Consumers get more emails than ever before.
You're not just competing with other brands...
...you're competing with other brands AND their personal emails.
(not only that, but other online forms of communication like social media)
I've seen & written tens of thousands of emails in my life,
And generated $50M+ for my clients through email marketing.
Here are 6 Commandments of Email that should never be broken👇
Consumers get more emails than ever before.
You're not just competing with other brands...
...you're competing with other brands AND their personal emails.
(not only that, but other online forms of communication like social media)
Your emails are more likely to be lost in the inbox.
Check out this thread for tips on subject lines👇
https://t.co/zvI746CMeT
An okay email with a great subject line will outperform a great email with an okay subject line,
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) June 11, 2021
Every time.
Here\u2019s a list on 7 subject lines that just work
Quick thread: pic.twitter.com/Tq3Ycc7K3D
The preview text is almost as important as your subject line.
If your subject line captures your subscribers attention?
The preview text should then sell the click.
Use your preview text to tease the content/value of inside the email body.
Copywriting 101:
Focus on ONE big idea.
Especially with email, you don't have space to say 10 different things...
Your message will turn out weak.
Instead,
Make your email all about one idea only - and nothing else.
You should always be delivering value with your emails.
If you don't?
Subscribers will stop clicking into your emails, no matter how good the subject line is.
Emails must ALWAYS offer value.
NOTE:
This doesn't always mean hard teaching.
Emails should always be leading subscribers to do ONE thing.
The only way to do this is by following all the first 4 steps,
And then having a clear CTA at the end.
Which leads me to the last commandment...
Especially with eCommerce,
Emails are meant to sell the click, not the product.
Fitting an entire product/sales page in an email isn't wise.
Instead,
Make your emails short & snappy, leading to high click-throughs to the product page.
More from Chase Dimond | Email Marketing Nerd 📧
FACT:
You are missing out on revenue every time you send an email.
There are common mistakes I see 99% of businesses making with their email marketing,
& today I want to address them.
Here are 7 common email mistakes you can fix TODAY to make more $$$👇
// THREAD //
#1 Poor segmentation
Segmentation is one of the most important aspects of email marketing,
Especially for eCommerce.
Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.
Here's an intro to segmentation
#2 Poor subject lines
Subject lines get your emails opened.
There's a lot to this that I can't fit here,
But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉https://t.co/kBQoyzcFry
Check this out also
#3 Too wordy
In emails,
You never want to be too wordy or longer than necessary.
Keep your copy as brief as it can possibly be.
Your customers are busy - provide all the info you need to sell the click, and nothing more.
And this also leads to the next common email mistake..
#4 Selling the product, not the click
Don't sell the product in your emails - your product or sales pages do that.
The goal of emails?
To sell the click.
This means inspiring curiosity to get prospects to click-thru.
Stop writing entire sales pages in your emails.
You are missing out on revenue every time you send an email.
There are common mistakes I see 99% of businesses making with their email marketing,
& today I want to address them.
Here are 7 common email mistakes you can fix TODAY to make more $$$👇
// THREAD //
#1 Poor segmentation
Segmentation is one of the most important aspects of email marketing,
Especially for eCommerce.
Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.
Here's an intro to segmentation
**Intro To Segmentation 101**
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) June 23, 2021
Segmenting your list is key.
It improves engagement, open rates, and sales\u2026
...but you need to know what segments to set up.
(otherwise it's pointless)
Here are 5 segments that are 100% essential \U0001f447
// THREAD //
#2 Poor subject lines
Subject lines get your emails opened.
There's a lot to this that I can't fit here,
But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉https://t.co/kBQoyzcFry
Check this out also
#3 Too wordy
In emails,
You never want to be too wordy or longer than necessary.
Keep your copy as brief as it can possibly be.
Your customers are busy - provide all the info you need to sell the click, and nothing more.
And this also leads to the next common email mistake..
#4 Selling the product, not the click
Don't sell the product in your emails - your product or sales pages do that.
The goal of emails?
To sell the click.
This means inspiring curiosity to get prospects to click-thru.
Stop writing entire sales pages in your emails.
