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James Kelly
@jameskelly_se 4 years, 11 months ago 731 views

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How we took a NEW Client spending $200k/m on FB to RECORD sales in 48 Hours. 🚀👀

// THREAD //

So, we took this client onboard on Christmas eve, and began handling their ads in the last couple of days. In between, we worked to ensure a smooth transition.

After 2 days of running their ads, we gave them a record day of sales volume.

Technically, yesterday was our first full day of running their ads.

Here's how we did it:

1. Client On-Boarding
→ Understand KPI's & processes
→ Direction of business and branding feel
→ What success looks like

2. Review and Audit
→ Audited everything from paid, to organic, to email, to customer experience.
→ Researched market and customer reviews/feedback (help with ad copy and creatives)
→ Had 10+ calls with client to understand each part fully.

3. Identifying Bottlenecks
→ Saw where money was spent poorly and how to improve
→ Recognized reliance on FB
→ Found areas for expansion
→ Saw drop-off areas on site

4. Holistic Improvement:
→ Drafted and approved new ad copy/creatives
→ Tweaked website to improve CR
→ Made suggestions overall to help KPI's (CAC, LTV, Retention, CR etc.)

5. Diversifying Platforms
→ Turned back on Google Ad campaigns but with tweaks
→ Took over Snapchat and began optimising

WHY?

To bring in new, fresh traffic for prospecting while expanding the FB remarketing audience pool. This was almost immediately beneficial.

6. Took over FB
→ Mainly focused on maintaining performance
→ Consolidated account (2 campaigns - ToF, Remarketing)
→ Incorporated new creatives & ad-copy
→ Saw what was working and ramped up

Kept eyes on it regularly throughout the day to make small tweaks.

At the end of our first day, we'd hit a record day for volume.

After checking, this was higher than their recent BFCM week.

A MASSIVE successful first day that was the fruits of a week's worth of proper research and set-up over the holidays.

What's next?

→ Further optimise FB for long-term growth.
→ Expand Snapchat and Google (just search atm)
→ Introduce TikTok, Google Shopping, and potentially Amazon
→ Work with client on new offerings & angles

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How to Get Rich (without getting lucky):

Seek wealth, not money or status. Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth. Status is your place in the social hierarchy.

Understand that ethical wealth creation is possible. If you secretly despise wealth, it will elude you.

Ignore people playing status games. They gain status by attacking people playing wealth creation games.

You’re not going to get rich renting out your time. You must own equity - a piece of a business - to gain your financial freedom.

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Did you know?

Rani Bhabani was the Queen of Natore, Bengal or 'Natorer Rani' as she was famously called. She made great contributions in Tarapith & renovated Benaras.

In Varanasi, Durga Kund Mandir was constructed by Rani Bhabani in the 18th century.

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In spite of being the owner of a large Zamindari (estate), she had to depend on the stipend of the government in the later part of her life. The amount of this stipend gradually decreased and became Rs. 1000/- only in the end.

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Shri Krishna Leela

This is a beautiful story of Guruvayurappan. Once there lived in Guruvayur a poor family. Kitta, his wife & kids were struggling for their daily needs. With only a coconut tree in house, he earned a living by selling coconuts.

Kitta was from a low caste family. He was a great devotee of Guruvayurappan. Everyday before going to work he always prayed infront of a picture of Guruvayurappan in his house. His only wish was to worship at Guruvayur & have annadanam in temple. But he was not allowed there

It was Utsavam time in Guruvayur. From far behind kitta and family worshipped Guruvayurappan. Annadanam was given daily and no one was left empty stomach. Only Kitta didn't receive. That night, it was only Kitta's family who was sleeping without food. After temple nada closed

Shri Krishna, dressed himself as a Brahmin went to temple Kitchen. He packed food and went directly to kitta's house. Reaching Kitta's house, Shri Krishna told he was sent by a cook of Guruvayur temple and gave them the food he packed. Kitta and family was very happy seeing food.

When Kitta finished his food, Brahmin asked it will be better if he get a tender coconut( karikku)to drink. Kitta climbed the tree and gave all coconuts to him. After having 1 tender coconut, the Brahmin asked to bring remaining coconuts to Guruvayur temple the next day.

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Here is the detailed information of about strategy,

Entry time : 9.30 - 10
Exit : Upto you

Strategy :
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Thiruvairanikulam Mahadeva Temple
Ernakulam Kerala🚩
#temples

Temple is known as Sabarimala of Women

Thiruvairanikulam Mahadeva Temple is situated on the banks of the Periyar River. Siva Temple has a separate sannidhi for Parvathi Devi which will be open only for 12 days a year

The Nadathurappu Mahothsavam happens every year on Malayalam month of Dhanu. On opening day, a grand procession starting from Akavoor Mana carries the ornaments of Devi to the temple. Swayamvara Archana is the main pooja here to clear the obstacle in marriages.
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Vigraham existed in another place called Iranikulam. A Namboodiri of Sreemoolanagaram used to visit the Iranikulam temple regularly. Akavoor Chathan, a boatman will take him to the Iranikulam temple and back. Because of Bhakthi of Namboodiri, Shiva traveled with him to his place.

Akavoor Chathan identified Siva chaitanyam and their family built a temple here. Parvati devi herself will cook Nevidyam here for Shiva, which was witnessed by a priest. Devi was angry at this and decided to leave the place. But when the priest offered his sincere apology👇

Devi blessed him and told that she will be present here 12 days in a year. Thus the period which begins from Thiruvathirai Day in Dhanu is known as the Nadathurappu festival.
Temple Nada opens today night.
Picture credit: Google.
🙏🕉🙏