BC MARKETING STRATEGY
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25 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

 1. 10 Marketing Lessons From Steve Jobs That Every Marketer Must Know 🔍

https://t.co/5yzrqUiDRK
2. The Ad Campaign That Changed Advertising Forever 🔍

https://t.co/5iC2hlQdeE
3. How Absolut Vodka Went From 2% Market Share to 50% With One Ad Campaign 🔍

https://t.co/9PQFtZs27F
4. Why Jeff Bezos named his online bookstore, "Amazon."🔍
https://t.co/YKnrY9luqK
5. How I Helped A Friend Launch His First Digital Product and Do $25k+ in Sales The First Month w/ a Small Ad Spend 🔍 (step by step)

https://t.co/70pU14eIGR
6. Create This Kind Of Content To Go Viral 🔍

https://t.co/Cdp5P7EglQ
7. 9 Unknown Hacks To Get Big On Youtube 🔍

https://t.co/5dTdX1R1hT
8. 8 Timeless Copywriting Tips From David Ogilvy 🔍

https://t.co/31tFjviVb0
9. Use The SAVE Framework To Develop a Successful Marketing Strategy (Squarespace uses this) 🔍

https://t.co/FdePvFVc7q
10. 3 Frameworks To Create Compelling Stories 🔍

https://t.co/dtnxP2Dw3e
11. How I Doubled The Hustle's Twitter Account in a Few Months 🔍
https://t.co/bV8k4t0BtA
12. 7 lessons from people that taught me more than any business/marketing class I've ever taken 🔍

https://t.co/FRgsRlsVZ9
13. How Verizon Grew Their Net Customers 10% to 32.5 Million in The First Year of an Ad Campaign 🔍

https://t.co/WgByR7X3u0
14. The Best Video Ads Follow This Easy-to-Follow Framework 🔍

https://t.co/5UUlWsmoZI
15. How Drake Hacks Culture To Go Viral 🔍

https://t.co/CC0zpXEm88
16. 7 Timeless marketing lessons from absolute legends 🔍

https://t.co/q9OTxALlUg
17. My Theory On Marketing 🔍

https://t.co/872w5UAzIS
18. The What, Why, And How Of Building A Minimum Viable Audience 🔍

https://t.co/2KvJufXJmh
19. 8 tactics from inside Airbnb's email marketing playbook 🔍

https://t.co/M20Tk6NU7H
20. 5-Step Framework To Test Product-Market Fit or Growth 🔍

https://t.co/lKlBwsPGDS
21. Dave McClure's 6-Step Framework to Help Hundreds of Startups to go From Idea to Successful Business 🔍

https://t.co/HrQppvTU94
22. Use These 7 Tips to Write like an Amazonian 🔍

https://t.co/MRnAuByD1W
23. How Dropbox Used A Referral Program To Grow 3900% in 15 months 🔍

https://t.co/ttGsMgKd0U
24. The PayPal Mafia (this is crazy) 🔍

https://t.co/oCq06WmkZd
25. Airbnb, Facebook, Spotify, Hubspot, and Slack All Focus On This One Metric

https://t.co/aqiY1hvOXq
26. Master Business Writing w/ @theSamParr and @ScottAdamsSays

https://t.co/HYjXUX2qkk
27. Content Marketing To Drive Long-Term Growth

https://t.co/Nm30hN1k5l
28. Steal These 7 Emails From Airbnb

https://t.co/AeJXt47ous
29. 7 Hacks to Optimize Your Site

https://t.co/XhCwz50Qto
Would this help you?

- marketing breakdowns
- copywriting tips
- how-tos
- campaign dissection

If so, follow @alexgarcia_atx :)

Because I'm writing a thread for 21 days straight covering everything marketing.
It's also a daily newsletter that I send to 2500+ marketers. (over 50% of them open it daily)

Join them 👇

https://t.co/mfNiY6X8Gb

More from Alex Garcia 🔍

Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Curious about how a company with a $1.6+ trillion market-cap writes persuasive copy?

Use these 7 tips to write like an Amazonian 🧵


1. 30 Words Or Less Per Sentence

Keep your sentences Muggsy Bogues short.

Your sentences should focus on one idea.

This makes the communication smoother.

Short sentences help break down the info into bite-size pieces.

Digestible info = Retained info

2. Replace Adjectives With Data

In 1880, Mark Twain wrote, “When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them—then the rest will be valuable.”

In Amazon's case, don’t kill them -- replace them with data.


For ex:

A ton of Amazon Prime Members - > 98% of Amazon Prime Members

Common adjectives are vague. They don’t help consumers visualize the context.

Data does.

3. Eliminate Weasel Words

Weasel words take away from the story.

They're vague. Boring.

If you’re going to use adjectives -- use descriptive adjectives.

NOT interpretive adjectives.
ALL
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Dave McClure, the founder of 500 Startups, created a 6-step framework to help hundreds of startups to go from idea to successful business.

