BC MARKETING
Saved by @Alex1Powell

The Ballad of Paul O'Neill:

Get a cup of coffee.

Today, I will talk about one of the brilliant management stories I have ever read. Let's get started.

 1/

It was the year 1987, where a bunch of analysts and investors have teamed up to meet the new CEO of Alcoa.

Alcoa is one of the largest aluminum manufacturing firms where employees work in a dangerous environment. Millions have invested in the stock.
2/

Recently management has made missteps letting competitors take away profits and market share.

It was a sign of relief when investors heard about a management change.

The new CEO is Paul O Neill, who is a former Govt bureaucrat.
3/

AGM has started. Paul entered the stage. His only emphasis is *worker safety* He aimed to bring down worker injuries to zero.

He talked nothing about firm profits, capital ratios, taxes.

The investors were confused. They thought he is crazy and sold their shares.
4/

But to their surprise, the firm market value has increased from $ 3 billion in 1986 to $ 27.53 billion in 2000 while net income improved from $ 200 million to $ 1.484 billion.

What's more, all the growth occurred while Alcoa becoming one of the safest firms in the world.
5/

How did Paul manage to turn a dangerous firm into a profitable and a safe one?

The answer lies in understanding keystone habits.

The loop of a habit is Cue, routine, reward.

You see ice cream (cue), buy and eat it (routine), Feel happy (reward)
6/

We are not talking about habits in detail though. That is a topic for another day.

Keystone habits are habits that have the power to create a chain reaction and change the entirety of the form.
7/

For instance, take this, you exercise ➡️eat a good diet ➡️ be productive at work ➡️ create healthy relationships ➡️ improve your life.

This is what exactly Paul has done. He attacked a single habit *Worker safety* and watched it bring changes across the organization.
8/

Paul identified a simple cue: worker injury.

He developed a routine: Anytime someone was injured, the unit president had to report to Paul within 24 hours.

The reward is the people who report on time get a promotion.
9/

The unit presidents are busy people. To report on time, they need vice presidents to be alert.

Vice presidents have to follow up with floor managers. And the managers with employees.
10/

As soon as, an injury happened, Paul got an alert from unit presidents. He understood why it happened.

He took corrective action to ensure from not happening of the same mistake.
11/

For instance, if molten metal was injuring workers when it splashed, then the pouring system was replaced.

If a machine kept breaking down, it was replaced.

This improved production and adoption of new technology improved firm efficiency.
12/

The second big thing Paul has done is he linked up Alcoa's offices across the world with electronic networks.

The premise is simple. To get to know about worker injuries as quickly as possible.
13/

At first, people have used the network to discuss safety issues. Then as email habits became more comfortable, they started posting info on other topics such as local mkt conditions, sales quotas, and business problems.
14/

"I would send in my accident report, and I knew everyone else read it, so I figured, why not send pricing info or intelligence on other firms," a manager said.

"It was like we had discovered a secret weapon and the competition couldn't figure out how we were doing it"
15/

In 2000, Paul has retired from Alcoa. Companies across America have embraced the idea of using keystone habits to remake workplaces.

For instance, At IBM, Lou Gerstner rebuilt the firm by concentrating on one keystone habit: Research and selling routines.
16/

I thank you for reading the full thread. I think reading is your Keystone habit and keep reading.

The entire story is from the book 'The Power of Habit' written by Charles Duhigg. I recommend reading this wonderful book. Have a great day.

More from Marketing

Matthew Paik
Matthew Paik
@PaikCapital
Write a free ebook and make $25,000 from it

// THREAD //

You've heard it before
>> write an ebook
>> charge $10 for it
>> sell to 10 people
>> yay you made $100

This is entirely different.

Let's start.

1. Think big

You're not going to create a twitter growth guide.

You're going to create the most insane lead magnet to get you an innumerable amount of leads for your business/agency.

That's when your ebook becomes worth it.

2. What to write on

It has to be so relevant + actionable that prospects go out of their way to contact you

Market research will GIVE you what to write about
>> what problems + solutions exist in niche
>> direct steps to use solution to fix problem
>> get personal, be concise

3. Positioning

What does a free ebook that is actually valuable and actionable to do for you?

It positions you as an EXPERT.

You know them, and they can tell.
You know how to help, and they can tell.

THAT IS YOUR GOAL.
MARKETING
\u26a0\ufe0f eve g \u26a0\ufe0f
⚠️ eve g ⚠️...
@evegwood
How To Promote Your Stuff On The Internet: A Thread

After all the recent online events/conventions, I realised that there are a lot of people who don't understand how to maximise their promotion potential, so here's a quick, basic thread on how to do that!! 1/13

1. POST YOUR LINKS EVERYWHERE. People are lazy and want to do things as easily as possible. Put your shop/website/patreon link in your Twitter bio, in your pinned tweet, in your IG bio, make links easy to find on your site, put your links everywhere, please oh my god. 2/13

If you're making a post talking about your shop, put a link to your shop in the tweet (or in the tweet below if you're worried about algorithms). Say "shop link below!". Make it as easy as possible to find your shop! The majority of people will not go looking for the link!! 3/13

2. POST YOUR EMAIL EVERYWHERE. Someone looking to hire you isn't always going to want to DM you, and if they can't easily find a way to contact you, they'll just skip you. Put it in your bio!! Put it in your pinned tweet!!! Put it in the header of your website!!! 4/13

3. Related: make a website. If you don't want to make a portfolio website, then make an Instagram or Tumblr where your work is clearly on display. People are lazy. People don't want to scroll through memes to find your work to see if they want to hire you or buy from you. 5/13
MARKETING
Advertisement
Nick Huber
Nick Huber
@sweatystartup
We've used "seller financing" on two self storage deals in the past year.

