VW LOOKS INTO THE VALLEY OF DEATH

The disruptive threats Herbert Diess saw coming for big, incumbent automakers soon after he took over the top job at Volkswagen Group are playing out as predicted -- only faster and in more dramatic fashion

In an interview, Diess said additional cost reductions and a speedier overhaul of the German industrial giant are vital to withstand new rivals with superior financial firepower
He has been reflecting not only on trying to keep pace with Tesla but on the risk that Apple adds another mighty competitor with almost unlimited resources to the automotive arena
“Despite all efforts, we are currently in a rather more difficult situation than in 2018 when I took office," Diess said

"What really has changed -- and what I had not expected to this extent -- is the view of capital markets on our industry”
In the almost 2 1/2 years since Diess told investors VW needed to aim for valuation levels more in line with Apple, Amazon and Google to still be around for another two decades, the gap has only grown
Elon Musk has beaten him to the punch by fetching an almost $700 billion market capitalization with Tesla, making the company worth more than the next six most-valuable carmakers combined

This is more than just a matter of bragging rights
In a single week last month, Tesla and Chinese electric-vehicle makers Nio and XPeng raised $9.7 billion worth of capital by selling stock

The $5 billion that Tesla raised was equivalent to about half of VW's annual net cash flow
VW group sold 8.31 million vehicles through the end of November last year, dwarfing Tesla's full-year deliveries of almost 500,000 cars
But Tesla's ability to sustain profits for five straight quarters after years of losses ignited investor enthusiasm both about its business and those trying to replicate its success
China’s XPeng and Li Auto listed on U.S. exchanges last year along with several startups that merged with special-purpose acquisition companies, including Nikola Corp and Fisker

Some analysts are warning the trend is overdone
The combined roughly $1 trillion market cap of traditional global auto manufacturers remained largely unchanged over the past 12 months, while the value of new rivals went through the roof
“Valuations of and sentiment toward traditional vehicle manufacturers continue to be far too pessimistic," Sanford C. Bernstein analyst Arndt Ellinghorst said in a note last week
“We remain convinced that established companies with global reach, brand equity and strong balance sheets will play a dominant role in the future of mobility”
UBS Group analysts led by Patrick Hummel have made VW their top pick among European automakers, predicting that "winning EV strategies are likely to be rewarded with higher multiples”
VW Group aims to become a global EV force, with the industry's largest investment plan of almost $90 billion over five years
VW cautioned in November that ongoing fallout from COVID-19 will weigh on earnings this year but stuck to its mid-term financial targets, which include restoring net cash flow to more than 10 billion euros ($12.3 billion) as early as 2022
Delivering on these goals could go a long way to defy skeptical investors that remain unconvinced VW can become more nimble
“We haven't sufficiently proved yet that we can hold our ground in the new competitive environment -- our valuation is still located in 'old auto’” Diess said

“This leads to a grave disadvantage for us in terms of access to required resources”
Investments that VW and its peers are making in EVs, software operations, mobility platforms and self-driving technology will be enormous
Investors would face much higher dilution if the companies were to try raising funds by selling stock as Tesla has, and such a scenario is further complicated at VW by its complex shareholder structure
While profits from Porsche, Audi and its Chinese ventures have filled VW Group's coffers over the years, its high fixed costs were exposed when sales tanked during the pandemic

Earnings at several peers proved more resilient
"We must significantly improve our costs and work on efficiency, to gear the traditional auto business significantly more toward returns," Diess said
He sought to rally the troops last month by declaring VW would pit its largest factory in Wolfsburg, Germany, against Tesla’s plant still under construction near Berlin
VW also embarked on a plan to reduce material costs by -7% within two years and hammer out a deal with unions in the first quarter to lower fixed costs -5% by 2023
Diess, who ruffled feathers last year by trying to narrow the group’s focus on its main car operations, insists the company can ill-afford to waste time

"The overhaul is still progressing too slowly," he said
The former BMW executive received a fresh vote of confidence last month from VW's supervisory board to pursue his overhaul and trim costs
He warns there could be dire consequences if the company that employs 670,000 people worldwide does too little and too late to change

"Not everyone realizes the threat to our company to the same extent," Diess said

More from JPR007

More from Finance

You May Also Like

And here they are...

