People didn't sub to your list to be spammed.
People subbed to your list because you have something to offer and they're interested in you.
Keep it that way.
The 20 Commandments of Email.
Lessons from making over $50 Million for clients and building a 7-figure email marketing agency from scratch.
//THREAD//
People didn't sub to your list to be spammed.
People subbed to your list because you have something to offer and they're interested in you.
Keep it that way.
-Subject lines
-Email length
-Sending times
-Copy
-Angle
-Preview text
"Never stop testing and your advertising will never stop improving."
-David Ogilvy
-Welcome flows
-Purchase flows
-Abandonment flows
These will keep earning money forever.
You need sleep.
Systems don't.
Never blast your whole list.
That's just asking to land in the Spam folder.
Focus on people who actually open your emails and click on your links.
An engaged list > A huge list.
Clicked on a link?
Tag them.
Purchased a product?
Tag them.
Won't open your emails?
Tag them.
If you know who you're sending emails to, it’s easy to make money.
Say you have a big holiday / event coming up.
You send them a discount email that day, right?
Wrong.
You send them one the day before,
One during the event,
And one after as an extended sale.
Easy money.
Your email subs want to know more about you than your followers.
That's just how it is.
Let them know that you care by giving them discounts or unique offers.
Making your subs feel special is good for business.
>Ask a question in the subject line.
>Tease them saying there's a surprise inside.
>Tell them about your once-in-a-lifetime opportunity
>Make them laugh
>Tell a story
The key to good emails?
Stop being boring.
The subject line determines whether people are going to open your email or not.
>Beautiful design
>Solid copy
>Inbox delivery
Mean nothing if people won't open your email.
Pro tip: A/B test your subject lines & pick the winner
Use preview text as a "second subject line".
Examples:
- Great to have you!
- You're gonna like what's inside!
- Here's a little gift for you.
The subject line caught their attention.
A killer preview text seals the deal.
People like to feel part of something.
Anything that means something to them.
@ROGUEWEALTH leads the Roguewarriors.
@OneJKMolina has La Familia.
What do you have?
Sending emails every day is overkill.
If once a week works best, do once a week.
If twice or thrice a week does best, do twice or thrice a week.
Don't overdo it.
Respect their time and they will respect yours.
Conversely, don't let them go cold.
If you haven't emailed your list in months and expect them to buy from you,
You're in for a bad surprise…
If people are not opening your emails, it's because you haven't given them a reason to.
So send them an email and give them a reason to.
Give them a discount
Let them ask you a question
Offer some kind of help
If that doesn't work, delete.
Many people ask others to respond to their emails and do nothing.
Not good.
If you let people ask you questions, then make sure you answer those questions.
They'll like you more and will likely buy if you ask them to…
People subbed to your list because they wanted something from you.
>Knowledge
>Guidance
>Offers
So keep giving it to them.
Be Useful. Get Paid.
Simple.
When was the last time you enjoyed corporate talk?
Exactly.
Speak like you would to a friend.
Nobody likes to be treated like "just another customer".
Everyone likes to be treated like a friend.
It's better to have 100 people who want to hear from you,
Than 1,000 people who don't even know who you are.
Why would you email people who don't want you in their inbox and risk going to spam?
Stick to people who like you and you will be rewarded.
People don't have time.
People don't have long attention spans.
Make your emails simple, concise and to the point.
Why should I open?
Why should I read it?
Why should I click on it?
Get clear on these three.
Watch your sales go up.
Business is mostly about relationships.
Treat others with respect, they'll respect you.
Help others, they'll help you.
Be useful to others, they'll like you.
Email is actually simple.
We're the ones that complicate it.
If you could retweet the top tweet I’d appreciate it ;)
Thanks for reading!
Texts like this make my day.
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) July 15, 2020
A company I\u2019m consulting with has gone from ~$100K per month in email revenue to $777K in email revenue for the last 30 days.
