BC MARKETING
Saved by @Alex1Powell

The essence of Customer Relationship Management is to segment your customers as high value customers and low value customers, develop systems and procedures to take good care of the high value customers. 1/n

 The belief is that 20% of the customers give 80% of the business and hence need to be nurtured.

Now where have I seen this philosophy being applied?

2/n
Let me roll the years back. I lived in a rural area. My father, being the local Executive Engineer in Electricity Board, was considered to be a mini VIP and in turn a high value customer. 3/n
We had nearby a tailor, named Aruchami. This guy had a small tailoring shop with a single sewing machine. He will make personal visit to 10 or 15 important clients in the area, take measurements at our houses, collect the materials and deliver the finished dresses in person 4/n
A kind of customized personal service. Our work used to get precedence over the other relatively non affluent working class people, whom he used to run around in circles to the extend of positively discouraging them. 5/n
When asked, he will say, "they take so much of my time, are never satisfied and don't pay on time".

He had a pigeon hole shop with one machine, with a wooden stool outside for his customer to sit. 6/n
As a teenager, I spent many hours sitting there and used to see his 'not so important customers beg, cajole, abuse him almost everyday 7/n
Next in the line was our family Jeweller Chakkappan.

He Managed a core clientele list comprising of around 10 families who were totally dependent on him as a solution provider to their Gold needs.

Remember, those days it was rare for someone to do retail shopping for gold 8/n
I remember him coming to the house, setting up his workplace, melting the old gold in front of our eyes, weighing it, showing the box containing the designs, taking the order and delivering the finished ornaments after a fortnight. 9/n
He used to visit us at lease once in a fortnight, sit and talk for an hour or so, drink Ammas Filter Coffee and leave. This is irrespective whether he got an order or not. Maintaining Relationships 10/n
Highly personalized service. He didn't even have a shop till much later in his career. He was essentially a service provider, the actual work being done by goldsmiths to whom he outsourced the work.

Again, note that he was concentrating only on high value customers. 11/n
The same was true of Ramachandran mama, who ran a modest car workshop, Bhargavi - our washerwoman and Dr.Sudevan - the family doctor (though he had a roaring practice where he concentrated on the underprivileged).
There were many others. 12/n
All of them were very focused on their high value customers, ensured that they developed a personal rapport with them and the ensuing relationship was a lifelong one. 13/n
They were the first to be invited for any family function and we in turn joined them in their moments of happiness and sorrow.

The relationship was built on quality service, understanding the needs and absolute trust.

14/n
Ultimate in relationship building and customer satisfaction, wont you say.

Most of them are no more. But their spirit and philosophy has survived & has made a comeback as CRM

" plus ça change, plus c'est la même chose“(The more things change, the more they remain the same) n/n

More from Rajan Venkateswaran (സ്വാമി)

Rajan Venkateswaran (\u0d38\u0d4d\u0d35\u0d3e\u0d2e\u0d3f)
Rajan Venkateswaran (സ...
@swamy64
For decades Volkwagon Beetle pulled off the biggest marketing hoax. The car has been in existence since late 1930's when Hitler came up with the concept of People' Car. Remember that those days, the cars were like boxes, crude and no one was even thinking of aerodynamics. 1/n


Why do I call it the hoax?

Because VW somehow was able to drill into the customer that Beetle was an UGLY CAR.

In reality, it was not (I can vouch for it, because it was my first car/my sibling and still the best). 2/n

The Beetle was an aerodynamic marvel and absolutely beautiful. It is one of the reason, it is the largest selling model the world has seen, and why it was being marketed till recently, though only the jelly bean shape was common with the original Beetle. 3/n

There are many such hoaxes. VW was a pleasant hoax. There are unpleasant ones

Secularism in India is one such. Secularism means everyone has a right to practice the religion of his choice and NO State interference in Religion. 4/n

In India, Secularism has become a tool to pamper minorities and to send Hindus on a Guilt Trip.

That Western Countries are the benchmark for development and better standard of living is another hoax. 5/n
HISTORY
Rajan Venkateswaran (\u0d38\u0d4d\u0d35\u0d3e\u0d2e\u0d3f)
Rajan Venkateswaran (സ...
@swamy64
This is not an original anecdote. But is thought provoking neverthless.

A young woman went to her mother, told her about her life and how things were so hard for her. She did not know how she was going to make it and wanted to give up. 1/n


She was tired of fighting and struggling. It seemed as one problem was solved, a new one arose.

Her wise mother did not say anything but led her to the kitchen. She filled three pots with water and placed each on the stove. 2/n

And the pots were brought to boil. In the first pot she put a carrot, in the second she carefully dropped an egg, and in the last she put a spoon of ground coffee beans. She let them boil for a while, without saying a word. 3/n

After twenty minutes she turned off the burners. She stained both the pots containing carrot and egg, which she placed on separate bowls. She poured the pot that contained the coffee powder and water into a third bowl. 4/n

Turning to her daughter, she asked, ' Tell me what you see.'

'Carrots, eggs, and coffee,' she replied.

Her mother asked her to feel the carrots. She did and noted that they were soft. The mother then asked the daughter to take an egg and break its shell. 5/n
LIFE
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Rajan Venkateswaran (\u0d38\u0d4d\u0d35\u0d3e\u0d2e\u0d3f)
Rajan Venkateswaran (സ...
@swamy64
Indian Society has indeed changed a lot post 1980s.

The joint family has broken to nuclear families, whose first inclination is on self preservation, as they dont have the support offered by the joint family in the event of any difficulties. 1/n


Added to this, both the parents are working to make a good living, and they have limited the children to at best one or maximum two.

The family doesnt have time for anything other than their day to day activities and social media interactions. 2/n

They do not get involved in civic problems nor to they have active participation in nation building.

They feel their role is limited to paying taxes, even that they do grudgingly, and then question everyone without taking an iota of self responsibility. 3/n

The motto of life is to get ahead in any way, damn its impact on the society.

Hence, garbages are thrown out, plastic is used indiscriminately, bribes are paid to get things moving, waste is prevalent 4/n


and the kids are pushed to his limit so that they undercut their classmates and come ahead in the rat race. Is it any wonder that a kid, who was brought up in this environment, and who is of voting age now, gives a damn about the society and the country?. 5/n
ALL
Rajan Venkateswaran (\u0d38\u0d4d\u0d35\u0d3e\u0d2e\u0d3f)
Rajan Venkateswaran (സ...
@swamy64
Prahlada the Asura was then emperor of all the three worlds, conquered by the power of his integrity.

As it always happens, Indra becomes jealous of Prahlada’s power and feels shaky – there is the threat of losing his throne to someone like the mighty Asura. 1/n

For the throne of Indra belonged to the man who had the highest character, who performed the most difficult austerities.

Indra assumes the form of a Brahmin and goes to Prahlada and serves him as a disciple, with the desire to learn from him the secret of his success. 2/n

Prahlada tells him his success comes from his following the noble teachings of wise men. However, Indra still continues to serve Prahlada and eventually the Asura emperor, pleased with the devotion shown and the service rendered, asks his disciple to ask for a boon, 3/n

not knowing he is Indra. Initially Indra refuses politely, saying that all his desires have been fulfilled.
But when Prahlada insists, he asks: “If you are pleased with me, Emperor, please give me your character, your integrity.” 4/n

Prahlada is shaken by the request, but he grants the boon since he had offered it: after all, that is what a man of integrity does.

Indra accepts the boon and goes away.
Soon Prahlada sees a dazzlingly lustrous being emerging from his body and leaving him. 5/n
ALL
Rajan Venkateswaran (\u0d38\u0d4d\u0d35\u0d3e\u0d2e\u0d3f)
Rajan Venkateswaran (സ...
@swamy64
Anyone who has been to Kozhikkode (Calicut) know about the Prosperity of the Businesses in the Kozhikkode Angadi (Market). It is still a place buzzing with activity enjoying high level of turnover and tremendous cash flow.

There is a story behind this 1/n


Samoothiris (Zamorin) ruled Calicut from 12th to 18th Century. One of the Samoothiris Chief Minister was the legendary Mangattachan

Once the Samoothiri got a severe pain on his right shoulder, so much so that he was not able to lift his arm. 2/n

He complained to Mangattachan, who asked him to ignore/live with it, without telling the reason.

Mangattachan was forced to be away from Calicut.

Samoothiris pain increased. Many a Vaidyan (Ayurvedic Doctor) from places near & far tried to cure him but in vain 3/n

Kolathiri was a nearby Kingdom, who had a love hate relationship with Samoothiri. As a royal gesture he sent his Chief Physician to treat Samoothiri.

Kolathiri’s physician asked Samoothiri to apply a wet towel on his right shoulder continuously. 4/n

Miraculously his condition improved dramatically in a few days.
Samoothiri was delighted, showered gifts on the physician and thanked Kolathiri.

When Mangattachan came back, Samoothiri gloated and told him his pain was gone. 5/n
ALL

More from Marketing

Samantha Benc \U0001f41f
Samantha Benc 🐟...
@Nonvieta
I don’t want to put anyone on blast, but I’ve seen a few people saying, erroneously, that superhero comics sell more by the numbers, that they have the biggest sales overall and (most wrong of all) that they are the best selling comics globally. And, uh...Shounen Jump called. 📞

I’m not saying this to detract the historical and global importance of B2 comics... they were once huge. They are also old, so as far as historically, yeah they have decently big numbers. They are not doing those numbers now, or anytime in the past decade.

