: @HypercontextApp

Formula: Anaphora

Anaphora is the repetition of a word or phrase at the beginning of each sentence, helping to solidify your message.

"Big skies. Big Scenery. Big Possibilities."

Use for: ads

Example: @WestJet

Formula: Attention, Interest, Desire, Action.

Get attention via a bold statement. Tease the solution to spark interest.

Build desire via wants and needs. Then show them how to take action.

Use for: body text

Example: @arvidkahl

10 key storytelling tips to master marketing, build brand affinity, and get more customers:

1. Customer = Hero

The hero of captivating marketing stories isn't your brand.

It's your customers and their transformation. Make them the star:

2. Specific Audience:

Impactful stories match the beliefs of a very specific audience.

They then spread your story to people just like themselves.

Remember: marketing to everyone is marketing to no one.

3. Delivery:

Not all stories are novels. Stories can be told with a single picture, tweet, or phrase.

Apple mastered delivery in their "Silhouette" campaign. Each image resonates with an activity, lifestyle, and identity:

4. Emotion:

To capture attention, your story should elicit strong emotional bonds.

@gumroad is a great example of this, tapping into the emotions of escaping the 9-5 and getting paid to do what you love: