*Thread* - Influencer Bundles
How to sell a book & hoodie for $500
People buy the name first
The price point of designer is because of the name associated with the product
Influencers poorly utilize the asset of their brand
Only leveraging the attention aspect to point to offers instead of leveraging the power of their name/reputation
Example: Fitness & Lifestyle YouTubers/IG Influencer
Can create a limited edition VIP bundle
Limited to 40 units
Posting on their story for social proof/scarcity as each gets sold
"12 left, Welcome, @ (tagging/shouting out people who order)"
Example of a Bundle
1) Signed print on demand leather version of their ebook including 4 secret chapters not available in the ebook edition
2) Hoodie or necklace/bracelet with a symbolic meaning to the vibe/slogan of the brand
(preferably not just your name plastered on it)
^ for example with YousXP the 'XP' has meaning so something XP related
Or a slogan/key quote from the influencer
3) 30 minute phone call with everyone who purchases the bundle
4) Exclusive invite to the inner circle, invite only $24.99/month private group chat & weekly call