Marketing 101: building a personal brand

- what does personal brand mean
- why should you care
- how to distinguish it against the company you work for
- how to do it w/ support from your boss
- how to build yours

A thread 🧵

Personal brand has a negative stigma in some circles.

Personal brand does NOT mean you are a self centered narcissist.

Personal branding is intentional use of your time, voice, channel and platforms.
Why intentionality is important:

How you invest your time = How you will spend your life

Social media can become passive and addicting without true meaning and intention.

Don’t waste your life reading other people’s highlight reel, make your own.
Being a creator > being a consumer
How can you be intentional?

Similar to building a brand strategy: know what you stand for as a person

What lights you up? (Your mission)
What value do you want to bring to the table? (Value props)
How do you deliver it? (Voice and tone)

Reminder on brand strategy 101 ⬇️ https://t.co/ZpqfEU4XEh
Come up with content pillars.

You can stray from these but this is the core of what you talk about.

For me, everything I do relates to 1 of 4 things:
1. Empowering and helping women
2. Building companies
3. The ups and downs of parenting
4. Marketing
Your foundation audience is everything.

Who you build your brand with will dictate how your content pillars will perform.

Thirst traps grow your audience faster (IG algorithms love a thirsty photo) but your audience won’t be engaging with the content you want to post.
Channel strategy

Just like brands, you can’t be everything to everyone, everywhere.

Decide where you will invest your time based on the above decisions (your content, audience, form of delivery)
Give yourself milestones.

This seems silly for personal channels but it goes back to intentionality.

I started my twitter journey with a goal of tweeting 3-5 times a day.
Your day job vs. Your personal brand

these are not mutually exclusive. In fact, the best brands encourage the individual nature of the person w/ the mission of the co (hello @morningbrew @AviationGin )

The holy grail is when your company aligns with your personal mission. 🔥
How do you start?

Be up front / honest with your boss. An increase in SM presence can cause an eyebrow raise.

Share the why, how and “what’s in it for them” https://t.co/j1UbPJsN14
Last but not least: Just start

Your personal brand grows with you. No one started out with 1m followers and perfect thumbnails and tweet threads.

Try, learn, try again.
What do you think?

Are you being more intentional about your personal SM in 2020?

Would love to hear!

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A brief analysis and comparison of the CSS for Twitter's PWA vs Twitter's legacy desktop website. The difference is dramatic and I'll touch on some reasons why.

Legacy site *downloads* ~630 KB CSS per theme and writing direction.

6,769 rules
9,252 selectors
16.7k declarations
3,370 unique declarations
44 media queries
36 unique colors
50 unique background colors
46 unique font sizes
39 unique z-indices

https://t.co/qyl4Bt1i5x


PWA *incrementally generates* ~30 KB CSS that handles all themes and writing directions.

735 rules
740 selectors
757 declarations
730 unique declarations
0 media queries
11 unique colors
32 unique background colors
15 unique font sizes
7 unique z-indices

https://t.co/w7oNG5KUkJ


The legacy site's CSS is what happens when hundreds of people directly write CSS over many years. Specificity wars, redundancy, a house of cards that can't be fixed. The result is extremely inefficient and error-prone styling that punishes users and developers.

The PWA's CSS is generated on-demand by a JS framework that manages styles and outputs "atomic CSS". The framework can enforce strict constraints and perform optimisations, which is why the CSS is so much smaller and safer. Style conflicts and unbounded CSS growth are avoided.