This led to some hilariously bad takes. Like this article where I panned the SF Giants for drafting future World Series MVP Madison Bumgarner.
https://t.co/QhPlPhAdY1
1/ A lot of people ask me how Bleacher Report found our first writers when we were tiny and had no funding.
So here's a thread on all the things we tried, what worked best, and lessons on growing a community from scratch:
This led to some hilariously bad takes. Like this article where I panned the SF Giants for drafting future World Series MVP Madison Bumgarner.
https://t.co/QhPlPhAdY1
This got us maybe a few dozen signups.
From the email:
So we faked it til we made it.
Our team created multiple accounts and posted using different fake names. This created the sense of more activity and encouraged new members to join in.
Sometimes the solution to the "chicken and the egg" problem of building community is to create the illusion of more chickens (or eggs.)
https://t.co/5SXsXw9VNf
So we unbundled the most dominant community platform of the mid-2000's.
Yep, Craigslist.
Posting on CL was free. Our success rate improved as we iterated on copy, cadence, and communication tactics.
Craigslist netted us 100's of our first users.
Using Google, blogrolls and Technorati, we manually built a database of every active sports blog we could find. Then we emailed bloggers and pitched them on joining B/R.
Recruiting bloggers was hit or miss. Some preferred blogging solo. But a few hundred gave it a shot.
We kept growing.
We got to know our early users incredibly well. Sometimes too well.
So we took a flier (literally) on a new social network for college students that was still figuring out their business model:
And since FB was new, they were super cheap.
The results were huge. Thousands of new signups. But like most paid marketing, quality was lower.
Still, paid social helped us really scale.
1. You are your first user.
2. Look where your users already are. Bundle. Unbundle. Test new channels.
3. Be shameless about growth. If it works, it works. No judgement.
4. Treat your early users like celebrities. They will repay you 1,000x.
For more insights, read it here:
https://t.co/S0GbqOVsds
I write about building media companies, growing audiences, and the mindset and creative processes employed by prolific makers.
https://t.co/MiJbvR931N
More from Culture
@bellingcat's attempt in their new book, published by
@BloomsburyBooks, to coverup the @OPCW #Douma controversy, promote US and UK gov. war narratives, and whitewash fraudulent conduct within the OPCW, is an exercise in deception through omission. @BloomsburyPub @Tim_Hayward_
1) 2000 words are devoted to the OPCW controversy regarding the alleged chemical weapon attack in #Douma, Syria in 2018 but critical material is omitted from the book. Reading it, one would never know the following:
2) That the controversy started when the original interim report, drafted and agreed by Douma inspection team members, was secretly modified by an unknown OPCW person who had manipulated the findings to suggest an attack had occurred. https://t.co/QtAAyH9WyX… @RobertF40396660
3) This act of attempted deception was only derailed because an inspector discovered the secret changes. The manipulations were reported by @ClarkeMicah
and can be readily observed in documents now available https://t.co/2BUNlD8ZUv….
4) @bellingcat's book also makes no mention of the @couragefoundation panel, attended by the @opcw's first Director General, Jose Bustani, at which an OPCW official detailed key procedural irregularities and scientific flaws with the Final Douma Report:
@BloomsburyBooks, to coverup the @OPCW #Douma controversy, promote US and UK gov. war narratives, and whitewash fraudulent conduct within the OPCW, is an exercise in deception through omission. @BloomsburyPub @Tim_Hayward_
\u201cAllegations of our involvement with the intelligence services are of course false,\u201d says Bellingcat founder @EliotHiggins https://t.co/55V7sJV9or
— UnHerd (@unherd) February 15, 2021
1) 2000 words are devoted to the OPCW controversy regarding the alleged chemical weapon attack in #Douma, Syria in 2018 but critical material is omitted from the book. Reading it, one would never know the following:
2) That the controversy started when the original interim report, drafted and agreed by Douma inspection team members, was secretly modified by an unknown OPCW person who had manipulated the findings to suggest an attack had occurred. https://t.co/QtAAyH9WyX… @RobertF40396660
3) This act of attempted deception was only derailed because an inspector discovered the secret changes. The manipulations were reported by @ClarkeMicah
and can be readily observed in documents now available https://t.co/2BUNlD8ZUv….
