Reading this article, the story sounds pretty wild. But I spent a weird amount of time with Martin Shkreli, and I’m not surprised the journalist fell in love w him

A few years back my team built an app called Blab. It was like clubhouse before clubhouse.

If you wanna level up - the fastest hack is to hangout with people who are ALREADY at that level.

The beauty of twitter is that you can hang with anyone.

The problem is ppl follow the wrong accounts. It's noisy as f*ck.

Here's 27 people you should follow (and why)👇

If you hang with smart, interesting, successful people - you will start to think & talk that way too.

We are monkeys that copy what we see. You can fight it, or use that to your advantage by surrounding yourself with people who you want to become more like.

Group 1: Smart, Rich, & Don't Give a F*ck (no filter)

@chamath - was early FB, has big balls, bet early on Bitcoin & SPACs

@rabois - kind of a dick but he's clearly smart

@balajis - this guy is from the future, and has come back in time to tell us what's going to happen

BTW - I'm recommending people who are:

* smart
* say interesting things
* successful (not just talkers)

Plenty of people are 2 of 3.

You need ALL 3 to make the list

Group 2: Business Buyers - they see the $$$s of 100s of businesses a year.

@awilkinson - built a $200M+ empire of internet businesses

@BrentBeshore - same as^, but non internet (unsexy) biz (eg. swimming pool repair, port-a-potty rentals)

@XavierHelgesen - he does both

🧠 3 years ago - I created a new framework for New Years Resolutions.

Year after year I would set New Years Resolutions (the same ones every year) and fail to reach them.

Am I doing this wrong? Am I just weak minded?

Then I found this, and switched up my new years routine

I wasn't alone in failing at my new years resolutions.

Not only do 90% of people give up on their new years resolutions… on average they fail by January 18th (known as “Quitters Day”)

It makes sense. If you were waiting for an arbitrary day to decide to change - you probably weren't that commited to begin with.

So instead of making plans for the future, use new years as a moment to reflect

They don't teach us this in school, so here's a framework for it👇

We all just want "the good life".

What the hell is that anyways? More money? More time? Better looks? More romance? Bigger house?

As it turns out, there are 5 key areas that contribute most directly to our quality of life.

The 5 areas are...

1-HEALTH
2-WORK
3-PLAY
4-LOVE
5-SELF RESPECT

So every year, around december 30th, I take out my "Life Dashboard" and write down all these areas.

Here's mine, and I'll put a blank one at the bottom of the thread in case you wanna do your own.

Hot take: Everyone is wrong about the Metaverse.

here's my 3 part theory..

Part I - Everyone is wrong

Most people think "the metaverse" is a virtual place.

Like in the movie Ready Player One.

A virtual world, like Minecraft, Roblox, or like Zuck showed in the facebook demo yesterday.

But what if it's not a place?

Part II - It's Not a Place, It's a Time

A time? wtf?

Yes, a moment in time.

You know in artificial intelligence, there's an idea of "the singularity"?

It's a moment in time where AI becomes smarter than humans. The moment when artificial intelligence > human intelligence

Part III - What it is

The metaverse is the moment in time where our digital life is worth more to us than our phsyical life.

This is not an overnight change. Or an invention by some steve jobs type.

It's a gradual change that's been happening for 20 yrs

Every important part of life is going digital.

Work --> from factories to laptops. boardrooms to zooms.

Friends --> from neighbors to followers. Where do you find like minded people? Twitter. Reddit. etc.

Games --> more kids play fortnite than basketball & football combined.

If you're a college student who wants to pay off all your loans... here's an idea for you:

It takes ~$5k to start and will make ~$30k a year of profit

It won't get you rich, it'll pay for college.

(..and will teach them more about business than they’ll learn in school)

The idea isn’t sexy. But it works:

**Plastic Moving Bin Rentals**

Everyone knows moving sucks. The worst part is being stuck with 400 cardboard boxes at the end of your move.

Instead - @benmlevy told me about Gorilla Bins. They dropoff plastic moving bins, & pickem up later.

Let’s break it down. Our goal is to pay for college (~$30k profit per year).

To do that, I think we’ll need $50k in revenue.

The avg move (a 2 bedroom apartment) is $180

To hit our goal, we need do ~5.5 moves per week

COSTS?

How many bins do we need to buy up front?

5.5 moves a week x 50 bins = you need 275 bins. Let’s round up to 300 to be safe.

Ok let’s hop over to @uline to see how much these bins cost

Bingo. Bins cost about $15 a piece.

$15 x 300 bins = $4,500 initial startup costs.

Time to beg your parents or a rich aunt to lend you money to get the biz rolling (...or just take $5k of student loan money and invest it here…)

If you're out of the loop - this is the (hilarious) story of a subreddit (wall street bets) taking down a multi-billion dollar hedge fund... get your popcorn ready 🍿

the hero of our story: a user named DeepFuckingValue bought $50k of call options in Gamestop ($GME) that has turned into a $13M+ win in ~3 months.

he's a part of the subreddit r/WallStreetBets, a group of degenerate gamblers that I love.