And it raised our cash on cash return by 20%+.

And lowered the amount of capital we needed by $500k.

Here's a THREAD about a deal of mine and how this magical debt structure can work.

👇👇

My method is simple. In the late stages of negotiation I submit two offers:

One at a lower price.

And one at the exact price the seller wants but with him holding back 10-20% of the purchase price in the form of a 2nd mortgage (with a second position to your bank loan).

Contrary to popular belief seller financing rarely includes the seller holding back 70-80% and acting as your bank.

Two reasons:

#1 most have some debt on the property.

#2 most want most of their money now.

Have you heard the saying:

"you name the price and i'll name the terms?"

This is a case of that situation exactly.

Lets paint a picture here:

Last week I was negotiating with a seller on a property in a small western PA town.

Not many interested buyers so I knew I had some leverage.

His asking price was $4.5MM. I wanted to pay $4.2M.

After a week or two and a lot of back and forth I found his lowest number.
MARKETING
Christine Johnson \u2600\ufe0f
Christine Johnson ☀️...
@CJ_250marketing
Here are 6 things you need to know before applying for a remote marketing job...🧵

In 2015 I was offered a remote contract from a guy I’d met in an airport bar. 🍻

No joke. If my best friend wasn’t sitting beside me during that layover, I’m 100% convinced that everyone would think this was completely made up.

He’d overheard me talking about an SEO portfolio site that I’d recently made & that I was going to start looking for new side projects.

After a quick conversation and a week to think things over at the beach,🏖️ I flew home and took the offer. 😬

Working remotely in marketing has helped me grow personally and professionally in ways I never could at an office.

I’m grateful for everything I’ve learned and everyone who has helped me along the way.

I hope sharing a few tips I’ve picked up will help you on your journey. ✨

1) Make it real by making an action plan. Start by taking baby steps.

“A goal without a plan is just a wish.”

When you first sit down to frame out what you’re looking for, it’s important to set clear goals and make a solid plan.
MARKETING
golikecorpromachine
golikecorpromachine
@golikehellmachi
big louis winthorpe III energy


i almost feel bad for the guy, because someone this absolutely clueless about how he sounds really shouldn't be allowed to post under his own name.

he seems like someone who *genuinely* means well most of the time, but it extremely easy to excite and wind up, and who is just profoundly dense about the wisdom of getting wound up the way he does in public.

on the other hand, the tara reade business was indefensible, exploitative, and gross. if there is ever a writer who desperately needs an editor to save him from himself, it's nathan robinson.

i had a few friends in high school who were well-meaning, wealthier than they realized, and in drama class, and most of them grew out of their nathan robinson stage because, well, it was oklahoma. there's almost something a little charming about the fact that he didn't.
MARKETING

You May Also Like

Aditya Todmal
Aditya Todmal
@AdityaTodmal
MASTER THREAD on Short Strangles.

Curated the best tweets from the best traders who are exceptional at managing strangles.

• Positional Strangles
• Intraday Strangles
• Position Sizing
• How to do Adjustments
• Plenty of Examples
• When to avoid
• Exit Criteria

How to sell Strangles in weekly expiry as explained by boss himself. @Mitesh_Engr

• When to sell
• How to do Adjustments
• Exit


Beautiful explanation on positional option selling by @Mitesh_Engr
Sir on how to sell low premium strangles yourself without paying anyone. This is a free mini course in


1st Live example of managing a strangle by Mitesh Sir. @Mitesh_Engr

• Sold Strangles 20% cap used
• Added 20% cap more when in profit
• Booked profitable leg and rolled up
• Kept rolling up profitable leg
• Booked loss in calls
• Sold only


2nd example by @Mitesh_Engr Sir on converting a directional trade into strangles. Option Sellers can use this for consistent profit.

• Identified a reversal and sold puts

• Puts decayed a lot

• When achieved 2% profit through puts then sold
OPTIONSLEARNINGS , ALL , OPTIONS STRATEGY
Anu Satheesh \U0001f1ee\U0001f1f3
Anu Satheesh 🇮🇳...
@AnuSatheesh5
Srikanteshwara Temple,
#Nanjangud  #Karnatakatemples 🚩

Srikanteshwara Temple or
Nanjundeshwara Temple is a famous Shiva Temple located in Karnataka at the bank of river  Kapila. Temple is also called Varanasi of South. Nanjunda means one who has consumed poison.


Story is  related to the Samudra Mathanam when Paramashiva had to consume halahala.