4) @bellingcat's book also makes no mention of the @couragefoundation panel, attended by the @opcw's first Director General, Jose Bustani, at which an OPCW official detailed key procedural irregularities and scientific flaws with the Final Douma Report:
The Eye of Horus. 1/*
I believe that @ripple_crippler and @looP_rM311_7211 are the same person. I know, nobody believes that. 2/*
Today I want to prove that Mr Pool smile faces mean XRP and price increase. In Ripple_Crippler, previous to Mr Pool existence, smile faces were frequent. They were very similar to the ones Mr Pool posts. The eyes also were usually a couple of "x", in fact, XRP logo. 3/*
The smile XRP-eyed face also appears related to the Moon. XRP going to the Moon. 4/*
And smile XRP-eyed faces also appear related to Egypt. In particular, to the Eye of Horus. https://t.co/i4rRzuQ0gZ 5/*
I believe that @ripple_crippler and @looP_rM311_7211 are the same person. I know, nobody believes that. 2/*
Today I want to prove that Mr Pool smile faces mean XRP and price increase. In Ripple_Crippler, previous to Mr Pool existence, smile faces were frequent. They were very similar to the ones Mr Pool posts. The eyes also were usually a couple of "x", in fact, XRP logo. 3/*
The smile XRP-eyed face also appears related to the Moon. XRP going to the Moon. 4/*
And smile XRP-eyed faces also appear related to Egypt. In particular, to the Eye of Horus. https://t.co/i4rRzuQ0gZ 5/*
For my book, I interviewed Texan Republicans, Democrats, oil guys + clean energy pioneers. Texas was once leading in wind energy, with GOP support. Now we get lies, from the Gov on down on renewables. What happened?
Lessons from Short Circuiting Policy https://t.co/KtxaBci5oC 🧵
Texas' challenges are not from "learning too many renewable energy lessons from California.” - Rep. Crenshaw
Texas passed its first renewable energy target in 1999, 3 years before California. The law was signed by, Gov. George W. Bush — you may recall he’s a Republican.
Gov. Bush was so proud of Texas’ leadership on wind energy, that he campaigned on it when running for President in 2000.
The "bill he signed in 1999 will make Texas the country’s largest market for renewable energy by 2009."
https://t.co/T4dKZ5qGnA
In 2005, Texas passed another big wind energy law, which included $7 billion for transmission.
It was sponsored by Republican state Senator Troy Fraser and signed by Republican Gov. Rick
With Gov. Abbott going on TV this week and lying, blaming the boogeyman “Green New Deal” and wind turbines for Texas’ current crisis, GOP leadership on renewables feels like ancient history.
What happened over the past 15
Lessons from Short Circuiting Policy https://t.co/KtxaBci5oC 🧵
Texas' challenges are not from "learning too many renewable energy lessons from California.” - Rep. Crenshaw
Texas passed its first renewable energy target in 1999, 3 years before California. The law was signed by, Gov. George W. Bush — you may recall he’s a Republican.
Gov. Bush was so proud of Texas’ leadership on wind energy, that he campaigned on it when running for President in 2000.
The "bill he signed in 1999 will make Texas the country’s largest market for renewable energy by 2009."
https://t.co/T4dKZ5qGnA
In 2005, Texas passed another big wind energy law, which included $7 billion for transmission.
It was sponsored by Republican state Senator Troy Fraser and signed by Republican Gov. Rick
With Gov. Abbott going on TV this week and lying, blaming the boogeyman “Green New Deal” and wind turbines for Texas’ current crisis, GOP leadership on renewables feels like ancient history.
What happened over the past 15
