Ok. We are 50 hours out from the first polls closing. Here's @NextIrishGE take on what to look out for on Tuesday night...… and beyond.

7PM EST (Midnight🇮🇪) Partial results from IN & KY will be joined by VT, SC, GA & VA.

Key here will be Georgia. It appears to be deadlocked, and if it goes blue it's game over for Trump. Atlanta Metro Area turnout will be key here.

In the Senate, watch GA and SC (both R-inc).

7.30PM EST (12.30AM🇮🇪)

Three states: NC, OH & WV. All Trump states in 2016, if Biden wins either NC or OH, it looks over for Trump. Both will report quickly, so likely calls will be made at some point.

Two Senate races here, but watch NC where R-inc Tillis looks to be behind.

8PM (1AM🇮🇪)

16 States + DC.

Florida will already have around 80% in at this stage, so a call could be made rapidly. Other swing states closing are PA and NH, but don't expect results from the former for some days.

Watch ME senate.

8.30PM (1.30AM🇮🇪)

Only Arkansas closing. Both Trump and R-inc Sen. Cotton expected to win easily.

THREAD: It's worth noting that none of us knows how the 127,000 drive-thru voters actually voted. Harris County is extremely diverse, from urban to rural, old to young, white, black, and brown, Democrat, Republican, everything in between, and from all walks of life. 1/

There are undoubtedly tens of thousands of drive-thru votes for @realDonaldTrump, and tens of thousands of votes for @JoeBiden. And because we have one of the longest ballots in the country, tens of thousands of votes for each candidate in dozens of state and local races. 2/

I've talked to numerous candidates and elected officials on both sides of the aisle, and almost to a person, the candidates want the people to choose who wins their race. Plain and simple, the votes should be counted. 3/

Today, an all-Republican @SupremeCourt_TX dismissed a second legal challenge to drive-thru voting, making it clear that voters' voices should be heard despite some trying to make this a partisan issue. @HarrisVotes will continue to fight to protect your right to vote. 4/

But I'd like candidates to make their positions clear. So @realDonaldTrump @JoeBiden: Do you believe that the 127,000 votes cast at drive-thru voting centers in Harris County should be counted, or would you like to see them thrown out? 5/

If you build a great product and no one knows, did it happen?

@mkobach
@JunaeBrown
@AmandaMGoetz
@JuiceboxCA
@KyleTibbitts
@jenalyson
@tobydoyhowell
@ThatChristinaG
@markritson
@TheCoolestCool

10 LESSONS from 10 of the BEST Marketers👇🧵

1/ Understand Culture First

"Marketing is effective when it’s a reflection of culture. Have to understand culture and society to understand marketing"

@mkobach

2/ Four Keys

• Make your audience feel like they know u— inside look into lifestyle or clear buyer persona

• Create shareable content—audience promos for u

• Authenticity

• Interactive strategies since everything is digital. Create EXPERIENCES

@JunaeBrown

3/ Pillars of Content

Every piece of content have 3 things:

- PURPOSE
- GOAL
- DISTRIBUTION STRATEGY

@AmandaMGoetz

4/ Clear Value Prop

"If you can’t describe in one tweet why someone should follow your brand on social, you can bet the average social user can’t find the reason either."

@JuiceboxCA

The Story of the Cooperation with Mother Nature in the Garden of Eden was transformed into the Story of his Cruel Father Sky, Anu, who moved the Humans Out the Garden.

Me-Sin implemented a Religious System based on his own Rules.

The narrative of the Sky had to be a “rotating” cyclic narrative because the sky was in constant cyclic motion. Ancient tradition states that heavenly locations had earthly counterparts (“As Above, so Below“).

Megaliths (“giant standing stones“, “menhirs“) and related constructions such as cairns and dolmens (chambers of stone), tumuli and barrows (ancient earthworks) and henges and circles were built by ancient man for purposes of Astronomy and Geodetics.

Anyone having knowledge of the heavenly stars could thus find his way around on Earth by means of the megaliths, which served both as boundaries and landmarks.

Many megaliths are carved with reliefs of interlocking figures (smaller figures drawn within larger figures) which identify the stars to which stones are oriented.

Unless we pass laws which support people to enable them to self-isolate properly, any improvements to test & trace will have marginal impact and cases will simply spiral out of control once again as we ease lockdown in December.

A short thread on what we can do and why 👇
1/

Improving the currently poor rates of self-isolation is actually the key point, which many scientists, politicians, & commentators do still seem to be missing.

This requires good public health communication, proper support for those who need to self-isolate, & trust.
2/

Massive testing and tracing will only significantly reduce
transmission if positive cases isolate effectively. Yet
currently fewer than 20% of those who should isolate are fully adherent.

I don't think I need to explain why it's so critical to improve these rates.

