BC TECH
Saved by @CodyyyGardner

Here's the thing, as someone who sees themself both in ad tech & as a privacy advocate: Advertisers who seek personalized targeting will focus on platforms with the most personal data: Facebook & Google. But I don't believe the status quo of ad targeting is the only future of it.

 The idea that advertisers will walk away from platforms that don't provide personalized targeting simply doesn't hold up. Advertisers buy posters and billboards and TV ads and lots of other things that don't promise the accuracy of web advertising...
Further, the promise of that accuracy has mostly been false. Year after year after year we see that ad products that promise perfect accuracy and tracking don't work, are giving false results, are proving entirely ineffective, or have unexpected negative brand impact...
Also, the one thing we've learned for sure about advertising on the web is that advertisers will try all sorts of things and look towards outcomes. This includes bad things that fail... https://t.co/MYkZtfdqQQ
This includes things that don't work at all, but still end up costing millions of dollars. https://t.co/5KPc4fJNcm
And it includes a ton of ad tech that makes claims to personalization that simply don't hold up in reality. https://t.co/rndP1drQYk
Everyone in advertising should know by now that many of the promises of advertising vendors don't hold up... https://t.co/FcUbmQTqb0
But the pricing mechanisms of the status quo makes no room for an alternative version of the web. We've no basis to understand what the market could like like in a web where intrusive user tracking becomes impossible on a technical level. https://t.co/1sWrpeV33Y
And putting all of these questions aside brings an even bigger one forward: do publishers benefit from a web that, through invasive tracking and targeting, generates societies that distrust journalism and make it hard to separate fact from fiction? I think not.
Perhaps that's too esoteric a future to consider. Perhaps we can only see the future in dollars and cents. That's the way Facebook sees it. That's the way the people who have shaped the face of web advertising up to now see it. https://t.co/WeAudmCpFw
But I don't think the future of the web has to be, or should be, defined on dollars and cents alone. I think a healthier web--one that respects what users want & how they seek to interact w/it, publishers, & advertisers--will create a better environment for publishers to thrive.
$1.3 bil was spent on influencer marketing in 2018. It's hard to believe that publishers can't remake themselves in a private web to change from delivering individual humans to be something else to advertisers. Especially if the ground shifts to make the web force that change.
(Source: https://t.co/CJkqFg3kLA )
I can't imagine a world where advertisers decide their only venue for digital advertising is FB and Google. That they're just going to leave the rest of the web up for grabs. I wouldn't be here if I didn't think the rest of the web was valuable for advertisers, users & publishers
And if it has value, then it can be priced competitively. And if it can be priced competitively than I have to believe the parts of the web where users can regain control over their personal data can present a competitive argument for advertisers to Facebook and Google.
Beyond that, it is hard to imagine the situation for Publishers in regard to trust and monetization could become more dire by respecting users' interest in a more private web. https://t.co/jbVGYMnjWx
Finally, I think the difference between publishers & other businesses is they have an ideological core to work on behalf of readers, to do journalism, to make the world more clear & honest. It's hard to see how the current regime of individual user tracking aligns w/that mission.
At the end of the day it is hard to imagine surveillance capitalism as compatible w/journalism. The future of ad tech is entwined with the future of journalism. If that's the case, how can we deliver journalism into the future on a system w/which it is incompatible?
Perhaps there's an immediate financial disadvantage to the privacy-first web. But I think on a longer timeline, a more private web as the baseline standard will not eliminate advertising or chase advertising dollars away. And it will make it easier to be a successful journalist.
At the end of the day, a more private world lets publishers have more control over their own data & be better advocates on behalf of their readers to advertisers & ad tech systems. More control means more opportunity to figure out new approaches and new models. Sounds fun to me!

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EverythingOppresses
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The first area to focus on is diversity. This has become a dogma in the tech world, and despite the fact that tech is one of the most meritocratic industries in the world, there are constant efforts to promote diversity at the expense of fairness, merit and competency. Examples:

USC's Interactive Media & Games Division cancels all-star panel that included top-tier game developers who were invited to share their experiences with students. Why? Because there were no women on the

ElectronConf is a conf which chooses presenters based on blind auditions; the identity, gender, and race of the speaker is not known to the selection team. The results of that merit-based approach was an all-male panel. So they cancelled the conference.

