But my good friends know I’ve been in the sort of “online business” sphere for a couple years.
Done a lot of different things, but the most natural of those- has been sales.
Whether you like it or not.... you are ALWAYS selling
And many of you here have ambitions to make loads of cash, so you HAVE to understand this FUNDAMENTAL skill and get really good at sales
The following will help you
{THREAD} on How To Sell ANYTHING High Ticket (Properly)
But my good friends know I’ve been in the sort of “online business” sphere for a couple years.
Done a lot of different things, but the most natural of those- has been sales.
Closed a few $30k deals on the phone/zoom there.
So now, I’m focusing only on my fitness company, and the past few months have been building a small sales agency. (Along with a redacted project/lvrged ptnrships)
First I’m going to say DO NOT use this if you are selling some bullshit. To actually sell requires belief in your product/offer, and I only do things with offers I genuinely have full confidence in.
This also gives you leverage...
Get results.
Now, *RING RING* prospect picks up the phone.
You-“_______ is now still a great time to talk?
Prospect- “yea sure”
Y- “excellent” -NOW, the goal is build strong rapport with this person.
You want to A) match their energy & tonality (do they seem happy/joking? Very srs? Etc)
This is where “train everything” mindset comes in big.
I’ll typically ask two questions-
“Where are you located?”
& “tell me something exciting that’s happened this week”
Generally one of these gives me an olive branch I can extend-
Drop me anywhere and I can talk to anybody about anything, which is why I’m good at sales.
Now, from here I will shoot the shit for a minute about “X” shared interest.
Then- I’ll shift gears.
Y- “So, ____, let’s jump into it. I am gonna ask you some questions so I can understand where you’re at now and where you’re looking to be, to see if I can help you. Does that sound fair?”
P- “Yes”
Now, you want to pre-cover an objection.
They’ll say, “oh yeah, I’m a stand up guy too.”
Now you don’t get “I’ll think about it” at the end of the call. (Word to @ROGUEWEALTH)
Boom. So now start your “Probe”
The goal here is to A) find out their BURNING PROBLEM, BIG PAIN & B) see what truly motivates this person and want they WANT to achieve
And you do this by asking very good questions and listening
“What is your big goal?”
“What’s stopping you from doing that now?”
“What have you tried?”
“What does having XYZ do for you?”
“Why is this important to you?”
“Why would you be a good fit to work with us?”
“Are you serious about doing this now?”
“What would not fixing this problem lead to for you?”
Just ask good questions that help you understand who you’re talking to, and allow you to know their PAIN and what would absolve it. (your solution🥂)
This is basically you pitching your offer.
You break down what your solution is, and what it does, and how it works.
Ideally, you have “Systemized” or UNIQUE mechanisms...
while you’re “pitching” your solution, the more you can intertwine THE SPECIFIC PROBLEMS the Prospect is facing....
Now, once you have finished the blast, you want to start into what I call the “commitments” portion of the call.
So with part A, you need to again ask good questions.
*answer*
“Why?”
Obviously if good, affirm the aspects they list. If bad, pinpoint the EXACT problem they have (by asking ?s)
Once you are at a place where they feel confident the solution will help them, ask “is there any other reason that would stop you from starting with us today?”
They’ll say no but need price.
Now shut up. I remember listening to Sam Ovens calls when I started where he would literally be silent for MINUTES
That’s how you close effectively.
Obviously tons of more nuance. And I’m constantly still learning & getting better. But hopefully that helps you sell your offer more effectively.
If you’re a freelancer, agency owner, have a personal brand with high ticket offer, or have a SaaS, and aren’t that great at sales, or just want to outsource? 👇🏼
Shoot me a DM, my team and I would love to help. Can probably work with 2 more people before needing to hire on more guys. Can also help some with offer building/lead strategy/systems
More from Marketing
Being creative is draining.
Here's my cheat sheet so you'll never run out of marketing inspiration.
12 easy ways to generate content ideas:
1/ Look at replies.
LinkedIn, Twitter, your private Slack for customers — wherever your community is most engaged.