3/

Survey data shows intention to adhere to test/trace/isolate behaviours is higher than self-reported adherence: whilst 76% of people intend to share contacts, only 50% of people correctly recognise symptoms &
just 12% get a test, 18% isolate, & 11% of contacts isolate properly.
4

Self-reported ability to self-isolate
is three times lower in those who earn less than £20,000 per year or have less than £100 saved.

5/

The number 5 is a very important number. It is the number of the Pentacle and the Quintessence (Chi, Ether, Prana). 5 is the Number of the Center as can be shown by the Ancient Chinese Lo Shu Magic Square. The Ancient Scientists divided the Precession Cycle into 5 Stages.

The Stage that started at 3117 BC was the last Phase before a new Golden Age would start.

It was the 5th Age of the Precession.

The combination of the Precession Cycle & the Pentacle shows Five Points of Intersection making an angle of 144 Degrees.

The intersection with the Bull is related to  the Great Deluge.

The next Big One, The 7 Seals of the ‘Apocalypse’, will happen in our Time when the Precession Cycle moves into Aquila, the Sign of John the Evangelist who wrote the Revelations.

“And I looked, and, lo, a Lamb stood on the mount Zion, and with him an hundred forty and four thousand, having his Father’s name written in their foreheads ” (Revelation 14:1)

“And they sung as it were a new song before the throne, and before the beasts, and the elders: and no man could learn that song but the hundred and forty four thousand, which were redeemed from the earth” (Revelation 14:3)

A thread about panic buying and stockpiling outrage. Availability (or lack thereof) of products in supermarkets is a complex and multi-layered issue.

Basically, it's not just people being cunts. 1/

CHANGING BEHAVIOUR. Many people acquire food from non-supermarket sources. Cafes, work canteens, restaurants, delis, service stations etc. 2/

When this decreases significantly, it takes a relatively small proportion of people in an area to buy one extra meal at the supermarket, to affect supply. 3/

BIGGER BASKETS. There are a LOT of people who shop 'little and often', buying only what they need for that day/possibly the next. The govt is now asking people to limit their trips, meaning products which would take a week to leave shelves will now be bought on a single trip. 4/

Again, it only takes a small proportion of people making this change to affect supply.

SPACE ON SHELF. It sounds obvious, but some products take up more space on shelf. Compare a tin of soup with an 18 pack of toilet roll. 5/

Intolerance is a trait of a leader who elevates everyone around him.

If you want to lead, you must become intolerant.

Thread

Know that the degree of your tolerance is disproportional to the quality of your leadership.

The more tolerant you are, the lower the quality.

Because its not easy to uphold strong qualities & values.

Tolerance leads to erosion of your high standards.

Your responsibility as a leader is to create a culture where, whether its your followers, employees, family,

can grow and become exceptional in what you're directing them towards.

You need to protect this culture & cultivate it.

The protection of this culture will depend on

-your conviction to your leadership objective

-the values you need to uphold to attain this objective

-rejecting values that directly conflict with the attainment of your objective

Every time you compromise your leadership by accomodating lesser values through tolerance,

you not only weaken your own conviction, but you disrespect those who follow you,

who rely on your resilience to maintain the coherence & integrity of the culture you seek to build.

Thread: Common instances of passive voice in rules text that can be clearer with more direct voice.

But first: Why do we so often write rules in passive voice? Outlining the "laws" of our game feels like a very formal position with an of aloof authority. Avoid that voice.

"THE PLAYER"

Question any instance of "the player" in a sentence. If you are addressing one player, address them directly in the first sentence of the paragraph and use "you" thereafter.

"If you are the first player, you may X, Y, then Z. If you X, see next page."

"HAVE/HAD/HAS/'D/"

Examine any of these words or contractions. There is usually a more succinct way of phrasing that sentence in the present tense and direct address.

"The player who has just moved must..."
vs.
"After you move, you must..."

"WE"

If you want to put yourself at the table with the players, do so CONSISTENTLY. A random "we" in one paragraph really sticks out. You can even play with voice that way.

"We suggest using option A for your first game."
vs.
"Ahoy, cadet! Use option A for your first game!"

"YOU MAY BUILD, HARVEST, or REST."

Break up action options into a bulleted list rather than a long sentence. e.g.

"On your turn, do one of the following:
• Build: Pay X to place a card.
• Harvest: Destroy a card to gain X.
• Rest: Draw a card from the deck."

The clown in the White House just brokered four Middle East Peace Accords, something that 71 years of political intervention and endless war failed to produce.

The buffoon in the White House is the first president that has not engaged us in a foreign war since Eisenhower.

The clown in the White House has had the greatest impact on the economy, bringing jobs, and lowering unemployment to the Black and Latino population of ANY other president. Ever.

