Here are 10 psychology principles that will make you a better marketer.

From a $100MM marketer.

The 20 Commandments of Email.

Lessons from making over $50 Million for clients and building a 7-figure email marketing agency from scratch.

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1) Treat your subs with respect

People didn't sub to your list to be spammed.

People subbed to your list because you have something to offer and they're interested in you.

Keep it that way.

2) Test Everything

-Subject lines
-Email length
-Sending times
-Copy
-Angle
-Preview text

"Never stop testing and your advertising will never stop improving."

-David Ogilvy

3) Have Systems

-Welcome flows
-Purchase flows
-Abandonment flows

These will keep earning money forever.

You need sleep.

Systems don't.

4) Leverage List Segmentation

Never blast your whole list.

That's just asking to land in the Spam folder.

Focus on people who actually open your emails and click on your links.

An engaged list > A huge list.

How to write subject lines that get 20% to 30%+ open rates

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The more opens your emails get, the more sales you make.

A great subject line can make the difference between $10,000's (or more).

Here are 7 types of high-performing subject lines (with examples + tips):

Subject Line #1 - List

People love lists.

(want proof? Publications like BuzzFeed made billions solely off lists...)

Examples:

"3 of our biggest best-sellers"

"The 7 most shocking marketing mistakes you might be making"

"6 Actionable Tips To Improve Your Email Marketing"

Subject Line #2 - Urgency

Urgency is a fundamental of direct response advertising

Deadlines & Time Restraints are great ways to get email opens + make sales

Examples:

"Last Chance to Get 20% Off Storewide!"

"Buy One Get One Free Sale! (4 Hours Left)"

Subject Line #3 - Mystery

Curiosity is a very strong desire to play with for great subject lines

Subject lines that NEED to be opened to answer a question in the prospects mind = $$$

Examples:

"We've got something for you..."

"Hey, Chase! We have a special offer for you"

Subject Line #4 - Question

Questions are another great way to pique curiosity + get the click

These subject lines create an open loop in your prospects mind + gain attention

Examples:

"What's next for Facebook Ads in 2021?"

"How safe is your retirement fund?"

How to make 30% more revenue without dropping a single penny on paid ads

From an email marketer who has generated over $50 Million dollars in sales for dozens of 6 to 9 figure Ecommerce brands.

Bookmark this 💰💰💰 Thread

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The fastest way to grow revenue for your brand WITHOUT paid ads is to set up a welcome flow for non-buyers.

Avg industry open rate: 26.5%
Our client avg: 50%+

I'm going to lay out the exact blueprint we use to consistently help our clients outperform industry averages.

👇👇

Quick PSA:

These threads take time to put together & the info I'm about to give for FREE can potentially make you millions of dollars (as they have for my clients)

All I ask is that you retweet☝the main tweet above to share the knowledge.

Thank you 🙏

Now let's get started..

Before I dive into the specific in and outs of how to set up your welcome series

You need to set up subscription forms on your website so you can capture emails

3 types of forms:
> Pop ups
> Fly outs
> Embedded forms

👇👇

📊Email popups conversion rates:

> Brands average 2% to 4% before working with us
> Most clients are seeing 6% to 8% on avg after working with us
> Some of our best-performing clients are seeing 11% to 13% conversion rates after working with us

Email marketing is a high-income skill.

You can work freelance, in-house, or use it to grow your own business.

Learn email marketing & clients will pay you $2-5k+/month... writing 3-5 emails a week.

Here's how to start your career as an email marketer 👇

(5 Steps)

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1 Find a niche

This is the 1st step:

Finding a market to write for.

It's hard to get work as a general 'email marketer'...

...but an eComm email marketer?

Or a health email marketer?

Or - even better - a health email marketer for eComm stores?

Getting work becomes easier.

The more niche you go, the better off you'll be (especially as a beginner).

How do you choose a niche?

Ask yourself:

>What do I have experience in?
>What am I interested in?
>What niches need copywriters badly?
>Which niches can I make the most money in?

Choose wisely!

#2 Learn copywriting

You will need to learn copywriting.

