As humans, we’re more likely to do something for someone after they’ve done something for us.
When you consistently provide value to your audience -- they’re more likely to reciprocate by supporting you.
This builds brand advocates.
The best marketing affects a human's behavior.
It leverages psychology to impact people's perceptions and decisions.
Understand it and you'll influence consumer's buying decisions.
Use these 12 psychology tips to influence your audience 🧵
As humans, we’re more likely to do something for someone after they’ve done something for us.
When you consistently provide value to your audience -- they’re more likely to reciprocate by supporting you.
This builds brand advocates.
Too many choices means too much confusion.
This affects a consumer's ability to make a decision and demotivates them from doing so.
Reduce your options.
Increase your conversion rate.
Perspective influences decisions.
With the decoy effect, you alter the consumer’s perspective by making the highest ticket item look like a deal.
Ex:
Small Popcorn: $3
Medium Popcorn: $6.50
Large Popcorn: $7
The large feels like a great deal.
This phenomenon is when you see something for the first time then feel like you start seeing it everywhere.
Once you become aware of something you start to look for it unconsciously.
This then convinces you that it really is everywhere.
It’s easier to get an existing customer to make another purchase than to acquire a new customer.
This is the halo effect.
A great experience with your company or product will unconsciously create a positive perspective about you across the boards.
The fear of missing out is real.
People want what feels unavailable.
By creating scarcity, you get consumers to act quicker.
People tend to remember the first few words and the last few words.
It’s called the primacy vs recency effect.
To optimize this, rearrange your info.
Put the most valuable info at the beginning and the end.
We naturally prefer personalized experiences.
A personalized experience where we feel like our interests and preferences are accounted for.
People don’t want a one-size-fits-all.
They want a one of one.
It’s easier to make a decision after you see someone else make it and be happy with their decision.
This is why social proof matters.
It gives context regarding the post-satisfaction of making a decision.
This will help consumers make conditional decisions.
Objections keep people from making decisions.
To counteract this, use risk aversion to tackle these objections.
Examples:
- 7-day free trial - No CC needed
- 30 Day money-back guarantee
- Your info is safe and secure
The social identity theory is where a person’s sense of self is based on a group they identify with.
To create an even deeper connection, have an enemy.
Apple did this with their Mac vs PC ads.
It created an enemy that all Apple users could get behind.
Not everyone is ready to drop x amount of dollars.
The foot in the door technique makes the initial commitment, simple and easy.
It leverages time to build confidence in your product.
Example: A 30-day free trial
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If so, follow @alexgarcia_atx :)
And R/T that first tweet for me, please. It helps a lot.
https://t.co/yci9t399mp
More from Alex Garcia 🔍
I studied hundreds of top copywriting examples with @heyblake.
Use these 30 copywriting tips to convert readers into customers 🧵
Tip from Alex: Repeat Yourself
Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.
Example: Apple’s M1 Chip
Tip from Blake: Start with goals for the copy.
Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.
Example: My content engine at https://t.co/jYMMlbgFCw
Tip from Alex: Use Open Loops
Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice
Tip from Blake: Write short, snappy sentences.
Reason: People have short attention spans. And big blocks of text are super hard to read. Make it
Example: Every blog from @Backlinko
Use these 30 copywriting tips to convert readers into customers 🧵
Tip from Alex: Repeat Yourself
Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.
Example: Apple’s M1 Chip
Tip from Blake: Start with goals for the copy.
Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.
Example: My content engine at https://t.co/jYMMlbgFCw
Tip from Alex: Use Open Loops
Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice
Tip from Blake: Write short, snappy sentences.
Reason: People have short attention spans. And big blocks of text are super hard to read. Make it
Example: Every blog from @Backlinko
Copywriting is a superpower.
Learn it and you can sell just about anything.
Use these 7 threads to master copywriting in the next 5 min 🧵
1. How to Write like an
2. 13 ways Apple Persuades Readers With Their
3. Master Business
4. 8 Timeless Copywriting Tips From David
Learn it and you can sell just about anything.
