1/ Stage out the conversation

One conversation is just that: another conversation.

Land a second, and now youโ€™re being โ€œevaluatedโ€.

Donโ€™t try to jam through everything in the first convo.

Do just enough to pique their interest and land that second meeting.
2/ Do your homework

If youโ€™re pitching a customer, use their product,

Read about the company and the person youโ€™re talking to.

Ultimately, this proves that you will do the work to make their lives easier.

Itโ€™s so powerful yet so easily overlooked.
3/ Ask about the decision making process

Who is required to make a decision like this?

What would you need to see from me to be able to buy?

How long will it take to make a decision?

These questions give you the roadmap on how to close the deal.
4/ Donโ€™t always demo

Sometimes itโ€™s habit to jump straight into a demo.

If someone wants to talk first, do that.

This could consume a whole first conversation.

Which gives you a great excuse for that second meeting: going thru the demo.
5/ Donโ€™t stick to the script

If youโ€™re going X direction in a conversation and the customer wants to go Y direction, embrace it.

If youโ€™re using a deck, donโ€™t be afraid to jump around.

This is a good thing; it means the conversation is unfolding organically.

Keep it fluid.
6/ Get commitment to a decision-making timeline

โ€œHey customer,

There are a number of reasons why timing matters, including ability to lock in best possible prices and integration resources.

Is there a reasonable timeframe in which we can mutually agree to come to a decision?โ€
7/ Conscious pricing

Pricing can be scary.

The best strategy Iโ€™ve found: complete transparency.

If the customer pushes back on pricing,

Explain why your company needs to price the way it does.
8/ Always quid pro quo

If someone wants something outside of the normal bounds,

Ie better pricing, new feature commitments, etc.

Ask for something in return!

Ie Ask the customer to pre-commit to serve as a reference or case study should things go well.
9/ Donโ€™t be dissuaded by no

Persistence pays.

Especially in the early days, Iโ€™d often email a customer 5-10 times before receiving replies.

No customer would ever be marked as Lost.

Only โ€œPaused, Try Again Laterโ€
10/ Try turnarounds

After a customer says no, come back creatively:

New product offerings

New pricing scheme

New ROI calculator

Anything โ€œnewโ€ is a great excuse to re-engage.
And there we have it!

Iโ€™m going to be focusing more on practical business building tips going forward.

If you liked this, give me a follow.

LFG ๐ŸคŸ

More from Ryan Breslow ๐Ÿ•บ

Over the last 7 years Iโ€™ve built 2 multi-billion dollar companies.

Itโ€™s been grueling. We donโ€™t share these lessons enough.

So I decided to do that over the last month.

The feedback has been awesome - 25k new followers in 1 month.

Hereโ€™s a roundup of all of the threads ๐Ÿ‘‡

Why Bolt is the first tech unicorn to shift to a 4 day work


Iโ€™ve built both a $4B company and a $1B company over the last 7 years.

Here are the 12 mindset rules that got me


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Here are the 10 tactics to making every day


Weโ€™ve closed more deals in the last 90 days than in all of Bolt history.

Here are 10 tips on how to negotiate your best

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Let me offer a framework for thinking about things like this, something called an โ€œOmega Event.โ€

It was first described to me by Erik Martin, one of Reddit's first community managers:

In governance, Omega Events exist due to the fact that no system of beliefs, no worldview, no set of rules, can account for everything that will ever happen.

Eventually someone (or some group) will do something that lies outside the scope of all existing rules, and you will have to make decisions again from first principles.

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Simple and effective way 2 make Money


Idea 1:- Use pivot level like 14800 in case of nifty and sell 14800straddle monthly expiry (365+335) exit if nifty closes on daily basis below S1 or above R1

After closing below S1 if it closes above S1 next day or any day enter the same position again vice versa for R1

Idea2:- Use R1 and S1 corresponding strikes multiple
Incase of R1 15337 take 15300ce
N in case of S1 14221 use 14200pe
Sell both and hold till expiry or exit if nifty closes below S1 or above R1 around closing
If the same bounces above S1 and falls below R1 re-enfer same strikes

Use same criteria for nifty, usdinr and banknifty

(This is must)Use this margin rule for 1lot banknifty pair keep 4Lax margin
For nifty one lot keep 3Lax
For usdinr 100lots keep 4Lax

I bet you if you do this on consistent basis your ROI will be more than 70% on yearly basis.

Couldn't explain easier than this

Criticisms are most welcomed.