Instead of creating a product then finding customers, Amazon asks "What does the customer need?" and works toward the product.
✅Customer need --> Create product
❌Create product --> Find customer
1/ Amazon is famous for its writing culture:
• "Mock press releases / FAQs" for new product pitches
• "6-page memos" instead of Powerpoint
Two former Amazon execs wrote a book called "Working Backwards" detailing the philosophy.
Here are some insights 🧵
Instead of creating a product then finding customers, Amazon asks "What does the customer need?" and works toward the product.
✅Customer need --> Create product
❌Create product --> Find customer
To determine if the customer need makes biz sense, employees write a press release:
• What problem is the new product solving
• Why it's better than existing options
To persuade a customer, the document has to be jargon-free and tell a story.
You don't write a press release for an incremental improvements.
Creating a product worthy of a press release means really solving a customer problem and going after markets with large TAMs.
Addressing every potential customer question can help identify hurdles to getting something to market...and also uncover opportunities.
Amazon famously has execs write 6-page narrative-driven memos instead of Powerpoint decks.
The practice began in 2004 when Jeff Bezos noticed nothing was being decided after 60-minute long meetings with his inner circle (AKA S-Team).
People read faster than people can talk meaning that -- for a 60 minute meeting -- reading a memo before discussing an issue conveys much more information (10x more per one of the book's authors).
Narratives are also more memorable.
In Powerpoint presentations, a great presenter can sell a bad idea. Conversely, a poor presenter may be unable to sell a great idea.
In a memo, the idea wins.
Powerpoint's hierarchical (and sequential) structure is not ideal to address complex issues.
Narrative-driven memos can be multi-causal and provide a 360-degree view on a topic.
If every meeting participant spends the first 1/3rd of a 60-minute meeting reading, there is a huge transfer of information.
It's a forcing function to get everyone on the same page and makes the remaining 40-minutes high quality.
Whether or not one agrees with everything in a memo, focussed reading of a document provides a shared knowledge base with which to begin discussions.
Further, someone can quickly "get up to speed" by reading past memos.
Powerpoint and Excel are great at communicating data.
However, at the executive level, you are making complex decisions and leading. This requires a mastery of narrative (AKA memo writing) to persuade stakeholders.
At 20 employees, Bezos could be in every meeting. At 1k+ employees, he needed a way to “inject his lens of thinking” into the organization.
An archive of writing helps encode the thinking across the company (e.g. Annual letters)
For more on the book, check this a16z podcast:
https://t.co/Gz876YZs1b
Here's the book:
https://t.co/qTzLMrCCYw
https://t.co/TnEdX81mCo
(1/10) Lots of coverage on Netflix's culture.
— \U0001d683\U0001d69b\U0001d69e\U0001d697\U0001d690 \U0001d67f\U0001d691\U0001d68a\U0001d697 \U0001f1e8\U0001f1e6 (@TrungTPhan) September 8, 2020
The company has a cutthroat reputation and willingness to pay top dollar for superstar talent (AKA "100x engineers").
The reason why is explained in these 6 slides.
And it has to do with creativity and complexity. \U0001f447\U0001f447 pic.twitter.com/Htt5PtsLhW
More from 𝚃𝚛𝚞𝚗𝚐 𝙿𝚑𝚊𝚗 🇨🇦
The Wall Street Bets due diligence on Wendy’s is gold.
The catalysts are:
◻️ The release of a new summer salad
◻️ The @Wendys Twitter account, which has mastered “meta pragmatic roasting” (which is effective with younger people)
◻️ The fact it literally sells chicken tendies
OP:
Here’s a more fundamentals-driven analysis of Wendy’s
https://t.co/A2k19S9M7J
😂😂😂
Further Wendy’s analysis from @CliffordAsness !!
The catalysts are:
◻️ The release of a new summer salad
◻️ The @Wendys Twitter account, which has mastered “meta pragmatic roasting” (which is effective with younger people)
◻️ The fact it literally sells chicken tendies
OP:
Here’s a more fundamentals-driven analysis of Wendy’s
https://t.co/A2k19S9M7J
😂😂😂
\u201cThe name of the company is Wendy\u2019s International $WEN. It is a cutting edge high tech firm out of rural Ohio that is awaiting imminent patent approval on the next generation of summer salads that have both huge military and civilian applications.\u201d pic.twitter.com/qmk4hkKL3N
— u/1ronyman (@1ronyman1) June 8, 2021
Further Wendy’s analysis from @CliffordAsness !!
More from Culture
. THREAD 1/x
David Baddiel is getting lots of coverage and feedback on his book which again focuses on so called 'left wing' antisemitism.
I will start by saying that I have seen antisemitic comments made by Labour members and some genuine cases.
However, I have huge concerns.