So here's the situation.

Gamestop (GME) = a dying biz. circling the drain. Who goes to a store to buy games? It's basically a pokemon card dealership at this point. Plus with covid, malls are dead.

So some Hedge Funds are shorting the stock, betting it would go down.

One fund in particular, Melvin Capital Managment - a multi-billion dollar hedge fund...had been accruing a big short position in gamestop. Usually you don't have to disclose your shorts - but these were 'listed put options' so some clever redditors discovered the position

Melvin had a $55M+ short against GME.. If you're not familiar with shorting - read this simple explanation using apes and snakes and bananas from the subreddit.

Teachers, take note:

The essence of Customer Relationship Management is to segment your customers as high value customers and low value customers, develop systems and procedures to take good care of the high value customers. 1/n

The belief is that 20% of the customers give 80% of the business and hence need to be nurtured.

Now where have I seen this philosophy being applied?

2/n

Let me roll the years back. I lived in a rural area. My father, being the local Executive Engineer in Electricity Board, was considered to be a mini VIP and in turn a high value customer. 3/n

We had nearby a tailor, named Aruchami. This guy had a small tailoring shop with a single sewing machine. He will make personal visit to 10 or 15 important clients in the area, take measurements at our houses, collect the materials and deliver the finished dresses in person 4/n

A kind of customized personal service. Our work used to get precedence over the other relatively non affluent working class people, whom he used to run around in circles to the extend of positively discouraging them. 5/n

We've used "seller financing" on two self storage deals in the past year.

And it raised our cash on cash return by 20%+.

And lowered the amount of capital we needed by $500k.

Here's a THREAD about a deal of mine and how this magical debt structure can work.

👇👇

My method is simple. In the late stages of negotiation I submit two offers:

One at a lower price.

And one at the exact price the seller wants but with him holding back 10-20% of the purchase price in the form of a 2nd mortgage (with a second position to your bank loan).

Contrary to popular belief seller financing rarely includes the seller holding back 70-80% and acting as your bank.

Two reasons:

#1 most have some debt on the property.

#2 most want most of their money now.

Have you heard the saying:

"you name the price and i'll name the terms?"

This is a case of that situation exactly.

Lets paint a picture here:

Last week I was negotiating with a seller on a property in a small western PA town.

Not many interested buyers so I knew I had some leverage.

His asking price was $4.5MM. I wanted to pay $4.2M.

After a week or two and a lot of back and forth I found his lowest number.

How to scale your business in 30 days

(If you are making below $1M in revenue)

//THREAD//

**disclaimer**

This thread has nothing to do with marketing OR sales.

There are way better threads and more qualified individuals who can help you.

This is for those who are strong at marketing and sales but weak at the operations side of things.

**disclaimer cont.**

This thread is mostly going to benefit the CEOs.

The visionaries.

Your strength is crafting the vision for the company, selling that vision, and continuously innovating your vision.

Read through this though so you understand what you need.

Craft your vision for the future of your business.

If you have not already done this for 2021, answer the questions on this Google Doc and then come back to this

Find an integrator

You have no business working IN your business.

Find someone who will.

Someone who can take your ideas and put them into action is the most valuable asset you can have when looking to scale.

An integrator will help double your business at a minimum.

Compelling copy combined with good storytelling is an unfair advantage.

An unfair advantage that the Wall Street Journal used to drive $2 Billion in revenue over 28 years using the same sales letter.

Here are 7 copywriting tips to help you write sticky stories 🧵

1. Use Familiar Words

Every audience has words familiar to their interests.

Injecting these words into your stories connects the familiarity gap.

And unfamiliar words create seclusion.

Gary Provost with a great example:

2. Inject Real Stories

Your story is your social proof.

The more a consumer can see that you were once in their shoes, the more that consumer will see you as the guide they’ve been looking for.

Customers want to know you’ve walked a mile in their shoes.

3. Your Brand Isn’t The Hero

The customer is always the hero.

And their goal is the destination.

Your brand provides the map.

The visualization from start to destination is how you sell them.

4. Use Emotional Tones

Emotions are your best friend.

They’re what get people to take action.

And the best writers use emotional tones to transfer information through characters, plots, and conclusions.

Marketing, Content, & Audience

Clubhouse highlights from @Julian, @shl, @mkobach, & @tobydoyhowell:

When building an audience, optimize for 3 things:

Volume
➡ How many followers?

Affinity
➡ How much do they prefer your tweet to the same one from someone else?

Recursive power
➡ How influential are your followers toward your goals?

Here's how to do marketing:

People follow to be entertained.

Entertain people & remind them that you exist.

You'll be top of mind when they want to sell an e-book or are frustrated by a slow check-out.

Don't make marketing more complicated than it is.

Forget funnels.

@mkobach just wants @Fast to be present to more people & knows 2M > 1M.

@tobydoyhowell just wants people to see MB everywhere & realize that the Brew is inevitable

Fact: people are more relatable than brands

Building your company around a personal brand(s) is a competitive advantage.

@Fast encourages & even helps people to build their personal brands