BC TECH
Saved by @CodyyyGardner

Here's the thing, as someone who sees themself both in ad tech & as a privacy advocate: Advertisers who seek personalized targeting will focus on platforms with the most personal data: Facebook & Google. But I don't believe the status quo of ad targeting is the only future of it.

 The idea that advertisers will walk away from platforms that don't provide personalized targeting simply doesn't hold up. Advertisers buy posters and billboards and TV ads and lots of other things that don't promise the accuracy of web advertising...
Further, the promise of that accuracy has mostly been false. Year after year after year we see that ad products that promise perfect accuracy and tracking don't work, are giving false results, are proving entirely ineffective, or have unexpected negative brand impact...
Also, the one thing we've learned for sure about advertising on the web is that advertisers will try all sorts of things and look towards outcomes. This includes bad things that fail... https://t.co/MYkZtfdqQQ
This includes things that don't work at all, but still end up costing millions of dollars. https://t.co/5KPc4fJNcm
And it includes a ton of ad tech that makes claims to personalization that simply don't hold up in reality. https://t.co/rndP1drQYk
Everyone in advertising should know by now that many of the promises of advertising vendors don't hold up... https://t.co/FcUbmQTqb0
But the pricing mechanisms of the status quo makes no room for an alternative version of the web. We've no basis to understand what the market could like like in a web where intrusive user tracking becomes impossible on a technical level. https://t.co/1sWrpeV33Y
And putting all of these questions aside brings an even bigger one forward: do publishers benefit from a web that, through invasive tracking and targeting, generates societies that distrust journalism and make it hard to separate fact from fiction? I think not.
Perhaps that's too esoteric a future to consider. Perhaps we can only see the future in dollars and cents. That's the way Facebook sees it. That's the way the people who have shaped the face of web advertising up to now see it. https://t.co/WeAudmCpFw
But I don't think the future of the web has to be, or should be, defined on dollars and cents alone. I think a healthier web--one that respects what users want & how they seek to interact w/it, publishers, & advertisers--will create a better environment for publishers to thrive.
$1.3 bil was spent on influencer marketing in 2018. It's hard to believe that publishers can't remake themselves in a private web to change from delivering individual humans to be something else to advertisers. Especially if the ground shifts to make the web force that change.
(Source: https://t.co/CJkqFg3kLA )
I can't imagine a world where advertisers decide their only venue for digital advertising is FB and Google. That they're just going to leave the rest of the web up for grabs. I wouldn't be here if I didn't think the rest of the web was valuable for advertisers, users & publishers
And if it has value, then it can be priced competitively. And if it can be priced competitively than I have to believe the parts of the web where users can regain control over their personal data can present a competitive argument for advertisers to Facebook and Google.
Beyond that, it is hard to imagine the situation for Publishers in regard to trust and monetization could become more dire by respecting users' interest in a more private web. https://t.co/jbVGYMnjWx
Finally, I think the difference between publishers & other businesses is they have an ideological core to work on behalf of readers, to do journalism, to make the world more clear & honest. It's hard to see how the current regime of individual user tracking aligns w/that mission.
At the end of the day it is hard to imagine surveillance capitalism as compatible w/journalism. The future of ad tech is entwined with the future of journalism. If that's the case, how can we deliver journalism into the future on a system w/which it is incompatible?
Perhaps there's an immediate financial disadvantage to the privacy-first web. But I think on a longer timeline, a more private web as the baseline standard will not eliminate advertising or chase advertising dollars away. And it will make it easier to be a successful journalist.
At the end of the day, a more private world lets publishers have more control over their own data & be better advocates on behalf of their readers to advertisers & ad tech systems. More control means more opportunity to figure out new approaches and new models. Sounds fun to me!

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Jonas L
Jonas L
@jonasLyk
Wanna disable Defender when enabled Isolated Core and Tamper protection?

Its a bit more trouble- but doable, without ruining Isolated Core/Secureboot etc.

Defenders process will run as a unkillable protected service- so new tricks needed.

Here we go:

Ok- tamper protection is easy, just make .bat - run as adm:
:again
reg add "HKEY_LOCAL_MACHINE\SYSTEM\CurrentControlSet\Services\WdFilter\Instances\WdFilter Instance" /v altitude /t REG_SZ /d -1 /f
goto again

Then unload minifilter with process hacker:


The registry key will be changed while the minifilter do not protect it, when tamper protection makes the driver load again it cannot attach to volumes nor protect registry keys.

Removing it will make it recreate, but invalid altitude do the trick

Notice now the service is: Protected light(antimalware)
Now we cant do anything to the service/process- not even see its open handles.