The best selling series, ever, by a Big 2 is Spider-man, selling 650 million since 1963. You can tally up all their series together but that’s a bit unfair so let’s stick to individuals. 650 is VERY respectable.

One Piece, Japans top selling collected manga, has sold 470 million....since 1997.

But that’s collected volumes...manga magazines are really a more equitable competitor to floppies, although not exact because, in fairness, they contain several series. That said, shounen jump has sold 7.6 billion. There are several other shounen magazines in that range.
MARKETING
Jack Butcher
Jack Butcher
@jackbutcher
Why promoting yourself/your business/your ideas feels uncomfortable:

You must repeat things that are obvious to you until they become obvious to others.

This is why most people hire marketers or outsource the amplification of their message.

The problem with that is no one is an invested as you are, and no one knows your message like you do.

And why those who break through their discomfort reach an escape velocity that eludes most.

This is a difficult and unnatural process, hence the upside on the other side.

Another way to think about it is the famous shelf analogy:

No one wants a drill they want a hole, no one wants a hole they want a shelf, no one wants a shelf they want to a place to put books to look smart, etc.

People care about the 2nd, 3rd, 4th order effects of your work.
MARKETING
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Adam Cochran
Adam Cochran
@AdamScochran
1/13

Successful enterprises do not relish in the faults of competitors.

They relish in competition.

They relish in a market with multiple use cases.

Rising tides lift all ships.

I am ashamed of the ETH community today.

2/13

We fault the close mindedness of Bitcoin maxis, but then mock any project that takes a new approach and hits a snag?

If you want to mock rip off grifter scams like Tron, that’s one thing.

3/13

If you take pride in “dunking on” legitimate projects who have differently philosophies and approaches to our industry then you are now better than the foaming-at-the-mouth BTC maxis you denounce.

4/13

Worse still you forget the faults we had along this journey. The times ETH went down, the times we had forks.

We sit high and mighty on some judgmental ivory tower, when most of you have never worked on consensus problems or chains.

5/13

I do not own any SOL, but I recognize that there is room in this industry for a range of products with different use cases and different trade-offs.

This blind cultish commitment to one implementation is childish and short-sighted.
MARKETING
\U0001f1e8\U0001f1e6 \u265e Power|Machiavellianism|NLP
🇨🇦 ♞ Power|Machiavelli...
@ApexMen_
NLP

Subliminal psychology is mental influence that passes beneath the limits of normal human perception. A subject will not notice they are being exposed to a subliminal stimulus.

a great deal of it is used by marketing and the Media

▪Thread

People who you can use subliminal psychology tactics on

-People you need a favor from e.g superiors in work
-Seduction
-Stubborn people in your life
(coworkers, roommates, partners)
-Hypnotize yourself to accomplish something

You can make life easier as you bypass the power struggles and effort it takes to get people to like you and to do what you want.

Down below are subliminal tricks you can use in your relationship

When you establish dominance and submissiveness, you end the need for fighting because one person delegates all decisions to the otherThe subliminal secret to gaining dominance is to make a power move that floods your partner’s subconscious mind with respect and awe.

The way to do this is to use leading and pacing.

Practice mirroring of eachother. Then you can start making some small movements of your own to see if your partner mirrors it back.
MARKETING
Freedom Designer
Freedom Designer
@FreedomDSGNR
20 Most Important Lesson of 2020

// A THREAD //


It was a fast and weird year.

The year of change.

My life changed a lot and I learned even more.

Here are the 20 most important lessons - which will shape the upcoming decade for me.


1. Systems Are Better Than Goals

In the past, I failed many of my goals.

This year I've realized that it could be caused by the fact that they were goals, not systems.

Thanks, @ScottAdamsSays for helping me realize this.

Short article on the topic: https://t.co/lyBqGBR0yM


2. Use Notion More

@NotionHQ is definitely the most useful tool I've discovered this year.

I use it for:

- Twitter
- Freelance CRM
- Content Creation
- Website project management

And for personal use, it's completely free.


3. Email Is Immortal

This year we saw on social sites:

- Shadow bans
- Normal bans
- Decreasing reach (e.g. during the presidential election)

That's why I believe building an independent audience e.g. email list is mandatory.