Use these 7 threads to master copywriting in the next 5 min 🧵
1. How to Write like an
Curious about how a company with a $1.6+ trillion market-cap writes persuasive copy?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 11, 2021
Use these 7 tips to write like an Amazonian \U0001f9f5 pic.twitter.com/tKLAxyUCVb
2. 13 ways Apple Persuades Readers With Their
Curious how a company with a $2+ trillion market-cap writes persuasive copy?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 26, 2021
Here are 13 ways Apple persuades readers with its copywriting \U0001f9f5
3. Master Business
Want to master business writing?
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 16, 2021
You should.
Top business ppl like Jeff Bezos, Warren Buffett, and Sherly Sandberg have mastered the art of business writing.
One Bezos shareholder letter and you'll notice it.
It can be taught.
Give me 5 min \U0001f9f5
4. 8 Timeless Copywriting Tips From David
50 Marketing Threads That Will Teach You More Than Any Marketing Class \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021
More from Marketing
eComm and D2C will be acutely impaired by the ATT opt-in mechanic coming to iOS (rumored made mandatory in March). ATT doesnt exclusively impact app advertisers, & in fact may disproportionately damage eComm and D2C. Some thoughts on how those advertisers should prepare (1/X)
2/ In the @MobileDevMemo 2020 mobile advertising predictions post, I posit that D2C ad spend may drop by as much as 50% in Q2 2020. FB revealed in December that app-to-web campaigns will be governed by ATT opt in, severely limiting campaign efficiency
3/ FB had only previously discussed ATT in terms of app campaign relevance. This new revelation likely stemmed from further instructions from Apple following FB's initial guidance
4/ FB affirmed in Dec that app-to-web campaigns will be: conversion event limited, aggregated at campaign level, and limited wrt attribution windows (default: 7-day click). This effectively replicates the privacy treatment of app campaigns on app-to-web campaigns
5/ Adam Lovallo from https://t.co/baV6VrUW7E describes 28-day click / 1-day view the "gold standard" for D2C. Why would FB change the default to 7-day? Because it is aggregating conversions at the campaign level -- universally, with what it is calling Aggregated Event Measurement
2/ In the @MobileDevMemo 2020 mobile advertising predictions post, I posit that D2C ad spend may drop by as much as 50% in Q2 2020. FB revealed in December that app-to-web campaigns will be governed by ATT opt in, severely limiting campaign efficiency
3/ FB had only previously discussed ATT in terms of app campaign relevance. This new revelation likely stemmed from further instructions from Apple following FB's initial guidance
4/ FB affirmed in Dec that app-to-web campaigns will be: conversion event limited, aggregated at campaign level, and limited wrt attribution windows (default: 7-day click). This effectively replicates the privacy treatment of app campaigns on app-to-web campaigns
5/ Adam Lovallo from https://t.co/baV6VrUW7E describes 28-day click / 1-day view the "gold standard" for D2C. Why would FB change the default to 7-day? Because it is aggregating conversions at the campaign level -- universally, with what it is calling Aggregated Event Measurement
big louis winthorpe III energy
i almost feel bad for the guy, because someone this absolutely clueless about how he sounds really shouldn't be allowed to post under his own name.
he seems like someone who *genuinely* means well most of the time, but it extremely easy to excite and wind up, and who is just profoundly dense about the wisdom of getting wound up the way he does in public.
on the other hand, the tara reade business was indefensible, exploitative, and gross. if there is ever a writer who desperately needs an editor to save him from himself, it's nathan robinson.
i had a few friends in high school who were well-meaning, wealthier than they realized, and in drama class, and most of them grew out of their nathan robinson stage because, well, it was oklahoma. there's almost something a little charming about the fact that he didn't.
they're the cheapest classic car on the market https://t.co/imorvNSZcI
— Zoomcock Archivist \U0001f30b (@canderaid) December 17, 2020
i almost feel bad for the guy, because someone this absolutely clueless about how he sounds really shouldn't be allowed to post under his own name.
he seems like someone who *genuinely* means well most of the time, but it extremely easy to excite and wind up, and who is just profoundly dense about the wisdom of getting wound up the way he does in public.
on the other hand, the tara reade business was indefensible, exploitative, and gross. if there is ever a writer who desperately needs an editor to save him from himself, it's nathan robinson.
i had a few friends in high school who were well-meaning, wealthier than they realized, and in drama class, and most of them grew out of their nathan robinson stage because, well, it was oklahoma. there's almost something a little charming about the fact that he didn't.
