Use the ideas in this thread as a "grab a bag" of email ideas.
Bookmark it and come back to it for inspiration if you're ever stuck for campaign or email ideas.
ЁЯЪиRevealingЁЯЪи
Every Email Template and Campaign You Will Ever Need
From an email marketer who has generated over $50 Million dollars in sales for multiple 6 to 9 figure e-commerce brands.
Bookmark this ЁЯТ░ЁЯТ░ЁЯТ░ Thread
Use the ideas in this thread as a "grab a bag" of email ideas.
Bookmark it and come back to it for inspiration if you're ever stuck for campaign or email ideas.
These threads take time to put together and the info I'm about to give for FREE can potentially make you millions of dollars (as they have for my clients)
All I ask is that you retweet тШЭ tweet above to share the knowledge.
Let's get right into this...
Purpose: To promote a new product
Note how simple but effective the creative is for this
Purpose: To relate your product to a current holiday
Pro tip: New Years are always a good time to promote as everyone is feeling positive and in buying mode
Purpose: To share valuable content with your followers.
It's important that you email value to your readers otherwise you'll burn out your list.
This is a good example of an email that drives traffic to a blog
Purpose: To get some sales
Like I said above you don't want to ONLY run sales so make sure you mix it up
Purpose: to leverage the attention of current events and use it to promote your product
This email was used by @TheChivery to promote a product during the Superbowl and sent shortly after the Chief's won the superbowl.
Purpose: To use the social proof of being aligned with a celebrity/partner and boost your brand
Not everyone will have the budget to partner up with Ariana Grande but partnerships like these are incredible social proof
Purpose: To run a giveaway either solo or partnering with another brand
These can be hit and miss depending on which brand you partner with so choose wisely.
If they work, you will get a lot of new customers
Purpose: To package up your product into bundles
These are a fantastic way to increase your AOV (average order value)
Purpose: To position your product as the perfect gift
You can use this on any date where gifts are common like mother's day, birthdays, father's day etc
Purpose: To tell the reader the best case studies and testimonials to use as social proof.
Social proof is one of the most powerful ways to sell. It's also very ethical (just don't fudge them!)
Purpose: To leverage existing pop culture and tie it to your product. This can be anything from popular Netflix shows to trending topics.
If you want a good example of this, check out what @TheChivery is doing
Purpose: Use this email to inform customers about new products you're working on.
Focus on building a relationship by keeping them up to date on what your brand is working on
Purpose: To deepen your relationship with your audience by talking about common villains
Eg if you are a vegan brand, then red meat might be your "common villain"
Purpose: To educate and entertain your audience
Remember what I said before about not burning your list with sale after sale.
Listicles like "10 ways to x" are a great way to increase your engagement and improve open rates
Purpose: If you're really struggling for ideas, this one works every time.
What you do is find a powerful quote/lesson from a guru/expert/influencer in your niche and use it to relate back to your product.
Purpose: To send a regular newsletter to your list.
This one is more for personal brands but it's an effective way to give value to your customers.
Eg David Perell does it with Friday Finds.
Purpose: Deliver straight value to your list by giving them practical and useful tips
Eg Does your brand sell fashion products for women? You could write a blog about how to dress for the next season
Purpose : To break a common myth in your niche and build authority.
This is particularly useful for health related brands.
Every niche has common myths you can break.
Eg for health, a myth might be eating more eggs are bad for you
Purpose: To answer all the FAQs customers send you
Make a list of all the FAQs and turn them into an email. So easy!
Purpose: Similar to the testimonial except your best quote from existing customers and use it as a subject line
This one always works wonders if the quote is good
Congrats on reading 'til the end!
But as we both know, reading isn't enough.
So I want you to do 2 things
1. Use these campaigns to go make some money!
2. Follow me (@ecomchasedimond) to get more Ecom Email Marketing Gems like this.
Like 96 of these?
With even more email examples + details than are included above.
Get the campaign planner I used to make over $50 million for my email marketing clients:
https://t.co/GQXybOriiK
More from Chase Dimond | Email Marketing Nerd ЁЯУз
I've seen & written tens of thousands of emails in my life,
And generated $50M+ for my clients through email marketing.
Here are 6 Commandments of Email that should never be brokenЁЯСЗ
#1. Get attention in the subject line
Consumers get more emails than ever before.
You're not just competing with other brands...
...you're competing with other brands AND their personal emails.
(not only that, but other online forms of communication like social media)
So if you're not grabbing attention with your subject line?
Your emails are more likely to be lost in the inbox.
Check out this thread for tips on subject
#2. Use intrigue in the preview text
The preview text is almost as important as your subject line.
If your subject line captures your subscribers attention?
The preview text should then sell the click.
Use your preview text to tease the content/value of inside the email body.
#3. Focus on one idea only
Copywriting 101:
Focus on ONE big idea.
Especially with email, you don't have space to say 10 different things...
Your message will turn out weak.
Instead,
Make your email all about one idea only - and nothing else.
And generated $50M+ for my clients through email marketing.
Here are 6 Commandments of Email that should never be brokenЁЯСЗ
#1. Get attention in the subject line
Consumers get more emails than ever before.
You're not just competing with other brands...
...you're competing with other brands AND their personal emails.
(not only that, but other online forms of communication like social media)
So if you're not grabbing attention with your subject line?
Your emails are more likely to be lost in the inbox.
Check out this thread for tips on subject
An okay email with a great subject line will outperform a great email with an okay subject line,
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) June 11, 2021
Every time.
Here\u2019s a list on 7 subject lines that just work
Quick thread: pic.twitter.com/Tq3Ycc7K3D
#2. Use intrigue in the preview text
The preview text is almost as important as your subject line.
If your subject line captures your subscribers attention?
The preview text should then sell the click.
Use your preview text to tease the content/value of inside the email body.
#3. Focus on one idea only
Copywriting 101:
Focus on ONE big idea.
Especially with email, you don't have space to say 10 different things...
Your message will turn out weak.
Instead,
Make your email all about one idea only - and nothing else.
