People didn't sub to your list to be spammed.
People subbed to your list because you have something to offer and they're interested in you.
Keep it that way.
The 20 Commandments of Email.
Lessons from making over $50 Million for clients and building a 7-figure email marketing agency from scratch.
//THREAD//
People didn't sub to your list to be spammed.
People subbed to your list because you have something to offer and they're interested in you.
Keep it that way.
-Subject lines
-Email length
-Sending times
-Copy
-Angle
-Preview text
"Never stop testing and your advertising will never stop improving."
-David Ogilvy
-Welcome flows
-Purchase flows
-Abandonment flows
These will keep earning money forever.
You need sleep.
Systems don't.
Never blast your whole list.
That's just asking to land in the Spam folder.
Focus on people who actually open your emails and click on your links.
An engaged list > A huge list.
Clicked on a link?
Tag them.
Purchased a product?
Tag them.
Won't open your emails?
Tag them.
If you know who you're sending emails to, it’s easy to make money.
Say you have a big holiday / event coming up.
You send them a discount email that day, right?
Wrong.
You send them one the day before,
One during the event,
And one after as an extended sale.
Easy money.
Your email subs want to know more about you than your followers.
That's just how it is.
Let them know that you care by giving them discounts or unique offers.
Making your subs feel special is good for business.
>Ask a question in the subject line.
>Tease them saying there's a surprise inside.
>Tell them about your once-in-a-lifetime opportunity
>Make them laugh
>Tell a story
The key to good emails?
Stop being boring.
The subject line determines whether people are going to open your email or not.
>Beautiful design
>Solid copy
>Inbox delivery
Mean nothing if people won't open your email.
Pro tip: A/B test your subject lines & pick the winner
Use preview text as a "second subject line".
Examples:
- Great to have you!
- You're gonna like what's inside!
- Here's a little gift for you.
The subject line caught their attention.
A killer preview text seals the deal.
People like to feel part of something.
Anything that means something to them.
@ROGUEWEALTH leads the Roguewarriors.
@OneJKMolina has La Familia.
What do you have?
Sending emails every day is overkill.
If once a week works best, do once a week.
If twice or thrice a week does best, do twice or thrice a week.
Don't overdo it.
Respect their time and they will respect yours.
Conversely, don't let them go cold.
If you haven't emailed your list in months and expect them to buy from you,
You're in for a bad surprise…
If people are not opening your emails, it's because you haven't given them a reason to.
So send them an email and give them a reason to.
Give them a discount
Let them ask you a question
Offer some kind of help
If that doesn't work, delete.
Many people ask others to respond to their emails and do nothing.
Not good.
If you let people ask you questions, then make sure you answer those questions.
They'll like you more and will likely buy if you ask them to…
People subbed to your list because they wanted something from you.
>Knowledge
>Guidance
>Offers
So keep giving it to them.
Be Useful. Get Paid.
Simple.
When was the last time you enjoyed corporate talk?
Exactly.
Speak like you would to a friend.
Nobody likes to be treated like "just another customer".
Everyone likes to be treated like a friend.
It's better to have 100 people who want to hear from you,
Than 1,000 people who don't even know who you are.
Why would you email people who don't want you in their inbox and risk going to spam?
Stick to people who like you and you will be rewarded.
People don't have time.
People don't have long attention spans.
Make your emails simple, concise and to the point.
Why should I open?
Why should I read it?
Why should I click on it?
Get clear on these three.
Watch your sales go up.
Business is mostly about relationships.
Treat others with respect, they'll respect you.
Help others, they'll help you.
Be useful to others, they'll like you.
Email is actually simple.
We're the ones that complicate it.
If you could retweet the top tweet I’d appreciate it ;)
Thanks for reading!
Texts like this make my day.
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) July 15, 2020
A company I\u2019m consulting with has gone from ~$100K per month in email revenue to $777K in email revenue for the last 30 days.
I started with them 3-4 months ago (March 2020). pic.twitter.com/uf3zLFyroz
Got involved with this brand in March.
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) July 28, 2020
Looking like we'll do $1M+ in email revenue next month.
We'll close out this month just shy of $1M. Currently sitting at $927K in email revenue.
INVEST INTO YOUR EMAIL CHANNEL!!! pic.twitter.com/vYpubTmDuH
The daily love & support I\u2019ve been receiving from everyone is unreal.@2PMinc posted a tweet 30 mins ago asking people to tag the best operators in email marketing.
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) October 24, 2020
To my surprise, I\u2019ve had a dozen people tag me on this thread.
Absolutely mind blown & overjoyed by this \U0001f64f\U0001f64f\U0001f64f pic.twitter.com/tfR20lmfJs
We had a crazy idea that we\u2019ve been testing for when people churn.
