BC MARKETING STRATEGY
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25 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

 1. 10 Marketing Lessons From Steve Jobs That Every Marketer Must Know 🔍

https://t.co/5yzrqUiDRK
2. The Ad Campaign That Changed Advertising Forever 🔍

https://t.co/5iC2hlQdeE
3. How Absolut Vodka Went From 2% Market Share to 50% With One Ad Campaign 🔍

https://t.co/9PQFtZs27F
4. Why Jeff Bezos named his online bookstore, "Amazon."🔍
https://t.co/YKnrY9luqK
5. How I Helped A Friend Launch His First Digital Product and Do $25k+ in Sales The First Month w/ a Small Ad Spend 🔍 (step by step)

https://t.co/70pU14eIGR
6. Create This Kind Of Content To Go Viral 🔍

https://t.co/Cdp5P7EglQ
7. 9 Unknown Hacks To Get Big On Youtube 🔍

https://t.co/5dTdX1R1hT
8. 8 Timeless Copywriting Tips From David Ogilvy 🔍

https://t.co/31tFjviVb0
9. Use The SAVE Framework To Develop a Successful Marketing Strategy (Squarespace uses this) 🔍

https://t.co/FdePvFVc7q
10. 3 Frameworks To Create Compelling Stories 🔍

https://t.co/dtnxP2Dw3e
11. How I Doubled The Hustle's Twitter Account in a Few Months 🔍
https://t.co/bV8k4t0BtA
12. 7 lessons from people that taught me more than any business/marketing class I've ever taken 🔍

https://t.co/FRgsRlsVZ9
13. How Verizon Grew Their Net Customers 10% to 32.5 Million in The First Year of an Ad Campaign 🔍

https://t.co/WgByR7X3u0
14. The Best Video Ads Follow This Easy-to-Follow Framework 🔍

https://t.co/5UUlWsmoZI
15. How Drake Hacks Culture To Go Viral 🔍

https://t.co/CC0zpXEm88
16. 7 Timeless marketing lessons from absolute legends 🔍

https://t.co/q9OTxALlUg
17. My Theory On Marketing 🔍

https://t.co/872w5UAzIS
18. The What, Why, And How Of Building A Minimum Viable Audience 🔍

https://t.co/2KvJufXJmh
19. 8 tactics from inside Airbnb's email marketing playbook 🔍

https://t.co/M20Tk6NU7H
20. 5-Step Framework To Test Product-Market Fit or Growth 🔍

https://t.co/lKlBwsPGDS
21. Dave McClure's 6-Step Framework to Help Hundreds of Startups to go From Idea to Successful Business 🔍

https://t.co/HrQppvTU94
22. Use These 7 Tips to Write like an Amazonian 🔍

https://t.co/MRnAuByD1W
23. How Dropbox Used A Referral Program To Grow 3900% in 15 months 🔍

https://t.co/ttGsMgKd0U
24. The PayPal Mafia (this is crazy) 🔍

https://t.co/oCq06WmkZd
25. Airbnb, Facebook, Spotify, Hubspot, and Slack All Focus On This One Metric

https://t.co/aqiY1hvOXq
26. Master Business Writing w/ @theSamParr and @ScottAdamsSays

https://t.co/HYjXUX2qkk
27. Content Marketing To Drive Long-Term Growth

https://t.co/Nm30hN1k5l
28. Steal These 7 Emails From Airbnb

https://t.co/AeJXt47ous
29. 7 Hacks to Optimize Your Site

https://t.co/XhCwz50Qto
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More from Alex Garcia 🔍

Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
50 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

50. Fastest-growing companies use growth loops


49. 7 Proven growth hacking strategies (pt.1)


48. Steal These 7 growth hacks (pt.2)


47. 15 Lessons to write viral Twitter threads
ALL , MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
7 lessons from people that taught me more than any business/marketing class I've ever taken 🧵

1. @naval

To be a good creator, you have to be creative. To be creative, you have to be constantly creating.

Try a ton of stuff.

Geed feedback from the world.

Some will work. Some won't.

Stick with what works.

Innovation comes from pushing through failure.

2. @shl

Find a problem that you and people similar to you face, and build the solution.

Sahil wanted to sell a pencil icon he created in 2011, and it was a pain.

So, in a single weekend, he launched the first version of Gumroad.

Problem -> Solution -> Business Opp

3. @theSamParr

Sam used a technique called “Copy Work” to become a great copywriter.

He took the best 100 sales letters and wrote them all out by hand dissecting them one by one.

