“Positioning is like finding a seat on a crowded bus”
Most brands sleepwalk onto the bus and sit on top of one another.
The smart brands look left, right, find an empty row, paint their logo on it and sing sweetly like the Sirens.
I spent the last few weeks thinking about how brands differentiate themselves
Thread 🧵
“Positioning is like finding a seat on a crowded bus”
Most brands sleepwalk onto the bus and sit on top of one another.
The smart brands look left, right, find an empty row, paint their logo on it and sing sweetly like the Sirens.
*Your goal is to own a space in the customer’s mind. You do this by differentiating yourself.*
Differentiation is not a dark art. It's something you can learn. Here’s the different ways to achieve it:
Point at the status quo and pit yourself against it. Contrast burns your brand into the customer's mind.
• Hey pit themselves against mainstream email
• Lemonde pit themselves against insurance stereotypes
• “I'm a Mac” pit themselves against the PC
Think Patagonia and the environment, Ben and Jerry's and social justice, Black Rifle Coffee and gun rights.
Some will hate it. Others will rally behind you. And that's the point. Fence sitters don't buy.
When Drift launched in 2016 they were just another startup in the mushy bucket of live chat software.
How to stand out?
Well, they reframed live chat as “conversational marketing” and made it their mission to own this new category.
Turn yourself into the product and no one can compete with you.
Think Kanye’s shoes, Nigella's cookbook, Wicks’s workout.
Instead of trying to be everything for everyone go all-in on one niche or one feature.
Limitation makes you easy to sum up. Being easy to sum up makes you memorable.
• Contrast - Marketing content was fluffy. My goal was no fluff
• Personality - Well, I write them all
• Limitation - Just examples. No agency, jobs board, etc...
Positioning isn't something you make up on a whim.
Behind great positioning is a story. Positioning is the TLDR. The story makes it memorable.
Look at Drift. Conversational marketing isn't plucked out the sky. It's the final bullet point in their story.
If you learnt something you might like my weekly newsletter. More short, sweet and practical case studies :)
Over and out — Harry
https://t.co/7gnJQydfDz
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50. Fastest-growing companies use growth loops
49. 7 Proven growth hacking strategies (pt.1)
48. Steal These 7 growth hacks (pt.2)
47. 15 Lessons to write viral Twitter threads
50. Fastest-growing companies use growth loops
What was the common denominator in the fastest growing companies like Dropbox, Netflix, Yelp, and Instagram?
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021
Growth loops.
Not funnels.
Here are 6 examples of growth loops that will help you acquire and retain users \U0001f9f5 pic.twitter.com/Wu4i8ReQ62
49. 7 Proven growth hacking strategies (pt.1)
I've studied hundreds of growth-hacking strategies.
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021
These 7 are proven to work \U0001f9f5
48. Steal These 7 growth hacks (pt.2)
How did Facebook, Zapier, and Tinder drive growth early on?
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021
Growth-Hacking.
PayPal growth-hacked its way to 5M users in 3 months.
Tinder used sororities and frats to 3x their user base.
Steal these 7 growth-hacking strategies that led to millions of users\U0001f9f5
47. 15 Lessons to write viral Twitter threads
Twitter threads are the new blogs.
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 6, 2021
Over the last 5 weeks, I've 32x my Twitter following posting a thread a day.
These 15 learnings will help your threads go viral \U0001f9f5
The emergence of many new hypocrisies typically heralds an emerging new cultural synthesis.
Are you disturbed that you agree with one of those viewpoints? Or perhaps that other people you respect do?
1/x
Let me offer a framework for thinking about things like this, something called an “Omega Event.”
It was first described to me by Erik Martin, one of Reddit's first community managers:
In governance, Omega Events exist due to the fact that no system of beliefs, no worldview, no set of rules, can account for everything that will ever happen.
Eventually someone (or some group) will do something that lies outside the scope of all existing rules, and you will have to make decisions again from first principles.
Sometimes the Omega Event emerges from the confluence of many unrelated factors. When it does, it is wholly different from anything you’ve encountered.
Are you disturbed that you agree with one of those viewpoints? Or perhaps that other people you respect do?
1/x
\u2014 HYPOCRISY \u2014
— emily (@emnode) January 9, 2021
\U0001f4cdFree market conservatives outraged that a private social media company can decide who has access to its service.
\U0001f4cdSo called liberals overjoyed at the prospect of powerful corporations taking control of the content and information we're allowed to see.
Let me offer a framework for thinking about things like this, something called an “Omega Event.”
It was first described to me by Erik Martin, one of Reddit's first community managers:
In governance, Omega Events exist due to the fact that no system of beliefs, no worldview, no set of rules, can account for everything that will ever happen.
Eventually someone (or some group) will do something that lies outside the scope of all existing rules, and you will have to make decisions again from first principles.
Sometimes the Omega Event emerges from the confluence of many unrelated factors. When it does, it is wholly different from anything you’ve encountered.
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I did 4x my capital by trading in only momentum stocks.
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1 - open trading view in your browser and select stock scanner in left corner down side .
2 - touch the percentage% gain change ( and u can see higest gainer of today)
Making thread \U0001f9f5 on trading view scanner by which you can select intraday and btst stocks .
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In just few hours (Without any watchlist)
Some manual efforts u have to put on it.
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"How's the josh?"guys \U0001f57a\U0001f3b7\U0001f483
3. Then, start with 6% gainer to 20% gainer and look charts of everyone in daily Timeframe . (For fno selection u can choose 1% to 4% )
4. Then manually select the stocks which are going to give all time high BO or 52 high BO or already given.
5. U can also select those stocks which are going to give range breakout or already given range BO
6 . If in 15 min chart📊 any stock sustaing near BO zone or after BO then select it on your watchlist
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U will amazed to see it's result if you follow proper risk management.
I did 4x my capital by trading in only momentum stocks.
I will keep sharing such learning thread 🧵 for you 🙏💞🙏
Keep learning / keep sharing 🙏
@AdityaTodmal