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) October 22, 2020
It looks like it\u2019s paying off!
Going to wait until I have one more success like this then I\u2019ll drop exactly what we did in a video module in the course as a bonus. pic.twitter.com/iF2LIzQXPZ
These campaign results from yesterday are \U0001f525\U0001f525\U0001f525
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) October 20, 2020
The winning formula in Ecom is:
1. Strong Top of Funnel
2. Conversion Optimized Website
3. Email Marketing
I love when clients nail 1 and 2.
Makes our job on the email side easier because we know what levers to pull. pic.twitter.com/8WzrgNEfzg
I can show you how to get clients to pay you thousands to do email marketing for them.
I’ve done it for 574 people already with my 2 courses.
Zero To One Email Marketing Course:
https://t.co/1rXVYOZbNE
Advanced Email Marketing Course:
https://t.co/IBWTCvhFQu
More from Chase Dimond | Email Marketing Nerd 📧
FACT:
You are missing out on revenue every time you send an email.
There are common mistakes I see 99% of businesses making with their email marketing,
& today I want to address them.
Here are 7 common email mistakes you can fix TODAY to make more $$$👇
// THREAD //
#1 Poor segmentation
Segmentation is one of the most important aspects of email marketing,
Especially for eCommerce.
Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.
Here's an intro to segmentation
#2 Poor subject lines
Subject lines get your emails opened.
There's a lot to this that I can't fit here,
But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉https://t.co/kBQoyzcFry
Check this out also
#3 Too wordy
In emails,
You never want to be too wordy or longer than necessary.
Keep your copy as brief as it can possibly be.
Your customers are busy - provide all the info you need to sell the click, and nothing more.
And this also leads to the next common email mistake..
#4 Selling the product, not the click
Don't sell the product in your emails - your product or sales pages do that.
The goal of emails?
To sell the click.
This means inspiring curiosity to get prospects to click-thru.
Stop writing entire sales pages in your emails.
You are missing out on revenue every time you send an email.
There are common mistakes I see 99% of businesses making with their email marketing,
& today I want to address them.
Here are 7 common email mistakes you can fix TODAY to make more $$$👇
// THREAD //
#1 Poor segmentation
Segmentation is one of the most important aspects of email marketing,
Especially for eCommerce.
Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.
Here's an intro to segmentation
**Intro To Segmentation 101**
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) June 23, 2021
Segmenting your list is key.
It improves engagement, open rates, and sales\u2026
...but you need to know what segments to set up.
(otherwise it's pointless)
Here are 5 segments that are 100% essential \U0001f447
// THREAD //
#2 Poor subject lines
Subject lines get your emails opened.
There's a lot to this that I can't fit here,
But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉https://t.co/kBQoyzcFry
Check this out also
#3 Too wordy
In emails,
You never want to be too wordy or longer than necessary.
Keep your copy as brief as it can possibly be.
Your customers are busy - provide all the info you need to sell the click, and nothing more.
And this also leads to the next common email mistake..
#4 Selling the product, not the click
Don't sell the product in your emails - your product or sales pages do that.
The goal of emails?
To sell the click.
This means inspiring curiosity to get prospects to click-thru.
Stop writing entire sales pages in your emails.
More from Marketing
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🌿𝑻𝒉𝒆 𝒔𝒕𝒐𝒓𝒚 𝒐𝒇 𝒂 𝑺𝒕𝒂𝒓 : 𝑫𝒉𝒓𝒖𝒗𝒂 & 𝑽𝒊𝒔𝒉𝒏𝒖
Once upon a time there was a Raja named Uttānapāda born of Svayambhuva Manu,1st man on earth.He had 2 beautiful wives - Suniti & Suruchi & two sons were born of them Dhruva & Uttama respectively.
#talesofkrishna https://t.co/E85MTPkF9W
Now Suniti was the daughter of a tribal chief while Suruchi was the daughter of a rich king. Hence Suruchi was always favored the most by Raja while Suniti was ignored. But while Suniti was gentle & kind hearted by nature Suruchi was venomous inside.
#KrishnaLeela
The story is of a time when ideally the eldest son of the king becomes the heir to the throne. Hence the sinhasan of the Raja belonged to Dhruva.This is why Suruchi who was the 2nd wife nourished poison in her heart for Dhruva as she knew her son will never get the throne.
One day when Dhruva was just 5 years old he went on to sit on his father's lap. Suruchi, the jealous queen, got enraged and shoved him away from Raja as she never wanted Raja to shower Dhruva with his fatherly affection.
Dhruva protested questioning his step mother "why can't i sit on my own father's lap?" A furious Suruchi berated him saying "only God can allow him that privilege. Go ask him"
Once upon a time there was a Raja named Uttānapāda born of Svayambhuva Manu,1st man on earth.He had 2 beautiful wives - Suniti & Suruchi & two sons were born of them Dhruva & Uttama respectively.