Do this with everything.

You’ll learn the patterns to help you mimic the success.

4. @ShaanVP

Shaan has a template for everything he writes.

At the top of the template, it says “what reaction is this meant to get”

Ex:
- WTF
- AWW
- Woah

The content focuses entirely on the emotion he’s trying to get out of someone

This is his recipe for going viral
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Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Compelling copy combined with good storytelling is an unfair advantage.

An unfair advantage that the Wall Street Journal used to drive $2 Billion in revenue over 28 years using the same sales letter.

Here are 7 copywriting tips to help you write sticky stories 🧵

1. Use Familiar Words

Every audience has words familiar to their interests.

Injecting these words into your stories connects the familiarity gap.

And unfamiliar words create seclusion.

Gary Provost with a great example:


2. Inject Real Stories

Your story is your social proof.

The more a consumer can see that you were once in their shoes, the more that consumer will see you as the guide they’ve been looking for.

Customers want to know you’ve walked a mile in their shoes.

3. Your Brand Isn’t The Hero

The customer is always the hero.

And their goal is the destination.

Your brand provides the map.

The visualization from start to destination is how you sell them.

4. Use Emotional Tones

Emotions are your best friend.

They’re what get people to take action.

And the best writers use emotional tones to transfer information through characters, plots, and conclusions.
MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Dave McClure, the founder of 500 Startups, created a 6-step framework to help hundreds of startups to go from idea to successful business.

Here's the 6-step framework for startups🧵

1. Awareness

Generating brand awareness is the act of winning someone's attention.

Whether content marketing, paid marketing, or influencer marketing, attention is the deciding factor in having a potential customer or someone ignoring you.

Once you have it -- don't waste it.

2. Acquisition

What channel do your customers spend the most time on?

NOT, which channel is everyone using.

Specifically, your target audience.

Using the right platform can drastically reduce your CAC.

You’ve picked the right platform, now what?

Use some form of a lead magnet to get them into your funnel or growth loop.

A lead magnet is some form of value that you provide in exchange for customer info.

Make the process as frictionless as possible and they’ll start moving down your funnel.

3. Activation

Just because they signed up doesn’t mean the process is over.

Customers want to be delighted.

From the first customer touch point and ongoing.

If not, the chances of getting the consumer to act drops significantly.

Don’t want to f*ck this up?
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Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
A perfect example of knowing your audience.

Amazing.


Follow me @alexgarcia_atx If you like to consume breakdowns of marketing genius like this every day.

Or you can join my newsletter with 8500+ marketers who rather receive the content in their inbox 👇🏽

https://t.co/yci9t3qKKZ
MARKETING

You May Also Like

Anshul Pandey
Anshul Pandey
@Anshulspiritual
Rig Ved 1.36.7

To do a Namaskaar or bow before someone means that you are humble or without pride and ego. This means that we politely bow before you since you are better than me. Pranipaat(प्राणीपात) also means the same that we respect you without any vanity.

1/9


Surrendering False pride is Namaskaar. Even in devotion or bhakti we say the same thing. We want to convey to Ishwar that we have nothing to offer but we leave all our pride and offer you ourselves without any pride in our body. You destroy all our evil karma.

2/9

We bow before you so that you assimilate us and make us that capable. Destruction of our evils and surrender is Namaskaar. Therefore we pray same thing before and after any big rituals.

3/9

तं घे॑मि॒त्था न॑म॒स्विन॒ उप॑ स्व॒राज॑मासते ।
होत्रा॑भिर॒ग्निं मनु॑षः॒ समिं॑धते तिति॒र्वांसो॒ अति॒ स्रिधः॑॥

Translation :

नमस्विनः - To bow.

स्वराजम् - Self illuminating.

तम् - His.

घ ईम् - Yours.

इत्था - This way.

उप - Upaasana.

आसते - To do.

स्त्रिधः - For enemies.

4/9

अति तितिर्वांसः - To defeat fast.

मनुषः - Yajman.

होत्राभिः - In seven numbers.

अग्निम् - Agnidev.

समिन्धते - Illuminated on all sides.

Explanation : Yajmans bow(do Namaskaar) before self illuminating Agnidev by making the offerings of Havi.

5/9
RELIGION
Vibhu Vashisth
Vibhu Vashisth
@VIBHU_Tweet
Do you know?

The Golden Shine on the artificial jewellery of modern times is a gift by Nagarjuna.

Now,u might be wondering,who is Nagarjuna?

