BC MARKETING STRATEGY
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25 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

 1. 10 Marketing Lessons From Steve Jobs That Every Marketer Must Know 🔍

https://t.co/5yzrqUiDRK
2. The Ad Campaign That Changed Advertising Forever 🔍

https://t.co/5iC2hlQdeE
3. How Absolut Vodka Went From 2% Market Share to 50% With One Ad Campaign 🔍

https://t.co/9PQFtZs27F
4. Why Jeff Bezos named his online bookstore, "Amazon."🔍
https://t.co/YKnrY9luqK
5. How I Helped A Friend Launch His First Digital Product and Do $25k+ in Sales The First Month w/ a Small Ad Spend 🔍 (step by step)

https://t.co/70pU14eIGR
6. Create This Kind Of Content To Go Viral 🔍

https://t.co/Cdp5P7EglQ
7. 9 Unknown Hacks To Get Big On Youtube 🔍

https://t.co/5dTdX1R1hT
8. 8 Timeless Copywriting Tips From David Ogilvy 🔍

https://t.co/31tFjviVb0
9. Use The SAVE Framework To Develop a Successful Marketing Strategy (Squarespace uses this) 🔍

https://t.co/FdePvFVc7q
10. 3 Frameworks To Create Compelling Stories 🔍

https://t.co/dtnxP2Dw3e
11. How I Doubled The Hustle's Twitter Account in a Few Months 🔍
https://t.co/bV8k4t0BtA
12. 7 lessons from people that taught me more than any business/marketing class I've ever taken 🔍

https://t.co/FRgsRlsVZ9
13. How Verizon Grew Their Net Customers 10% to 32.5 Million in The First Year of an Ad Campaign 🔍

https://t.co/WgByR7X3u0
14. The Best Video Ads Follow This Easy-to-Follow Framework 🔍

https://t.co/5UUlWsmoZI
15. How Drake Hacks Culture To Go Viral 🔍

https://t.co/CC0zpXEm88
16. 7 Timeless marketing lessons from absolute legends 🔍

https://t.co/q9OTxALlUg
17. My Theory On Marketing 🔍

https://t.co/872w5UAzIS
18. The What, Why, And How Of Building A Minimum Viable Audience 🔍

https://t.co/2KvJufXJmh
19. 8 tactics from inside Airbnb's email marketing playbook 🔍

https://t.co/M20Tk6NU7H
20. 5-Step Framework To Test Product-Market Fit or Growth 🔍

https://t.co/lKlBwsPGDS
21. Dave McClure's 6-Step Framework to Help Hundreds of Startups to go From Idea to Successful Business 🔍

https://t.co/HrQppvTU94
22. Use These 7 Tips to Write like an Amazonian 🔍

https://t.co/MRnAuByD1W
23. How Dropbox Used A Referral Program To Grow 3900% in 15 months 🔍

https://t.co/ttGsMgKd0U
24. The PayPal Mafia (this is crazy) 🔍

https://t.co/oCq06WmkZd
25. Airbnb, Facebook, Spotify, Hubspot, and Slack All Focus On This One Metric

https://t.co/aqiY1hvOXq
26. Master Business Writing w/ @theSamParr and @ScottAdamsSays

https://t.co/HYjXUX2qkk
27. Content Marketing To Drive Long-Term Growth

https://t.co/Nm30hN1k5l
28. Steal These 7 Emails From Airbnb

https://t.co/AeJXt47ous
29. 7 Hacks to Optimize Your Site

https://t.co/XhCwz50Qto
Would this help you?

- marketing breakdowns
- copywriting tips
- how-tos
- campaign dissection

If so, follow @alexgarcia_atx :)

Because I'm writing a thread for 21 days straight covering everything marketing.
It's also a daily newsletter that I send to 2500+ marketers. (over 50% of them open it daily)

Join them 👇

https://t.co/mfNiY6X8Gb

More from Alex Garcia 🔍

Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Dave McClure, the founder of 500 Startups, created a 6-step framework to help hundreds of startups to go from idea to successful business.

Here's the 6-step framework for startups🧵

1. Awareness

Generating brand awareness is the act of winning someone's attention.

Whether content marketing, paid marketing, or influencer marketing, attention is the deciding factor in having a potential customer or someone ignoring you.

Once you have it -- don't waste it.

2. Acquisition

What channel do your customers spend the most time on?

NOT, which channel is everyone using.

Specifically, your target audience.

Using the right platform can drastically reduce your CAC.

You’ve picked the right platform, now what?

Use some form of a lead magnet to get them into your funnel or growth loop.

A lead magnet is some form of value that you provide in exchange for customer info.

Make the process as frictionless as possible and they’ll start moving down your funnel.

3. Activation

Just because they signed up doesn’t mean the process is over.

Customers want to be delighted.

From the first customer touch point and ongoing.