#talesofkrishna https://t.co/E85MTPkF9W
Prabhu says i reside in the heart of my bhakt.
— Right Singh (@rightwingchora) December 21, 2020
Guess the event. pic.twitter.com/yFUmbfe5KL
Now Suniti was the daughter of a tribal chief while Suruchi was the daughter of a rich king. Hence Suruchi was always favored the most by Raja while Suniti was ignored. But while Suniti was gentle & kind hearted by nature Suruchi was venomous inside.
#KrishnaLeela
The story is of a time when ideally the eldest son of the king becomes the heir to the throne. Hence the sinhasan of the Raja belonged to Dhruva.This is why Suruchi who was the 2nd wife nourished poison in her heart for Dhruva as she knew her son will never get the throne.
One day when Dhruva was just 5 years old he went on to sit on his father's lap. Suruchi, the jealous queen, got enraged and shoved him away from Raja as she never wanted Raja to shower Dhruva with his fatherly affection.
Dhruva protested questioning his step mother "why can't i sit on my own father's lap?" A furious Suruchi berated him saying "only God can allow him that privilege. Go ask him"
1/12
RT-PCR corona (test) scam
Symptomatic people are tested for one and only one respiratory virus. This means that other acute respiratory infections are reclassified as
2/12
It is tested exquisitely with a hypersensitive non-specific RT-PCR test / Ct >35 (>30 is nonsense, >35 is madness), without considering Ct and clinical context. This means that more acute respiratory infections are reclassified as
3/12
The Drosten RT-PCR test is fabricated in a way that each country and laboratory perform it differently at too high Ct and that the high rate of false positives increases massively due to cross-reaction with other (corona) viruses in the "flu
4/12
Even asymptomatic, previously called healthy, people are tested (en masse) in this way, although there is no epidemiologically relevant asymptomatic transmission. This means that even healthy people are declared as COVID
5/12
Deaths within 28 days after a positive RT-PCR test from whatever cause are designated as deaths WITH COVID. This means that other causes of death are reclassified as
RT-PCR corona (test) scam
Symptomatic people are tested for one and only one respiratory virus. This means that other acute respiratory infections are reclassified as
4/10
— Dr. Thomas Binder, MD (@Thomas_Binder) October 22, 2020
...indication, first of all that testing for a (single) respiratory virus is done outside of surveillance systems or need for specific therapy, but even so the lack of consideration of Ct, symptoms and clinical findings when interpreting its result. https://t.co/gHH6kwRdZG
2/12
It is tested exquisitely with a hypersensitive non-specific RT-PCR test / Ct >35 (>30 is nonsense, >35 is madness), without considering Ct and clinical context. This means that more acute respiratory infections are reclassified as
6/10
— Dr. Thomas Binder, MD (@Thomas_Binder) October 22, 2020
The neither validated nor standardised hypersensitive RT-PCR test / Ct 35-45 for SARS-CoV-2 is abused to mislabel (also) other diseases, especially influenza, as COVID-19.https://t.co/AkFIfTCTkS
3/12
The Drosten RT-PCR test is fabricated in a way that each country and laboratory perform it differently at too high Ct and that the high rate of false positives increases massively due to cross-reaction with other (corona) viruses in the "flu
External peer review of the RTPCR test to detect SARS-CoV-2 reveals 10 major scientific flaws at the molecular and methodological level: consequences for false positive results.https://t.co/mbNY8bdw1p pic.twitter.com/OQBD4grMth
— Dr. Thomas Binder, MD (@Thomas_Binder) November 29, 2020
4/12
Even asymptomatic, previously called healthy, people are tested (en masse) in this way, although there is no epidemiologically relevant asymptomatic transmission. This means that even healthy people are declared as COVID
Thread web\u2b06\ufe0f\u2b07\ufe0f
— Dr. Thomas Binder, MD (@Thomas_Binder) December 16, 2020
The fabrication of the "asymptomatic (super) spreader" is the coronation of the total nons(ci)ense in the belief system of #CoronasWitnesses.
Asymptomatic transmission 0.7%; 95% CI 0%-4.9% - could well be 0%!https://t.co/VeZTzxXfvT
5/12
Deaths within 28 days after a positive RT-PCR test from whatever cause are designated as deaths WITH COVID. This means that other causes of death are reclassified as
8/8
— Dr. Thomas Binder, MD (@Thomas_Binder) March 24, 2020
By the way, who the f*** created this obviously (almost) worldwide definition of #CoronaDeath?
This is not only medical malpractice, this is utterly insane!https://t.co/FFsTx4L2mw