P.S. https://t.co/iuhQJIf80K
MARKETING

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\u09a8\u09bf\u09ac\u09c7\u09a6\u09bf\u09a4\u09be
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@NiveditaNarayan
Remembering the Bengali scientist Dr Subhash Mukhopadhyay- the Pioneer of IVF in India, the creator of India's first and world's second child using IVF on his birth anniversary. The Father of IVF in India who was rewarded with suicide was born on 16.01.1931in Hazaribagh.
#Thread


Dr. Subhash was the son of a doctor and studied at the National Medical College in Kolkata after completing his schooling. Fascinated by innovations in gynaecological surgery from his early days as a medical student, he completed his PhD in reproductive physiology +


from the University of Calcutta before going to the Edinburgh University in UK for a PhD in reproductive endocrinology. On his return to India in 1978, he started researching ovulation and spermatogenesis. Soon after, he teamed up with Sunit Mukherji, a cryobiologist +


and Saroj Kanti Bhattacharya, a gynaecologist, to work on a method of in-vitro fertilization for a patient (Bela Agarwal) with damaged fallopian tubes. +


Mukhopadhyay with a double PhDstarted work on IVF techniques in the mid 60s and created history by becoming the first physician in India and second in the world after British physicians Robert Edwards and Patrick Steptoe) to perform the In-vitro fertilisation. +
INDIA
Erik Torenberg
Erik Torenberg
@eriktorenberg
1/“What would need to be true for you to….X”

Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?

A thread, co-written by @deanmbrody:


2/ First, “X” could be lots of things. Examples: What would need to be true for you to

- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal

3/ Normally, we aren’t that direct. Example from startup/VC land:

Founders leave VC meetings thinking that every VC will invest, but they rarely do.

Worse over, the founders don’t know what they need to do in order to be fundable.

4/ So why should you ask the magic Q?

To get clarity.

You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.

It also holds them (mentally) accountable once the thing they need becomes true.

5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”

Multiple responses to this question are likely to deliver a positive result.
LIFE
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STEALTH JEFF
STEALTH JEFF
@drawandstrike
Ok I was wrong about theHouse. 2 years of legislative gridlock = not fun. Few bills passing.

Control of the House is useless when it comes to keeping Trump from declassifying all the SpyGate docs. Or stopping an Inspector General from releasing a report.

Trump still gets control of judicial appointments so we can expect another 100 judges over the next two years. This time there’ll be no McCain or Flake playing the Maverick role with their swing vote.

That new margin in the Senate is huge if another Supreme Court seat comes open.

So from the responses I’m getting, people seem to think if Trump declassifies the Spygate stuff now, nothing happens.

Are you under the impression federal prosecutors have to wait until CONGRESS finishes an investigation and makes criminal referrals before the DOJ can act?

There’s a federal grand jury on McCabe right now. Did Congress ever finish it’s investigation and make a referral to the DOJ against him?

No.

BUT INSPECTOR GENERAL HOROWITZ DID. On finishing his McCabe leak report.

Funny how nobody remembers that.
POLITICS
Vibhu Vashisth \U0001f1ee\U0001f1f3
Vibhu Vashisth 🇮🇳...
@VIBHU_Tweet
Did you know?

Rani Bhabani was the Queen of Natore, Bengal or 'Natorer Rani' as she was famously called. She made great contributions in Tarapith & renovated Benaras.

In Varanasi, Durga Kund Mandir was constructed by Rani Bhabani in the 18th century.


Born in Chhatimgram village, Bogra District,Her father's name was Atmaram Choudhury.Bhabani was married off to Raja Ramkanta Moitra,the then zamindar of Rajshahi.After his death, Bhabani became the zamindar, and started being referred to as Rani.She was known as Ardhabangeshwari.

A woman as a zamindar was extremely rare in those days, but Rani Bhabani managed the vast Rajshahi zamindari most efficiently and effectively for over four decades.
Maharani Bhavani was very pious in her personal life. She passed her life in a strict disciplined way.


She conducted the administrative work skillfully. As a Maharani she was an impartial judge. Rani Bhavani had a very hard time during the fag end of her life. The Zamindari (estate) incurred serious loss due to the change of the revenue policy of the company.

In spite of being the owner of a large Zamindari (estate), she had to depend on the stipend of the government in the later part of her life. The amount of this stipend gradually decreased and became Rs. 1000/- only in the end.
ALL
Vibhor Varshney
Vibhor Varshney
@nakulvibhor
On the occasion of youtube 20k and Twitter 70k members

A small tribute/gift to members

Screeners

technical screeners - intraday and positional both

before proceeding - i have helped you , can i ask you so that it can help someone else too

thank you

positional one

run - find #stock - draw chart - find levels

1- Stocks closing daily 2% up from 5 days
https://t.co/gTZrYY3Nht

2- Weekly breakout
https://t.co/1f4ahEolYB

3- Breakouts in short term
https://t.co/BI4h0CdgO2

4- Bullish from last 5

intraday screeners

5- 15 minute Stock Breakouts
https://t.co/9eAo82iuNv

6- Intraday Buying seen in the past 15 minutes
https://t.co/XqAJKhLB5G

7- Stocks trading near day's high on 5 min chart with volume BO intraday
https://t.co/flHmm6QXmo

Thank you
SCREENERS , ALL , NAKULSMIX