The first principles of selling online:

1. Increase the number of people who see your product.

2. Increase the percentage of people who see your product that buy it.

3. Increase the percentage of people who buy your product that rave about it.

Writing increases all three.

Building an audience, simplified.

• Share a ton of ideas.
• Find the ones that resonate.
• Find a way to repeat those in 100 different ways.

How to write a good tweet:

• Start with a subject line
• Then, it's all about cadence
• Provide concise value in bullet-points
• And be mindful of aesthetics to keep it easy to read

Then, finish with a punchy sentence or call to action.

Now go write some tweets.

If you use it right, Twitter is the most powerful platform in the world.

But Twitter does a horrible job of showing you its advanced features.

Here are 10 of them you probably know nothing about:

The most underutilized Twitter feature: advanced search.

It blows my mind how few people know this.

Want to find someone's best tweets?

In the search bar, type:

from:dickiebush min_faves:500

Replace the handle and the number of likes as you see fit.

Another good advanced search tip:

Want to see everyone's tweets on a particular topic?

In the search bar, type:

from:dickiebush "consistency"

Again, replace the handle and keyword as you see fit.

You can filter by popularity too:

from:dickiebush "consistency" min_faves:100

We all have those people we don't want following us, but don't want to block.

Here's a good hack:

Block them, then unblock them.

This will unfollow you, but they'll never know.

Get mentioned in a tweet that is receiving way too many replies, turning your notifications into a disaster?

I've been there.

Click to expand the details of the tweet, then click the three dots on the top right-hand corner.

Then, click "mute this conversation."

THREAD ON BUILDING A WRITING HABIT:

If it's hard to get yourself to write,

I surveyed 100+ people to identify how they overcome their blockers.

For writing blogs, books, screenplays:

Blocker #1: Procrastination

If you procrastinate occasionally, that’s normal—forgive yourself.

However, if you procrastinate endlessly, that’s a problem.

Procrastination is the result of two reflexes:

• Indulging in immediate rewards like browsing YouTube instead of writing.

• Avoiding work you perceive to be uncomfortable or tedious.

Let's tackle these two blockers.

A. Avoid distractions

Have you noticed how much writing we can get done on airplanes—despite having our knees and shoulders uncomfortably squeezed together for hours?

Why is that?

It's because there's nothing else to do on an airplane.

This reveals a truth about writing: needing a comfy chair, room, or "the right ambience" is a myth.

If you're waiting until your room is the right temperature to begin writing, you're lying to yourself.

Your blocker is not comfort, but rather distractions.

Two strategies:

Writing scales, talking doesn’t.

If you're not writing, you're not making use of the simplest forms of leverage.

Why is writing important within companies, and how to do it well?

(thread) 👇🏽

Want to know the secret to getting past the blank page when you sit down to write?

Here's how I've mastered it. THREAD!

1. You need to write an ugly first draft.

This doesn’t have to be pretty, make sense, or go into detail yet — it just needs to be words on the page.

I’ve seen lots of people talk about the idea of “writing ugly” at a high level, but not many that spell out how to do it.

2. First things first: Create a framework.
Before you try to get too in-depth, create a loose framework. It should look something like:

· Intro
· Background
· Specific Points/Ideas/Tips
· Conclusion

This allows you to visualize what you'll build upon. It’s your road map.

3. Middle First

You’ll want to focus on the middle section of your outline first. Nail down the examples or points you want to walk through.

Include internal + external resources (and quotes!) for reference. Bullet points work well here.

4. Background

Once you have the middle section complete, look at it as a whole to determine what kind of background information you need to share so the reader has relevant context.

This could be a fictional scenario, a story, a quote — something that provides a backdrop.

🚢 Atomic Essays Republishing Framework 🚢

1. Write Atomic Essay
2. Post image on Twitter
3. (Bonus) Copy/paste text as thread
4. Find relevant Question on Quora. Copy/paste Atomic Essay + image.
5. Copy/paste again on Medium.
6. Again on LinkedIn
7. Win

Guide below ✍️🚢👇

Step 1: Write Atomic Essay

I really enjoy writing right inside the Figma template. It helps give me a good sense of exactly how much "real estate" I have/have left before my time us up and I'm out of space.

Once finished, I export the image and send to my phone on Slack.

Step 2: Post image on Twitter

Before I publish my Atomic Essay on Twitter, I use the Edit/Photo Markup function on the iPhone to highlight standout sentences.

These are usually power-phrases: things the reader skims and thinks, "That's interesting," prompting them to read more.

Step 3: For the Ship 30 for 30 challenge, I only turn Atomic Essays into threads if...

1. The piece is SUPER actionable and lends itself well to the thread format (lots of bullets, quick points, lists, etc.)

or...

2. I'm referencing research and want to link to the pieces.

Step 4: Find relevant Question on Quora. Copy/paste Atomic Essay + image.

Search on Quora around the topic you wrote about. Find a related Question. Copy/paste the whole Atomic Essay as your "answer" (& fix formatting). Then include image so it appears in the thumbnail.