Here's the 6-step framework for startups🧵

1. Awareness

Generating brand awareness is the act of winning someone's attention.

Whether content marketing, paid marketing, or influencer marketing, attention is the deciding factor in having a potential customer or someone ignoring you.

Once you have it -- don't waste it.

2. Acquisition

What channel do your customers spend the most time on?

NOT, which channel is everyone using.

Specifically, your target audience.

Using the right platform can drastically reduce your CAC.

You’ve picked the right platform, now what?

Use some form of a lead magnet to get them into your funnel or growth loop.

A lead magnet is some form of value that you provide in exchange for customer info.

Make the process as frictionless as possible and they’ll start moving down your funnel.

3. Activation

Just because they signed up doesn’t mean the process is over.

Customers want to be delighted.

From the first customer touch point and ongoing.

If not, the chances of getting the consumer to act drops significantly.

Don’t want to f*ck this up?
ALL
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Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
I studied hundreds of top copywriting examples with @heyblake.

Use these 30 copywriting tips to convert readers into customers 🧵

Tip from Alex: Repeat Yourself

Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.

Example: Apple’s M1 Chip


Tip from Blake: Start with goals for the copy.

Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.

Example: My content engine at https://t.co/jYMMlbgFCw


Tip from Alex: Use Open Loops

Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice


Tip from Blake: Write short, snappy sentences.

Reason: People have short attention spans. And big blocks of text are super hard to read. Make it

Example: Every blog from @Backlinko
MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
At 38, David Ogilvy was unemployed and hadn't written a word of copy.

Three years later, he was the most famous copywriter in the advertising industry.

And became known as the Father of Advertising.

Here are 7 tips from the legendary copywriter 🧵


1/ Learn Who You're Writing For

“The consumer isn't a moron. She is your wife."

Your copy should touch on:

-Who you’re writing for
-How that person thinks
-What that person needs

Let research shape your copy

Let your voice fuel it.

2/ Know The Product

“Big ideas come from the unconscious...But your unconscious has to be well informed, or your idea will be irrelevant.”

Learn every detail about the product/industry/audience before you write.

Then unleash your unconscious mind and fuel the big ideas.

3/ Nail The Headline

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Deadlines determine if the consumer’s interest is piqued enough to read the copy.

4/ Get Specific

"The more informative your advertising, the more persuasive it will be."

Most people won't make decisions without being informed…

The informed, act.

The specifics will give consumers the confidence that acting is the right choice.
ALL
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
The best marketing affects a human's behavior.

It leverages psychology to impact people's perceptions and decisions.

Understand it and you'll influence consumer's buying decisions.

Use these 12 psychology tips to influence your audience 🧵

1. Theory of reciprocity

As humans, we’re more likely to do something for someone after they’ve done something for us.

When you consistently provide value to your audience -- they’re more likely to reciprocate by supporting you.

This builds brand advocates.

2. Too many choices

Too many choices means too much confusion.

This affects a consumer's ability to make a decision and demotivates them from doing so.

Reduce your options.

Increase your conversion rate.

3. Decoy Effect

Perspective influences decisions.

With the decoy effect, you alter the consumer’s perspective by making the highest ticket item look like a deal.

Ex:

Small Popcorn: $3
Medium Popcorn: $6.50
Large Popcorn: $7

The large feels like a great deal.

4. The Baader-Meinhof Phenomenon

This phenomenon is when you see something for the first time then feel like you start seeing it everywhere.

Once you become aware of something you start to look for it unconsciously.

This then convinces you that it really is everywhere.
MARKETING

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Seth Abramson
Seth Abramson
@SethAbramson
(THREAD) Pre-election Russia collusion may take down Trump. It's equally possible the Trumps' pre- and post-election collusion with Saudi Arabia, the UAE, and Israel will do it—a course of collusion also connected to the Kremlin. I explain here. I hope you'll read on and retweet.


1/ I must stress how unbelievably complex the "Grand Bargain" theory of the Trump-Russia case is—a different thing from saying it's not substantiated. It's substantiated in *almost every single particular*—it just *also* happens to be very confusing. Not byzantine—just confusing.

2/ The basics: Saudi Arabia, Israel, and the UAE all view Iran as their chief regional enemy. Iran is propped up by Russia. Therefore the Saudis, Israelis, and Emiratis all need a US government willing to find a way to get the Kremlin to *stop* supporting Iran in the Middle East.

3/ The best way to get Russia to stop supporting Iran—or reduce support—was/is to drop all sanctions on Russia over its 2014 annexation of Crimea, as that'd be worth *trillions* to the Kremlin over the next decade. Everyone knew that Clinton wouldn't do this—and that Trump would.