2/x
Let's look in detail at this article written in April 2019 in the @Guardian - and I will explain the concerns.
The areas highlighted guide you to believe this was all Labour - IT WASN'T.
It also occurred before 2015! Detail follows...
https://t.co/cK59FP83aG
3/x
So as you see the writer of this rather deceitful piece starts with
"THAT CHANGED IN SEPTEMBER 2015" 🙄
This was done to point the timeframe as Corbyn's leadership. Yet the article goes on to describe things that are not even related to Labour, which occurred in 2014.
4/x
So... What in fact the @Guardian writer is discussing here is this case - where a group of Neo-Nazi's spent months inflicting abuse on Jewish MP Luciana Berger
All the detail is in the Court Notes when Bonehill-Paine was sentenced by the judge.
https://t.co/wAyo6Yro5Q
5/x
The Justice sentencing remarks to Neo-Nazi explain the previous cases too. See the date 2014.
Yet the Guardian writer refers to this NON LABOUR case to effectively make her article a lie.
"Star of David" - this was Garron Helm another neo-Nazi..
David Baddiel is getting lots of coverage and feedback on his book which again focuses on so called 'left wing' antisemitism.
I will start by saying that I have seen antisemitic comments made by Labour members and some genuine cases.
However, I have huge concerns.
2/x
Let's look in detail at this article written in April 2019 in the @Guardian - and I will explain the concerns.
The areas highlighted guide you to believe this was all Labour - IT WASN'T.
It also occurred before 2015! Detail follows...
https://t.co/cK59FP83aG
3/x
So as you see the writer of this rather deceitful piece starts with
"THAT CHANGED IN SEPTEMBER 2015" 🙄
This was done to point the timeframe as Corbyn's leadership. Yet the article goes on to describe things that are not even related to Labour, which occurred in 2014.
4/x
So... What in fact the @Guardian writer is discussing here is this case - where a group of Neo-Nazi's spent months inflicting abuse on Jewish MP Luciana Berger
All the detail is in the Court Notes when Bonehill-Paine was sentenced by the judge.
https://t.co/wAyo6Yro5Q
5/x
The Justice sentencing remarks to Neo-Nazi explain the previous cases too. See the date 2014.
Yet the Guardian writer refers to this NON LABOUR case to effectively make her article a lie.
"Star of David" - this was Garron Helm another neo-Nazi..
OK. Chapter 7 of Book 4 of #WealthOfNations is tough going. It's long. It's serious. It's all about colonies.
We can take comfort, though, in knowing that the chapter #AdamSmith says is about colonies is, in fact, about colonies. (IV.vii) #WealthOfTweets #SmithTweets
Colonies were a vexed subject when #AdamSmith was writing, and they’re even more complicated now. So, before we even get to the tweeting, here’s a link to that thread on Smith and “savage nations.” (IV.vii) #WealthOfTweets
The reason for the ancient Greeks and Romans to settle colonies was straightforward: they didn’t have enough space for their growing populations. Their colonies were treated as “emancipated children”—connected but independent. (IV.vii.a.2) #WealthOfTweets #SmithTweets
(Both these things are in contrast to the European colonies, as we'll see.) (IV.vii.a.2) #WealthOfTweets #SmithTweets
Ancient Greeks and Romans needed more space because the land was owned by an increasingly small number of citizens and farming and nearly all trades and arts were performed by slaves. It was hard for a poor freeman to improve his life. (IV.vii.a.3) #WealthOfTweets #SmithTweets
We can take comfort, though, in knowing that the chapter #AdamSmith says is about colonies is, in fact, about colonies. (IV.vii) #WealthOfTweets #SmithTweets
Colonies were a vexed subject when #AdamSmith was writing, and they’re even more complicated now. So, before we even get to the tweeting, here’s a link to that thread on Smith and “savage nations.” (IV.vii) #WealthOfTweets
We have to pause now, because we have to have a whole new tweet thread on #AdamSmith and \u201csavage nations,\u201d because he\u2019s going to keep using this kind of phrase, so we need to talk about it. #WealthOfTweets #SmithTweets
— @AdamSmithWorks (@adamsmithworks) January 4, 2021
The reason for the ancient Greeks and Romans to settle colonies was straightforward: they didn’t have enough space for their growing populations. Their colonies were treated as “emancipated children”—connected but independent. (IV.vii.a.2) #WealthOfTweets #SmithTweets
(Both these things are in contrast to the European colonies, as we'll see.) (IV.vii.a.2) #WealthOfTweets #SmithTweets
Ancient Greeks and Romans needed more space because the land was owned by an increasingly small number of citizens and farming and nearly all trades and arts were performed by slaves. It was hard for a poor freeman to improve his life. (IV.vii.a.3) #WealthOfTweets #SmithTweets