Apple's head of diversity (a black woman) got in trouble for promoting a vision of diversity that is at odds with contemporary progressive dogma. (She left the company shortly after this

Also in the name of diversity, there is unabashed discrimination against men (especially white men) in tech, in both hiring policies and in other arenas. One such example is this, a developer workshop that specifically excluded men: https://t.co/N0SkH4hR35
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Taking Down an Insider Threat

"I had all of the advantages. I was already inside the network. No one suspected me. But they found my hack, kicked me off the network...

...and physically hunted me down."


Many pentests start from the outside, wanting to see how the perimeter might be breached.

This pentest started from the inside. My client wanted to assume they had already been breached, and, if breached, how far could an attacker go.

Could they stop me once I was inside?

So they snuck me in. Disguised me as a new employee. Gave me a work computer, an ID badge, an account in their system... hell, I even had a cubicle w/my assumed name on it.

The only person who knew who I really was was their CISO. Everyone else thought I was Jeremy in Marketing.

During most of the first morning, I completed onboarding, made introductions, and completed menial tasks.

But I had to act quick. I only had a week onsite. I had to hack their network while not raising suspicion.

So I set about it.

You have to understand... most "Internal Pentests" are straight forward. The hard part is breaching the network, but once you're inside, it's a target rich environment. End of Life computers, default passwords, everyone a Local Administrator...
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On Wednesday, The New York Times published a blockbuster report on the failures of Facebook’s management team during the past three years. It's.... not flattering, to say the least. Here are six follow-up questions that merit more investigation. 1/

1) During the past year, most of the anger at Facebook has been directed at Mark Zuckerberg. The question now is whether Sheryl Sandberg, the executive charged with solving Facebook’s hardest problems, has caused a few too many of her own. 2/ https://t.co/DTsc3g0hQf


2) One of the juiciest sentences in @nytimes’ piece involves a research group called Definers Public Affairs, which Facebook hired to look into the funding of the company’s opposition. What other tech company was paying Definers to smear Apple? 3/ https://t.co/DTsc3g0hQf


3) The leadership of the Democratic Party has, generally, supported Facebook over the years. But as public opinion turns against the company, prominent Democrats have started to turn, too. What will that relationship look like now? 4/

4) According to the @nytimes, Facebook worked to paint its critics as anti-Semitic, while simultaneously working to spread the idea that George Soros was supporting its critics—a classic tactic of anti-Semitic conspiracy theorists. What exactly were they trying to do there? 5/
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Stian H\xe5klev \U000100cf intertwingling Roam graphs
Stian Håklev 𐃏 intertw...
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For people curious about the Roam API and confused by the syntax, or interested in why Conor went with Datomic/Datascript and not a traditional database, this older talk by Roam developer @mark_bastian is a great overview.

He gives great examples using Spiderman of how even modeling something fairly trivial in SQL is much more complex than in Datomic. But the real kicker is when you're trying to interrogate the data to find recursive relationships.


Right now the Roam data model (at least that's exposed to developers) is just about pages, blocks, and children with tags. Already you can see how finding the page containing a block with a certain tag etc is useful.https://t.co/jWJnuKu1RG


But imagine when attribute relationships are fully represented

You should be able to model the entire Spiderman story in Roam.
Page title: Peter Parker
Child of:: [[Richard Parker]] [[Mary Parker]]
Aliases:: [[Spidey]]

etc, and do these kind of queries.

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Trung Phan \U0001f1e8\U0001f1e6
Trung Phan 🇨🇦...
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For decades, Jeff Bezos shunned ads.

But now, Amazon’s ad business is huge: it’s on a $30B+ annual run rate (more than 2x the combined sales of Twitter, Snap and Pinterest).

Here’s how it happened 🧵


1/ Amazon doesn’t break out its ad business separately in financial filings. However, most analyst believe ads make up the majority of its “Other” revenue segment.

This figure has exploded from $1B in 2015 to a current annual run rate of ~$32B.


2/ In 2009, Bezos said “ads are the price you pay for a crappy product”.

But the business is so lucrative that Amazon’s interface has been swamped with ads:

◻️ First 3-7 search results (left in red)
◻️ Most of the product page (right in blue)


3/ Prior to the rise of ads, Amazon set out to build the ultimate organic customer recommendations engine.

The approach was codified in a famed 2003 research paper: “Amazon Recommendations: Item-to-Item Collaborative Filtering.”


4/ In recent years, Amazon organic recommendations:

◻️"Customers who bought this also bought this"
◻️"Customers who viewed also viewed"

Have been replaced w/ ads:

◻️ "Sponsored products related to"
◻️ "Brands related to this category"
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