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Here's the thing, as someone who sees themself both in ad tech & as a privacy advocate: Advertisers who seek personalized targeting will focus on platforms with the most personal data: Facebook & Google. But I don't believe the status quo of ad targeting is the only future of it.


The idea that advertisers will walk away from platforms that don't provide personalized targeting simply doesn't hold up. Advertisers buy posters and billboards and TV ads and lots of other things that don't promise the accuracy of web advertising...

Further, the promise of that accuracy has mostly been false. Year after year after year we see that ad products that promise perfect accuracy and tracking don't work, are giving false results, are proving entirely ineffective, or have unexpected negative brand impact...

Also, the one thing we've learned for sure about advertising on the web is that advertisers will try all sorts of things and look towards outcomes. This includes bad things that fail...


This includes things that don't work at all, but still end up costing millions of dollars.
Such a clear example of the conflicts embedded deep into our systems. In this case voting system.
What is lost in this maelstrom of Trump(ism) and its nonsense, so well called out by @GabrielSterling, is the underlying fact that partisans are in control of what should be a


non partisan function.

As welcome is the pushback the office of the Sec State of GA is, it is only barely sufficient. And when coupled with the equally sever problem of voter suppression, including purging the rolls, shutting down voting locations, all aimed at minority

populations, making it unnecessarily difficult, sometimes impossible, for these citizens to register their vote...When the larger issue is taken into account it is clear that we, and GA, are still reeling from ancient social problems.

As good as @GabrielSterling has been re this extreme Trump lying and BS...it is only because Trump is so very far out of sync with reality and facts that he falls outside even the very generous boundaries of what voter suppression is officially sanctioned. That itself is amazing

So, appreciate that, thankfully, there actually is a line that some people, even in their partisan positions of power, will not cross.
And then recognize that in this tweet is embodied the substrate of the problem....

A non partisan function is being administered in a partisan