Over the last 72 hrs, countless founders reached out in private to thank me for standing up.

My realization: VCs don’t just dominate the capital, they also dominate Twitter.

We need to balance the scales.

For founders, here’s how I’ve grown my Twitter with minimal time 👇👇👇

The spiritual path, a thread:

The spiritual path is not for the faint of heart.

It is both the toughest of life’s paths and the most rewarding.

All journeys are unique.

But all lead to the same place: total love and oneness.

The path requires alignment of mind, body, and spirit.

All are a part of You.

One without the other leads to imbalance.

Recognize and nurture all aspects of You.

I’ll show you how.

1/ Mind

Your mind is trying to process all available information to protect you.

The problem: it gets tripped up.

We live in a world of constant fear-based stimulation.

Most of modern society is designed to feed and profit off of your mind.

1.1/ Pause your mind

This is effectively what meditation is and why it’s so powerful.

Some meditators use a mantra so as to have one repetitive thing to repeat.

This helps unwind cyclical thoughts.

It breaks the mind free from it’s shackles.

It stops the churn.

How to build a sales team:

To start, a note of credit to the great Jim Herbold from Box.

He was my hands-on mentor for many years. Bolt sales would not exist without him.

Much of this is learned wisdom from him.

Ok, here we go 👇

1/ Close the first deals yourself, end-to-end

It’s impossible to now how to construct a sales team without first knowing how to conduct a sale.

Some founders try to hire before this step.

Doing so is skipping a crucial step of getting intimate with your product and customers.

2/ Document the learnings

At Bolt we wrote a 50+ page sales playbook which included
- Email scripts
- Cold call scripts
- FAQ and Rebuttals
- Negotiating tactics
- Closing tactics

With this handy, new salespeople ramp 3X-5X faster.

3/ When ready, always hire in pairs

If you hire just one salesperson and they can’t sell your product, you’re in trouble.

Why?

You don’t know if the problem is the person or the product!

Hire two, and you have a point of comparison.

What to look for in a cofounder:

Oh boy, this is a big one!

Why?

The #1 cause of death in startups is 🥁🥁

Co-founder issues!

Who you pick as co-founder is perhaps THE most important decision you’ll make.

I have a TON of advice on the topic, so let’s dive in 👇

The MOST important thing to know:

Your cofounder must fit in the overlap of TWO venn diagrams:

1/ Personality fit

2/ Ability to execute

A pitfall founders make: choosing ONLY ONE.

Why?

> Choose personality fit w/out ability to execute, and there will be an inevitable reckoning when one cofounder feels they are contributing disproportionately.

> Choose ability to execute w/out personality fit, and the relationship strain grows until it becomes paralyzing.

Someone worthy of a cofounder title must be a unicorn 🦄

ie. they must have both!

Having both results in a DEEP MUTUAL RESPECT amongst each other.

And of course, there are some nuances to both of these venn diagrams.

Let’s double click on each one:

10 sales tactics that work:

1/ Stage out the conversation

One conversation is just that: another conversation.

Land a second, and now you’re being “evaluated”.

Don’t try to jam through everything in the first convo.

Do just enough to pique their interest and land that second meeting.

2/ Do your homework

If you’re pitching a customer, use their product,

Read about the company and the person you’re talking to.

Ultimately, this proves that you will do the work to make their lives easier.

It’s so powerful yet so easily overlooked.

3/ Ask about the decision making process

Who is required to make a decision like this?

What would you need to see from me to be able to buy?

How long will it take to make a decision?

These questions give you the roadmap on how to close the deal.

4/ Don’t always demo

Sometimes it’s habit to jump straight into a demo.

If someone wants to talk first, do that.

This could consume a whole first conversation.

Which gives you a great excuse for that second meeting: going thru the demo.

IT WAS RISHI KANADA WHO GAVE THE ATOMIC THEORY & TALKED ABOUT THE GRAVITY OF EARTH, 2600 YEARS BEFORE AN APPLE FELL IN FRONT OF NEWTON'S EYES:

Scientists of the modern world credit an English scientist John Dalton (1766 CE -1844 CE) for the Atomic Theory.

And this is because, most of us are not even aware of an ancient Indian Sage named Kanada, who was the first to formulate the theory of atoms, almost 2600 yrs before Dalton and talk about earth's gravity.

Rishi Kanada was born around 600 BCE in Dwarka, Gujarat and he was the son of a philosopher named Ulka. He was fascinated with the minute detailing of the things right from his childhood. Once, when he was very young, he accompanied his father on a journey to Prayaga.