Lets start by elevating to SYSTEM- just launch a command prompt, then close process hacker- and run it again from the command prompt.
Now process hacker runs as SYSTEM
INTERNET , TECH
Daniel Johnson
Daniel Johnson
@DJohnson_CPA
Here’s a SPAC thread covering some basics for new followers. I will pin this to my profile if you want to share to anyone interested in SPACs.

SPAC timelines consist of these stages:
IPO – SPAC raises cash and begins trading as a unit. The cash is placed in Trust.
Searching phase – After IPO, the SPAC management team looks for a company to merge with. This is typically 24 months but can be shorter depending on the SPAC

LOI/Rumor – A letter of intent is announced publicly or Bloomberg/Reuters etc. breaks news of a rumor that a SPAC is close to a deal with a target.

The LOI/rumor stage does not always happen, most go straight to a definitive agreement. Rumors should only be considered to have value if from a trusted news source, internet rumblings are pure speculation. During this stage, a deal can still fall apart and not be signed.

Definitive agreement (DA) – deal officially inked. The SPAC begins filing paperwork with the SEC to have the merger approved to take the target company public. This process typically takes 4+ months after the DA is announced.
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Kelly Ellis
Kelly Ellis
@justkelly_ok
So, I want to talk about how sexual harassment and fair pay are linked at Google (and beyond), because I think that's an angle that isn't being highlighted enough in the coverage of these walk-outs. I'm going to frame it largely around my personal experience there. Thread.

When I was sexually harassed by the director of the area I was working in, I was afraid to report it because I was worried that "getting him in trouble" would result in the subtle retaliation of missed leadership opportunities.

I wanted to continue working on the team I was on, because I'd gained a lot of very deep knowledge and expertise in that area, as well as reputation and camaraderie with the other folks working in that area. I didn't want to make the situation more "difficult."

To get promoted at Google, several need to happen: 1. you need opportunities for ownership and leadership above your current level (basically, opportunities to show you're working at the next level you're trying to get promoted to). The work you're "assigned" has a big impact.

2. You need glowing reviews from peers, *at or particularly above the level you're hoping to get promoted to.* Basically, you need people a lot more senior than you to say you're doing awesome work.
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Zeke Hausfather
Zeke Hausfather
@hausfath
There has been a lot of discussion about negative emissions technologies (NETs) lately. While we need to be skeptical of assumed planetary-scale engineering and wary of moral hazard, we also need much greater RD&D funding to keep our options open. A quick thread: 1/10

Energy system models love NETs, particularly for very rapid mitigation scenarios like 1.5C (where the alternative is zero global emissions by 2040)! More problematically, they also like tons of NETs in 2C scenarios where NETs are less essential. https://t.co/M3ACyD4cv7 2/10


In model world the math is simple: very rapid mitigation is expensive today, particularly once you get outside the power sector, and technological advancement may make later NETs cheaper than near-term mitigation after a point. 3/10

This is, of course, problematic if the aim is to ensure that particular targets (such as well-below 2C) are met; betting that a "backstop" technology that does not exist today at any meaningful scale will save the day is a hell of a moral hazard. 4/10

Many models go completely overboard with CCS, seeing a future resurgence of coal and a large part of global primary energy occurring with carbon capture. For example, here is what the MESSAGE SSP2-1.9 scenario shows: 5/10
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Qiao Wang
Qiao Wang
@QwQiao
People sometimes ask me what my vision of DeFi is. This is a very tough question. DeFi is very messy with thousands of experiments happening. But high level, I think DeFi will go through 2 phases:

During the 1st phase (next 2-5 years), we'll continue to build games, casinos, and speculative products.

This sounds uninspiring. But it has two main important consequences.

1) This will ultimately lead to hundreds of millions of users to install wallets and get uncomfortable with the UX.

2) This will force the tech (especially scaling) to mature.

Once we've achieved these two goals, phase 2 begins. In phase 2, products that serve real economic activities / integrated with the real economy will be built and flourish.

Right now, such products barely exist. @terra_money comes to mind. But this is the kind of products that I really look forward to. They are more economically sustainable, and create more value.
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SK
@sk_diary1
Sri Sanjeevi Rayar Temple located in Ayyangar Kulam,near Kanchipuram,TN

#Thread

Ancient but beautiful temple dedicated to Hanuman. This temple is a legendary one. According to the Sthala Puranam of Sanjeevi Rayar temple,it is associated with an episode from Ramayana.


Legend story -Hanuman was flying from Himalayas to Lanka bearing Sanjeevi hill to revive Lakshmana during battle between Rama& Ravana, a piece of the Sanjeevi Parvat fell at this place.Many believe this legendary story & even today that no one here dies of any kind of poisoning.

From historical background of the temple it is known that temple was originally built by a great scholar &administrator Kotikanyadanam Lakshmikumara Tatacharya. Temple itself&village were named following name of great scholar Tatacharya, who was then popularly known as Ayyangar.