What questions did they ask? What was most liked or shared?
2/ Talk to your personal Customer Advisory Board.
You have a few customer BFFs, right? Email or text them hello.
See how they're doing, ask what's on their mind, or get their opinion on a recent post you
3/ Read through customer support tickets.
Look for common and recent pain points. Write something that guides readers to the solution.
4/ Ask your sales team for FAQs.
Or skim their notes in the CRM. Uncover reasons customers don't sign on.
Let that guide your next playbook or case study.
Here's my cheat sheet so you'll never run out of marketing inspiration.
12 easy ways to generate content ideas:
1/ Look at replies.
LinkedIn, Twitter, your private Slack for customers — wherever your community is most engaged.
What questions did they ask? What was most liked or shared?
2/ Talk to your personal Customer Advisory Board.
You have a few customer BFFs, right? Email or text them hello.
See how they're doing, ask what's on their mind, or get their opinion on a recent post you
Actual marketing hack: Create your own personal Customer Advisory Board.
— Amanda Natividad (@amandanat) June 15, 2021
1. Get to know 3-4 of your customers.
2. Befriend them naturally.
3. Run ideas by them \u2014 copywriting, blog topics, events, etc.
3/ Read through customer support tickets.
Look for common and recent pain points. Write something that guides readers to the solution.
4/ Ask your sales team for FAQs.
Or skim their notes in the CRM. Uncover reasons customers don't sign on.
Let that guide your next playbook or case study.
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Fake chats claiming to be from the Irish African community are being disseminated by the far right in order to suggest that violence is imminent from #BLM supporters. This is straight out of the QAnon and Proud Boys playbook. Spread the word. Protest safely. #georgenkencho
There is co-ordination across the far right in Ireland now to stir both left and right in the hopes of creating a race war. Think critically! Fascists see the tragic killing of #georgenkencho, the grief of his community and pending investigation as a flashpoint for action.
Across Telegram, Twitter and Facebook disinformation is being peddled on the back of these tragic events. From false photographs to the tactics ofwhite supremacy, the far right is clumsily trying to drive hate against minority groups and figureheads.
Declan Ganley’s Burkean group and the incel wing of National Party (Gearóid Murphy, Mick O’Keeffe & Co.) as well as all the usuals are concerted in their efforts to demonstrate their white supremacist cred. The quiet parts are today being said out loud.
The best thing you can do is challenge disinformation and report posts where engagement isn’t appropriate. Many of these are blatantly racist posts designed to drive recruitment to NP and other Nationalist groups. By all means protest but stay safe.
There is co-ordination across the far right in Ireland now to stir both left and right in the hopes of creating a race war. Think critically! Fascists see the tragic killing of #georgenkencho, the grief of his community and pending investigation as a flashpoint for action.
Across Telegram, Twitter and Facebook disinformation is being peddled on the back of these tragic events. From false photographs to the tactics ofwhite supremacy, the far right is clumsily trying to drive hate against minority groups and figureheads.
Be aware, the images the #farright are sharing in the hopes of starting a race war, are not of the SPAR employee that was punched. They\u2019re older photos of a Everton fan. Be aware of the information you\u2019re sharing and that it may be false. Always #factcheck #GeorgeNkencho pic.twitter.com/4c9w4CMk5h
— antifa.drone (@antifa_drone) December 31, 2020
Declan Ganley’s Burkean group and the incel wing of National Party (Gearóid Murphy, Mick O’Keeffe & Co.) as well as all the usuals are concerted in their efforts to demonstrate their white supremacist cred. The quiet parts are today being said out loud.
There is a concerted effort in far-right Telegram groups to try and incite violence on street by targetting people for racist online abuse following the killing of George Nkencho
— Mark Malone (@soundmigration) January 1, 2021
This follows on and is part of a misinformation campaign to polarise communities at this time.
The best thing you can do is challenge disinformation and report posts where engagement isn’t appropriate. Many of these are blatantly racist posts designed to drive recruitment to NP and other Nationalist groups. By all means protest but stay safe.
