David Ogilvy is the King of Copywriting.

And in 1982 he writes a 38 lesson manifesto titled

"How to create advertising that sells"

Here are the top 7 tips that you can use today:

Improve by comparing small.

“To improve, compare little things

• marketing strategies
• exercise technique
• writing tactics

To be miserable, compare big things

• career path
• marriage
• net worth

Comparison is a teacher only when applied narrowly.”

@JamesClear

I devoured 50 years of Warren Buffett shareholder letters.

The result?

12 timeless principles from the greatest investor in the world.

Here are the golden nuggets🧵

The Orangutan Effect

"If you sit down with an orangutan and carefully explain to it one of your cherished ideas, you may leave behind a puzzled primate, but will exit thinking more clearly yourself."

Teaching others actually teaches yourself.

2022

The Faulty Premise Framework

“A horse that can count to ten is a remarkable horse - not a remarkable mathematician.”

Beware your comparison set.

Are you judging crappy relative performance or absolute results?

1985

Pick the Right Business Boat

The business boat you get into is more important than how effectively you row.

“When a brilliant management team tackles a business with a reputation for poor fundamental economics, the reputation of the business usually stays intact.”

1985

A Rising Tide Doesn't Lift All Bonuses

"Good performance should be rewarded whether Berkshire stock rises or falls.
Average performance should earn no special rewards even if our stock soars."

Judge for individual performance or risk free riding on group success.

1986

What if you could avoid competition forever?

How to Build a Personal Monopoly with @david_perell + @jackbutcher

THREAD👇

1/ What is a personal monopoly?

The intersection of...

• Curiosity: What do you care about?

• Competence: What are you good at?

• Character: Who are you?

These combinations SHRINK the area of competition.

"Competition is for losers."
@peterthiel

2/ Where to Start

"You can't connect the dots looking forward: you can only connect them looking backwards."
-- Steve Jobs

Trust your curiosity and intuition.

Only curiosity creates uniqueness.

3/ BUTCHER'S FRAMEWORK

DICE = Diverge, Converge, Emerge

DIVERGE (Collect Dots): Pursue things you're interested in

CONVERGE (Connect Dots): Find the connections among interesting things

EMERGE: You've found where to start. Now attack it everyday.

4/ "Make a single decision to eliminate 1,000 decisions."
-- @tferriss

For @visualizevalue + @jackbutcher: How do you visualize something to make it simpler?

Eliminate anything that doesn't compound towards achieving that goal.

Bill Gates got lucky.

With an IBM deal he signs in 1980.

Here's the hidden truth about the rise of Microsoft:

So we all know the Bill Gates story.

A brilliant kid who loves computers.

Drops out of Harvard in 1975 to start Microsoft with his childhood friend, Paul Allen.

Gates and Allen originally sell code interpreters to companies like MITS (Micro Instrumentation and Telemetry System).

In 1976, their revenue is $16,000.

By 1978, Microsoft hits $1 million in revenue.

But they were far from taking over the world.

Until...

In 1980, IBM asks Gates to build them an operating system for their new personal computers.

He had never done this.

So Gates directs them to his friend Gary Kildall from Digital Research.

The IBM-Digital Research meeting goes poorly.

The two parties argue over non-disclosure agreements and other legal issues.

Eventually, IBM offers Digital Research $250,000 to build the operating system.

They refuse.

"We will only do royalties."

I promised threads about recruiting for the next week. Here's the first one on referrals. In growth/marketing speak: referrals are your organic growth, inbound is your brand, and outbound/sourcing is your ad spend. You want to growth-hack your referrals. Here's how. 1/n

2/ Referrals (people on your team referring candidates into your recruiting pipeline) is great because it scales with your org size. They also convert higher since one of their friends is trying to convince them to join, plus they are generally not interviewing at many companies.

3/ The main disadvantage is that they tend to re-enforce your current team makeup. So if you have a diverse team, referrals will continue that diversity, but if you do not, you'll be entrenching your existing makeups which can have some real cons.

4/ A common tool for incentivizing referrals is the referral bonus (the coolest version of which is in equity IMO, although $ works well too), but I think you can do a lot more by leveraging process (referral parties) and culture (creating real pride about your referral culture).

5/ Referral parties are about making a game out of referrals by (virtually) locking 2+ teams in a room for 60 minutes and asking them them to go all out putting together a referral list. Here's how to do it.

Whether you like it or not.... you are ALWAYS selling

And many of you here have ambitions to make loads of cash, so you HAVE to understand this FUNDAMENTAL skill and get really good at sales

The following will help you

{THREAD} on How To Sell ANYTHING High Ticket (Properly)

Many of you know me for my fitness content or NRG or sarcasm primarily

But my good friends know I’ve been in the sort of “online business” sphere for a couple years.

Done a lot of different things, but the most natural of those- has been sales.

Got a lot of experience working for one of my mentors, would close his personal brand offers for him and managed that. And was the COO of the agency we built together from Aug ‘19-July ‘20, which is where I got GOOD.

Closed a few $30k deals on the phone/zoom there.

All that being said, I had to dial a lot back. Find focus. Do just a few things rather than being all over the place

So now, I’m focusing only on my fitness company, and the past few months have been building a small sales agency. (Along with a redacted project/lvrged ptnrships)

Anyway, let’s get into it. SALES-

First I’m going to say DO NOT use this if you are selling some bullshit. To actually sell requires belief in your product/offer, and I only do things with offers I genuinely have full confidence in.

This also gives you leverage...

1. “Why Would This Ad Appear On The Front Page Of The Irish Times On January 23rd 2020” ? 🧵1/18 🕵️🔎

Just looks like a regular ad, doesn’t it. Well it isn’t 👇

2. If I was looking at this ad for the first time I wouldn’t pay much attention to it unless I wanted to test drive a Ford. Something then jumped out at me. 201 Event. Swap it round and you get Event 201. A test drive for Event 201 🤔

3. Just in case you don’t know what Event 201 is and when it took place. Event 201 took place on October 18th 2019 in New York. It was attended by the WHO, WEF, Bill & Melinda Gates Foundation & John Hopkins Center for Health

4. The John Hopkins Center for Health Security who ran the event receives funding from WHO, BMGF, FDA, Homeland Security and The Rockefeller Foundation to name but a few.

5. Please read this (Part 1) to understand what happened at Event 201

What's the simplest marketing you've done that's made the biggest impact?

*Thread* - Influencer Bundles

How to sell a book & hoodie for $500

People buy the name first

The price point of designer is because of the name associated with the product

Influencers poorly utilize the asset of their brand

Only leveraging the attention aspect to point to offers instead of leveraging the power of their name/reputation

Example: Fitness & Lifestyle YouTubers/IG Influencer

Can create a limited edition VIP bundle

Limited to 40 units

Posting on their story for social proof/scarcity as each gets sold

"12 left, Welcome, @ (tagging/shouting out people who order)"

Example of a Bundle

1) Signed print on demand leather version of their ebook including 4 secret chapters not available in the ebook edition

2) Hoodie or necklace/bracelet with a symbolic meaning to the vibe/slogan of the brand

(preferably not just your name plastered on it)

^ for example with YousXP the 'XP' has meaning so something XP related

Or a slogan/key quote from the influencer

3) 30 minute phone call with everyone who purchases the bundle

4) Exclusive invite to the inner circle, invite only $24.99/month private group chat & weekly call