The foundation of Ship 30 for 30 is the Atomic Essay.
• One idea
• Under 200 words
• Fits in one iPhone screenshot
This eliminates any friction to publishing ideas online.
And without that friction, momentum is inevitable.
In the last 60 days, I've helped 253 people build an online writing habit.
Here are 10 lessons they've taught me in behavior change, human psychology, and writing online.
THREAD...👇🏼👇🏼👇🏼
The foundation of Ship 30 for 30 is the Atomic Essay.
• One idea
• Under 200 words
• Fits in one iPhone screenshot
This eliminates any friction to publishing ideas online.
And without that friction, momentum is inevitable.
"Write something every day" is hard.
There are too many choices to make.
"Publish a 200-word essay with a 30-minute time limit every day for 30 days."
This is easier.
Within these constraints, creativity thrives.
The foundation of Ship 30 for 30 comes from @jackbutcher:
Make noise, listen for signal.
Weekly blog posts sent into the void = no feedback.
Daily Atomic Essays on Twitter = immediate feedback.
Faster feedback = faster iterations.
But not with common advice of "believing" in yourself.
Early writers think everyone else has figured out.
Until they start writing.
Then, they realize everyone is figuring it out as they go.
Cure impostor syndrome with action, not belief.
If you're afraid to publish ideas online, you have an ego problem.
You assume people care what you have to say.
Newsflash: No one on earth thinks about you 1/10000 as much as you think about yourself.
Just start shipping.
The goal of Ship 30 for 30: build an online writing habit in 30 days.
The real goal: become a writer.
Because writers write every day.
When your habits align with your identity, they're easy to stick to.
Simple as that.
Writing every day, alone, is hard.
Writing every day, surrounded by 250+ others on the same journey as you, is easy.
When a behavior aligns with the rest of the tribe, behavior change is easy.
There's a camaraderie to group struggle.
Never underestimate accountability.
Ship 30 for 30 leverages:
• Financial accountability
• Community accountability
If Ship 30 for 30 was free or done privately, no one would stick to it.
With any new habit, find your forcing functions.
No one has 200 shitty versions of anything.
They either quit after 10 tries or stick with it long enough to figure it out.
It's not 10,000 hours.
It's 10,000 iterations.
In 30 minutes per day, you unlock:
• Clearer thinking
• Sharper communication skills
• Access to like-minded people
And most importantly:
Unstoppable personal momentum.
And you can jump back to the top of the thread here: https://t.co/jY1qfJIxAU
In the last 60 days, I've helped 253 people build an online writing habit.
— Dickie Bush \U0001f6a2 (@dickiebush) February 2, 2021
Here are 10 lessons they've taught me in behavior change, human psychology, and writing online.
THREAD...\U0001f447\U0001f3fc\U0001f447\U0001f3fc\U0001f447\U0001f3fc
https://t.co/gFBSuuRAzv
More from Dickie Bush 🚢
To master the creative process, give yourself permission to create junk.
This is one of the many things I learned diving into everything @jamesclear has published on creativity and building a writing habit.
Here's a thread of his best articles, tweets, and podcast appearances:
1/ Reasons @JamesClear writes
• Write for yourself
• Write to learn more
• Write to build a business
• Write to clarify your thoughts
But most importantly, writing is leadership at scale.
And it will carry your ideas further than
2/ Five steps to mastering the creative process
1) Give yourself permission to create junk
2) Create on a schedule
3) Finishing something
4) Stop judging your own work
5) Hold yourself accountable
I can't overstate the value of this resource 👇🏼
3/ How to overcome others (and yourself) judging your writing
• The first obstacle: overcoming your own judgment
• But once you start publishing, you will meet external judgment.
His advice comes from Mario Andretti:
Focus on the road, not the
4/ Three tips for getting started as a writer:
1) Publish on a schedule
2) Share your writing publicly
3) Write about what fascinates
This is one of the many things I learned diving into everything @jamesclear has published on creativity and building a writing habit.
Here's a thread of his best articles, tweets, and podcast appearances:
1/ Reasons @JamesClear writes
• Write for yourself
• Write to learn more
• Write to build a business
• Write to clarify your thoughts
But most importantly, writing is leadership at scale.