(at least, very basic copy skills)

Here's what you can do:

(this is a very basic outline of how to learn copy)

1) Read copy books
2) Watch YouTube videos about copywriting
3) Listen to copy podcasts
4) Study winning ads
5) Handcopy classic sales letters (Optional)
6) Practice writing your own copy

Immerse yourself in the world of advertising.

As 2020 is coming to an end, you can either read a dozen Quilette articles or letters in The Times - or even throw in a PragerU video for good measure - insisting the British Empire was 'Overwhelmingly a force for good' and that 'wokery' is erasing history...

Or you can avail yourself of the critical and deeply researched work of actual scholars. Here are my recommendations for Christmas gifts this year - for anyone seriously interested in the history of the British Empire and its legacies:

@PriyaSatia 'Time's Monster'

-@profdanhicks 'The Brutish Museum'

-@PriyamvadaGopal 'Insurgent Empire'

-@DalrympleWill 'The Anarchy'

I see that there is a lot of chat about ancestry and indigeneity, two complex and profoundly misunderstood concepts. Here’s a thread 1/N - I have written about these ideas extensively, in two books;

Ancestry rapidly becomes a matted web rather than a tree. Claims of ancestral purity are absurd. We are descended from multitudes, and don’t bear DNA from actual ancestors after very few generations. (fig. from @Graham_Coop

With both ancestry and indigeneity, the pertinent question is ‘when?’ If you claim ancestry from a certain group of people, then you are timestamping when you consider these ancestors to be important (to you). 3/N

Similarly, with claims of indigeneity, there is no agreed time when this kicks in.

There are a few places that have been populated by human in recent history, and so logical claims of an indigenous people make more sense, e.g. the Māori of New Zealand were the first humans to live on Aotearoa from the 12th C.

दोन वर्षांपूर्वी जेव्हा मी ‘लीन इन’ हे पुस्तक वाचले होते तेव्हा मला कधीच वाटले नव्हते की ह्या पुस्तकाचा माझ्यावर कायमचा परिणाम होईल.
“खरोखर समान जग असे आहे की जेथे महिलांनी आपले अर्धे देश आणि कंपन्या आणि पुरुषांनी अर्धी घरं चालवतील. “
- शेरिल सँडबर्ग.

अध्याय वाचताना मला जाणवलं की प्रत्येक महिला जिला तिच्या आवडीनिवडींशी कोणतीही तडजोड न करता स्वत: चे करियर बनवायचे आहे, तिच्यासाठी हा manifesto आहे. या वास्तववादी पुस्तकाची लेखिका शेरिल सँडबर्ग आहे. प्रामाणिक बोलं तर मी त्यावेळी तिचं नाव कधीच ऐकले नव्हते.

काही खुलासे करणारे तथ्य शोधल्यानंतर मी तिच्या संदर्भात अधिक माहितीसाठी थोडा इंटरनेट सर्फ केलं. हार्वर्डमधून इकॉनॉमिक्सची पदवी घेतली व पदवी पूर्ण झाल्यावर तिला कॉलेजमध्ये वुमन इन इकॉनॉमिक्स नावाची एक संस्था स्थापित केली. एका वर्षासाठी वर्ल्ड बँकेत काम केले आणि कुष्ठरोगास आळा

घालण्याच्या एका कार्यक्रमाअंतर्गत त्यांनी भारतातही प्रवास केला. नंतर हार्वर्ड येथे एमबीए केले आणि वर्षभर मॅककिन्से आणि कंपनीबरोबर काम केले. माझ्यासारख्या भारतीय महिलेसाठी, तिने आपल्या पुस्तकात लिहून दिलेल्या कामाच्या ठिकाणी महिलांच्या वागणुकीच्या साध्या साध्या निरीक्षणाद्वारे

निश्चितच एक आदर्श म्हणून काम केले. मला वैयक्तिकरित्या कळले की पुस्तकात नोंदवलेल्या बर्‍याच अज्ञात, नकळत वर्तन तथ्य सत्य आहेत. त्यापैकी काहींचा समावेश आहे की महिला ज्या प्रकल्पात काम करतात त्या कोणत्याही प्रकल्पात पुढाकार अर्थात initiative घेत नाहीत,