They need repeat custom.
The payments wars in Japan are heating up and one of the battlegrounds is convenience store coffee.
“Coffee? What does that have to do with payments?” I’m glad you asked.
They need repeat custom.
The price point is $1 to about $2.
But the coffee is not very defensible
Enter payment apps.
And since booze and tobacco can’t meaningfully be used...
Family Mart has a closed loop store value app called Family Pay. It is a barcode based payment and does basically what you expect it to.
It is also a coupon platform, and will sell you an anywhere-in-chain “11 drinks for price of 10.”
App tracks progress. 6 more to go!
(I cropped the screen to avoid giving you a barcode that would let anyone snatch my coffee.)
Automating all of this and having funds flow go Corp -> franchisee not F>C>F ameliorated problem.
More from Patrick McKenzie
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Thread: P&F Super Pattern
An effective price pattern defined using properties of P&F charts.
#Superpattern #Pointandfigure #Definedge
Point & Figure is an oldest charting method where price is plotted vertically, and the chart moves only when price moves. It is a different way of looking at the price, the objective box-value and reversal value offers advantage of identifying objective price patterns.
When price is moving up, it is plotted in a column of 'X'. When it is going down, it is plotted in a column of ‘O’. Normally, three-box reversal criteria is used to define the trend & reversal. Unlike a bar or candle, the P&F column can have multiple sessions in it.
Link to know more about the subject:
https://t.co/2xtLAVPBvm
See below chart. Price is in a strong uptrend, P&F chart would produce a long of column of 'X' with more number of boxes in it.
If such a trend is followed by some time bars without meaningful price correct, P&F chart would not move, and it will remain in column of 'X' in such a scenario.
An effective price pattern defined using properties of P&F charts.
#Superpattern #Pointandfigure #Definedge
Point & Figure is an oldest charting method where price is plotted vertically, and the chart moves only when price moves. It is a different way of looking at the price, the objective box-value and reversal value offers advantage of identifying objective price patterns.
When price is moving up, it is plotted in a column of 'X'. When it is going down, it is plotted in a column of ‘O’. Normally, three-box reversal criteria is used to define the trend & reversal. Unlike a bar or candle, the P&F column can have multiple sessions in it.
Link to know more about the subject:
https://t.co/2xtLAVPBvm
See below chart. Price is in a strong uptrend, P&F chart would produce a long of column of 'X' with more number of boxes in it.
If such a trend is followed by some time bars without meaningful price correct, P&F chart would not move, and it will remain in column of 'X' in such a scenario.