Parashurama worshipped Mahadeva here to relieve himself from the curse of Mathru Hatya. While clearing the place to do poojas Parashurama's  axe hit the Shivalingam and it began bleeding, that


mark is still visible even today. Thus
it is also believed that Parashurama did Shiva Prathishta here

Sthala Puranam says that, once there was a demon named Keshi who disturbed the people in the area, after  getting blessing from Brahma Deva  and Mahavishnu. Mahadeva appeared


here and killed demon Keshi and blessed this place as Papa Vinashini. Whoever praying to Srikanteshwara or Nanjundeshwara, after bathing in the  Kabini River will be relieved from all sins.

Nanjundeshwaraya Namah
🙏🕉🙏
ALL
Advertisement
Vibhu Vashisth
Vibhu Vashisth
@VIBHU_Tweet
दधीचि ऋषि को मनाही थी कि वह अश्विनी कुमारों को किसी भी अवस्था में ब्रह्मविद्या का उपदेश नहीं दें। ये आदेश देवराज इन्द्र का था।वह नहीं चाहते थे कि उनके सिंहासन को प्रत्यक्ष या परोक्ष रुप से कोई भी खतरा हो।मगर जब अश्विनी कुमारों ने सहृदय प्रार्थना की तो महर्षि सहर्ष मान गए।


और उन्होनें ब्रह्मविद्या का ज्ञान अश्विनि कुमारों को दे दिया। गुप्तचरों के माध्यम से जब खबर इन्द्रदेव तक पहुंची तो वे क्रोध में खड़ग ले कर गए और महर्षि दधीचि का सर धड़ से अलग कर दिया।मगर अश्विनी कुमार भी कहां चुप बैठने वाले थे।उन्होने तुरंत एक अश्व का सिर महर्षि के धड़ पे...


...प्रत्यारोपित कर उन्हें जीवित रख लिया।उस दिन के पश्चात महर्षि दधीचि अश्वशिरा भी कहलाए जाने लगे।अब आगे सुनिये की किस प्रकार महर्षि दधीचि का सर काटने वाले इन्द्र कैसे अपनी रक्षा हेतु उनके आगे गिड़गिड़ाए ।

एक बार देवराज इन्द्र अपनी सभा में बैठे थे, तो उन्हे खुद पर अभिमान हो आया।


वे सोचने लगे कि हम तीनों लोकों के स्वामी हैं। ब्राह्मण हमें यज्ञ में आहुति देते हैं और हमारी उपासना करते हैं। फिर हम सामान्य ब्राह्मण बृहस्पति से क्यों डरते हैं ?उनके आने पर क्यों खड़े हो जाते हैं?वे तो हमारी जीविका से पलते हैं। देवर्षि बृहस्पति देवताओं के गुरु थे।

अभिमान के कारण ऋषि बृहस्पति के पधारने पर न तो इन्द्र ही खड़े हुए और न ही अन्य देवों को खड़े होने दिया।देवगुरु बृहस्पति इन्द्र का ये कठोर दुर्व्यवहार देख कर चुप चाप वहां से लौट गए।कुछ देर पश्चात जब देवराज का मद उतरा तो उन्हे अपनी गलती का एहसास हुआ।
ALL
STEALTH JEFF
STEALTH JEFF
@drawandstrike
Ok I was wrong about theHouse. 2 years of legislative gridlock = not fun. Few bills passing.

Control of the House is useless when it comes to keeping Trump from declassifying all the SpyGate docs. Or stopping an Inspector General from releasing a report.

Trump still gets control of judicial appointments so we can expect another 100 judges over the next two years. This time there’ll be no McCain or Flake playing the Maverick role with their swing vote.

That new margin in the Senate is huge if another Supreme Court seat comes open.

So from the responses I’m getting, people seem to think if Trump declassifies the Spygate stuff now, nothing happens.

Are you under the impression federal prosecutors have to wait until CONGRESS finishes an investigation and makes criminal referrals before the DOJ can act?

There’s a federal grand jury on McCabe right now. Did Congress ever finish it’s investigation and make a referral to the DOJ against him?

No.

BUT INSPECTOR GENERAL HOROWITZ DID. On finishing his McCabe leak report.

Funny how nobody remembers that.
POLITICS
Yoruba History - by NNP
Yoruba History - by NN...
@YorubaHistory
The Ife Primary Education Research Project (1970-1983).

aka

The Ife 6-Year Primary Project.


In 1970, as the Director of the Institute of Education of the then University of Ife (now Obafemi Awolowo University, Ile-Ife), later Dean Faculty of Education, Prof. Babs Fafunwa & his team embarked on one of the most groundbreaking research projects in education for Yorubaland.


The aim of the project was to test the hypothesis that the best instructional medium for good concept formation at a very tender age is the mother tongue.

This was bolstered by the observation that “of all the continents and peoples of the world, it is only in Africa…

…that formal education is offered in a language that is foreign to the child.”

So, Yoruba was to be used & tested as an exclusive medium of passing information or instructions to a set of pupils.

The project was based on the premise that:

(a). the child will benefit culturally, socially, linguistically & cognitively.

(b). the child’s command of English will be improved if he is taught English as an entirely separate subject by a specialist teacher through the 6 years.
ALL