And it will carry your ideas further than
2/ Five steps to mastering the creative process
1) Give yourself permission to create junk
2) Create on a schedule
3) Finishing something
4) Stop judging your own work
5) Hold yourself accountable
I can't overstate the value of this resource 👇🏼
3/ How to overcome others (and yourself) judging your writing
• The first obstacle: overcoming your own judgment
• But once you start publishing, you will meet external judgment.
His advice comes from Mario Andretti:
Focus on the road, not the
4/ Three tips for getting started as a writer:
1) Publish on a schedule
2) Share your writing publicly
3) Write about what fascinates
3 tips for getting started as a writer
— James Clear (@JamesClear) March 20, 2019
1. Publish on a schedule. Consistency develops ability.
2. Share your writing publicly. Writing is a magnet. It attracts like-minded people.
3. Write about what fascinates you. You don't need to be an expert. Curiosity leads to expertise.
I went from 900 to 125,000 followers in 12 months.
But 90% of that growth came from 9 threads - which on their own generated 20,000,000 views.
So here's a recap of those 9 threads (and what they can help you with):
I studied math at Princeton - mostly because I hated writing.
But colleges do a horrendous job teaching you to write.
So I spent 200 hours learning to write on my own.
Then, I summarized the frameworks I
If you're new to Twitter, it can be overwhelming.
But even people who use it every day aren't using its best features.
So here are 10 of them you can start using today to 10x your experience:
Whether you're a:
• Writer
• Creator
• Student
• Employee
• Entrepreneur
You are in the business of storytelling.
So here's a storytelling crash course from the world's most creative
If you spend any time on Twitter, you've seen the words "Web 3."
But whether you're a complete beginner or fully crypto-pilled, these quotes will help you learn where the world is
But 90% of that growth came from 9 threads - which on their own generated 20,000,000 views.
So here's a recap of those 9 threads (and what they can help you with):
I studied math at Princeton - mostly because I hated writing.
But colleges do a horrendous job teaching you to write.
So I spent 200 hours learning to write on my own.
Then, I summarized the frameworks I
College completely failed in teaching me how to write.
— Dickie Bush \U0001f6a2 (@dickiebush) September 22, 2021
So I spent over 500 hours studying legendary authors and copywriters.
Then, I distilled what I learned into 6 simple frameworks.
But unlike college, these won't cost you $120,000.
Here they are for free:
If you're new to Twitter, it can be overwhelming.
But even people who use it every day aren't using its best features.
So here are 10 of them you can start using today to 10x your experience:
If you use it right, Twitter is the most powerful platform in the world.
— Dickie Bush \U0001f6a2 (@dickiebush) March 30, 2021
But Twitter does a horrible job of showing you its advanced features.
Here are 10 of them you probably know nothing about:
Whether you're a:
• Writer
• Creator
• Student
• Employee
• Entrepreneur
You are in the business of storytelling.
So here's a storytelling crash course from the world's most creative
The most creative company of the last 30 years:
— Dickie Bush \U0001f6a2 (@dickiebush) October 28, 2021
Pixar.
Back in 2011, Pixar storyboard artist Emma Coats shared their "22 Rules For Storytelling."
And the rules are a must-read for writers, entrepreneurs, and anyone who wants to tell captivating stories.
Here's the breakdown: pic.twitter.com/eUqUpvvbDX
If you spend any time on Twitter, you've seen the words "Web 3."
But whether you're a complete beginner or fully crypto-pilled, these quotes will help you learn where the world is
20 quotes on Crypto, Web 3, NFTs, and decentralization from Tim Ferriss, Naval Ravikant, and Chris Dixon.
— Dickie Bush \U0001f6a2 (@dickiebush) October 30, 2021
(For those who want a crash course in where the future is heading):
More from Writing
The world's most valuable skill:
Writing effectively.
But colleges charge you 120k and still do a terrible job teaching it.
Instead, here are 9 writing frameworks that cost you nothing and will save you hundreds of hours:
1. Start with building your writing habit by leveraging @jamesclear's Four Laws of Behavior
2. With your writing habit down, study these 10 tips from the world's most legendary marketer: David Ogilvy.
3. Then, immerse yourself in the takeaways from the bible on business
4. Like to learn on the go?
Dive into the creative process of the world's best writers in these 10 episodes of the @timferriss show.
