Here are 10 psychology principles that will make you a better marketer.

From a $100MM marketer.

How to write subject lines that get 20% to 30%+ open rates

// THREAD //

The more opens your emails get, the more sales you make.

A great subject line can make the difference between $10,000's (or more).

Here are 7 types of high-performing subject lines (with examples + tips):

Subject Line #1 - List

People love lists.

(want proof? Publications like BuzzFeed made billions solely off lists...)

Examples:

"3 of our biggest best-sellers"

"The 7 most shocking marketing mistakes you might be making"

"6 Actionable Tips To Improve Your Email Marketing"

Subject Line #2 - Urgency

Urgency is a fundamental of direct response advertising

Deadlines & Time Restraints are great ways to get email opens + make sales

Examples:

"Last Chance to Get 20% Off Storewide!"

"Buy One Get One Free Sale! (4 Hours Left)"

Subject Line #3 - Mystery

Curiosity is a very strong desire to play with for great subject lines

Subject lines that NEED to be opened to answer a question in the prospects mind = $$$

Examples:

"We've got something for you..."

"Hey, Chase! We have a special offer for you"

Subject Line #4 - Question

Questions are another great way to pique curiosity + get the click

These subject lines create an open loop in your prospects mind + gain attention

Examples:

"What's next for Facebook Ads in 2021?"

"How safe is your retirement fund?"

The 20 Commandments of Email.

Lessons from making over $50 Million for clients and building a 7-figure email marketing agency from scratch.

//THREAD//

1) Treat your subs with respect

People didn't sub to your list to be spammed.

People subbed to your list because you have something to offer and they're interested in you.

Keep it that way.

2) Test Everything

-Subject lines
-Email length
-Sending times
-Copy
-Angle
-Preview text

"Never stop testing and your advertising will never stop improving."

-David Ogilvy

3) Have Systems

-Welcome flows
-Purchase flows
-Abandonment flows

These will keep earning money forever.

You need sleep.

Systems don't.

4) Leverage List Segmentation

Never blast your whole list.

That's just asking to land in the Spam folder.

Focus on people who actually open your emails and click on your links.

An engaged list > A huge list.

🚨Revealing🚨

Every Email Template and Campaign You Will Ever Need

From an email marketer who has generated over $50 Million dollars in sales for multiple 6 to 9 figure e-commerce brands.

Bookmark this 💰💰💰 Thread

If you've ever said to yourself "I don't know what to write about" this thread will help you.

Use the ideas in this thread as a "grab a bag" of email ideas.

Bookmark it and come back to it for inspiration if you're ever stuck for campaign or email ideas.

Quick PSA:

These threads take time to put together and the info I'm about to give for FREE can potentially make you millions of dollars (as they have for my clients)

All I ask is that you retweet ☝ tweet above to share the knowledge.

Let's get right into this...

#1 New product launch

Purpose: To promote a new product

Note how simple but effective the creative is for this

#2 Holiday's

Purpose: To relate your product to a current holiday

Pro tip: New Years are always a good time to promote as everyone is feeling positive and in buying mode

An okay email with a great subject line will outperform a great email with an okay subject line,

Every time.

Here’s a list on 7 subject lines that just work

Quick thread:

Before we begin, let’s get one thing straight:

The subject line doesn’t sell the product, it sells the open.

And to sell the open, you need to intrigue your subs.

These are all subject lines engineered for INTRIGUE:

1)

The X you don’t have (yet)

Creates mystery and triggers our desire for instant gratification.

2)

Special delivery for [name]

Personalization goes far when it comes to email.

Everyone likes gifts, especially if it has their name on it.

3)

N things…

N non-negotiables…
The n ways to…

Lists always work because people want to know what the whole list is about.

दोन वर्षांपूर्वी जेव्हा मी ‘लीन इन’ हे पुस्तक वाचले होते तेव्हा मला कधीच वाटले नव्हते की ह्या पुस्तकाचा माझ्यावर कायमचा परिणाम होईल.
“खरोखर समान जग असे आहे की जेथे महिलांनी आपले अर्धे देश आणि कंपन्या आणि पुरुषांनी अर्धी घरं चालवतील. “
- शेरिल सँडबर्ग.

अध्याय वाचताना मला जाणवलं की प्रत्येक महिला जिला तिच्या आवडीनिवडींशी कोणतीही तडजोड न करता स्वत: चे करियर बनवायचे आहे, तिच्यासाठी हा manifesto आहे. या वास्तववादी पुस्तकाची लेखिका शेरिल सँडबर्ग आहे. प्रामाणिक बोलं तर मी त्यावेळी तिचं नाव कधीच ऐकले नव्हते.