He saw plentiful grains scattered along the path leading to the shore of river Ganga. It's a tradition in Hindu families to scatter the grains for the ants and birds to feed on them. Suddenly, an ant caught his attention, who was feeding on a rice grain.

He was mesmerised by this very fact that how a small grain of rice becomes food for the ant but to satisfy the hunger of a person so many grains are needed together. This incidence made him realize the importance of a single grain of rice.

THE UNTOLD TALE OF THE LESSER KNOWN WARRIORS:JOGRAJ GURJAR & RAMPYARI GURJAR AND HOW DID THEY DEFEAT THE CRUELEST ISLAMIC INVADER, TIMUR LANG.

Timur Lang, was the founder of Timurid Empire. He was born in April 1336 CE, somewhere in central asia.

During his reign, he conquered Persia, Egypt, Central Asia and emerged as the most powerful and heinous ruler. He was a religious fanatic like the rest of the Islamic invaders who tried to invade India.

Timur Lang decided to invade India in 1398 as he heard about India's splendid wealth and had a desire to conquer India which his ancestor Genghis Khan couldn't do.

After Firoz Shah's demise in1388, Delhi Sultanate was in a state of political turmoil.During this time, Timur sent his grandson Pir Mohammad to attack Indian front. He invaded Multan&was able to defeat Iqbal Khan's brother but when he met with resistance,he asked help from Timur.

Iqbal Khan secured his hold on Delhi under Muhammad Tughluq after Firoz Shah died.
Timur provided the required back-up to his grandson with 100000 men approx. Timur sacked and plundered all the cities coming in his way &later in October 1398 reunited with his grandson.

Kolaru Pathigam-Thevaram hymn composed by ThiruGnana Sambandar- #Thread

In Tamil Kol means planets,Aru means cut- set of songs in Kolaru Pathigam addresses all Navagrahas& last 2 lines of every song with end a plea to Bhagwan Shiva to reduce/erase the ill effects of Navagrahas

கோளறு பதிகம் - This pathigam was sung by Thirugnana Sambandar at Thirumaraikadu Kshetram -Vedaranyam,Tamilnadu

Thirugnana Sambandar & Appar(Thirunavukkarasar) travelled together to various Shiva Alayam to spread shivam & bhakti among people.They both reached Thirumaraikadu.

Thirumaraikadu(Vedaranyam) -
Appar & Sambandar were asked to enter the temple through side entrance.The main door was locked by Vedas many years ago.Appar&Sambandar sang devotional hymns praising Shiva, after which the gates opened & closed.After which main door opened for all.

After darshan of Bhagwan Shiva at Thirumaraikkadu,Sambandar received a message to travel to Madurai.
During that time, Samanam was on the rise in the Pandya Kingdom.The Pandya King converted to Samanam.The Queen Mangaiyarkkarasi was a staunch Shiva devotee and was upset.

Kularchirai Nayanar ,Chief Minister of Pandya kingdom was in agony by the turn of events.Queen requested Kulachirai Nayanar to escort Thiru gnana Sambandar to Madurai.Kularchirai Nayanar met Thiru gnana Sambandar at Thirumaraikkadu & requested him to visit Madurai.

Mahabharat - the great war - 18 days of heroism, deceit, blood and intrigue - now as a mega Twitter thread.

I'll add the events from a few days of the war each day.

Caveats: lots of editorialization, creative liberties and interpretations.

There will also be a lot of asides - especially around war strategy and tactics, the characters and their motivations and non-canon storylines.

Over the years, I've read multiple versions, phenomenal translations and modern retellings. So be prepared for a potpourri.

There are different ways of looking at this war. Was it a family feud? Sure - but whose family? Shantanu's or Satyavati's? Was Vyas essentially telling us his family history? And then Kunti added a twist to this tale. Here's a helpful chart:

Satyavati's two sons from Shantanu both died without children. Vyas - her first son - fathered Dhritarashtra and Pandu (and Vidur).

Pandu never fathered any children. Kunti and Madari gave birth to six demi-gods (Karna and the five Pandavs).

So Satyavati Vs Kunti and Madari.

Or was this a fight between two massive neighbouring kingdoms - the Kurus and the Panchals? While many smaller kingdoms joined the battle, most of the Pandav army (more than half of their 7 divisions) came from the Panchals. King Drupad and his son Shikhandi led two divisions.

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