The foundation of Ship 30 for 30 is the Atomic Essay.
• One idea
• Under 200 words
• Fits in one iPhone screenshot
This eliminates any friction to publishing ideas online.
And without that friction, momentum is inevitable.
In the last 60 days, I've helped 253 people build an online writing habit.
— Dickie Bush \U0001f6a2 (@dickiebush) February 2, 2021
Here are 10 lessons they've taught me in behavior change, human psychology, and writing online.
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The Habit Loop
— James Clear (@JamesClear) November 5, 2018
To better understand how a habit works and how to improve it, let's divide a habit into four stages.
1. Cue
2. Craving
3. Response
4. Reward
These four stages create a feedback loop. Your mind is endlessly running this loop and learning from its experiences. pic.twitter.com/sURCbTPp3N
Sacred Hours...
— Dickie Bush \U0001f6a2 (@dickiebush) December 2, 2020
A life-changing concept.
What are they and how to find yours: (thread) pic.twitter.com/AHSMqwtTb0
Atomic Habits from @jamesclear changed my life.
— Dickie Bush \U0001f6a2 (@dickiebush) March 10, 2021
In Atomic Habits, James lays out the Four Laws of Behavior Change.
1. Make it obvious
2. Make it attractive
3. Make it easy
4. Make it satisfying
Here's how to leverage them to build a daily writing habit (\U0001f9f5\u270d\U0001f3fc):
One of the most legendary marketers of all time: David Ogilvy
— Dickie Bush \U0001f6a2 (@dickiebush) June 2, 2021
In 1982, David wrote an internal memo to the employees of his advertising agency titled "How to write."
And in just 10 bullets he put together a masterclass in effective writing.
Here's a breakdown of each one: pic.twitter.com/MxRYuQRLyA
Business writing is a superpower.
— Dickie Bush \U0001f6a2 (@dickiebush) June 8, 2021
But schools and employers do a horrible job teaching people to write.
In 1981, two advertising executives wrote a timeless guide for how to write in the business world.
And here are 12 of their tips you should staple to your desktop: pic.twitter.com/w0hh0qBOG4
I've listened to every episode of the @tferriss show.
— Dickie Bush \U0001f6a2 (@dickiebush) March 3, 2021
And some of my favorites are when Tim interviews prolific writers, diving into their creative process to improve his own.
If you are looking to build a writing habit, these 10 episodes are a must-listen:
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holy crappppppp i see A THREE BOOK DEAL hidden in there too!!!!!!!!
— do i dare to eat a \U0001f351 (@NicasioSilang) October 31, 2018