काही खुलासे करणारे तथ्य शोधल्यानंतर मी तिच्या संदर्भात अधिक माहितीसाठी थोडा इंटरनेट सर्फ केलं. हार्वर्डमधून इकॉनॉमिक्सची पदवी घेतली व पदवी पूर्ण झाल्यावर तिला कॉलेजमध्ये वुमन इन इकॉनॉमिक्स नावाची एक संस्था स्थापित केली. एका वर्षासाठी वर्ल्ड बँकेत काम केले आणि कुष्ठरोगास आळा

घालण्याच्या एका कार्यक्रमाअंतर्गत त्यांनी भारतातही प्रवास केला. नंतर हार्वर्ड येथे एमबीए केले आणि वर्षभर मॅककिन्से आणि कंपनीबरोबर काम केले. माझ्यासारख्या भारतीय महिलेसाठी, तिने आपल्या पुस्तकात लिहून दिलेल्या कामाच्या ठिकाणी महिलांच्या वागणुकीच्या साध्या साध्या निरीक्षणाद्वारे

निश्चितच एक आदर्श म्हणून काम केले. मला वैयक्तिकरित्या कळले की पुस्तकात नोंदवलेल्या बर्‍याच अज्ञात, नकळत वर्तन तथ्य सत्य आहेत. त्यापैकी काहींचा समावेश आहे की महिला ज्या प्रकल्पात काम करतात त्या कोणत्याही प्रकल्पात पुढाकार अर्थात initiative घेत नाहीत,

Finished Psychology of Money by @morganhousel

Just phenomenal. Here’s some favorite highlights

It’s a soft skill, where how you behave is more important than what you know.

To grasp why people bury themselves in debt you don’t need to study interest rates; you need to study the history of greed, insecurity, and optimism.

To get why investors sell out at the bottom of a bear market you don’t need to study the math of expected future returns; you need to think about the agony of looking at your family and wondering if your investments are imperiling their future.

I love Voltaire’s observation that “History never repeats itself; man always does.” It applies so well to how we behave with money.

Your personal experiences with money make up maybe 0.00000001% of what’s happened in the world, but maybe 80% of how you think the world works.

The challenge for us is that no amount of studying or open-mindedness can genuinely recreate the power of fear and uncertainty.

One like = one* interesting book pairing

* with an option to give up any time after 100 tweets

(Not formally part of @threadapalooza, just a warm up exercise / fodder for if I do give in to the imp of the perverse and do a 100 threads thread.)

1. "Ritual and its Consequences" with "Games: Agency as Art".

Both detailed analyses of social technologies (rituals and games) and how people engage with them by essentially suspending the normal complexities of the world within a structure. Would reward detailed comparison.

2. "The Collected Schizophrenias" with Ratcliffe's "Feelings of Being"

Autobiography of someone with schizophrenia paired with a detailed phenomenological analysis of what it's like to be schizophrenic. The latter would be an interesting lens to read the former through.

(<)3. "All About Love" by bell hooks and "About Love" by Josef Pieper.

The reason for the pairing is fairly obvious, but each of these has had significant and distinct impacts on my understanding of love.

(Both are fairly religious and/or spiritual)

My top books I read in 2020

A thread...

Almanack of Naval Ravikant
What a stunning and thoughtful compilation of @naval's work and words.
I predict that this is going to define a new industry - curating public content of thought leaders and converting them into

Waking Up: Search for spirituality without religion
@SamHarris provoked me through this book and offered me, an atheist, a lot to think about.
Pick up his works!

Psychology of Money
My most awaited book of this year, since the day @morganhousel announced his book.
A must read for all ages, especially those in their 20s.

I predict this to reach levels of "Rich Dad Poor Dad" over the next 10

Courage to be disliked
What a stunner! Challenges most of our tightly-held beliefs and I found myself nodding more often than not through the book.

Not for the

Classical Libraries (thread)

The Architecture of Western Libraries, from the Minoan era to Michelangelo deals with the architectural evolution of the spaces in which written and graphic material was kept, from the Minoan times to the Italian Renaissance (ca. 1600 BCE- 1600 CE).

Nowadays these rooms are known as "libraries"; however, the library acquired its present form through a turbulent journey.

The five chapters that comprise the book cover the Greek world, the Roman world, the Byzantine period, the Western Middle Ages, and the Renaissance, respectively.

Author K. Sp. Staikos examines in detail the special features of the chambers used to store books in public, private, monastic and palace libraries.