If not, the chances of getting the consumer to act drops significantly.

Don’t want to f*ck this up?
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Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
At 38, David Ogilvy was unemployed and hadn't written a word of copy.

Three years later, he was the most famous copywriter in the advertising industry.

And became known as the Father of Advertising.

Here are 7 tips from the legendary copywriter 🧵


1/ Learn Who You're Writing For

“The consumer isn't a moron. She is your wife."

Your copy should touch on:

-Who you’re writing for
-How that person thinks
-What that person needs

Let research shape your copy

Let your voice fuel it.

2/ Know The Product

“Big ideas come from the unconscious...But your unconscious has to be well informed, or your idea will be irrelevant.”

Learn every detail about the product/industry/audience before you write.

Then unleash your unconscious mind and fuel the big ideas.

3/ Nail The Headline

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Deadlines determine if the consumer’s interest is piqued enough to read the copy.

4/ Get Specific

"The more informative your advertising, the more persuasive it will be."

Most people won't make decisions without being informed…

The informed, act.

The specifics will give consumers the confidence that acting is the right choice.
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Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
7 lessons from people that taught me more than any business/marketing class I've ever taken 🧵

1. @naval

To be a good creator, you have to be creative. To be creative, you have to be constantly creating.

Try a ton of stuff.

Geed feedback from the world.

Some will work. Some won't.

Stick with what works.

Innovation comes from pushing through failure.

2. @shl

Find a problem that you and people similar to you face, and build the solution.

Sahil wanted to sell a pencil icon he created in 2011, and it was a pain.

So, in a single weekend, he launched the first version of Gumroad.

Problem -> Solution -> Business Opp

3. @theSamParr

Sam used a technique called “Copy Work” to become a great copywriter.

He took the best 100 sales letters and wrote them all out by hand dissecting them one by one.

Do this with everything.

You’ll learn the patterns to help you mimic the success.

4. @ShaanVP

Shaan has a template for everything he writes.

At the top of the template, it says “what reaction is this meant to get”

Ex:
- WTF
- AWW
- Woah

The content focuses entirely on the emotion he’s trying to get out of someone

This is his recipe for going viral
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Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Good copywriting is a superpower.

Amazon, the second most valuable brand in the world, puts an emphasis on teaching its employees how to write.

They know good copy equates to more customers.

These are the 8 tips to write like an Amazonian 🧵

1. Keep Your Sentences Under 30 Words.

I'd keep them under 15 words.

They should be Kevin Hart short.

And only focus on one idea.

Short sentences help break down info into bite-size pieces.

This makes the communication smoother.

Digestible info = Retained info


2. Replace Adjectives With Data

In 1880, Mark Twain said, “When you catch an adjective, kill it."

In Amazon's case, don’t kill them -- replace them with data.

Why?

Because numbers are eye candy.

It organizes info into a logical order.


3. Eliminate Weasel Words

Weasel words kill sentences.

They're vague. Boring.

If you’re going to use adjectives -- use descriptive adjectives.

NOT interpretive adjectives.

Ex:

Interpretive - We went on a long boat ride.

Descriptive - We went on a 5-hour boat ride.

4. The “So What” Test

Re-read your writing and ask, “so what?”

Can the reader understand the sentence, paragraph, or page?

Does it make sense?

Does it provide value?

Are they learning?

This helps give you an understanding from the consumer's perspective.
MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
I studied hundreds of top copywriting examples with @heyblake.

Use these 30 copywriting tips to convert readers into customers 🧵

Tip from Alex: Repeat Yourself

Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.

Example: Apple’s M1 Chip


Tip from Blake: Start with goals for the copy.

Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.

Example: My content engine at https://t.co/jYMMlbgFCw


Tip from Alex: Use Open Loops

Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice


Tip from Blake: Write short, snappy sentences.

Reason: People have short attention spans. And big blocks of text are super hard to read. Make it

Example: Every blog from @Backlinko
MARKETING

You May Also Like

Erik Torenberg
Erik Torenberg
@eriktorenberg
1/ Someone emailed me asking how to break into VC, so I wanted to answer on Twitter where others could see and contribute to the conversation.

2/ “Being a VC” can mean a lot of different things, so it’s worth asking:

What actual activities do you want to do?

- Deep market analysis?
- Be in the flow of information and people?
- Make deals?
- Work closely w/ founders over time (e.g take board seats?)
- Manage capital?

3/ It’s worth specifying what type of VC you might like to become — as there are different archetypes. E.g.

- Benchmark (Lead series A/B - couple investments a year)
- First Round (Lead seed rounds, partner w/ a few companies a year)
- SV Angel (Make lots of seed investments)

4/ Continued:

Expa - Incubate companies

YC / Village Global - Build a platform to help entrepreneurs at scale

Do you want to join a firm or start one? There’s a lot to consider.

Different paths will require different skillsets & sets of experiences.

