After 2 days of running their ads, we gave them a record day of sales volume.
How we took a NEW Client spending $200k/m on FB to RECORD sales in 48 Hours. 🚀👀
// THREAD //
After 2 days of running their ads, we gave them a record day of sales volume.
Here's how we did it:
1. Client On-Boarding
→ Understand KPI's & processes
→ Direction of business and branding feel
→ What success looks like
→ Audited everything from paid, to organic, to email, to customer experience.
→ Researched market and customer reviews/feedback (help with ad copy and creatives)
→ Had 10+ calls with client to understand each part fully.
→ Saw where money was spent poorly and how to improve
→ Recognized reliance on FB
→ Found areas for expansion
→ Saw drop-off areas on site
→ Drafted and approved new ad copy/creatives
→ Tweaked website to improve CR
→ Made suggestions overall to help KPI's (CAC, LTV, Retention, CR etc.)
→ Turned back on Google Ad campaigns but with tweaks
→ Took over Snapchat and began optimising
WHY?
To bring in new, fresh traffic for prospecting while expanding the FB remarketing audience pool. This was almost immediately beneficial.
→ Mainly focused on maintaining performance
→ Consolidated account (2 campaigns - ToF, Remarketing)
→ Incorporated new creatives & ad-copy
→ Saw what was working and ramped up
Kept eyes on it regularly throughout the day to make small tweaks.
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First the very basic : The Dow theory, Everybody must have basic understanding of it and must learn to observe High Highs, Higher Lows, Lower Highs and Lowers lows on charts and their
Even those who are more inclined towards fundamental side can also benefit from Dow theory, as it can hint start & end of Bull/Bear runs thereby indication entry and exits.
Next basic is Wyckoff's Theory. It tells how accumulation and distribution happens with regularity and how the market actually
Dow theory is old but
Old is Gold....
— Professor (@DillikiBiili) January 23, 2020
this Bharti Airtel chart is a true copy of the Wyckoff Pattern propounded in 1931....... pic.twitter.com/tQ1PNebq7d