I started with them 3-4 months ago (March 2020). pic.twitter.com/uf3zLFyroz
Got involved with this brand in March.
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) July 28, 2020
Looking like we'll do $1M+ in email revenue next month.
We'll close out this month just shy of $1M. Currently sitting at $927K in email revenue.
INVEST INTO YOUR EMAIL CHANNEL!!! pic.twitter.com/vYpubTmDuH
The daily love & support I\u2019ve been receiving from everyone is unreal.@2PMinc posted a tweet 30 mins ago asking people to tag the best operators in email marketing.
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) October 24, 2020
To my surprise, I\u2019ve had a dozen people tag me on this thread.
Absolutely mind blown & overjoyed by this \U0001f64f\U0001f64f\U0001f64f pic.twitter.com/tfR20lmfJs
We had a crazy idea that we\u2019ve been testing for when people churn.
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) October 22, 2020
It looks like it\u2019s paying off!
Going to wait until I have one more success like this then I\u2019ll drop exactly what we did in a video module in the course as a bonus. pic.twitter.com/iF2LIzQXPZ
These campaign results from yesterday are \U0001f525\U0001f525\U0001f525
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) October 20, 2020
The winning formula in Ecom is:
1. Strong Top of Funnel
2. Conversion Optimized Website
3. Email Marketing
I love when clients nail 1 and 2.
Makes our job on the email side easier because we know what levers to pull. pic.twitter.com/8WzrgNEfzg
I can show you how to get clients to pay you thousands to do email marketing for them.
I’ve done it for 574 people already with my 2 courses.
Zero To One Email Marketing Course:
https://t.co/1rXVYOZbNE
Advanced Email Marketing Course:
https://t.co/IBWTCvhFQu
More from Chase Dimond | Email Marketing Nerd 📧
FACT:
You are missing out on revenue every time you send an email.
There are common mistakes I see 99% of businesses making with their email marketing,
& today I want to address them.
Here are 7 common email mistakes you can fix TODAY to make more $$$👇
// THREAD //
#1 Poor segmentation
Segmentation is one of the most important aspects of email marketing,
Especially for eCommerce.
Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.
Here's an intro to segmentation
#2 Poor subject lines
Subject lines get your emails opened.
There's a lot to this that I can't fit here,
But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉https://t.co/kBQoyzcFry
Check this out also
#3 Too wordy
In emails,
You never want to be too wordy or longer than necessary.
Keep your copy as brief as it can possibly be.
Your customers are busy - provide all the info you need to sell the click, and nothing more.
And this also leads to the next common email mistake..
#4 Selling the product, not the click
Don't sell the product in your emails - your product or sales pages do that.
The goal of emails?
To sell the click.
This means inspiring curiosity to get prospects to click-thru.
Stop writing entire sales pages in your emails.
You are missing out on revenue every time you send an email.
There are common mistakes I see 99% of businesses making with their email marketing,
& today I want to address them.
Here are 7 common email mistakes you can fix TODAY to make more $$$👇
// THREAD //
#1 Poor segmentation
Segmentation is one of the most important aspects of email marketing,
Especially for eCommerce.
Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.
Here's an intro to segmentation
**Intro To Segmentation 101**
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) June 23, 2021
Segmenting your list is key.
It improves engagement, open rates, and sales\u2026
...but you need to know what segments to set up.
(otherwise it's pointless)
Here are 5 segments that are 100% essential \U0001f447
// THREAD //
#2 Poor subject lines
Subject lines get your emails opened.
There's a lot to this that I can't fit here,
But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉https://t.co/kBQoyzcFry
Check this out also
#3 Too wordy
In emails,
You never want to be too wordy or longer than necessary.
Keep your copy as brief as it can possibly be.
Your customers are busy - provide all the info you need to sell the click, and nothing more.
And this also leads to the next common email mistake..
#4 Selling the product, not the click
Don't sell the product in your emails - your product or sales pages do that.
The goal of emails?
To sell the click.