5/ Since the person who wrote the email is a young person trying to break into VC by joining a firm (and who doesn’t want to start a company), I’ll tailor this tweet storm to that goal. There’s some overlap.
STARTUPS
WORLD OF SANATAN DHARMA
WORLD OF SANATAN DHARM...
@world_sanatan
EVOLUTION OF CROWNS

The ancient Indian kings called a head crown as a Mukut and it would mostly constitute of a golden ornamental headgear like an oval cap with gems.

Sometimes it would also include a halo circle to show the divinity of the king

1/7


As it was considered that kings were appointment by the gods themselves. Example the kings of mewar considered themselves to be the ‘Diwan of eklingji')

But in most cases very few Mukut with halo effect have been found.

2/7

Samudragupta in the gupta era coin. You can see the helmet like headwear on him.

Till gupta era the solid golden head wear was used in most days of the monarch.

But since the onset of 8th century it reduced in usage and was now used only as a ceremonial headwear.

3/7


Whereas earlier the Maharaja had to wear the mukut whenever his court was in session.

Still mukut was being used prominently for ceremonial activities till recent times.

Maharaj Dahir of Sindh👇

4/7


But as times past the style of headwear also changed.

The kings mostly wore turbans ordained with pearls and gems while rarely anyone wore a true Mukut after 16th century.

Portrait of Sri Krishna Dev Raya👇

5/7
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V.S.S
V.S.S
@Scion_of_Shekha
8 March 1679 - The date on which 300 saffron clad warriors gave their life to protect temples from mugal army. Thread➡️
Aurangzeb's huge army, which was adorned with artillery, elephant and horses, under the leadership of Commander Darab Khan had marched to punish the ruler of/1


Khandela Raja Bahadur Singh, who became a rebel due to the anti-Hindu policies of Aurangzeb, and to destroy the temples of Shekhawati. Bahadur Singh to compete with such a large army, vacated Khandela for the purpose of conducting guerilla warfare and went Kot Sakrai /2

located in the inaccessible hills of Sakrai. People of Khandela also vacated Khandela and hid in nearby villages.

But some Shekhawat warriors did not like this as they knew that the royal army would not leave a single temple located in Shekhawati unbroken./3

so soon the teams of self-sacrificing Dharma-protectors Shekhawat heroes started reaching Khandela to protect the Dev temples.

Sujan Singh Shekhawat, the young thakur of Chhapoli, was coming back from his wedding when he heard about the imperial army from Shepherds./4

झिरमीर झिरमिर मेहा बरसे,मोरां छतरी छाई |
कुल में है तो आव सुजाण, फोज देवरे आई ||

if you are born in your glorious clan, then come, the army have come to destroy temple. /5
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Steve
Steve
@braidedmanga
Ivor Cummins has been wrong (or lying) almost entirely throughout this pandemic and got paid handsomly for it.

He has been wrong (or lying) so often that it will be nearly impossible for me to track every grift, lie, deceit, manipulation he has pulled. I will use...


... other sources who have been trying to shine on light on this grifter (as I have tried to do, time and again:


Example #1: "Still not seeing Sweden signal versus Denmark really"... There it was (Images attached).
19 to 80 is an over 300% difference.

Tweet: https://t.co/36FnYnsRT9


Example #2 - "Yes, I'm comparing the Noridcs / No, you cannot compare the Nordics."

I wonder why...

Tweets: https://t.co/XLfoX4rpck / https://t.co/vjE1ctLU5x


Example #3 - "I'm only looking at what makes the data fit in my favour" a.k.a moving the goalposts.

Tweets: https://t.co/vcDpTu3qyj / https://t.co/CA3N6hC2Lq
FINANCE , ALL
Suchi Sharma
Suchi Sharma
@Suchi_sharma_
Yantrodharaka Anjaneya Temple, Hampi, Karnataka.

This temple dedicated to pawanputra Hanuman, near the banks of Tungabhadra river was built by dwaita philosopher and rajguru of the Vijayanagar empire, Sri Vyasaraja around +500 years ago.


:It is only in this temple that Hanuman appears in a prayer position. In this image, Bhagwan Hanuman’s crown has been formed by his tail.12 monkeys have been carved around this amulet.


:They represent the 12 days Sri Vyasaraja prayed to Hanuman ji. Each monkey holds the tail of the monkey in front of him but is facing backward. Seed syllables have also been carved around the amulet.


:It is believed that Sri Vyasaraja used to draw a picture of lord Hanuman here on the rocks before offering prayers using charcoal and the sketch disappeared after prayers.This incidence happened for 12 days in a row until he pleaded to bhagwan to appear in front of him.


On the 12th day, Hanuman ji appeared in front of Sri Vyasaraja and blessed him. Hanuman asked Sri Vyasaraja to constrain him in a hexagonal amulet & install him in that place.
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