Writing effectively.
But colleges charge you 120k and still do a terrible job teaching it.
Instead, here are 9 writing frameworks that cost you nothing and will save you hundreds of hours:
1. Start with building your writing habit by leveraging @jamesclear's Four Laws of Behavior
Atomic Habits from @jamesclear changed my life.
— Dickie Bush \U0001f6a2 (@dickiebush) March 10, 2021
In Atomic Habits, James lays out the Four Laws of Behavior Change.
1. Make it obvious
2. Make it attractive
3. Make it easy
4. Make it satisfying
Here's how to leverage them to build a daily writing habit (\U0001f9f5\u270d\U0001f3fc):
2. With your writing habit down, study these 10 tips from the world's most legendary marketer: David Ogilvy.
One of the most legendary marketers of all time: David Ogilvy
— Dickie Bush \U0001f6a2 (@dickiebush) June 2, 2021
In 1982, David wrote an internal memo to the employees of his advertising agency titled "How to write."
And in just 10 bullets he put together a masterclass in effective writing.
Here's a breakdown of each one: pic.twitter.com/MxRYuQRLyA
3. Then, immerse yourself in the takeaways from the bible on business
Business writing is a superpower.
— Dickie Bush \U0001f6a2 (@dickiebush) June 8, 2021
But schools and employers do a horrible job teaching people to write.
In 1981, two advertising executives wrote a timeless guide for how to write in the business world.
And here are 12 of their tips you should staple to your desktop: pic.twitter.com/w0hh0qBOG4
4. Like to learn on the go?
Dive into the creative process of the world's best writers in these 10 episodes of the @timferriss show.
I've listened to every episode of the @tferriss show.
— Dickie Bush \U0001f6a2 (@dickiebush) March 3, 2021
And some of my favorites are when Tim interviews prolific writers, diving into their creative process to improve his own.
If you are looking to build a writing habit, these 10 episodes are a must-listen:
\u270d\U0001f3fc\U0001f3a7\U0001f447\U0001f3fc
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1/ Some initial thoughts on personal moats:
Like company moats, your personal moat should be a competitive advantage that is not only durable—it should also compound over time.
Characteristics of a personal moat below:
2/ Like a company moat, you want to build career capital while you sleep.
As Andrew Chen noted:
3/ You don’t want to build a competitive advantage that is fleeting or that will get commoditized
Things that might get commoditized over time (some longer than
4/ Before the arrival of recorded music, what used to be scarce was the actual music itself — required an in-person artist.
After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.
5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.
In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.
Like company moats, your personal moat should be a competitive advantage that is not only durable—it should also compound over time.
Characteristics of a personal moat below:
I'm increasingly interested in the idea of "personal moats" in the context of careers.
— Erik Torenberg (@eriktorenberg) November 22, 2018
Moats should be:
- Hard to learn and hard to do (but perhaps easier for you)
- Skills that are rare and valuable
- Legible
- Compounding over time
- Unique to your own talents & interests https://t.co/bB3k1YcH5b
2/ Like a company moat, you want to build career capital while you sleep.
As Andrew Chen noted:
People talk about \u201cpassive income\u201d a lot but not about \u201cpassive social capital\u201d or \u201cpassive networking\u201d or \u201cpassive knowledge gaining\u201d but that\u2019s what you can architect if you have a thing and it grows over time without intensive constant effort to sustain it
— Andrew Chen (@andrewchen) November 22, 2018
3/ You don’t want to build a competitive advantage that is fleeting or that will get commoditized
Things that might get commoditized over time (some longer than
Things that look like moats but likely aren\u2019t or may fade:
— Erik Torenberg (@eriktorenberg) November 22, 2018
- Proprietary networks
- Being something other than one of the best at any tournament style-game
- Many "awards"
- Twitter followers or general reach without "respect"
- Anything that depends on information asymmetry https://t.co/abjxesVIh9
4/ Before the arrival of recorded music, what used to be scarce was the actual music itself — required an in-person artist.
After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.
5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.
In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.