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Matthew Paik
@PaikCapital 5 years, 6 months ago 913 views

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Write a free ebook and make $25,000 from it

// THREAD //

You've heard it before
>> write an ebook
>> charge $10 for it
>> sell to 10 people
>> yay you made $100

This is entirely different.

Let's start.

1. Think big

You're not going to create a twitter growth guide.

You're going to create the most insane lead magnet to get you an innumerable amount of leads for your business/agency.

That's when your ebook becomes worth it.

2. What to write on

It has to be so relevant + actionable that prospects go out of their way to contact you

Market research will GIVE you what to write about
>> what problems + solutions exist in niche
>> direct steps to use solution to fix problem
>> get personal, be concise

3. Positioning

What does a free ebook that is actually valuable and actionable to do for you?

It positions you as an EXPERT.

You know them, and they can tell.
You know how to help, and they can tell.

THAT IS YOUR GOAL.

4. Drive traffic

Without traffic, your ebook is useless.
>> run fb ads to a landing page
>> post organically in groups
>> send through your fav outreach channel

Have an easy way for prospects to find/contact you through your ebook.

Do NOT pitch your offer in it.

5. Hot leads only

Why shouldn't you pitch your service/offer?

1. It undermines all the value you just gave
2. Everyone does it..you're now the same
3. You want only EAGER, HOT leads to show up at your doorstep

The people who contact you on their own are the hottest leads ever.

6. How the math works

Yes, you have to pay for whatever outreach you do.

Your ebook cost?
$0

Every hot client you sign?
$2500/mo.

Long term goal?
10 clients

$25,000/mo - outreach costs.

You should have 60-80% margins.

BOOM.

If you finished reading this and curious how in the world do you learn a skill worth $2500 and also get businesses to willingly pay you this...

Just read this
https://t.co/aRdG6vCQca

And if you already have the skills, get this
https://t.co/hxS31oESeU

Thanks everyone :)

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How to Sell Anything Online

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Retweets appreciated!

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1) Set Goals in Writing

- Before you sell anything there needs to be a plan.
- Create the plan and make your goal BIG!
- You are not just an designer, writer, marketer, programmer. If you are in this sales industry you are supposed to close deals. This is the end goal.

2) Establish Trust

- Can you sell things without trust? Sure. will you do it consistently, NO!
- Pay attention to everything. Use all the information.
- Take your time building the sale. Your client is not in a rush and if they are, slow them down. Lead them. Be yourself.

3) Build Value

- Be an expert in your field. Show them why your product is the best. Don't tell them, SHOW THEM!
- Be a trend setter. DO NOT be like every other salesman.
- People want a good deal, so help them find one. But do it on your terms.

4) Identify a Need

- If there is no need then you have little chance to sell anything.
- QUESTIONS. QUESTIONS. QUESTIONS.
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⚡️ The SaaS SEO MBA ⚡️

The internet's best resources of SEO for SaaS companies.

https://t.co/ojxkjoPoRP

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20 Most Important Lesson of 2020

// A THREAD //

It was a fast and weird year.

The year of change.

My life changed a lot and I learned even more.

Here are the 20 most important lessons - which will shape the upcoming decade for me.

1. Systems Are Better Than Goals

In the past, I failed many of my goals.

This year I've realized that it could be caused by the fact that they were goals, not systems.

Thanks, @ScottAdamsSays for helping me realize this.

Short article on the topic: https://t.co/lyBqGBR0yM

2. Use Notion More

@NotionHQ is definitely the most useful tool I've discovered this year.

I use it for:

- Twitter
- Freelance CRM
- Content Creation
- Website project management

And for personal use, it's completely free.

3. Email Is Immortal

This year we saw on social sites:

- Shadow bans
- Normal bans
- Decreasing reach (e.g. during the presidential election)

That's why I believe building an independent audience e.g. email list is mandatory.

P.S. https://t.co/iuhQJIf80K

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A thread of marketing tools. Some you may have heard of, some you definitely haven't.

Each link is an affiliate link. The 98 tools linked to here are just a small part of the 5k+ tools listed on https://t.co/3wamEl3B3Q

1/99

Logic Hop

https://t.co/yohwqYclMi

Logic Hop brings content personalization to WordPress. Personalized marketing is suddenly easy: more sales, more leads, and more revenue. Plus, integration with the services you already use.

2/99

Improvely

https://t.co/bXiZPYQk4Y

Improvely shows you where your conversions and revenue are coming from so that you can spend more time on marketing that works, and stop wasting money on poorly converting traffic

3/99

HumCommerce

https://t.co/vgdCvgajpx

An analytics tool which records ALL visitor activities. It even tells you keywords for which you’re ranking on Google and Bing!

4/99

OptInMonster

https://t.co/m7Tvrgwue3

Powerful lead generation software that converts abandoning visitors into subscribers with our dynamic marketing tools and Exit Intent® technology.

5/99

Omoalhaja
@omoalhajaabiola

1 Cold Email, 10 closed deals

This email is based on “actions’ your prospect took. These actions might be a product launch, a new offer, a new blog, a press release…any action that might represent an opportunity for you to help.

Having action gives you a reason to email and

makes the email itself feel less cold and unsolicited.

You have to do some leg work in order to find relevant actions you can email them about.

Here is one way to find “actions” that you can use as a reason for your email:

Use LinkedIn or a Google Search to find businesses

you’re interested in working with. Compile a list of the names of the businesses, web address, and contact information of decision makers.

Identify potential needs of these businesses and how you can fill those needs. Can you write blog posts? Articles? Facebook Ads? Video

Scripts? Emails or Sales Copy?

Use a Google Search to determine “new” things that have shown up on their website lately. You can also use social media or LinkedIn to see what these businesses have been up to recently.

To do this, type “site:URL” into a Google search, using

the URL of the business you are looking to work with.

Next, select tools, and pick a recent time frame (1 month usually works well) to see what new things they’ve been working on or releasing.

Skim the search results for recent happenings, events, launches, or publications

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