1. Choosing the right market
2. Building something they want
"If your product is remarkable, getting noticed is a lot easier." – @peldi
A lot of bootstrappers think they have a marketing problem:
"I need to get better at marketing."
But, it's more likely that you have a product problem:
"Do customers really want this? Do they care enough about this to switch to a new solution?"
1. Choosing the right market
2. Building something they want
"If your product is remarkable, getting noticed is a lot easier." – @peldi
"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."
1. How big is the target market?
2. How desirable is the outcome you're offering them?
1. Pick a good market
2. Discover what they desire
3. Build something that gives them the outcomes they want
4. Do it better than the competition 😉
"You cannot know what your audience actually wants until you engage with them." – Seth Godin
Hang out with people in their world. Interact with them in the Commons.
https://t.co/CWbJ7vGVmZ
Might be good to do some marketing at some point too :)
— Ruben Gamez (@earthlingworks) February 17, 2019
In my book, I recommend that you look for three attributes:
1. Purchasing power
2. Purchasing desire
3. Critical mass
https://t.co/N0B8rEkV01
1. The market you choose (how cheap/easy are they to reach? do they pay for things?)
2. The customer desire you choose to tackle (how strong is it?)
3. The product you choose to build (does it satisfy the desire?)
https://t.co/Thg55fGMh7
It's ALWAYS the product. How many AMAZING products didn't get great marketing?
— noah kagan (@noahkagan) February 18, 2019
More from Startups
The Beatles wrote “Yesterday” in less than a minute.
Led Zeppelin wrote “Rock And Roll” in 30 minutes.
The White Stripes, “Seven Nation Army”, 10 min during a soundcheck.
The Rolling Stones, “I Can’t Get No Satisfaction”, 40min.
Making a startup in 24 hours is perfectly fine.
I worked on my first startup for 2.5years. It was an events app. Sunk in cost and expectations were so high, that I had to close it, despite getting consistent revenue.
In comparison, I wrote @CryptoJobsList in 2 days. And it's way more meaningful than what I've been doing in my events startup for 2.5 years.
When I let go of my engineering ego and let go of expectations that I need to raise capital and hustle for 4+ years — I started lauching fast and interating fast without any expectations — then I started coming up with something truly meaningful and useful ✨
12 startups in 12 months by @levelsio
24 hour startup by @thepatwalls
— are great challenges that make you focus on the end product value, iterate fast and see what sticks and ruthlessly kill what does not work.
Led Zeppelin wrote “Rock And Roll” in 30 minutes.
The White Stripes, “Seven Nation Army”, 10 min during a soundcheck.
The Rolling Stones, “I Can’t Get No Satisfaction”, 40min.
Making a startup in 24 hours is perfectly fine.
I really think this idea of starting a starup in 24 hours is bad idea. Gives people thinking that you can do something meaningful in short period of time. https://t.co/l3x2ov33Qn
— Myk Pono \U0001f60e (@myxys) November 10, 2018
I worked on my first startup for 2.5years. It was an events app. Sunk in cost and expectations were so high, that I had to close it, despite getting consistent revenue.
In comparison, I wrote @CryptoJobsList in 2 days. And it's way more meaningful than what I've been doing in my events startup for 2.5 years.
When I let go of my engineering ego and let go of expectations that I need to raise capital and hustle for 4+ years — I started lauching fast and interating fast without any expectations — then I started coming up with something truly meaningful and useful ✨
12 startups in 12 months by @levelsio
24 hour startup by @thepatwalls
— are great challenges that make you focus on the end product value, iterate fast and see what sticks and ruthlessly kill what does not work.
