It's a simple plan paired with consistent execution.
To succeed, view SEO through the proper lens -- building equity into online presence.
It takes time & effort.
The 5-Step Simple SEO Strategy:
I've created $10,000,000 in traffic value:
Here's everything you need for a *simple* SEO strategy that works: 🧵
It's a simple plan paired with consistent execution.
To succeed, view SEO through the proper lens -- building equity into online presence.
It takes time & effort.
The 5-Step Simple SEO Strategy:
Identify the search terms that have a combination of search volume & intent.
Intent = why is this being searched?
Information: Shoes
Brand: Nike Shoes
Purchase: Best basketball shoes
Mix in all 3 -- to drive traffic & conversions.
The further down the funnel, the less volume, but higher purchasing intent.
Insert keywords into the proper places, so search engines understand site topic and target keywords.
- Page Titles
- Meta Descriptions
- Alt Text
- Content Structure (H1/H2/H3)
These are signals that algorithms use as information to influence rankings.
Without signaling algorithms, they can't understand the content well enough to recommend a site.
The image below shows the right places to insert most on-page elements.
The act of getting other websites to link back to yours -- to improve perceived authority with search engines.
Higher authority = higher rankings
There are 3 types of links:
Contextual: Another sites content has a link pointing back to your site. The link is embedded under brand name or keyword.
Guest Posting: Share high-value content to other sites in your niche to post.
Improve rankings by making it easy for search engines & humans to use your site.
Includes:
- Fast load
- Robots.txt file set up properly
- No broken links
- No duplicate content
- Structured data (for additional context)
- Clear URL structure/sitemap
XML sitemaps are directions for Google to interpret website pages correctly.
Failing to upload makes it harder to get indexed & ranked by Google.
At its core, it's about good user experience & making it possible to be crawled.
Technical SEO will require some ongoing maintenance as search engine protocols change frequently.
Create 1500 words of content per week & traffic will skyrocket.
Content should have optimal on-page structure & be targeted at both direct and tangential topics.
Include target keywords in the URL, Title, H1, ALT text & provide supporting content.
Focus on creating useful content that includes custom infographics, links to other sites & calls to action.
For multi-location or local service businesses, build local pages unique to each geography.
This will help rank for local keywords like:
"Junk Removal NYC"
Large companies do this exceptionally well.
Local content feels personalized & signals that the company operates in that area - making it a trusted option.
Highly, highly recommend investing the time to build out local pages if applicable.
But how can you get started?
Here is the stack of tools I use:
Search impression/click data directly from Google.
Yoast for:
Top SEO plugin for WordPress, enabling easy implementation.
Google Page Speed Insights for:
Information on site speed and technical factors.
I will dive deeper into each step - but this high-level overview is the place to start.
SEO takes time & effort - but the payoff is worth it.
The best time to start was 10 years ago, the second best time is today!
Follow me @barrettjoneill for more content on business, growth, & SEO.
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MDZS is laden with buddhist references. As a South Asian person, and history buff, it is so interesting to see how Buddhism, which originated from India, migrated, flourished & changed in the context of China. Here's some research (🙏🏼 @starkjeon for CN insight + citations)
1. LWJ’s sword Bichen ‘is likely an abbreviation for the term 躲避红尘 (duǒ bì hóng chén), which can be translated as such: 躲避: shunning or hiding away from 红尘 (worldly affairs; which is a buddhist teaching.) (https://t.co/zF65W3roJe) (abbrev. TWX)
2. Sandu (三 毒), Jiang Cheng’s sword, refers to the three poisons (triviṣa) in Buddhism; desire (kāma-taṇhā), delusion (bhava-taṇhā) and hatred (vibhava-taṇhā).
These 3 poisons represent the roots of craving (tanha) and are the cause of Dukkha (suffering, pain) and thus result in rebirth.
Interesting that MXTX used this name for one of the characters who suffers, arguably, the worst of these three emotions.
3. The Qian kun purse “乾坤袋 (qián kūn dài) – can be called “Heaven and Earth” Pouch. In Buddhism, Maitreya (मैत्रेय) owns this to store items. It was believed that there was a mythical space inside the bag that could absorb the world.” (TWX)
1. LWJ’s sword Bichen ‘is likely an abbreviation for the term 躲避红尘 (duǒ bì hóng chén), which can be translated as such: 躲避: shunning or hiding away from 红尘 (worldly affairs; which is a buddhist teaching.) (https://t.co/zF65W3roJe) (abbrev. TWX)
2. Sandu (三 毒), Jiang Cheng’s sword, refers to the three poisons (triviṣa) in Buddhism; desire (kāma-taṇhā), delusion (bhava-taṇhā) and hatred (vibhava-taṇhā).
These 3 poisons represent the roots of craving (tanha) and are the cause of Dukkha (suffering, pain) and thus result in rebirth.
Interesting that MXTX used this name for one of the characters who suffers, arguably, the worst of these three emotions.
3. The Qian kun purse “乾坤袋 (qián kūn dài) – can be called “Heaven and Earth” Pouch. In Buddhism, Maitreya (मैत्रेय) owns this to store items. It was believed that there was a mythical space inside the bag that could absorb the world.” (TWX)
