People are more likely to buy a product or service if they know other people have already bought it.
How to use it:
Gather testimonials, case studies, shout-outs, and reviews.
Then include those in your emails, website, and social accounts.
Example:
Here are 10 psychology principles that will make you a better marketer.
From a $100MM marketer.
More from Chase Dimond | Email Marketing Nerd 📧
FACT:
You are missing out on revenue every time you send an email.
There are common mistakes I see 99% of businesses making with their email marketing,
& today I want to address them.
Here are 7 common email mistakes you can fix TODAY to make more $$$👇
// THREAD //
#1 Poor segmentation
Segmentation is one of the most important aspects of email marketing,
Especially for eCommerce.
Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.
Here's an intro to segmentation
#2 Poor subject lines
Subject lines get your emails opened.
There's a lot to this that I can't fit here,
But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉https://t.co/kBQoyzcFry
Check this out also
#3 Too wordy
In emails,
You never want to be too wordy or longer than necessary.
Keep your copy as brief as it can possibly be.
Your customers are busy - provide all the info you need to sell the click, and nothing more.
And this also leads to the next common email mistake..
#4 Selling the product, not the click
Don't sell the product in your emails - your product or sales pages do that.
The goal of emails?
To sell the click.
This means inspiring curiosity to get prospects to click-thru.
Stop writing entire sales pages in your emails.
You are missing out on revenue every time you send an email.
There are common mistakes I see 99% of businesses making with their email marketing,
& today I want to address them.
Here are 7 common email mistakes you can fix TODAY to make more $$$👇
// THREAD //
#1 Poor segmentation
Segmentation is one of the most important aspects of email marketing,
Especially for eCommerce.
Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.
Here's an intro to segmentation
**Intro To Segmentation 101**
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) June 23, 2021
Segmenting your list is key.
It improves engagement, open rates, and sales\u2026
...but you need to know what segments to set up.
(otherwise it's pointless)
Here are 5 segments that are 100% essential \U0001f447
// THREAD //
#2 Poor subject lines
Subject lines get your emails opened.
There's a lot to this that I can't fit here,
But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉https://t.co/kBQoyzcFry
Check this out also
#3 Too wordy
In emails,
You never want to be too wordy or longer than necessary.
Keep your copy as brief as it can possibly be.
Your customers are busy - provide all the info you need to sell the click, and nothing more.
And this also leads to the next common email mistake..
#4 Selling the product, not the click
Don't sell the product in your emails - your product or sales pages do that.
The goal of emails?
To sell the click.
This means inspiring curiosity to get prospects to click-thru.
Stop writing entire sales pages in your emails.
More from Book
It has been exactly 3 years to "how fund managers .." was released. The book took a lot of time to write. Here is a short thread about how it happened ..
2/n the idea came from @kan_writersside who got me in touch with Dibakar Ghosh at @Rupa_Books .. we discussed the idea that it has been 2 decades to the fund management industry and it deserves a book. A lot was written about about Bharat Shah, Prashant Jain and S.Arora..
3/n but there was not much information about investment philosophies and the overall environment of the mid 90s and later on. Kanishk and Dibakar wanted a broader book for everyone and not just the stock market reader. We went to work
4/n we decided to write about the dotcom boom and bust where it all started. The start fund managers came from there. In Feb 2000 IT index had a pe multiple of 420 and the market cap of the sector was 34% of the market. Banks were 5% and some analysts were still bullish
5/n prashant Jain was one of the few fund managers who was out of the sector in November itself and was quietly watching the index go up. There were others but the legend of Jain was at the top of the mind because it is believed he refused to meet the CFO of a big IT company ..
Bharat shah's Word of wisdom
— Investment Books (@InvestmentBook1) December 5, 2020
-Thumb rule to create Value Investing
Image Courtesy : @ms89_meet
How Fund Managers are Making You Rich: Discover Ways to Tame the Bear and Ride the Bull by @lonelycrowd https://t.co/hKirKY0BtC pic.twitter.com/mbh2gm3Iuo
2/n the idea came from @kan_writersside who got me in touch with Dibakar Ghosh at @Rupa_Books .. we discussed the idea that it has been 2 decades to the fund management industry and it deserves a book. A lot was written about about Bharat Shah, Prashant Jain and S.Arora..
3/n but there was not much information about investment philosophies and the overall environment of the mid 90s and later on. Kanishk and Dibakar wanted a broader book for everyone and not just the stock market reader. We went to work
4/n we decided to write about the dotcom boom and bust where it all started. The start fund managers came from there. In Feb 2000 IT index had a pe multiple of 420 and the market cap of the sector was 34% of the market. Banks were 5% and some analysts were still bullish
5/n prashant Jain was one of the few fund managers who was out of the sector in November itself and was quietly watching the index go up. There were others but the legend of Jain was at the top of the mind because it is believed he refused to meet the CFO of a big IT company ..
