The foundation of Ship 30 for 30 is the Atomic Essay.
• One idea
• Under 200 words
• Fits in one iPhone screenshot
This eliminates any friction to publishing ideas online.
And without that friction, momentum is inevitable.
In the last 60 days, I've helped 253 people build an online writing habit.
— Dickie Bush \U0001f6a2 (@dickiebush) February 2, 2021
Here are 10 lessons they've taught me in behavior change, human psychology, and writing online.
THREAD...\U0001f447\U0001f3fc\U0001f447\U0001f3fc\U0001f447\U0001f3fc
Atomic Habits from @jamesclear changed my life.
— Dickie Bush \U0001f6a2 (@dickiebush) March 10, 2021
In Atomic Habits, James lays out the Four Laws of Behavior Change.
1. Make it obvious
2. Make it attractive
3. Make it easy
4. Make it satisfying
Here's how to leverage them to build a daily writing habit (\U0001f9f5\u270d\U0001f3fc):
One of the most legendary marketers of all time: David Ogilvy
— Dickie Bush \U0001f6a2 (@dickiebush) June 2, 2021
In 1982, David wrote an internal memo to the employees of his advertising agency titled "How to write."
And in just 10 bullets he put together a masterclass in effective writing.
Here's a breakdown of each one: pic.twitter.com/MxRYuQRLyA
Business writing is a superpower.
— Dickie Bush \U0001f6a2 (@dickiebush) June 8, 2021
But schools and employers do a horrible job teaching people to write.
In 1981, two advertising executives wrote a timeless guide for how to write in the business world.
And here are 12 of their tips you should staple to your desktop: pic.twitter.com/w0hh0qBOG4
I've listened to every episode of the @tferriss show.
— Dickie Bush \U0001f6a2 (@dickiebush) March 3, 2021
And some of my favorites are when Tim interviews prolific writers, diving into their creative process to improve his own.
If you are looking to build a writing habit, these 10 episodes are a must-listen:
\u270d\U0001f3fc\U0001f3a7\U0001f447\U0001f3fc
3 tips for getting started as a writer
— James Clear (@JamesClear) March 20, 2019
1. Publish on a schedule. Consistency develops ability.
2. Share your writing publicly. Writing is a magnet. It attracts like-minded people.
3. Write about what fascinates you. You don't need to be an expert. Curiosity leads to expertise.
College completely failed in teaching me how to write.
— Dickie Bush \U0001f6a2 (@dickiebush) September 22, 2021
So I spent over 500 hours studying legendary authors and copywriters.
Then, I distilled what I learned into 6 simple frameworks.
But unlike college, these won't cost you $120,000.
Here they are for free:
If you use it right, Twitter is the most powerful platform in the world.
— Dickie Bush \U0001f6a2 (@dickiebush) March 30, 2021
But Twitter does a horrible job of showing you its advanced features.
Here are 10 of them you probably know nothing about:
The most creative company of the last 30 years:
— Dickie Bush \U0001f6a2 (@dickiebush) October 28, 2021
Pixar.
Back in 2011, Pixar storyboard artist Emma Coats shared their "22 Rules For Storytelling."
And the rules are a must-read for writers, entrepreneurs, and anyone who wants to tell captivating stories.
Here's the breakdown: pic.twitter.com/eUqUpvvbDX
20 quotes on Crypto, Web 3, NFTs, and decentralization from Tim Ferriss, Naval Ravikant, and Chris Dixon.
— Dickie Bush \U0001f6a2 (@dickiebush) October 30, 2021
(For those who want a crash course in where the future is heading):
Today we learn health services are brutally underfunded with scant support for hard pressed staff, although it\u2019s left unclear who is responsible for that and it appears to be an exceptional, totally unpredicted phenomenon, like a freak weather event. pic.twitter.com/StwFR7RejE
— Flying_Rodent (@flying_rodent) January 25, 2021
Ivor Cummins BE (Chem) is a former R&D Manager at HP (sourcre: https://t.co/Wbf5scf7gn), turned Content Creator/Podcast Host/YouTube personality. (Call it what you will.)
— Steve (@braidedmanga) November 17, 2020
Tik Tok pic.twitter.com/8X3oMxvncP
— Scotty Mar10 (@Allenma15086871) December 29, 2020