The first principles of selling online:

1. Increase the number of people who see your product.

2. Increase the percentage of people who see your product that buy it.

3. Increase the percentage of people who buy your product that rave about it.

Writing increases all three.

5 dead-simple steps to build a daily writing habit (that you can actually stick to):

By the end of this thread you will have:

1. Found time to write
2. Generated 12 months of ideas
2. Set a daily publishing cadence
4. Overcome your procrastination
5. Built a bulletproof accountability system

Just in time for the new year.

Let's go:

Step 1. Design your writing routine in a single sentence.

This is immediately where most people go wrong.

They set a vague goal to "start writing."

Instead, you want to define:

• When you're writing
• Where you're writing
• For how long you're writing

Here's an example:

Bad way to build a writing habit:

→ "I want to start writing."

Good way to build a writing habit:

→ "Every morning at 8 AM, I will sit down at my desk with a cup of coffee and write for 20 minutes."

Clearly defined when, where, and how long.

But how do you decide these?

Enter: Sacred Hours

To find your Sacred Hours, ask yourself 2 questions:

1. What time of day am I most productive?
2. What time of day can I be least reachable?

The overlap of these times are your Sacred Hours.

During that time, start small and commit to just 20 minutes.

2020... what a year.

I just put the finishing touches on my Annual Review.

Here are 30 lessons I learned about myself and the world across five areas:

• Health
• Wealth
• Relationships
• Online creativity
• Personal operations

🧵👇🏼

Feel free to treat each of these as standalone tweets and comment on the lessons that resonate most heavily with you.

HEALTH

1. Health starts with removal, not addition.

This year I officially hit 100 lbs lost. And looking back, it wasn't what I started doing, but what I stopped doing that got me there.

Fewer carbs, fewer beers, fewer hours sitting, these things add up.

2. Recognize you are undisciplined instead of trying to fight it.

The most "disciplined" people actually are the most undisciplined.

But they recognize and accept this.

So they set up constraints that prevent them from having to rely on self-control and willpower.

3. Your health, especially mental health, is your foundation.

If you can't sit comfortably alone with the voice in your head, no amount of "success" will change that.

12 weeks alone in NYC during peak-COVID forced me to learn this lesson.

How to write a good tweet:

• Start with a subject line
• Then, it's all about cadence
• Provide concise value in bullet-points
• And be mindful of aesthetics to keep it easy to read

Then, finish with a punchy sentence or call to action.

Now go write some tweets.

[THREAD]: Here are 10 (painful) lessons I've learned writing 3,000+ articles on the internet over the past 7 years.

On writing advice, growth hacks, going viral, and feeling fulfilled in the process 👇

1/ There is only 1 secret to online writing.

Volume wins.

There isn't a writing platform on the internet where this ISN'T the case. Social platforms. Major publications. Every growth period of my writing career happened during months/years of consistent volume.

Period.

2/ Growth hacks are overrated.

In my early 20s, I spent a LOT of time reading digital marketing blogs about how to get 50% more views here, or 20% more subscribers there.

A lot of it is mental masturbation.

You're far better off just consistently creating new content.

3/ Writing that engages/goes viral is emotional.

You don't have to "air your dirty laundry," but you do have to say something that makes the person on the other side of the screen pause, *feel you*, and engage.

This can be done through story, tone, before/after photos, etc.

4/ You don't go viral by getting lucky.

You go viral by publishing day after day, week after week, year after year.

My Quora dashboard is a great example. Out of 1,200+ Answers, less than 100 have gone viral.

That's not luck. That's rolling the dice 1,200+ times.

Thread: Common instances of passive voice in rules text that can be clearer with more direct voice.

But first: Why do we so often write rules in passive voice? Outlining the "laws" of our game feels like a very formal position with an of aloof authority. Avoid that voice.

"THE PLAYER"

Question any instance of "the player" in a sentence. If you are addressing one player, address them directly in the first sentence of the paragraph and use "you" thereafter.

"If you are the first player, you may X, Y, then Z. If you X, see next page."

"HAVE/HAD/HAS/'D/"

Examine any of these words or contractions. There is usually a more succinct way of phrasing that sentence in the present tense and direct address.

"The player who has just moved must..."
vs.
"After you move, you must..."

"WE"

If you want to put yourself at the table with the players, do so CONSISTENTLY. A random "we" in one paragraph really sticks out. You can even play with voice that way.

"We suggest using option A for your first game."
vs.
"Ahoy, cadet! Use option A for your first game!"

"YOU MAY BUILD, HARVEST, or REST."

Break up action options into a bulleted list rather than a long sentence. e.g.

"On your turn, do one of the following:
• Build: Pay X to place a card.
• Harvest: Destroy a card to gain X.
• Rest: Draw a card from the deck."