If you wanna level up - the fastest hack is to hangout with people who are ALREADY at that level.

The beauty of twitter is that you can hang with anyone.

The problem is ppl follow the wrong accounts. It's noisy as f*ck.

Here's 27 people you should follow (and why)👇

10 years ago, Netflix spent $0 on original content.

This year:

Netflix: $11B
Apple: $6B
Disney: $1B
+ amazon, hulu HBO etc.
=
$20B+

Here's a crazy startup idea to take a swing at this $20B+ content piñata. 👇 Here's a quick business plan 🤔

The idea ---> @ycombinator for Content

Let's give it a made up name : Zeta Studios

It is a new accelerator model for getting shows & movies made.

= give engineer duos money ($120k), coaching, & give them 3 months to get ready for a Demo Day in front of a room of investors.

Zeta = give storytelling duos money ($120k), coaching, & 3 mo to get a sizzle reel ready for Demo Day w/ buyers from netflix, amazon etc.

Why now? ---> This wouldn't work 10 years ago.

Demand for content has skyrocketed, but supply has not kept up.

You have infinite niches (action, comedy, reality, etc)

I mean there's a f*cking hit show about cleaning your house!

People are CHUGGING content of every flavor.

Plus areas like india, indonesia, africa etc. now have 2B+ new internet users streaming video

There's no such thing as "too much content"

The same way YC is replacing university for the most ambitious engineers. Let's replace film school for the best creatives.

Hot take: Everyone is wrong about the Metaverse.

here's my 3 part theory..

Part I - Everyone is wrong

Most people think "the metaverse" is a virtual place.

Like in the movie Ready Player One.

A virtual world, like Minecraft, Roblox, or like Zuck showed in the facebook demo yesterday.

But what if it's not a place?

Part II - It's Not a Place, It's a Time

A time? wtf?

Yes, a moment in time.

You know in artificial intelligence, there's an idea of "the singularity"?

It's a moment in time where AI becomes smarter than humans. The moment when artificial intelligence > human intelligence

Part III - What it is

The metaverse is the moment in time where our digital life is worth more to us than our phsyical life.

This is not an overnight change. Or an invention by some steve jobs type.

It's a gradual change that's been happening for 20 yrs

Every important part of life is going digital.

Work --> from factories to laptops. boardrooms to zooms.

Friends --> from neighbors to followers. Where do you find like minded people? Twitter. Reddit. etc.

Games --> more kids play fortnite than basketball & football combined.

🧠 3 years ago - I created a new framework for New Years Resolutions.

Year after year I would set New Years Resolutions (the same ones every year) and fail to reach them.

Am I doing this wrong? Am I just weak minded?

Then I found this, and switched up my new years routine

I wasn't alone in failing at my new years resolutions.

Not only do 90% of people give up on their new years resolutions… on average they fail by January 18th (known as “Quitters Day”)

It makes sense. If you were waiting for an arbitrary day to decide to change - you probably weren't that commited to begin with.

So instead of making plans for the future, use new years as a moment to reflect

They don't teach us this in school, so here's a framework for it👇

We all just want "the good life".

What the hell is that anyways? More money? More time? Better looks? More romance? Bigger house?

As it turns out, there are 5 key areas that contribute most directly to our quality of life.

The 5 areas are...

1-HEALTH
2-WORK
3-PLAY
4-LOVE
5-SELF RESPECT

So every year, around december 30th, I take out my "Life Dashboard" and write down all these areas.

Here's mine, and I'll put a blank one at the bottom of the thread in case you wanna do your own.

The ancient struggle was not having enough.

The modern struggle is having too much.

Too much news, too much sugar, too much of everything at your fingertips..There's only 1 way out.

Let's lay it out:

On one side, you have "Team Dopamine":
* 24/7 news cycle, full of clickbait headlines
* Social Media, friend's pics that disappear in 24 hours
* Endless varieties of sugar & porn

going up against your tiny, 3 pound brain running 20,000 yr old software

Even if you are a smart person who tries their best to stay healthy & happy... you are going up against Fox News, TikTok, PornHub, Robinhood, Instagram

These are weapons of mental destruction.

Thousands of our smartest engineers & data scientists work at these companies.

They run constant experiments. Fighting against each other for every moment of your attention. So you open THEIR app.

