30-Second Cold Email Tips, A Thread.

If you're a startup founder, a business development rep, or in any other sales position you'll know (hopefully) how powerful cold email is.

In this thread I'll help you level-up your cold-emailing game. One tip at a time.

#sales #coldemail

1. Stop being so fancy..

I know you’ve put a lot of effort into that beautifully styled email signature.

Yes, it links to all your social channels, your website, and your favorite Queen live performance. It’s gorgeous. But it’s hurting your deliverability.

Instead..

Consider switching to plain text.

Make your email look effortless and it will feel effortless.

A plain text email without any links will not only help you maneuver around spam filters (!), but will also improve your reply rates and more.

Do yourself a favor and start today.

2. Don't go straight for the kill

Does the final line in your cold emails look something like this?

“Are you available this Friday to jump on a quick 15-minute call to discuss?”

If so, you might want to reconsider..

We know how great you are, but it’s important to remember your prospects don’t know your winning personality and anecdotes. They are busy people.