THE WINNERS OF THE 24 HOUR STARTUP CHALLENGE

Remember, this money is just fun. If you launched a product (or even attempted a launch) - you did something worth MUCH more than $1,000.

#24hrstartup

The winners 👇

#10

Lattes For Change - Skip a latte and save a life.

https://t.co/M75RAirZzs

@frantzfries built a platform where you can see how skipping your morning latte could do for the world.

A great product for a great cause.

Congrats Chris on winning $250!


#9

Instaland - Create amazing landing pages for your followers.

https://t.co/5KkveJTAsy

A team project! @bpmct and @BaileyPumfleet built a tool for social media influencers to create simple "swipe up" landing pages for followers.

Really impressive for 24 hours. Congrats!


#8

SayHenlo - Chat without distractions

https://t.co/og0B7gmkW6

Built by @DaltonEdwards, it's a platform for combatting conversation overload. This product was also coded exclusively from an iPad 😲

Dalton is a beast. I'm so excited he placed in the top 10.


#7

CoderStory - Learn to code from developers across the globe!

https://t.co/86Ay6nF4AY

Built by @jesswallaceuk, the project is focused on highlighting the experience of developers and people learning to code.

I wish this existed when I learned to code! Congrats on $250!!
हिमालय पर्वत की एक बड़ी पवित्र गुफा थी।उस गुफा के निकट ही गंगा जी बहती थी।एक बार देवर्षि नारद विचरण करते हुए वहां आ पहुंचे।वह परम पवित्र गुफा नारद जी को अत्यंत सुहावनी लगी।वहां का मनोरम प्राकृतिक दृश्य,पर्वत,नदी और वन देख उनके हृदय में श्रीहरि विष्णु की भक्ति अत्यंत बलवती हो उठी।


और देवर्षि नारद वहीं बैठकर तपस्या में लीन हो गए।इन्द्र नारद की तपस्या से घबरा गए।उन्हें हमेशा की तरह अपना सिंहासन व स्वर्ग खोने का डर सताने लगा।इसलिए इन्द्र ने नारद की तपस्या भंग करने के लिए कामदेव को उनके पास भेज दिया।वहां पहुंच कामदेव ने अपनी माया से वसंतऋतु को उत्पन्न कर दिया।


पेड़ और पौधों पर रंग बिरंगे फूल खिल गए और कोयलें कूकने लगी,पक्षी चहकने लगे।शीतल,मंद,सुगंधित और सुहावनी हवा चलने लगी।रंभा आदि अप्सराएं नाचने लगीं ।किन्तु कामदेव की किसी भी माया का नारद पे कोई प्रभाव नहीं पड़ा।तब कामदेव को डर सताने लगा कि कहीं नारद क्रोध में आकर मुझे श्राप न देदें।

जैसे ही नारद ने अपनी आंखें खोली, उसी क्षण कामदेव ने उनसे क्षमा मांगी।नारद मुनि को तनिक भी क्रोध नहीं आया और उन्होने शीघ्र ही कामदेव को क्षमा कर दिया।कामदेव प्रसन्न होकर वहां से चले गए।कामदेव के चले जाने पर देवर्षि के मन में अहंकार आ गया कि मैने कामदेव को हरा दिया।

नारद फिर कैलाश जा पहुंचे और शिवजी को अपनी विजयगाथा सुनाई।शिव समझ गए कि नारद अहंकारी हो गए हैं और अगर ये बात विष्णु जी जान गए तो नारद के लिए अच्छा नहीं होगा।ये सोचकर शिवजी ने नारद को भगवन विष्णु को ये बात बताने के लीए मना किया। परंतु नारद जी को ये बात उचित नहीं लगी।