4/ Per the NYT, on August 3, 2016, Donald Trump Jr. met secretly at Trump Tower with a Saudi and Emirati emissary, George Nader, as well as an Israeli intelligence expert, Joel Zamel, with *significant* ties to both Israeli intelligence *and* Russian oligarchs allied with Putin.
POLITICS
Jaya_Upadhyaya
Jaya_Upadhyaya
@Jayalko1
ARULMIGU SRI PARTHASARATHY SWAMY KSHETRAM, CHENNAI (TN)

Divya Desha where Perumal appears with moustache of a Sarathi (charioteer) to conduct Arjun’s Rath in Kurukshetra war.
Here, Venkatkrishna-Parthasarthy is present with his entire family.


He is flanked by Sri Rukmini, Sri Balarama, Satyaki, son Pradyumn and grandson Anirudha.
It is said that on the request of Raja Sumathirajan, Sri Perumal appeared and stayed here as Arjun’s charioteer (Partha-sarathi).


He is without chakra as he had promised not to wield weapons in Mahabharata war.
The face has scars caused by Bhishma’s arrows on Arjun. Prabhu took the arrows on himself to protect Arjun.


The Naivedyam offered here does not have spices. Ghee is used in it to cure Prabhu’s wounds. Sarkarai Pongal is famous here.

It is said that Rishi Bhrigu found Devi Lakshmi (as Vedvalli) in Alli flower in the mandir pushkarini. Later, Sri Ranganatha came here to marry her.
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Jonathan Ware
Jonathan Ware
@ReassessHistory
So when it first appeared in Normandy, the Sherman Firefly and it's meaty 17 pounder represented an ideal combo of reliable chassis, great gun and devastating firepower right?

Ummm...

Truth is a bit more complex. /1
#WW2 #SWW #History


Deliveries of Firefly to units only commenced in April 1944,
just a few weeks before Overlord & left minimal time for familiarisation.

Armoured Regiments mostly utilised Fireflies on a basis of 1 per troop of 4 tanks. /2


Finally each armoured regiment troop had access to integral, meaty, anti-tank firepower capable of dealing serious damage to any German AFV likely to be encountered. /3


The dual purpose 75mm gun was quite capable of laying down a reasonable HE shell or AP round for dealing with Panzer III or IV.

Firefly's 17 Pounder had.... problems with HE, but excelled at tank killing. So Tigers and Panthers would need to be wary. /4


Firefly's design history dated back to March 1943 when the General Staff published "Policy on Tanks" which effectively stated the majority of tanks should have a good HE weapon and...

[See image below] /5
HISTORY
Anshul Pandey
Anshul Pandey
@Anshulspiritual
THE STRUCTURE, IMPORTANCE AND ADVANTAGES OF VISHNU PURAN.

Vishnu puran has twenty three thousand shlokas. It has the power to destroy all your sins. In its first part it contains the dialogue between Parashar rishi and Maitrey rishi.


The main topics discussed here are Aadikaraan sarg, origin of devtas, Samudra manthan, the vansh of Daksh, stories of Dhruv and Pruthu, Prachetas analysis, Prahlads story, the distribution of different powers to the various sections of society.

The second part consists of description of Priyavrat vansh, description of Dweeps, Varsh, Swarg, Narak, description of various planet movements, Bharat charitra, Muktimarg and dialogue between Nidhag and Ribhu.
Next is the description of Manvantars, avtaar of Vedvyas,

and ways to get freedom from Narak. Then we find a dialogue between Sagar & Aurva rishi, structure of Dharma, Shradh Kalp,Varnashram dharma, good behavior and story of Maya & Moha.

In the 4th part we find the description of Chandra vansh along with the description of its rulers.

Next are the questions regarding Krishnavtar, Gokul, the slaying of Putna, atrocities of demon Aghasur, Killing of Kansa, leela in Mathura, demons slayed by Krishna in order to ease the load of Prithvi, Krisha's marriages and sermon by Ashtavakra.
RELIGION
Gareth Harney
Gareth Harney
@OptimoPrincipi
1) The Temple of the Divine Claudius was a vast temple complex on Rome's Caelian Hill, overlooking the valley that would later be occupied by the Colosseum. Though almost nothing now remains of the structure, its scale and grandeur once rivalled anything in the city.. #LostRome


2) The 'Claudium' was intended as a sacred complex to revere Claudius and the imperial cult. Construction began soon after the death and deification of the emperor in 54 AD, initiated by his widow Agrippina who was likely responsible for his supposed death by poisoning. #LostRome


3) The sprawling temple complex sat on a gigantic podium that spread across the Caelian Hill, measuring 180 x 200 metres; with towering retaining walls of travertine that raised the structure 20 metres above the valley below. #LostRome


4) The elevated sacred area was likely entered by steps facing the temple on the west side. The temple itself had a projecting hexastyle porch and was surrounded by gardens and a grand portico, probably the 'porticus Claudia' mentioned in Martial's 'On the Spectacles'. #LostRome


5) Statues of both Agrippina and Claudius’ ill-fated young son Britannicus, sculpted in sumptuous dark Egyptian greywacke, were discovered among the ruins on the Caelian Hill in 1651 – and had almost certainly been displayed in the temple precinct. #LostRome
HISTORY