The buffoon in the White House has exposed the deep, widespread, and long-standing corruption in the FBI, the CIA, the NSA, and the Republican and Democratic parties.

The buffoon in the White House turned NATO around and had them start paying their dues.

The clown in the White House neutralized the North Koreans, stopped them from developing a further nuclear capability, sending missiles toward Japan, and threatening the West Coast of the US.

The clown in the White House turned our relationship with the Chinese around, brought hundreds of business back to the US, and revived the economy. Hello!!!!!!!

Some learnings I've learnt living in these here pandemic times:

1. Everyone should have access to the internet during a pandemic. Oh, and funny hats.
2. These past ten years the dust bunnies under my sofa and bed have been pretty busy building thriving little towns and villages.

3. Screaming into the abyss is a real thing. My neighbour just doesn't get it.
4. If you want really nice weather all summer long, just declare a pandemic lockdown.
5. Amazon will pack two lightbulbs into a microwave-sized box. Can confirm.

6. Right wing politicians really don't like not being in front of people. Which is kind of weird, since they don't seem to like people.
7. Sometimes I find myself wondering if the person who invented the salad bar sneeze guard back in olden times truly knew what they were on to.

8. I started counting and measuring stuff I never counted before. Just because I'm bored and it takes my spit 26 seconds to hit the ground from the bridge near my place.
9. My shoes are exactly one foot long. Which is kind of a spooky coincidence, right?
10. Chipmunks are punks.

11. My old doggo Finn had it right all along. Sleep. Eat. Walk. Pee. Poop. Play. Watch ball bounce down the stairs. Repeat. I'm still not sold on all the butt sniffing though.
12. If you really set your mind to it, you can make a ham and cheese sandwich exactly 17 different ways.

Thread – Excerpt from a Ross Rant (Election-related)

1. These following are excerpts from a recent “Ross Rant.” Joel Ross publishes these periodic reports that provide commentary on the changing scene with an eye toward wise future investments.

2.

There never was going to be a new stimulus deal. Pelosi did not want to do anything that might help Trump, and she was hoping to trap McConnell, and make him look like he killed it so they could argue the Dems need to control the Senate.

3. My sense is that backfired. It is clear to most that she is the problem, and why, and that she does not give a damn about the people who are suffering. It is all about getting power. Unfortunately, Wall St kept being fooled thinking there would be a deal.

4. So the market was up and down depending on which false rumor they believed. Classic Wall St. Buy on rumor and hope. Sell when it does not happen, then buy again. Trader’s dream.

5. The EU is now in the midst of a major virus surge and that will kill any hope of a near term economic rebound as lockdowns get put back on. While in the US there are a few stories of hospitals in rural areas getting to capacity, reality is, most of the US has lots of capacity.

🔮🃏
hahah I love this energy I'm seeing like a masculine who is waiting and day dreaming and very sweet and it's like they are both the knight of cups and the emperor but what's fascinating is the feminine is also the emperor? lmao so the way it's playing out is the masculine is

kind of like off waiting for the feminine to get their work done I see this feminine being really focused, sitting working at a computer, writing in a notebook, or a sketchpad, i'm seeing a red pen/marker, I feel like the whole month of october the feminine was very busy and this

masculine was like no it's okay I know you've got stuff to do I'm going to just wait and do my thing and I know you know I'll be here when you're done and it's kind of funny I think this feminine doesn't even realize hahaha The empress also came out 🌚 I do feel like essentially

whatever this like big push to do all this work was is coming to a place where yes like it's still there that "down to business' energy is there but this empress / emperor feminine is very balanced and it feels like someone stepping into a place of creation and manifestation and

phewwwwie that hard work has paid off with the ten of pentacles I tell you. I'm seeing that this feminine is also walking away from anyone who is like I guess not picking up the phone let's put it that way like if someone is sleeping on them or like the knight of cups can be kind

What are the concerns of young Russians? And how will they shape the future of their country & its relationship with Europe? The Levada Centre has done a fascinating study. Buckle up for a long thread. But be aware, it might shatter your Illusions.

First, young Russians are proud of their country and support the forceful restoration of Moscow's role in the international system under Putin. Around 69% agree with the statement “I am proud to be a citizen of Russia”. 2/X

Half of the respondents are sure that Russia’s prestige and international clout will keep growing and many lament that Moscow’s interests are not sufficiently emphasized on the international stage. 3/X

Young Russians are less religious than the overall population and the church is highly polarizing. At the same time, a vast majority considers itself to be Orthodox Christian. No signs of a demographic “Islamisation” of Russia. 4/X

To put it mildly: young Russians are not woke. Many do not want to live in the same neighborhood with Roma (75%), homosexual (61%), refugees (49%), Jews (27%), or people from the Caucasus (34%). 5/X