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So the loss of audience targeting is another major negative for the open web as opposed to walled gardens who are mostly not affected - silence from privacy advocates. 6/
— Paul Bannister (@pbannist) January 5, 2021
The idea that advertisers will walk away from platforms that don't provide personalized targeting simply doesn't hold up. Advertisers buy posters and billboards and TV ads and lots of other things that don't promise the accuracy of web advertising...
Further, the promise of that accuracy has mostly been false. Year after year after year we see that ad products that promise perfect accuracy and tracking don't work, are giving false results, are proving entirely ineffective, or have unexpected negative brand impact...
Also, the one thing we've learned for sure about advertising on the web is that advertisers will try all sorts of things and look towards outcomes. This includes bad things that fail...
The biggest story in tech no one\u2019s talking about is Uber discovering they\u2019d been defrauded out of $100M - or 2/3 of their ad spend.
— Nandini Jammi (@nandoodles) January 3, 2021
And all bc Sleeping Giants kept bugging them to block their ads on Breitbart. pic.twitter.com/SiS3MndewS
This includes things that don't work at all, but still end up costing millions of dollars.
Do Ads Work? An Inquiry.
— Nandini Jammi (@nandoodles) January 4, 2021
In March 2017, @sapna reported that @chase was running ads across 400k sites when they were alerted they were running on hate speech. So they hand-picked 5k sites & deleted the other 395k.
They found NO change in performance. https://t.co/MzSIxjX7y3 pic.twitter.com/0AlKAOVbcF
What is lost in this maelstrom of Trump(ism) and its nonsense, so well called out by @GabrielSterling, is the underlying fact that partisans are in control of what should be a
I encourage any of you that haven't voted yet here in Georgia, you have between 7am-7pm at your polling location. And as much as this may disappoint some, please join me in voting for Senators Perdue and Loeffler. A divided government will serve Americans best right now. #gapol
— Gabriel Sterling (@GabrielSterling) January 5, 2021
non partisan function.
As welcome is the pushback the office of the Sec State of GA is, it is only barely sufficient. And when coupled with the equally sever problem of voter suppression, including purging the rolls, shutting down voting locations, all aimed at minority
populations, making it unnecessarily difficult, sometimes impossible, for these citizens to register their vote...When the larger issue is taken into account it is clear that we, and GA, are still reeling from ancient social problems.
As good as @GabrielSterling has been re this extreme Trump lying and BS...it is only because Trump is so very far out of sync with reality and facts that he falls outside even the very generous boundaries of what voter suppression is officially sanctioned. That itself is amazing
So, appreciate that, thankfully, there actually is a line that some people, even in their partisan positions of power, will not cross.
And then recognize that in this tweet is embodied the substrate of the problem....
A non partisan function is being administered in a partisan