We've used "seller financing" on two self storage deals in the past year.

And it raised our cash on cash return by 20%+.

And lowered the amount of capital we needed by $500k.

Here's a THREAD about a deal of mine and how this magical debt structure can work.

👇👇

My method is simple. In the late stages of negotiation I submit two offers:

One at a lower price.

And one at the exact price the seller wants but with him holding back 10-20% of the purchase price in the form of a 2nd mortgage (with a second position to your bank loan).
Contrary to popular belief seller financing rarely includes the seller holding back 70-80% and acting as your bank.

Two reasons:

#1 most have some debt on the property.

#2 most want most of their money now.
Have you heard the saying:

"you name the price and i'll name the terms?"

This is a case of that situation exactly.

Lets paint a picture here:
Last week I was negotiating with a seller on a property in a small western PA town.

Not many interested buyers so I knew I had some leverage.

His asking price was $4.5MM. I wanted to pay $4.2M.

After a week or two and a lot of back and forth I found his lowest number.
$4.325MM.

At that point I made the two offers.

One at $4.2MM with normal terms and a bank financed closing.

The second at a price of $4.325MM with $500k of "seller financing".

So lets go over the dynamics:
My advantage is clear.

Instead of getting 70% ($3MM) financed through my bank and coming up with the last 30% ($1.3MM)...

I finance 70% ($3MM) through my bank, 11.5% ($500k) through the seller, and only needed to come up with 18.5% ($800k).
And when you raise money on a deal the capital you raise is expensive over time.

Generally 25% per year is what you pay to your LPs or what you expect as a return on your own capital.

But the seller only gets 5%.

Lets talk about how its structured with him:
Here's a picture of my Letter of Intent.

It's a 5 year term, meaning the rate is locked for 5 years. After that the rate goes up to 7%.

If I ever refinance, which I plan to do at 18 months, I have to clear his loan and pay it off.
Our bank is fine with this because our entire debt obligation on the deal still meets their 1.25x debt service coverage ratio. Aka its juicy.

And they have first position. Meaning if we default, they get made whole first.

+ they trust us and like us (that matters, a lot).
I don't use this on every offer.

Definitely not on competitive properties.

And not unless I have some leverage and rapport with the sellers.

Because it's a risk for them. They are your new banker. You stop paying or run the property into the ground, they lose big.
Note:

This increases your risk. It increases your leverage. And your obligation on a monthly basis.

Do not do this unless the deal is juicy enough to support the added debt.
@moseskagan @fortworthchris @SSal1234 @laughridge @scottyo21 @baldridgecpa @amandaorson @MattLasky @MarcSGIlbert + anyone else...

What did I miss? How have you utilized seller financing?

More from Nick Huber

More from Marketing

Master list of how to SCRAPE any category of leads.

Ecommerce, local biz, B2B, LinkedIn searches, info product sellers, enterprise, ANYTHING.

Likes / Retweets appreciated.

THREAD


1/ Ecommerce Stores

Use
https://t.co/McZHDIlDFn

Further filter based on apps installed.

Selling email marketing?

Shopify + Klaviyo

Instantly unlock direct email addresses of decision makers WITH LinkedIn profiles.

Emails are already verified, no need to do it yourself.


2/ Local Biz

Use https://t.co/B53qu5yEIy

"Find B2C local businesses"

Specify country, state, city, sort by ratings.

Instantly unlocks generic email addresses.


But wait

You need direct owner emails.

Take the list of domains, and plug them into Klean Leads "Find B2B contacts"

CEO
CMO
Founder
Owner
etc.

It will process and spit out *direct* email addresses of the titles you specify.


3/ LinkedIn Searches

Let's scrape marketing agencies.

Go to LinkedIn and type in "marketing agency" (just an example)

Click "all filters"

Connections: 2nd, 3rd

Location: US

Industry: Marketing & Advertising

Titles: owner OR founder OR CEO OR CMO

Ready?

Let's scrape it
I studied hundreds of top copywriting examples with @heyblake.

Use these 30 copywriting tips to convert readers into customers 🧵

Tip from Alex: Repeat Yourself

Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.

Example: Apple’s M1 Chip


Tip from Blake: Start with goals for the copy.

Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.

Example: My content engine at
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Tip from Alex: Use Open Loops

Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice


Tip from Blake: Write short, snappy sentences.

Reason: People have short attention spans. And big blocks of text are super hard to read. Make it

Example: Every blog from @Backlinko

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