1/ One of the best things I did in 2020 was to join a growth marketing program called @growclass

I’d seen it hover around online, I saw some friends talking about it. But I thought, wow, that looks great but it’s too expensive for me at the moment.

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2/ Then I kept coming back and getting more nervous because the more I looked at it the more I wanted to join.

It finally came to a point where I felt an irresistible urge to join the program. And I remember I was on the landing page 10 minutes before the program closed.

3/ And I immediately thought to myself: “I need to learn how to make people interested in career coaching feel like Growclass made me feel just now”.

4/ Then I tried to think about it as an investment. “If Growclass helps me gain 10 more students over the next 12 months, it will pay for itself.”

5/ Well things have changed significantly since then.

I was inspired by others to raise my prices significantly. Now my prices are triple what they were when I first started (and waaaay undercharging).

But the copywriting and website tear downs have made a big change for me.

1/ Hey Twitter, have you applied to 157 jobs this year and gotten a handful of interviews and still not a single offer?

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2/ It’s been a rough year for many of us and being unemployed is a huge added stressor to that.

Here are a few of the main issues I’ve seen with students in my program.

3/ ISSUE #1

You’re limiting yourself to one single strategy - applying on job boards.

Job boards have a really low success rate. Unless your resume and skill set is really outstanding, you’re competing against HUNDREDS of other applicants and your chances are low.

4/ ISSUE #2

You’re not being intentional.

It may seem like the right approach to browse and apply for whatever kind of fits.

But you’re fitting a square peg in a round hole.

So the opposite. Sit down and design your next role. Wants, work, companies and deal breakers.

5/ ISSUE #3

You’re up in your own head.

You’ve written and rewritten your resume a hundred times. You FEEL EXHAUSTED and are using a lot of energy, but aren’t actually applying to very many jobs.

Focus on outreach and connections. Talk to everyone you know!

1/ For anyone who is on the fence about @growclass, I remember the exact moment I was sitting in my car in the parking lot on September 9th, 2020 calculating on the phone what the ROI would need to be for me to join the program.

2/ I had calculated that if this program got me about 11 extra students paying $250 CAD each over the next 12 months, this course would pay for itself.

Considering how much I have valued @skstock's help and advice, I was confident it would be at least that, probably more.

3/ In fact, after I already joined, Sarah challenged me and said "let's make that goal 25"! And I got excited but was skeptical if even with some great tools and education I would be able to pull that off.

25 * $250 = $6,250

4/ So my advice to anyone trying to figure this out, if you're running your own business is to ask yourself 2 questions:

1. "How many extra sales will I need over the next 12 months to pay off the cost of this program?"

2. "Do I think that this program will do at least that?"

5/ What happened in @growclass is that I learned how to better talk about the benefits of my program and write better and got custom-tailored help/iteration and advice from the incredible community on my landing pages and copy.