It was first described to me by Erik Martin, one of Reddit's first community managers:
The emergence of many new hypocrisies typically heralds an emerging new cultural synthesis.
Are you disturbed that you agree with one of those viewpoints? Or perhaps that other people you respect do?
1/x
\u2014 HYPOCRISY \u2014
— emily (@emnode) January 9, 2021
\U0001f4cdFree market conservatives outraged that a private social media company can decide who has access to its service.
\U0001f4cdSo called liberals overjoyed at the prospect of powerful corporations taking control of the content and information we're allowed to see.
It was first described to me by Erik Martin, one of Reddit's first community managers:
We have become so accustomed to the notion of “free speech, except” that we do not realize that free speech is ALWAYS limited, and that every limit arose from an Omega Event.
Early on any platform’s history, spam is an Omega Event: it will ruin the platform unless it is curtailed. No principle other than survival is relevant.
Any platform (or organism) that does not prioritize survival, explicitly or implicitly, will die - and so all living platforms do so.
There is no slippery slope, and tech’s actions do not reflect “left vs right” or a backlash by “the powers that be” or any such thing.
Incite an insurrection to stop the lawful and orderly transfer of power in the world’s most powerful democracy.
Tech depends on the continued existence of the United States being, however imperfectly, a democratic nation of laws.
The fact that they continue to take action against other people who support the insurrection is merely them making SURE that this threat is ended.
It was act or die. Tech companies don't thrive in countries where the loser of an election can take power through a coup.
Omega Events don’t mean your old systems aren’t worthwhile or about to be destroyed. It just means it is time to synthesize a new system from first principles.
More from Marketing
David Ogilvy is the King of Copywriting.
And in 1982 he writes a 38 lesson manifesto titled
"How to create advertising that sells"
Here are the top 7 tips that you can use today:
We Make the Wrong Promise
A promise is not a random claim or stupid slogan.
It is a benefit for the consumer.
And the product delivers that benefit.
Awards are Dumb
"Pursuing creative awards seduces creative people from pursuing sales."
Translation:
If your job is to sell, focus 100% of your energy on selling the product.
Not selling yourself to voters to win an award.
"Nobody was ever bored into buying a product."
Give it some magic and charm.
The iPhone vs. Blackberry is a modern
Hit the Headline
"On average, 5 times as many people read the headline vs. the body."
People are scared of writing clickbait titles.
But the truth is that clickbait exists only when you fail to keep your promise to the reader.
h/t @nicolascole77
And in 1982 he writes a 38 lesson manifesto titled
"How to create advertising that sells"
Here are the top 7 tips that you can use today:
We Make the Wrong Promise
A promise is not a random claim or stupid slogan.
It is a benefit for the consumer.
And the product delivers that benefit.
Awards are Dumb
"Pursuing creative awards seduces creative people from pursuing sales."
Translation:
If your job is to sell, focus 100% of your energy on selling the product.
Not selling yourself to voters to win an award.
"Nobody was ever bored into buying a product."
Give it some magic and charm.
The iPhone vs. Blackberry is a modern
Steve Jobs killed BlackBerry.
— Chris Hladczuk (@chrishlad) December 7, 2021
By creating a cult and inventing new rules
Here's the breakdown and why it matters\U0001f447
Hit the Headline
"On average, 5 times as many people read the headline vs. the body."
People are scared of writing clickbait titles.
But the truth is that clickbait exists only when you fail to keep your promise to the reader.
h/t @nicolascole77
I studied hundreds of top copywriting examples with @heyblake.
Use these 30 copywriting tips to convert readers into customers 🧵
Tip from Alex: Repeat Yourself
Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.
Example: Apple’s M1 Chip
Tip from Blake: Start with goals for the copy.
Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.
Example: My content engine at https://t.co/jYMMlbgFCw
Tip from Alex: Use Open Loops
Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice
Tip from Blake: Write short, snappy sentences.
Reason: People have short attention spans. And big blocks of text are super hard to read. Make it
Example: Every blog from @Backlinko
Use these 30 copywriting tips to convert readers into customers 🧵
Tip from Alex: Repeat Yourself
Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.
Example: Apple’s M1 Chip
Tip from Blake: Start with goals for the copy.
Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.
Example: My content engine at https://t.co/jYMMlbgFCw
Tip from Alex: Use Open Loops
Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice
Tip from Blake: Write short, snappy sentences.
Reason: People have short attention spans. And big blocks of text are super hard to read. Make it
Example: Every blog from @Backlinko
Master list of how to SCRAPE any category of leads.
Ecommerce, local biz, B2B, LinkedIn searches, info product sellers, enterprise, ANYTHING.
Likes / Retweets appreciated.
THREAD
1/ Ecommerce Stores
Use https://t.co/McZHDIlDFn
Further filter based on apps installed.
Selling email marketing?
Shopify + Klaviyo
Instantly unlock direct email addresses of decision makers WITH LinkedIn profiles.
Emails are already verified, no need to do it yourself.
2/ Local Biz
Use https://t.co/B53qu5yEIy
"Find B2C local businesses"
Specify country, state, city, sort by ratings.
Instantly unlocks generic email addresses.
But wait
You need direct owner emails.
Take the list of domains, and plug them into Klean Leads "Find B2B contacts"
CEO
CMO
Founder
Owner
etc.
It will process and spit out *direct* email addresses of the titles you specify.
3/ LinkedIn Searches
Let's scrape marketing agencies.
Go to LinkedIn and type in "marketing agency" (just an example)
Click "all filters"
Connections: 2nd, 3rd
Location: US
Industry: Marketing & Advertising
Titles: owner OR founder OR CEO OR CMO
Ready?
Let's scrape it
Ecommerce, local biz, B2B, LinkedIn searches, info product sellers, enterprise, ANYTHING.
Likes / Retweets appreciated.
THREAD
1/ Ecommerce Stores
Use https://t.co/McZHDIlDFn
Further filter based on apps installed.
Selling email marketing?
Shopify + Klaviyo
Instantly unlock direct email addresses of decision makers WITH LinkedIn profiles.
Emails are already verified, no need to do it yourself.
2/ Local Biz
Use https://t.co/B53qu5yEIy
"Find B2C local businesses"
Specify country, state, city, sort by ratings.
Instantly unlocks generic email addresses.
But wait
You need direct owner emails.
Take the list of domains, and plug them into Klean Leads "Find B2B contacts"
CEO
CMO
Founder
Owner
etc.
It will process and spit out *direct* email addresses of the titles you specify.
3/ LinkedIn Searches
Let's scrape marketing agencies.
Go to LinkedIn and type in "marketing agency" (just an example)
Click "all filters"
Connections: 2nd, 3rd
Location: US
Industry: Marketing & Advertising
Titles: owner OR founder OR CEO OR CMO
Ready?
Let's scrape it