It's skinner's box, rats pushing buttons for rewards. But you're the lab rat.

So what do we do?

We have everything. More than any species, at any time period in history. It's wonderful...but also deadly.

Food injected with syrup sugar
Painkillers you can't live without
Video games where you can fly and kill
Porn better than any date you'll ever have

The Law of Trust

“I’m not upset that you lied to me. I’m upset that from now on I can’t believe in you”- Friedrich Nietzsche

Sometimes in October, I received a call from a former client who had been out of the country for almost a year.

He is not a Nigerian but had just secured an appointment with a company. His first statement was “Bayo, I need to pick your brain on this because with you I know where I stand. I know you’ll not deceive me”.

After our discussion, he told me he had already informed his Chairman that their banking relationship had to come to me. I’ve signed it on since.

I’ve had cause to reflect over his statement many times since then. Here was a man whom sometimes I had very difficult conversations with. I’ve had to tell him no when I knew his requests were not possible. Sometimes, the relationship was stormy.

I never fail to tell my colleagues that the major currency for transaction is integrity and this will only be sustained in an atmosphere of trust. Never lie to customers in order to make a sale.

A relationship begins to get stiff when excessive patterns begin to form.

Too many patterns leads to a boring, predictable, logical lifestyle.

Get the emotions involved.

Do something spontaneous out of the blue moon & flip the script.

'What's wrong with the patterns?'

Nothing is wrong with patterns.

However, there is a problem when all you have are patterns.

It's boring.

'Can you explain why?'

Sure 👇

The thing with relationships is that it's meant to be an emotional experience.

It's very difficult to logically explain love, right?

'Right.'

Well this is where you want to steer the ship the right way.

1. Too emotional is bad.

2. Too logical is bad.

Let me break it down.

1. Too emotional

If a relationship is completely ruled by emotions, then it's too volatile.

You will never reach productivity if you are aimlessly only following each others emotions.

This lifestyle tarnishes any structure for the couple.

'So why do people do it?'

Because it's fun.

You may ruled by this stage in the honeymoon phase.

Normal.

You'll be so spontaneous that it almost becomes a lifestyle.

But it's hard to level up your life when you're too spontaneous.

Avoid.

20 lies that the world feeds us everyday

A thread...

Lie 1:
If you don't settle in your 20s, you are gone!
This is the decade.
You don't get another chance.
Study fast, get a job, get married, kids, that car, that house.
Quickly!
Time's running.
Look at everyone else doing it!

Lie 2:
People who are poor are lazy.
People who are rich are hardworking.
It is your fault if you haven't made it in life.
Look at everyone else who made it.
There is nothing granted or gifted in life.

Lie 3:
Those in corporate jobs, are unambitious.
They have sold their soul.
They are addicted to the salaries.
They could have done so much more with their life.
But they decided to spend it working for someone else.

Lie 4:
Starting your own business is the surest way of making money.
You can never get rich earning a salary.
You can never get rich working for someone else.

I'm just back for a COMPLETELY NECESSARY trip to a supermarket.

And... something dramatic happened.

So, okay, looks like we're going to have a little bit of a THREAD.

Buckle up for an unbelievable anecdote that gets to the heart of London life in this nightmarish pandemic.

(I won't name the supermarket, NOT because I don't want to shame the members of staff [I will be doing that privately by reporting their actions to the police later today - as soon as I've finished tweeting this thread], but because I don't want to give them free advertising.)

Okay, right. I'm still shaking so I'm struggling to write this out. I've opened a bottle of Campo Viejo Rioja (an underrated affordable offering which is currently on special offer at Tesco) to steady my nerves. No shame in that.

So. Yes. I was walking down the dairy aisle...

I saw a northerner.

(apologies for the delay, I'm on the phone to an upset friend - her husband of 15 years has just confessed to an affair with her own sister. It's not really the sort of situation where you can say, "Excuse me Julie, awfully sorry but I'm writing an incredible thread on twitter!")

The 🔟 Most Important Money Lessons

I Wish I Could Teach My Younger Self 🧵

1⃣ ALWAYS live below your means

2⃣Developing a long-term mindset

is the foundation of financial success

3⃣In the beginning, your savings rate is all that matters

Eventually, your investing returns are all that matters

Focus your time accordingly

4⃣Financial freedom is achievable

The price is ~10 years of hardcore saving/investing