Nagarjuna was the name of an ancient Indian scholar&scientist whose name is associated with the fields of Alchemy,Chemistry& Metallurgy.


He conducted a number of alchemic and Metallurgical experiments directed towards transforming base elements into Gold.
According to Eduard Sachau's Alberuni's India, Nagarjuna was termed as a Metallurgist who was born 100 yrs before Alberuni's time, who was born in 973 CE.


According to some records Nagarjuna was born in 9th century CE near Somnath,Gujarat and according to some Tibetan & Chinese sources he was born in Vidarbha,Maharashtra from where he later migrated to Deccan region.


Edward Schau quotes in his book,'They have a science similar to Alchemy and Nagarjuna is famous for this science which they call as 'Rasayana'.

Nagarjuna's book 'Rasaratnakara' is one of the earliest documented texts on Alchemy,Chemistry & Metallurgy in Sanskrit.Nagarjuna successfully discovered through his experiments the alchemy of transmutation of base metals into Gold.This was not real gold but a gold like substance.
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Marc K\xf6hlbrugge
Marc Köhlbrugge
@marckohlbrugge
💬 I often get Q’s like these:

How did you get your first customers for WIP? How did you grow BetaList’s traffic? Etc.

Makers are looking to reverse-engineer success. I see it everywhere.

I don’t think it works that way and the answers to those questions are mostly useless. 💥

I have built dozens of different products over the last couple of years. The vast majority failed. 😭

Surely if I know the answers to these questions, but still fail over and over again, these answers aren’t that useful. 🤷‍♀️

So what’s a better question to ask? 🤔

99.9% of the questions I receive are about the products that did well. In a way that makes sense, because we quickly forget about those that didn’t succeed.

🧠 This is known as survivorship bias.

Focusing on what survived, while ignoring what made it survive in the first place.

The real question, what you really want to know, is this:

What makes @WIP, @BetaList, and to some extent @AllStartupJobs succeed where my countless other attempts failed?

What separates a failed product 👎 from a successful product 👍?

Honestly, I don’t know. I wish I did.

It’s like Steve Jobs said “I’ll know it when I see it.” 👀

Same is true when we make products. We don’t know upfront what will work. But once we see an inkling of a product that does have potential, it’s not that hard to spot.
STARTUPS
Shalini Singh Sengar
Shalini Singh Sengar
@Maverickmusafir
Post Independence, Army wanted to select the most experienced Indian commander as Army chief. But Nehru without consulting anyone appointed Gen Rob Lockhart, a senior British Army officer as the Commander-in-Chief (C-in-C) of the Indian Army.


Most people were shocked to know that Nehru selected a British Man after fighting for independence for over 200 years! Major Gen A A ‘Jick’ Rudra of the Indian Army was completely upset with the decision.


One day Lockhart met Nehru with a strategic plan and proposed many government directive defence policies for the country. He placed it on the table and explained the point to PM Nehru. After a while Lockhart walked out of the room and met AA Jick Rudra,+

Lockhart looked shell shocked and stunned. When asked what happened he said “The PM took one look at my paper and blew his top. Rubbish! Total rubbish! We don’t need a defence plan. Our policy is ahimsa (non-violence). We foresee no military threats. Scrap the army!”

One year after the incident the Kashmir crisis had increased and Gen Lockhart used to exchange ideas with the Gen Douglas Gracey who was commander in chief of Pakistan Army.There were many infiltrations along the border which Lockhart knew and took no action. But Lt Gen Cariappa+
HISTORY
Jaya_Upadhyaya
Jaya_Upadhyaya
@Jayalko1
SRI THIRUNARAYANA PERUMAL, MELKOTE (KAR)

Known as Dakshin Badri, Thiru Narayanapuram is one of the four famous Swayambu Kshetrams, the other three being Srirangam, Kanchipuram and Tirupati.
The presiding diety is Cheluva Narayana Swamy/ Selva Pillai/ Rama Priyan.


Once, Sri Rama gave his aradhana murthi of Sri Ranganatha, to Raja Vibhishana on his request. So he was left without a murthi for his daily pujas. Brahma is said to have provided the murti of Selva Pillai to Rama who later passed this on to his sons, Lava and Kusa.


When Kusa’s daughter married a Yadava prince, this murthi moved to the lunar dynasty from solar.

It is said that the utsav murthi got the name Selva Pillai due to Sri Ramanuja.
Once, a Sultan took away this murthi and Sri Ramanuja went in its search to the Sultan’s palace.
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