Hey, for people interested in this stuff, here's a thread about a change we made to running our facebook account:

So, about 5 years ago, we got on facebook. Why? Well, facebook has a big audience and they like to consume on facebook. So, we started posting comics there, even though we got paid nothing and facebook made money off the free content.
Why? Because back then, once in a while, you would say "also hey, I sell books" or "hey, I'm going to be signing at this event" and your facebook followers would actually see it.
Effectively, the implicit old arrangement was "facebook lets me reach readers efficiently, and I supply facebook with free content they run ads on."
Over time, like a bad business partner, facebook basically made it impossible to reach your audience without *paying them*. Thus, you supply them free content on which they run ads, and you get nothing in exchange.
In fact, you get less than nothing, because readers who started reading you only on facebook sometimes don't even know you have a website or book.
So, as of last week, we've started posting much more frequently, linking back to the main site. Why? (1) It gets around the algorithms a little. (2) It encourages people to go to the main site. (3) It encourages people to stop consuming on facebook.
I hate having to annoy readers this way, but it's more or less our only means to fight back. The comics remain free every day on https://t.co/9yAXIFCDdW, patreon, smbc's rss, or indeed in books.
Historically, our policy has been "we will put the content where the readers want it." But, facebook has made that environment so thoroughly bad for artistic careers, that we have no choice.
As an important sidenote-- I have a developed career, so even with facebook's BS, I'm fine. A lot of younger artists have made their living on facebook and are now screwed.
In short-- sorry if you're having a bad experience on our facebook site. We felt there was no other option, and this is our way of fighting back. You are, as always, free to consume the comics anywhere else.
And, if facebook would either go back to its old ways or would cut artists in on ad revenue from their own content, we'd happily go back to just posting regular content there.
Lastly, I encourage young artists to stick to other social media than facebook. They aren't your friend.

More from Marketing

Reading this article, the story sounds pretty wild. But I spent a weird amount of time with Martin Shkreli, and I’m not surprised the journalist fell in love w him

A few years back my team built an app called Blab. It was like clubhouse before clubhouse.


When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.

I googled him and it came up: “Martin Shkreli, most hated man in America”

I assumed he was bad news

And he was... but also he wasn’t.

He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.

In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.

In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.

At night he’d host late night convos - and eventually fall asleep on cam

The guy was a pain in the ass but man he drove traffic.

We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.

At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.
Master list of how to SCRAPE any category of leads.

Ecommerce, local biz, B2B, LinkedIn searches, info product sellers, enterprise, ANYTHING.

Likes / Retweets appreciated.

THREAD


1/ Ecommerce Stores

Use
https://t.co/McZHDIlDFn

Further filter based on apps installed.

Selling email marketing?

Shopify + Klaviyo

Instantly unlock direct email addresses of decision makers WITH LinkedIn profiles.

Emails are already verified, no need to do it yourself.


2/ Local Biz

Use https://t.co/B53qu5yEIy

"Find B2C local businesses"

Specify country, state, city, sort by ratings.

Instantly unlocks generic email addresses.


But wait

You need direct owner emails.

Take the list of domains, and plug them into Klean Leads "Find B2B contacts"

CEO
CMO
Founder
Owner
etc.

It will process and spit out *direct* email addresses of the titles you specify.


3/ LinkedIn Searches

Let's scrape marketing agencies.

Go to LinkedIn and type in "marketing agency" (just an example)

Click "all filters"

Connections: 2nd, 3rd

Location: US

Industry: Marketing & Advertising

Titles: owner OR founder OR CEO OR CMO

Ready?

Let's scrape it
25 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

1. 10 Marketing Lessons From Steve Jobs That Every Marketer Must Know


2. The Ad Campaign That Changed Advertising Forever


3. How Absolut Vodka Went From 2% Market Share to 50% With One Ad Campaign


4. Why Jeff Bezos named his online bookstore,
big louis winthorpe III energy


i almost feel bad for the guy, because someone this absolutely clueless about how he sounds really shouldn't be allowed to post under his own name.

he seems like someone who *genuinely* means well most of the time, but it extremely easy to excite and wind up, and who is just profoundly dense about the wisdom of getting wound up the way he does in public.

on the other hand, the tara reade business was indefensible, exploitative, and gross. if there is ever a writer who desperately needs an editor to save him from himself, it's nathan robinson.

i had a few friends in high school who were well-meaning, wealthier than they realized, and in drama class, and most of them grew out of their nathan robinson stage because, well, it was oklahoma. there's almost something a little charming about the fact that he didn't.

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