BC STARTUPS
Saved by @zmbnski

A lot of bootstrappers think they have a marketing problem:

"I need to get better at marketing."

But, it's more likely that you have a product problem:

"Do customers really want this? Do they care enough about this to switch to a new solution?"

 ☝️ this is why most of my book, @marketingdevs, is about:

1. Choosing the right market
2. Building something they want

"If your product is remarkable, getting noticed is a lot easier." – @peldi
I was reminded of this concept again this morning while reading @pjrvs' book (Company of One):

"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."
To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.
The number of sales your product receives is a multiple of these two variables:

1. How big is the target market?
2. How desirable is the outcome you're offering them?
In order to succeed you'll need to execute these steps well:

1. Pick a good market
2. Discover what they desire
3. Build something that gives them the outcomes they want
4. Do it better than the competition 😉
How do you do all this?

"You cannot know what your audience actually wants until you engage with them." – Seth Godin

Hang out with people in their world. Interact with them in the Commons.
And, YES! "Tell people about it" is a crucial step.

https://t.co/CWbJ7vGVmZ
What makes a good market?

In my book, I recommend that you look for three attributes:

1. Purchasing power
2. Purchasing desire
3. Critical mass

https://t.co/N0B8rEkV01
The marketing potential of your product is determined early on:

1. The market you choose (how cheap/easy are they to reach? do they pay for things?)

2. The customer desire you choose to tackle (how strong is it?)

3. The product you choose to build (does it satisfy the desire?)
Related:

https://t.co/Thg55fGMh7

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Pat Walls
Pat Walls
@thepatwalls
Last month, 250k people visited https://t.co/nkcmLxbhzC, mostly from Google search.

Here are some things I've learned about SEO:

1. Second-and-third-order consequences

SEO is a "mind game" of second-and-third-order consequences. The work you do today will not yield results immediately.

Write an article, publish it, and then get no results. This makes you think you "did it wrong". Most people quit here.

Just go in with the expectation that you won't see results for six months after publish.

Instead of getting discouraged, just write more and publish more. By the time you published your 20th article, you might start finally seeing the results of your first.

2. SEO industry is mostly BS

Try to avoid SEO experts and industry nonsense, they are mostly distractions.

*Examples of distractions*: Google algorithm updates, schema markup, page speed, meta tags.

Do you think you’re smarter than Google’s algorithm? Maybe today, definitely not tomorrow.

Write and publish compelling content that answers the searcher’s query. That’s it!

@Moz:
SEO , STARTUPS
Lenny Rachitsky
Lenny Rachitsky
@lennysan
Matt Mochary has been CEO coach to @naval, the founders of OpenAI, Notion, Rippling, Robinhood, Coinbase, Reddit, Plaid, Flexport, Opendoor, partners at Sequoia, YC, Benchmark, and many others.

He also open-sourced his entire curriculum, templates and all. Here's a link 👇


The Mochary Method Curriculum ➔ https://t.co/A8J51IzYhz

My recent conversation with @mattmochary where we talk about fear, anger, innovation, how to lay people off well, and his coaching practice ➔

Also in podcast form ➔

For more from Matt, buy this book
STARTUPS
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Corey Haines \U0001f4a1
Corey Haines 💡...
@coreyhainesco
There are some amazing founders and indie hackers that have made 🤯-worthy progress this last year.

The stuff you can do in a year is seriously astounding 👇

👉 @TransistorFM reaching $22k MRR in one year: https://t.co/BuKmXEeEtH

I was one of their first customers and the progress @mijustin and @jonbuda have made working mostly part-time has been crazy.

Now both are full-time. Follow them on @buildyoursaas

👉 @talk2oneup reaching $10k MRR in one year: https://t.co/SOoGkKA19r

@daviswbaer joined as a co-founder and through many different marketing tactics, pricing changes, and product updates, they've managed to carve out a niche market in a really competitive industry.

👉 @hostifi_net $9k MRR in one year: https://t.co/TknroGZWoK

After getting fired from his full-time job, @_rchase_ embarked on a year focused on building products to replace his salary in a year.

The dude seriously SHIPS and even took investment from @earnestcapital


👉 @ClosetTools $11k MRR WHILE WORKING FULL-TIME AND WITH A FAMILY: https://t.co/pKQ7pFvpZY

With a strong product, continuous improvement, and SEO, @unindie has really been inspirational.

There are no excuses.
STARTUPS
Jon Yongfook
Jon Yongfook
@yongfook
Something that doesn’t get talked about enough is how much money do you need to become an Indiehacker?

Well here’s what my own finances looked like when I went all-in…

A thread 1/n

2/n

Kudos to @jrleonr for sharing a vulnerable post on IH.

Personally I don’t think $12,000 is enough financial cushion to go all-in, start an idea from scratch and get to ramen-profitability. It’s just too short of a

3/n

Here’s how much money I saved up over years of corporate work in order to take the plunge and go indie: $200,000

For context, I’m 40, single and had worked my way into quite senior positions by the tail end of my employment.

4/n

$200,000 was enough cushion for me to work on my own projects for years without drastically changing my lifestyle too much. In retrospect, I think I gave myself too much of a cushion. I basically played around for a year before getting really serious...

5/n

...but on the other hand, trying to stretch too small amount a money to the point where it drastically downgrades your lifestyle, affects the people you love and creates a constant atmosphere of anxiety is also counter-productive.
STARTUPS
Paul Graham
Paul Graham
@paulg
A potential danger to America I didn't consider till now. The Bay Area seems to be less attractive to founders. What if this makes America as a country less attractive to immigrant founders? What if instead of going to another US city, they don't go to the US at all?

I know founders don't feel the same need to move to the US that they used to. The question is how much of this is due to the change in their opinion of the Bay Area specifically, rather than e.g. greater optimism about remote work, or decreased interest in the US overall.
STARTUPS

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Charlie Hebdo doesn’t come up as a cautionary tale now but rather 'why cant we be like that'?
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The other strange thing that has started happening is pictures of Ram appearing sans Sita. “Jai Siya Ram” has become “Jai Shri Ram”. Some people disingenuously explain it as being the same thing - because Shri is a name of Lakshmi. Not really. Siya is an apbhransh of Sita. 4


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If nifty is breaking DC high, can take bullish view.
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These setups I found from the following 4 accounts:

1. @Pathik_Trader
2. @sourabhsiso19
3. @ITRADE191
4. @DillikiBiili

Share for the benefit of everyone.

Here are the setups from @Pathik_Trader Sir first.

1. Open Drive (Intraday Setup explained)


Bactesting results of Open Drive


2. Two Price Action setups to get good long side trade for intraday.

1. PDC Acts as Support
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Example of PDC/PDH Setup given
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Shaun Russell
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"I really want to break into Product Management"

make products.

"If only someone would tell me how I can get a startup to notice me."

Make Products.

"I guess it's impossible and I'll never break into the industry."

MAKE PRODUCTS.

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Jaya_Upadhyaya
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MEENAKSHI AMMAN, MADURAI (TN)
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@GunduHuDuGa


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