He was the royal preceptor of Vijayanagara emperor Venkata Raya who had his capital at Chandragiri in AP.Upon returning from a pilgrimage,robbers tried to attack Tatacharya at this place. Being a great devotee of Hanuman,he instantly composed a poem in Sanskrit praising Hanuman.


The bandits immediately ran away &Tatacharya decided to build a temple dedicated to Anjaneya at that very place.This Sanskrit poem is called Hanumad Vimshati, has been inscribed in Grantha script inside this temple.The huge temple tank called Tatasamudram, in honor of Tatacharya.
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Sam Dylan Finch \U0001f937\U0001f3fb\u200d\u2642\ufe0f
Sam Dylan Finch 🤷🏻‍♂️...
@samdylanfinch
I had the most bizarre experience outside of a bar yesterday, which my partner very aptly described as "toxic mask-unlinity." (A Thread.)

I was standing outside, waiting for a lyft to get home, when two cis men came out of the bar to smoke cigarettes. They're discussing the masks that folks are wearing in California at the moment because of the very dangerous air pollution from the fires happening.

I happen to be wearing one of those masks, because I think lungs are important and I like breathing. I dunno. One of the men notices me standing there, and says, "Like this f*cker right here. What is this shit?"

He goes on a homophobic rant about me, the pansy with a mask, and what a Very Manly Man he is because he's not afraid to smoke a pack of cigarettes while California is on fire. He doesn't need a mask, because something-something-heterosexual-something.

And part of me is just... impressed by the fact that this dude thinks he's Owning The Gay Libs by not wearing a mask to protect his lungs from smoke and particles in the air that are literally DANGEROUS... while chain-smoking. Outside of a bar.
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हठयोगी...
@hathyogi31
#3/thread on Angkor wat

Christianity and islam may be the largest religion of today’s world but Sanatan dharm has the largest religious monument in the world in the form of Angkor wat. It is situated in combodia and spread across over 400 acres / 1.6 km².


It was listed as a UNESCO World Heritage Site in 1992, which encouraged an international effort to save the complex.
It was originally built as a Hindu temple dedicated to the god Vishnu. In Khmer, the Cambodian language, Angkor means "city" and Wat means "temple grounds".


So Angkor Wat means "Temple City". Its original name was Vrah Vishnuloka or Parama Vishnuloka, meaning the sacred dwelling of Vishnu in Sanskrit.
But, it gradually turned into a Buddhist temple towards the end of the 12th century & is still used for worship today.


Angkor Wat was initially designed and constructed in the first half of the 12th century, during the reign of Suryavarman II, as the king’s state temple and capital city. It was built without the aid of any machinery, as there was no machinery available at that time.


Evidence for these dates comes in part from inscriptions, which are vague, but also from the architectural design and artistic style of the temple and its associated sculptures.

Another aspect is that the five central towers of Angkor Wat symbolize the peaks of Mount Meru,
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Professor
Professor
@DillikiBiili
So friends here is the thread on the recommended pathway for new entrants in the stock market.

Here I will share what I believe are essentials for anybody who is interested in stock markets and the resources to learn them, its from my experience and by no means exhaustive..

First the very basic : The Dow theory, Everybody must have basic understanding of it and must learn to observe High Highs, Higher Lows, Lower Highs and Lowers lows on charts and their

Even those who are more inclined towards fundamental side can also benefit from Dow theory, as it can hint start & end of Bull/Bear runs thereby indication entry and exits.


Next basic is Wyckoff's Theory. It tells how accumulation and distribution happens with regularity and how the market actually

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Jaya_Upadhyaya
Jaya_Upadhyaya
@Jayalko1
SRISAILAM: KASHI OF THE SOUTH (AP)
#andhratemples

The divine abode of Mallikarjuna Swamy (Jyotirlinga) and Devi Brahmaramba (Shaktipeeth).

When Ganesha was married before Kartikeya, he left in anger to Kraunch mountain. Shiva and Parvati also followed him there.


Shiva assumed the form of Jyotirlinga and resided on the mountain by the name of Mallikarjuna. Mallika means Parvati while Arjuna is another name of Shiva
It is also said that once, a princess Chandravathi, saw a cow shedding milk on a rock resembling a shivlingam.
@DubeyYash1911


She started praying to the lingam daily and used to offer jasmine (mallika pushpam) daily. Pleased Shiva appeared before her and agreed to wear jasmine garland (mallika pushpmala) on his head permanently. Since then, Shiva became known as Mallikarjun Swamy.


At this place, Shakti took the form of Bhramaram (bee) to kill Arunasur and settled as Bhramaramba Devi. The place is a Shakti Peeth as the neck portion of Devi Sati fell here.

It is said that by merely seeing the hill, one is emancipated from all his sins and worries.
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