Authors Julian Shapiro
7 days
30 days
All time
Recent
Popular
THREAD: I've helped 200+ startups grow their newsletters.
Email marketing tactics 👇
People reflexively ignore welcome emails after signup.
• Delay welcome emails by 45min to bypass this reflex
• Send the email from a person—not the business. Julian Shapiro is more human than https://t.co/8y68CQzBOR
• Use unique subjects:
👎 Welcome
👍 Grammerly = Bye Typos
Make it seamless to refer
• Remind readers at the end of each issue that they can refer others. Include a link.
• Have a web version of every issue so they can be easily shared outside of email
• Consider rewards: Send a monthly bonus issue for referring 5 friends
SEO can be a vanity metric if it doesn't convert to leads.
• Offer readers quizzes to identify the best products for them. Require an email to see results.
• Create Buyer's Guides: Make PDFs with nice visuals to help readers learn skills. Require an email.
When pitching your newsletter on your site:
• Show a sample issue on the page. Prove how high quality your content is.
• Give them control over how often they get emailed. Some want weekly, but others REALLY want monthly. High volume can burn you and your readers out.
Email marketing tactics 👇
People reflexively ignore welcome emails after signup.
• Delay welcome emails by 45min to bypass this reflex
• Send the email from a person—not the business. Julian Shapiro is more human than https://t.co/8y68CQzBOR
• Use unique subjects:
👎 Welcome
👍 Grammerly = Bye Typos
Make it seamless to refer
• Remind readers at the end of each issue that they can refer others. Include a link.
• Have a web version of every issue so they can be easily shared outside of email
• Consider rewards: Send a monthly bonus issue for referring 5 friends
SEO can be a vanity metric if it doesn't convert to leads.
• Offer readers quizzes to identify the best products for them. Require an email to see results.
• Create Buyer's Guides: Make PDFs with nice visuals to help readers learn skills. Require an email.
When pitching your newsletter on your site:
• Show a sample issue on the page. Prove how high quality your content is.
• Give them control over how often they get emailed. Some want weekly, but others REALLY want monthly. High volume can burn you and your readers out.