This means inspiring curiosity to get prospects to click-thru.
Stop writing entire sales pages in your emails.
More from Marketing
eComm and D2C will be acutely impaired by the ATT opt-in mechanic coming to iOS (rumored made mandatory in March). ATT doesnt exclusively impact app advertisers, & in fact may disproportionately damage eComm and D2C. Some thoughts on how those advertisers should prepare (1/X)
2/ In the @MobileDevMemo 2020 mobile advertising predictions post, I posit that D2C ad spend may drop by as much as 50% in Q2 2020. FB revealed in December that app-to-web campaigns will be governed by ATT opt in, severely limiting campaign efficiency
3/ FB had only previously discussed ATT in terms of app campaign relevance. This new revelation likely stemmed from further instructions from Apple following FB's initial guidance
4/ FB affirmed in Dec that app-to-web campaigns will be: conversion event limited, aggregated at campaign level, and limited wrt attribution windows (default: 7-day click). This effectively replicates the privacy treatment of app campaigns on app-to-web campaigns
5/ Adam Lovallo from https://t.co/baV6VrUW7E describes 28-day click / 1-day view the "gold standard" for D2C. Why would FB change the default to 7-day? Because it is aggregating conversions at the campaign level -- universally, with what it is calling Aggregated Event Measurement
2/ In the @MobileDevMemo 2020 mobile advertising predictions post, I posit that D2C ad spend may drop by as much as 50% in Q2 2020. FB revealed in December that app-to-web campaigns will be governed by ATT opt in, severely limiting campaign efficiency
3/ FB had only previously discussed ATT in terms of app campaign relevance. This new revelation likely stemmed from further instructions from Apple following FB's initial guidance
4/ FB affirmed in Dec that app-to-web campaigns will be: conversion event limited, aggregated at campaign level, and limited wrt attribution windows (default: 7-day click). This effectively replicates the privacy treatment of app campaigns on app-to-web campaigns
5/ Adam Lovallo from https://t.co/baV6VrUW7E describes 28-day click / 1-day view the "gold standard" for D2C. Why would FB change the default to 7-day? Because it is aggregating conversions at the campaign level -- universally, with what it is calling Aggregated Event Measurement
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(1) Kushner is worth $324 million.
(2) Since 2016, Kushner has connived, with Saudi help, to force the Qataris (literally at a ship's gunpoint) to "loan" him $900 million.
(3) This is consistent with the Steele dossier.
(4) Kushner is unlikely to ever have to pay the "loan" back.
2/ So as you read about his tax practices, you should take from it that it's practices of this sort that ensure that he's able to extort money from foreign governments while Trump is POTUS without ever having to pay the money back. It also explains why he's in the Saudis' pocket.
3/ It's why the Saudis *say* he's in their pocket. It's why emoluments and federal bribery statutes matter. It's why Kushner was talking to the Saudi Crown Prince the day before the murdered Washington Post journalist was taken. It's why the Trump administration now does nothing.
(2) Since 2016, Kushner has connived, with Saudi help, to force the Qataris (literally at a ship's gunpoint) to "loan" him $900 million.
(3) This is consistent with the Steele dossier.
(4) Kushner is unlikely to ever have to pay the "loan" back.
Jared Kushner has a net worth of almost $324 million. But it appears that he paid little or no federal income taxes from 2009 to 2016, according to a review of confidential financial documents obtained by NYT. https://t.co/pMQDeCeDNq
— Kyle Griffin (@kylegriffin1) October 13, 2018
2/ So as you read about his tax practices, you should take from it that it's practices of this sort that ensure that he's able to extort money from foreign governments while Trump is POTUS without ever having to pay the money back. It also explains why he's in the Saudis' pocket.
3/ It's why the Saudis *say* he's in their pocket. It's why emoluments and federal bribery statutes matter. It's why Kushner was talking to the Saudi Crown Prince the day before the murdered Washington Post journalist was taken. It's why the Trump administration now does nothing.
